Design, Development, Marketing & Consulting in Ternopil

UI/UX Designer in Ternopil — Oleksandr Filyuk

Oleksandr Filyuk is a senior UI/UX designer with 15+ years of experience helping companies in Ternopil and across the Ternopil Oblast launch websites, mobile applications, e-commerce stores, brand identities and full-fledged digital products. The studio portfolio includes 50+ completed projects for the Ukrainian and European markets. Local businesses — IT companies, ed-tech startups, tourism hubs, hotels, winemakers and crafters — get design that highlights their unique brand and actually converts.

Why work with Oleksandr Filyuk in Ternopil

Ternopil is the heart of Western Ukraine, with a unique atmosphere shaped by the Ternopil Pond, the castle, Old Park, Theatre Square, the strong universities WUNU and TNTU, and an active entrepreneurial community closely linked to the EU market. IT, education, tourism, food production, light manufacturing and craft are particularly strong here. Design for this audience must be emotional, aesthetic and functional at once — exactly the way Oleksandr works.

• 15+ years of digital product design across Ukraine, the EU and the US.
• Experience with educational platforms, tourism services and hospitality.
• Knowledge of the EU market: projects from Slovakia, Poland, Czechia, Austria.
• Multilingual sites by default (UK/EN/PL).
• Focus on conversion, usability and accessibility (WCAG).

More about the approach in the projects section. Discuss your case via the contact page.

Services for businesses in Ternopil and Ternopil Oblast

Websites and web platforms

Sites from landing pages to complex educational and tourism platforms. Web design is paired with full web development using a modern stack (Next.js, React, Node.js, Headless CMS).

Logos and branding

Western Ukrainian brands often carry a craft, authentic DNA — revealed through logo design and full branding with packaging, merch and social templates.

Mobile applications

For tourism, hospitality, ed-tech and local chains — mobile app design and mobile development for iOS and Android.

E-commerce, CRM and ERP

Ternopil producers actively export (wine, honey, cheese, textiles) and need a strong e-commerce presence. Internal operations — from order processing to bookings — are automated with CRM/ERP systems.

Marketing and growth

Launch and promotion are reinforced with SEO, Google Ads, SMM and email marketing. Tourism in particular benefits from seasonal campaigns and geo-targeted ads.

Strategy, audit, optimization

Before launch — a UX audit of the current product, a product strategy, business consulting on entering the EU market, and conversion rate optimization for existing sites and apps.

Local context: the Ternopil business environment

Ternopil Oblast is a region of contrasts. On one hand — a strong university center and IT cluster in Ternopil itself; on the other — tourism gems of Kremenets, Zbarazh, Buchach, Pochaiv and Zalishchyky. This creates two important business vectors: tech (IT, education, adult learning, ed-tech) and experiential (tourism, hospitality, gastronomy, craft). More and more local entrepreneurs think in EU service categories and aim for cross-border markets, so design that resonates with audiences in Poland, Slovakia, Czechia and Austria is critical.

Oleksandr has already worked with tourism platforms, hotel chains, ed-tech startups and local producers. The result: products that look competitive not only domestically but also across Europe. See the portfolio for examples.

Workflow — from brief to launch

• 1. Brief and discovery. Market, competitor and audience analysis for both the EU and Ukraine.
• 2. UX architecture. User journey maps, prototypes, content strategy.
• 3. UI design. Modern visuals, design system, multilingual support.
• 4. Development. Fast code, accessibility, SEO readiness.
• 5. QA and launch. Testing, analytics setup, publication.
• 6. Support. Seasonal updates, new features, A/B testing.

Benefits of the partnership

• Design that respects the cultural specifics of Western Ukraine.
• Multilingual UK/EN/PL/SK from day one.
• Tourism and ed-tech treated as priority niches.
• Adaptation to the seasonal cycle (tourism) and academic calendar (education).
• Legal transparency, sole-proprietorship contract, milestone payments.

Designer service rates in Ternopil

Indicative ranges: landing page from 800 USD, corporate site from 2,000 USD, tourism/hospitality site with booking from 3,500 USD, educational LMS from 5,000 USD, e-commerce from 4,500 USD, mobile app from 6,000 USD, full branding from 1,800 USD. Flexible MVP packages are available for startups and small businesses. Request a quote on the contact page.

Working with the Ternopil university ecosystem

WUNU (West Ukrainian National University) and TNTU (Ternopil National Technical University) form a strong educational backbone. Many graduate-led startups and SMBs pass through their incubators each year. Oleksandr supports these teams with brand identity, MVP web design and growth experiments — often shaping a product from a first sketch on Notion into a Figma prototype, a launched landing page and a Google Ads campaign. This is also where the product strategy and business consulting services come into play to align founder intuition with market evidence.

Industry focus across Ternopil Oblast

Ternopil's economy is built on three pillars: technology, education and craft tourism. The IT cluster is anchored by SoftServe, Eleks and a long list of mid-sized product teams that sprout from WUNU and TNTU graduates. Educational businesses range from offline schools and tutoring centers to fully digital LMS platforms targeting Polish and Slovak diasporas. Tourism is concentrated around Kremenets-Pochaiv pilgrimage routes, the Buchach baroque heritage, the cliffs of Zalishchyky on the Dniester river and the medieval Zbarazh Castle. Craft producers — winemakers from Borshchiv, beekeepers from Husyatyn, cheesemakers from Chortkiv — increasingly export to Poland, Slovakia and Czechia. Each of these niches benefits from a different design approach, and Oleksandr tailors the design language to the audience: technical and minimalist for IT, warm and emotional for tourism, premium and tactile for craft.

Tools and stack for Ternopil projects

For tourism platforms — Next.js + Sanity headless CMS, with image-heavy galleries optimized via Cloudinary, integration with Booking, Airbnb iCal and Channel Manager APIs, and multilingual SEO targeting both UA and EU markets. For ed-tech — a custom LMS on Next.js + Postgres with video streaming via Mux or Cloudflare Stream, integrated payments via LiqPay, Stripe and BLIK. For e-commerce craft brands — Shopify with custom theme development, or a Medusa headless setup with Stripe for EUR payments. Branding deliverables include packaging design ready for print, label artwork compliant with EU food labeling rules, and Instagram/TikTok templates for ongoing content. Marketing services — SEO, Google Ads and SMM — are particularly tuned to seasonal tourism peaks and academic recruitment cycles.

Frequently asked questions from Ternopil clients

Ternopil clients most often ask about multilingualism, the path to the Polish or Slovak market, usability for foreign tourists and integrations with Booking, Airbnb and Channel Manager systems. All of these scenarios are routine. Oleksandr also advises on legal and marketing nuances of operating in the EU, which Ternopil exporters particularly appreciate. For tourism brands — content strategy is tied to seasonal peaks; for ed-tech — to the academic year; for e-commerce — to EU sales seasons (Black Friday, pre-Christmas, post-Easter).

Ready to start? Browse the case studies, explore web design, branding, e-commerce and mobile design, then submit a brief through the contact form. Oleksandr typically responds the same working day with a short list of clarifying questions, then prepares a written proposal with milestones, timeline and a clear delivery plan within two to three working days. Many Ternopil partnerships start with a small validation engagement — a landing page or a brand sprint — and grow into long-term collaboration covering design, development and growth marketing.