Consulting

Business Consulting on Digital Strategy: When Experience Works for You

If you are reading this page, chances are you already have a business or product that is not performing as well as you would like. Or you are planning to launch a new project and want to get it right from day one. In both cases, you need not another "business coach" but a practitioner who has built digital products with their own hands and knows what works and what is a waste of money.

I am Oleksandr Filyuk. Over 15+ years in the digital industry, I have created more than 130 projects: from landing pages for local businesses to large-scale corporate platforms. I have seen from the inside how companies of different sizes operate, and I know which decisions drive results and which only look good in presentations.

What Is a UX Audit and Why Your Business Needs One

A UX audit is a systematic analysis of how users interact with your website or application. It is not a subjective assessment like "I think the button should be green." It is a methodical process that includes analytics analysis, heatmaps, session recordings, conversion funnel analysis, and usability testing.

Here are typical problems I find during UX audits:

• Unreadable information hierarchy — the user does not understand what is most important on the page and goes to a competitor
• Overly complex forms — 70% of users abandon a form if it has more than 5 fields
• Lack of clear CTA — the page looks beautiful but it is unclear what to do next
• Slow loading — every extra second of load time costs you 7% of conversions
• Broken mobile experience — 60-80% of traffic comes from mobile, yet the site is only formally adapted
• Lack of trust — no reviews, case studies, or guarantees means the user does not trust and does not buy

Each of these problems represents money you lose every day. A UX audit helps find these holes and close them, starting with the most critical ones.

How I Conduct a UX Audit: Step-by-Step Process

My UX audit consists of several stages. First, I gain access to analytics and study quantitative data: traffic sources, page behavior, conversion funnel, drop-off points. Then I connect qualitative analysis: heatmaps, session recordings, scroll maps. Next, I walk through the entire user journey myself — from the first ad click to completing the target action. I document every point where friction, confusion, or the desire to close the tab occurs. I separately test the mobile version on different devices — iPhone, Android, tablets. I test forms, shopping cart, and checkout process. Finally, I compile a report with prioritized recommendations where each item has an assessment of conversion impact and implementation complexity.

Conversion Optimization: From Analytics to Results

Conversion is not an abstract number in Google Analytics. These are real people who either become your customers or leave. And the difference between 1% and 3% conversion is not just numbers — it is a threefold revenue increase with the same traffic.

My approach to conversion optimization is based on data, not intuition. Here is how it works:

1. Current data analysis. What does Google Analytics show? Where is the biggest drop-off? Which pages have the highest bounce rate? Where does the highest quality traffic come from?
2. Behavior research. Hotjar, Microsoft Clarity, session recordings — I watch what users actually do on the site. Not what you think they do, but what actually happens.
3. Funnel analysis. From first click to purchase — where exactly do you lose people? Often the problem is not where you think it is.
4. Hypothesis formation. Based on data — not fantasies — I form specific hypotheses: what to change so conversion grows.
5. A/B test plan. Not all changes need to be implemented at once. I prioritize by potential impact and ease of implementation.

The result? On average, my clients see 30% to 60% conversion growth after implementing recommendations. Some cases show a twofold increase — especially when the site has not been updated in a long time and has obvious UX problems.

Common Mistakes That Kill Conversions

Over the years, I have compiled a list of the most frequent mistakes I encounter on client websites. The first is "homepage syndrome": the company tries to place absolutely everything on the homepage, and as a result, the user gets lost. The second is ignoring micro-conversions. Not every visitor is ready to buy immediately, but if you do not offer intermediate steps (subscription, download, free trial), you lose potential clients forever. The third is the absence of social proof. People buy from those they trust. If there are no reviews, case studies, or client logos on the site, trust does not form. The fourth is an overly complicated purchase process. Every additional step in the funnel means 10-20% drop-off. Simplify the path to the minimum.

Digital Strategy: What It Is and Why You Need It

A digital strategy is a comprehensive plan for your business presence online. It is not just "build a website and launch ads." It is understanding who your customer is, where they spend time, how they make purchasing decisions, and how you can be present at every stage of their journey.

Here is what my digital strategy includes:

• Target audience analysis. Who is your ideal customer? What are their pains, fears, desires? Where do they search for information? How do they make decisions?
• Competitive analysis. What are competitors doing? What are their strengths and weaknesses? Where are the opportunities for differentiation?
• Positioning. What makes you different from competitors? What is your unique value proposition? How to communicate it to the audience?
• Communication channels. SEO, PPC, social media, email marketing, content marketing — which channels will work for your business and in what priority?
• Content strategy. What content to create, how often, for whom, and with what purpose?
• Technical infrastructure. Which technology stack to choose? CMS, hosting, analytics, automation — everything must work as a single mechanism.

A digital strategy is not a document for the drawer. It is a working plan with specific steps, deadlines, and KPIs. A document you return to every month and compare against results.

Competitor Analysis: Know Your Enemy

Most businesses know their competitors superficially: "their site looks better" or "they are cheaper." My competitor analysis is a deep dive into the strategy, UX decisions, marketing, and positioning of each player in your market.

I analyze 5-10 competitors across these criteria: site structure and UX decisions, conversion funnel, value proposition, content strategy, SEO positions and semantic core, social media presence, ad campaigns and offers, tech stack, customer reviews and reputation.

The output is not just a comparison table but a differentiation strategy — a clear plan for how to stand out from competitors and claim your niche. I show specific opportunities that competitors are missing and how you can capitalize on them.

Product Strategy for Startups and New Directions

If you are launching a new product — do not start with development. Start with strategy. Throughout my career, I have seen dozens of projects where teams spent months building a product nobody needed. Simply because they did not do research at the start.

My product strategy includes: market and demand research, analysis of existing solutions and competitors, defining the MVP — minimum viable product, designing a Customer Journey Map, developing wireframes for key pages, forming a development roadmap, recommendations on monetization and business model.

This allows you to launch a product faster, cheaper, and with a higher probability of success. You do not spend money on features nobody uses. You focus on what truly solves the customer's problem.

Mentoring: For Those Who Want to Grow

A separate direction of my work is mentoring for designers, developers, and entrepreneurs. These are not courses or webinars. This is individual 1-on-1 work where I share experience in building an agency, working with clients of various scales, pricing, negotiations, and business scaling.

Typical requests from my mentees: how to transition from freelancing to an agency, how to raise prices without losing clients, how to build processes and delegate, how to find high-budget clients, how to develop a personal brand in digital. Format: regular meetings (1-2 times per month), homework between meetings, chat support and feedback on work.

Technical Consulting: Making the Right Technology Choices

A separate important topic is choosing the right tech stack for a project. I see businesses waste tens of thousands of dollars simply due to wrong technology choices. Someone builds a WordPress site when they need Next.js. Someone orders a custom CRM when configuring an off-the-shelf solution would suffice. Someone pays for expensive hosting when Vercel or Cloudflare Pages would deliver better performance for less money.

During technical consulting, I help choose the right stack for your tasks and budget. I analyze current infrastructure and find areas for optimization. I assess technical debt and provide an elimination plan. I help formulate technical specifications for developers so you get exactly what you need, not what is convenient for the contractor to build.

My Approach: Why It Works

There are three reasons why my consultations deliver results:

First, I am a practitioner. I do not just analyze — I create. Every day I work with design, code, and analytics. My recommendations are based on knowing how to implement them. No abstract advice like "improve UX" — only specific solutions with examples.

Second, I see the complete picture. A designer sees only design. A developer sees only code. A marketer sees only traffic. I see everything simultaneously and understand how these parts interact. This allows me to find problems at the intersection of disciplines — exactly where the biggest growth opportunities usually hide.

Third, I focus on ROI. Every recommendation I make has an estimate of potential business impact. I start with quick wins — changes that deliver maximum effect with minimum investment. The consultation cost should pay for itself within the first month of implementation. If I do not see that possibility — I will honestly say so.

Who My Consultations Are For

My consultations are not for everyone. They are right for you if: you have a working business or product and want to scale it; your website conversion is below expectations and you do not understand why; you are planning a redesign or rebrand and want to do it right; you are launching a startup and want to avoid typical mistakes; you need an independent expert assessment of a product before investment; you are a developer or designer who wants to reach the next level.

My consultations are NOT right if: you are looking for a "magic pill" without effort on your part; you need generic advice from the internet; you are not ready to implement changes; you do not have a budget for implementing recommendations after the consultation.

How to Start: The First Step

If you have read this far, the topic has resonated with you. And that is already the first step. The second step is to book a free 15-minute call. We will discuss your situation, I will ask a few questions, and tell you exactly how I can help.

No pressure, no obligations. Just a conversation between two professionals looking for common ground for collaboration. Fill out the form below or message me directly — and let us make your business better.