A cohesive and recognizable brand identity for Solars Power Systems, which allowed me to fully reveal the essence of the company's expertise in installing solar power plants, for which I developed the design of the brand book and corporate materials.
Solars Power Systems
Svatoslav Gubena
Ukraine, Rivne
>5 000$
The client wanted a brand identity that would make the company stand out in the renewable energy sector. The logo needed to look modern while carrying proper symbolism of the sun and energy. Branded materials ranged from paper stationery to company vehicles, requiring a consistent and recognizable style across all applications. It was important to create an identity that is memorable and inspires trust among potential clients and partners.
I developed multiple logo concepts, each carefully crafted to carry proper symbolism of solar energy and innovation. The client selected the option that best matched their vision and the company’s identity. I then created a complete brand book outlining color palette, typography, iconography, and visual communication guidelines. Branded materials included: mugs, cups, notebooks, business cards, office stationery, and corporate vehicle branding — two minibuses and a van. The solution provides a cohesive brand identity that highlights professionalism and recognizability across all touchpoints.
The brand design emphasizes the company’s innovation, reliability, and environmental focus. The logo and graphic elements are crafted to be easily recognizable and memorable. The visual identity seamlessly integrates across all materials — from digital presentations to physical items. Every design element follows modern design trends and creates a positive emotional perception of the brand.
The branded identity was implemented across all corporate touchpoints. Materials for the office, employees, and vehicles were produced with attention to detail. The result is a recognizable, professional, and consistent brand that can be easily scaled and used in future marketing materials and campaigns.