Chayka
Chayka is a shopping center where brand identity is of great importance. My job was to develop a brand book design that should reflect the uniqueness and values of this shopping center.
Brand
Chayka
Client
Kateryna Usach
Location
Rivne, Ukraine
Budget
>800$
Review
5/5
About project
Chayka is a shopping center where brand identity is of great importance. My job was to develop a brand book design that should reflect the uniqueness and values of this shopping center.
Challenges
The task was to create a consistent and defined brand book that would reflect the atmosphere and style of Chayka. It was important to convey the values and exclusivity of the shopping center through graphic elements.
Solutions
To achieve this goal, I used a minimalistic and elegant approach. Clear lines, elegant fonts and a refined color palette helped to create a visual image that is impressive and memorable.
Design
My Chayka brand book design reflects the classic and stylish nature of the mall. The laconic logo, geometric shapes and convenient typography add modernity and sophistication to the brand book.
Development
In this project, the focus was on the design of the brand book, but we can also consider the possibility of developing a website for Chayka that will reflect the values and services of the shopping center for mobile users.