Design, Development, Marketing & Consulting in Kharkiv

UI/UX Designer in Kharkiv — Oleksandr Filyuk

Oleksandr Filyuk is a senior UI/UX designer with 15+ years of experience, building websites, mobile applications, brand identities, full digital products and marketing campaigns for businesses in Kharkiv and across the entire Kharkiv Oblast. The portfolio counts 50+ successful projects for the Ukrainian and international markets. Kharkiv clients — from IT companies and industrial holdings to medical centers, ed-tech startups and online retail — get design that holds its ground in the most demanding competitive environment of Ukraine's second-largest city.

Why work with Oleksandr Filyuk in Kharkiv

Kharkiv is the second largest city of Ukraine and the biggest university, IT and industrial center in the East. It is home to Karazin University, KhPI, KhAI, dozens of research and R&D centers, a powerful IT cluster of 50,000+ specialists, machinery, aviation, pharmaceuticals, healthcare, food production and retail. In such an environment design is not decoration — it is competitive advantage. Users are accustomed to high standards and the market does not forgive compromises.

• 15+ years of digital product design across Ukraine, the EU and the US.
• Deep understanding of the IT sector and product teams.
• Hands-on experience with education, medical, retail, fintech and e-commerce.
• Ability to quickly scale the team for large corporate engagements.
• Clean sole-proprietorship contract, transparent stages, fixed KPIs.

Browse the portfolio in the projects section. Discuss your project on the contact page.

Services for businesses in Kharkiv and Kharkiv Oblast

Websites and web platforms

Landing pages, corporate sites, B2B portals, SaaS products and complex marketplaces. The foundation is web design with a thoughtful architecture, reinforced by web development on Next.js, React, Node.js and GraphQL.

Logos and branding

Kharkiv brands often scale to national level, so identity must work from the landing page to packaging. Logo design and full branding deliver guidelines, templates and mockups for every channel.

Mobile applications

For retail chains, medical centers, ed-tech, fintech and delivery services — mobile app design and mobile development for iOS/Android with analytics and A/B testing built in.

E-commerce, CRM, ERP

Kharkiv leads Ukrainian retail. E-commerce development on Shopify, WooCommerce or custom stack pairs with CRM/ERP systems to automate warehouse, sales and marketing.

Marketing and growth

Kharkiv's competitive market needs strong campaigns: SEO, Google Ads, SMM, email marketing — separately or as a bundle. Special focus on performance marketing for e-commerce and lead generation for B2B.

Strategy, audit, optimization

Before investing in a redesign — a UX audit, a product strategy, business consulting for product teams and conversion rate optimization with measurable impact.

Local context: the Kharkiv business environment

Kharkiv is Ukraine's second economic capital. It hosts large IT companies, outsourcing studios, product teams and R&D centers of international corporations. Alongside — major industrial enterprises like Turboatom, Elektrovazhmash, KhTZ, Malyshev Plant, FED, the aviation plant — and dozens of startups born in university labs. Retail is represented by Rozetka, Comfy, ATB, Silpo and Epicentr networks, all with DCs and offices in the city. The educational sector is unique in scale: more than 200,000 students study within the city limits. All of this creates a market where UI/UX design is mandatory for staying competitive.

Oleksandr has delivered projects for Kharkiv IT companies, medical centers, retail networks, ed-tech platforms and manufacturers. That means deep understanding of the city's tempo: fast pace, high quality bar, product-driven mindset rather than "ship anything." More examples in the portfolio.

Workflow — from brief to launch

• 1. Brief and discovery. User research, market and competitor analysis, business goals, KPIs.
• 2. UX architecture. Scenarios, information architecture, Figma prototypes.
• 3. UI design. Design system, responsive layouts, presentation.
• 4. Development. Clean code, integrations, performance budget.
• 5. QA and launch. Testing, analytics (GA4, Hotjar), go-live.
• 6. Support. Behavioral analysis, A/B tests, new features.

Benefits of the partnership

• One partner for design, development and marketing — no vendor coordination overhead.
• Product approach: hypotheses, MVP, iterations.
• Capability to assemble a team quickly for large engagements.
• Transparent KPIs: conversion, retention, NPS, request handling time.
• Flexible engagement models: project, retainer, time & material.

Designer service rates in Kharkiv

Indicative ranges: landing page from 800 USD, corporate site from 2,000 USD, SaaS or complex B2B portal from 6,000 USD, e-commerce from 4,500 USD, mobile app from 7,000 USD, full branding from 1,800 USD. For IT companies and product teams, a retainer model is available (16–80 hours per month). Receive a detailed quote after a short brief on the contact page.

Working with Kharkiv product startups

Kharkiv has produced a remarkable wave of SaaS, fintech and developer-tools startups over the last decade. Oleksandr supports founders from idea validation through Series A. At pre-seed — quick brand identity, an investor-ready landing page and a one-click waitlist. At seed — MVP design, onboarding flows, growth instrumentation. At Series A — design systems, UX audits, retainer support to a growing in-house design team. For companies expanding to the US market, the product strategy, branding and UX audit services are typically combined into a single 8–12 week sprint that delivers a market-ready product narrative.

Industry focus across Kharkiv Oblast

Kharkiv is Ukraine's IT and educational capital of the East. The IT cluster includes Sigma Software, NIX, Telesens, GlobalLogic, Ciklum, EPAM and dozens of product startups. Each team has different needs: outsourcers want corporate sites that win RFPs, product teams want design partners on retainer, startups want MVP-grade UX in 6–8 weeks. Healthcare in Kharkiv is led by major institutions like the Institute of Cardiology, the Kharkiv Regional Hospital and growing private chains (Dobrobut, Medical Plaza). Education spans Karazin University, KhPI, KhAI, KhNURE and dozens of private academies — all demanding modern admissions portals, LMS systems and student-facing apps. Industrial brands like Turboatom and Malyshev Plant need export catalogues in English, German and Polish. Retail chains headquartered in Kharkiv (Rozetka logistics, Comfy buying offices) drive e-commerce velocity. Each scenario is well represented in the portfolio.

Tools and stack for Kharkiv projects

For product teams — Figma libraries with token-based design systems (Style Dictionary, Tailwind config sync), Storybook integration, design QA via Chromatic. For SaaS — Next.js + tRPC or GraphQL, Vercel deployment, Clerk/Auth0 authentication, Stripe Billing or Paddle for subscriptions. For e-commerce — Shopify Plus, BigCommerce or headless Medusa, integrated with Nova Poshta API, monobank acquiring, LiqPay and Fondy. For mobile — React Native or Flutter for cross-platform apps, native Swift/Kotlin for performance-critical builds. Analytics goes through GA4, Mixpanel, Amplitude and Hotjar; experimentation through Optimizely, GrowthBook or PostHog. All this aligns with the conversion optimization and UX audit services.

Frequently asked questions from Kharkiv clients

Kharkiv clients are mostly IT-mature teams, so questions tend to be technical: Jira, Linear, GitHub integrations, AB tests, Mixpanel/Amplitude metrics. All of these tools are routine. Oleksandr works both with product teams (on a retainer or feature-based) and with small businesses needing a turnkey site or landing page. NDAs and IP transfer contracts are signed at the discovery stage; design files are delivered with full editing rights and Figma library access.

Ready to discuss? See the case studies, explore web design, UX audits, product strategy and mobile app design, then send a brief through the contact page.