Design, Development, Marketing & Consulting for San Francisco Businesses
Senior UI/UX, web/mobile development, marketing and consulting services for businesses in San Francisco and the Bay Area — fintech startups in the Mission, DTC brands in Oakland, B2B SaaS in SoMa, media and publishing in SoMa, hospitality in Hayes Valley. 15+ years of experience, transparent USD pricing.
18+services available
130+projects delivered
15+years of experience
Services I Provide
Full range of digital services for your business
🎨
Website Design
I help businesses create designs that sell, build trust and help grow faster than competitors.
Learn more✏️
Logo Design
I create logos that are memorable at first glance, build trust and make your brand stand out from competitors.
Learn more📱
Mobile App Design
I design mobile apps that are easy to use from the first second — intuitive UX, stylish UI and thoughtful architecture.
Learn more🏷️
Branding
I create brands that stick — from logo and corporate identity to a complete brand book with all media.
Learn more🖨️
Print Design
I create print designs that grab attention and work for your business — from business cards to catalogs.
Learn more📢
Ad Creatives
I create ad creatives that stop the scroll — banners, social media posts and advertising materials that convert.
Learn more💻
Website Development
I create modern, fast and SEO-optimized websites that attract clients and help businesses grow.
Learn more🛒
E-commerce
I build online stores that sell. From catalog to checkout — thoughtful UX at every step.
Learn more⚙️
CRM/ERP/SaaS Systems Development
I design CRM, ERP and SaaS systems that automate business processes and scale your business.
Learn more📲
Mobile App Development
I design mobile apps for iOS and Android that users love and recommend.
Learn more🔍
SEO
I'll get your website to the top of Google and deliver a steady stream of organic traffic
Learn more📊
Google Ads
I'll set up Google Ads that bring clients, not just clicks
Learn more💬
SMM Marketing
I'll build a strong social media presence for your brand that converts followers into clients
Learn more📧
Email Marketing
I'll build an email system that automatically turns subscribers into loyal clients
Learn more🔬
UX Audit
I find weak spots in your interface and turn them into growth points
Learn more💡
Business Consulting
I help build a digital strategy that scales your business
Learn more🎯
Product Strategy
From idea to product-market fit — I build strategies that work
Learn more📈
Conversion Optimization
I increase your website conversion based on data, not guesswork
Learn morePortfolio
CYTY
CYTY is a startup designed to simplify the adaptation process for immigrants in the United States. The project included logo design, a mobile application, and a website. The platform provides access to essential information about events and services needed for comfortable living in a new country.
DiscoverBMW Service CRM
Development of a CRM system for the BMW service center, focused on effective business management and complete control over key business processes. The system optimizes team performance, increases process transparency, and helps make informed management decisions.
DiscoverMichelle Bell
Website design for Michelle Bell Photography Studio, specializing in luxury photo sessions. The project focused on creating a modern and stylish website that highlights the professionalism and aesthetic of the brand.
DiscoverCoffee Station
Redesign of the Coffee Station online store, selling specialty roasted coffee. The project aimed to create a modern, creative, and visually engaging e-commerce platform that highlights the brand's uniqueness.
DiscoverPet Alteration
The project focused on creating a modern, appealing, and interactive online platform to showcase services and products.
DiscoverAlt Mobile CRM
Mobile CRM for tailoring and fashion businesses, enabling management of services, orders, and clients on the go.
DiscoverFrequently Asked Questions
Answers to the most popular questions
Yes — clients from San Francisco and the Bay Area are a regular part of my portfolio. Most Bay Area engagements are with fintech founders in the Mission, B2B SaaS teams in SoMa, DTC brands in Oakland/Marina, hospitality businesses in Hayes Valley and SF-based publishers. I work async-first via Slack with weekly Zoom syncs at 8am EST.
Full range of digital services: UI/UX design, web development, mobile app design, mobile app development, branding and logo design, e-commerce, custom CRM/ERP/SaaS, SEO, Google Ads, SMM, email marketing, UX audits, business consulting, product strategy and CRO.
All projects are quoted as fixed fee in USD, paid 50% upfront / 50% on delivery (or split into milestones for larger engagements). Indicative ranges: landing page UI/UX — $8K-18K; corporate website (design + dev) — $22K-45K; B2B SaaS / web app — $50K-180K; UX audit — $4K-9K; full branding — $12K-30K; SEO retainer — $2.5K-6K/month; fractional CPO/consulting — $4K-8K/month. Equivalent Bay Area agency rates are typically 2-4× higher; my pricing reflects removed agency overhead, not compromise on senior expertise.
Landing or single-page site: 4-6 weeks. Corporate website with full design system: 8-12 weeks. SaaS product or complex web app: 16-28 weeks. Mobile app design: 6-10 weeks. Mobile app development: 10-20 weeks. UX audit: 2-3 weeks. Branding system: 8-12 weeks. If you need it faster (e.g. an MVP for a Series A pitch), I offer expedited 2-week design sprints with limited research scope.
Yes — every project includes 30 days of free post-launch support: bug fixes, minor adjustments, technical questions, deployment help. Beyond that, optional retainer plans cover continued evolution: A/B testing, new features, performance monitoring, accessibility audits. Retainers start at $1.5K/month for design support, $3K/month for development, $2.5K/month for SEO.
Async-first via Slack with daily handoffs: when you wake up at 8am EST, I've already worked 8 hours and posted progress + 2-3 specific questions in your project channel. Weekly Zoom sync at 8am EST / 3pm Kyiv. Loom recordings for async demos. Emergency Zoom calls available within 4 hours of request. Most Bay Area startup teams already work async — this fits naturally into existing cadence.
Frontend: Next.js 15, React 19, TypeScript, Tailwind CSS. Backend: Node.js, Prisma, PostgreSQL, Redis. Mobile: native Swift / Kotlin or cross-platform Flutter / React Native. Design: Figma with full design systems and Dev Mode handoff. Hosting: Vercel for frontend, AWS or DigitalOcean for backend, CDN via CloudFront. Integrations: Stripe, Plaid, Twilio, SendGrid, Segment, GA4, Meta CAPI, Mixpanel, Algolia, Sanity, Strapi, Contentful — whatever fits your product.
All work is remote — I'm based in Ukraine, not NYC. The async cadence (Slack, Zoom, Loom) replaces Zoom meetings without quality loss. If you're used to in-person agency culture with daily check-ins, the remote-Senior model isn't the best fit. Most Bay Area startups prefer the remote model because it removes commute time and meeting overhead.
All deliverables — Figma files, source code, design systems, brand assets — transfer to you on final payment. You can credit me in case-studies optionally; not required. I sign mutual NDAs as standard practice before discovery if your project involves proprietary technology, confidential business data, or pre-launch products. NDA template available on request, or I can review yours.
Both. Project-based: fixed-fee, fixed-scope, milestone-based payments. Best for clearly defined deliverables (a redesign, an MVP, a brand identity). Retainer: monthly hours allocated to your needs (design support, development capacity, ongoing SEO, fractional CPO/CMO). Best for evolving products or teams that need a senior partner over 6+ months. Many clients start project-based and convert to retainer after launch.
Generally no — pricing is cash USD, paid via Stripe, Wise, or Payoneer. Exception: for early-stage Bay Area startups with a strong founding team and a clear go-to-market plan, I'm open to discussing a hybrid (cash + small equity) for the first engagement. Decided case-by-case after a discovery call. Standard payment terms: 50% upfront, 50% on delivery; or net-15 invoicing for established companies.
Three options: (1) Fill out the contact form with a brief description of your project — I respond within 24 hours, usually same-day; (2) Book a free 60-90 minute discovery call directly via my Calendly link in the footer; (3) Email me with high-level scope, indicative budget range, and timeline — I'll send an initial assessment within 48 hours. The first discovery call is always free; no commitment, no pressure.
San Francisco Web Design & Development — Alex Filiuk
Digital Services for San Francisco Businesses — From a Ukraine-Based Senior Practitioner
If you run a company in San Francisco or the metropolitan area — fintech in the Mission, B2B SaaS in SoMa, a DTC brand in Oakland, a media platform in SoMa, a hospitality business in Hayes Valley — you've probably worked with US-based agencies and noticed the gap: $200/hr for a mid-level designer, $300/hr for a Senior, six-month engagements that produce two screens. There's another model that works for Bay Area clients without compromising on quality: a Ukraine-based Senior practitioner with 15+ years of experience, transparent fixed-fee pricing in USD, and an async Slack/Zoom workflow that bridges the seven-hour time-zone gap with morning-handoff cadence.
I'm Alex Filiuk, a Senior UI/UX designer / web developer / digital strategist. I've worked with US founders (NYC, San Francisco, LA), European startups (London, Manchester, Edinburgh), and Ukrainian clients across 130+ projects. On this page I've collected what's worth knowing for an Bay Area business owner or product manager before hiring a remote senior — the services I offer, how I price them in USD, how the async workflow actually works, and what I deliver vs. what Bay Area agencies typically deliver at 2-4× the cost.
Why hire a Ukraine-based Senior instead of an Bay Area agency
Bay Area has a deep pool of design and development talent — and rates that match. A typical Senior UI/UX designer at a SoMa agency: $180–280/hour. A full-stack Senior dev: $200–350/hour. A 12-week web design project at a respectable SoMa studio: $80,000–180,000. The work is excellent, but the cost makes it inaccessible for most early-stage startups, mid-sized DTC brands, and bootstrapped B2B SaaS companies.
The remote Ukraine-Senior model gives you:
- 30–60% cost reduction. Same Senior expertise, same deliverables, transparent fixed-fee USD pricing.
- Single point of contact. No account manager, no project coordinator, no creative director "stepping in" mid-call. You talk directly with the person doing the work.
- Async-friendly cadence. The 7-hour gap (Bay Area EST → Kyiv) is actually a feature: I work while you sleep, you wake up to demos and questions in Slack, we sync 1× per week on Zoom.
- Production-grade quality. Same design tokens in Figma, same accessibility (WCAG 2.2 AA, ADA-compliant), same modern stack (Next.js, React, TypeScript, Tailwind), same handoff specs as a top-tier Bay Area agency.
- Transparent fixed pricing. No hourly invoices, no scope-creep surprises. You know the total before we start.
What I do for San Francisco clients
The full set of services. Each is a separate landing page with deeper detail — links below.
- UI/UX design — websites, web apps, B2B SaaS dashboards, design systems in Figma. Most-used by SoMa fintech startups, B2B SaaS founders, DTC brands.
- Web development — Next.js 15 / React 19 / TypeScript, headless CMS architectures, payment integrations (Stripe, Plaid), CI/CD on Vercel. The stack Bay Area clients actually want.
- Mobile app design — iOS / Android / cross-platform, with retention metrics in mind from day one.
- Mobile app development — Swift, Kotlin, React Native, Flutter. App Store / Google Play release pipelines.
- Branding and logo design — full identity systems, brand books, applied across digital + print.
- E-commerce — Shopify Plus, headless commerce on Next.js + Strapi. Bay Area DTC brands typically work with this combination.
- CRM / ERP / SaaS — custom internal tools and B2B platforms. Stack: Next.js + Node.js + PostgreSQL + Prisma.
- SEO, Google Ads, SMM, email marketing — full digital marketing stack with proper GA4 + Meta Pixel + Search Console attribution.
- UX audit — fastest way to find what's quietly killing your conversion rate. 30-80 prioritised findings with session-recording evidence.
- Business consulting, product strategy, CRO — for founders who need a strategic-thinking partner, not just an executor.
Industries I serve across San Francisco and the US
15 years and 130+ projects shipped across the verticals where Bay Area concentrates its digital economy. Each industry has its own UX, compliance, and growth signature — so I do not run a one-size-fits-all template. What I work on most often:
- Fintech and regtech. the Mission / FiDi startups and scaleups — KYC dashboards, Plaid / Stripe Identity flows, NY-DFS-23-NYCRR-500 readiness, FINRA / SEC-compliant marketing surfaces.
- B2B SaaS. SoMa / Mission Bay / Hayes Valley product teams — admin panels, role-based access, complex data tables, onboarding optimization, expansion mechanics.
- DTC e-commerce. Oakland / Marina / Greenpoint brands — Shopify Plus or headless storefronts, Klaviyo / Postscript / Recharge stack, conversion-first PDP and checkout.
- Healthcare and wellness. SF-based clinics and wellness platforms — HIPAA-compliant patient portals, telehealth, secure messaging, scheduling.
- Media and publishing. SoMa publishers and creator-led content businesses — paywall flows, subscription apps, audio / video monetization.
- Real-estate and proptech. SoMa / the Mission brokerages and developers — listing platforms, building books, investor decks, document workflows.
- Hospitality and restaurants. SoMa / the Mission multi-location operators — reservations, online ordering, loyalty programs, multi-location management.
- Cultural and creative organizations. Galleries, foundations, performing-arts groups — institution-grade identity, exhibition microsites, catalogue programs.
If your industry is not on this list, that does not mean I can not help — it usually means I have shipped two or three relevant projects rather than dozens, and we will be honest about that on the discovery call.
How the async workflow handles the timezone gap
The 7-hour difference between San Francisco (EST/EDT) and Kyiv (EET/EEST) is the biggest concern most Bay Area clients raise — and it's the easiest to solve. The honest answer: most Bay Area startup founders and product teams already work async with Slack-first cadence. The remote-Ukraine engagement just formalises what's already happening internally.
- Daily Slack handoff. When you wake up at 8am Bay Area time, I've already worked 8 hours. There's a thread in #project with the day's progress, demo link (Figma / Vercel preview), and 2-3 specific questions that need your call. You answer over coffee — by 4pm Bay Area time I'm already incorporating your feedback.
- Weekly Zoom sync. One 60-90 minute call per week, scheduled at 8am Bay Area / 3pm Kyiv. We walk through what shipped, what's next, what's blocked. No daily standups.
- Loom for async demos. Instead of scheduling a meeting to "show you what I built", I record a 5-10 minute walkthrough. You watch when convenient, comment with timestamps, I respond.
- Notion / Linear for tracking. Whatever you use, I'll join. No new tool to learn.
- Emergency Zoom on demand. Critical decisions get a 15-minute Zoom call within 4 hours of request, regardless of timezone.
If your team is already working async with Slack and weekly syncs, this fits in seamlessly. If you're used to "in-person agency culture" with daily check-ins — we can do daily 15-minute Zoom calls at 9am Bay Area time, but in my experience they slow projects down by 30-40% because you spend the morning on calls instead of producing answers.
USD pricing model
All projects are quoted as fixed fee in USD, paid 50% upfront / 50% on delivery (or split into milestones for projects > $20K). No hourly invoices. No "actually it's going to be more" surprises. If scope changes mid-project — we re-quote, you approve in writing, and the change is added with a clear delta.
Indicative ranges to set expectations (every quote is bespoke, but these brackets are realistic):
- UI/UX design — landing or simple website (4-6 weeks). $8,000–18,000. Bay Area agency equivalent: $30,000–80,000.
- Corporate website — full design + dev (8-12 weeks). $20,000–45,000. Bay Area agency equivalent: $80,000–250,000.
- B2B SaaS / web app — design + frontend + backend (16-28 weeks). $50,000–180,000. Bay Area agency equivalent: $200,000–700,000+.
- UX audit (2-3 weeks). $4,000–9,000. Bay Area agency equivalent: $15,000–40,000.
- Branding — full identity system (8-12 weeks). $12,000–30,000. Bay Area agency equivalent: $60,000–180,000.
- SEO retainer (3-6 months minimum). $2,500–6,000/month. Bay Area agency equivalent: $8,000–25,000/month.
- Fractional CPO / consulting (15-20 hrs/month, 6+ months). $4,000–8,000/month. Bay Area equivalent: $15,000–40,000/month.
Discounts apply when you bundle services (e.g. design + development + SEO together) — typically 15-25% vs. ordering each separately, because there's less coordination overhead and a single creative direction across deliverables.
Common mistakes Bay Area businesses make hiring remote Senior practitioners
- Hiring on Upwork by hourly rate. A $25/hour designer in Eastern Europe is statistically a junior at best. The 30-60% cost gap with Bay Area agencies isn't from hourly rate, it's from removing layered agency overhead. Senior remote talent costs $80-150/hour billed as fixed-fee project — still 30-60% below Bay Area agency total.
- Skipping the discovery phase to "save money". A 1-2 week paid discovery is the cheapest insurance against a $50K mistake. Always include it.
- Hiring a "designer" who only delivers Figma files. Modern UI/UX includes design systems with tokens, Dev Mode specs, accessibility annotations, and usability testing. If a Senior portfolio doesn't show all three — they're a UI artist, not a product designer.
- Not asking about IP and code ownership. Get this in writing before kickoff. Standard for me: all deliverables transferred to client at final payment, with my name optionally credited in the project case-study (your call).
- Underestimating the value of a single-contact engagement. Talking directly to the person building your product cuts requirement-translation losses by ~40%. The "I told the PM, who told the designer, who told the dev" telephone game is one of the biggest hidden costs in agency work.
2025-2026 trends I apply on Bay Area client projects
- Mobile-first because BART. Bay Area users spend 30-60 minutes per day on smartphones in BART cars with intermittent connectivity. Designs ship with offline states, optimistic UI, and aggressive lazy-loading by default.
- ADA / Section 508 compliance. NY State plus Bay Area have specific accessibility laws beyond federal ADA. Every site I deliver to Bay Area clients meets WCAG 2.2 AA at minimum.
- Privacy-first analytics. NY SHIELD Act + emerging state privacy laws make GA4 + cookie banners table-stakes. I configure proper consent flows so analytics work without legal exposure.
- Speed as a feature. Bay Area users are impatient. Core Web Vitals 90+ across the board, served from Vercel edge or AWS CloudFront.
- Stripe / Plaid / financial integrations. For SoMa fintech specifically, all my projects use the modern payment stack with proper idempotency, webhook handling, and PCI scope minimisation.
- Dark mode native. 50%+ of Bay Area users prefer dark themes. Designs ship with both modes, not "we'll add dark mode later".
Cases — Bay Area and US clients in my portfolio
My portfolio contains 130+ projects, including B2B SaaS for US founders, DTC brand sites for Bay Area and LA-based companies, and fintech dashboards for clients on the East Coast. For NDA reasons I can't list every client publicly — but on the discovery call I'll walk you through 5-10 most-relevant cases for your specific niche, including the working files (research notes, wireframes, prototype iterations).
Other US and international cities I serve
Bay Area is one of several US/EU markets I work with. Same engagement model, same USD pricing, adjusted to local market context:
- Los Angeles — entertainment, creative agencies, e-commerce
- San Francisco / Bay Area — B2B SaaS, deep-tech, AI
- Boston — biotech, ed-tech, university spinoffs
- Austin — startups, gaming, tech
- Miami — fintech, crypto, LATAM B2B
- London — fintech, B2B SaaS, creative
- Manchester — northern tech hub, sport-tech, MediaCity
- Edinburgh — fintech, ed-tech, data science
Ready to discuss your Bay Area project?
Fill out the contact form or message me through the channels in the footer. The first 60-90 minute call is free — we'll discuss your business, product goals, indicative scope, USD budget range, and timeline. If you have an existing site / app, I'll do a quick express-review and show you 3-5 issues that can be fixed in the first week, even before signing a full engagement.
For San Francisco businesses specifically, the value proposition is simple: production-grade Senior expertise, Bay Area agency-level deliverables, transparent USD pricing 30-60% below market, async-friendly workflow that respects your team's existing cadence. Let's discuss how it can work for your specific situation.