Ad Creatives in London, USA

Ad Creatives in London, USA — Ad creatives that converts London users into customers

Today, having performance ad creatives isn't enough for a London business. Your potential client opens a smartphone on the Victoria line, sees three or four similar offers, and decides in 5 seconds which one to engage. If yours is slow, unclear on mobile, or doesn't render correctly under iOS Safari with intermittent the Tube connectivity — you've lost that customer before they finished reading your headline. That's why investing in quality Ad creatives isn't a "luxury expense", it's a direct investment in revenue.

I'm Alex Filiuk, a Senior practitioner with 15 years of experience and a portfolio of 130+ projects. I deliver performance ad creatives for businesses in London, across the US (San Francisco, LA, Boston, Austin), in Europe (London, Manchester, Edinburgh), and in Ukraine. On this page I've collected what's worth knowing for an London business owner before commissioning ad creatives: how the engagement works, USD pricing brackets, which mistakes destroy ROI, and which 2025-2026 trends actually matter for the London market.

Why ad creatives matters for London businesses

In a market of over 8.3 million residents and a metro area of 19.3 million, with one of the most ad-saturated digital populations on Earth, London users see an estimated 4,000–10,000 brand impressions per day. Static templated ads from a stock library don't break through. Local London brands compete not only with each other on Meta and TikTok, but with national DTC giants (Warby Parker, Glossier, Allbirds) and platform incumbents (Amazon, Walmart) that A/B-test 80+ creative variants per week and run six-figure monthly performance budgets.

What quality ad creatives delivers for an London business:

• Lower CPA from day one. London-tested creative concepts that out-perform stock-library variants by 25–60% on Meta and TikTok within the first two weeks of running.
• Mobile-first by default. Vertical 9:16 native cuts for Reels / TikTok / Shorts, sound-on with burned-in captions for L-train scrolling without audio.
• Higher hook-rate. First 1.2 seconds engineered against London-specific saturation: pattern-interrupt frames, native UGC vibe, no obvious agency-template signature.
• Weekly variant cadence. 3–5 fresh creative variants per week minimum — the only way to keep CPA stable as audience-fatigue kicks in faster in a market this dense.
• Full performance loop. Creatives shipped with UTM frameworks, GA4 / Meta CAPI events mapped, so you see exactly which hook drives which signup, not just topline CTR.

Ad creatives vs the templated approach

Most London brands encounter the same misunderstanding when they first hire for ad creative. They expect a polished hero spot, model talent, agency-grade post-production. They get a beautifully shot 16:9 brand film — that performs catastrophically on Meta Ads Manager because it was never engineered for the platform's auction logic.

Performance ad creative is a fundamentally different discipline from brand film. The format is short, vertical, scrappy, and metric-driven. It has its own grammar:

• Hook engineering. The first 1.2 seconds carry 80% of the performance weight. Every variant is tested against scroll-stop-rate before anything else.
• Native-feel framing. London users have learned to skip anything that 'looks like an ad'. Creatives are shot, edited, and graded to feel UGC-adjacent.
• Captions and accessibility. 85%+ of feed video plays muted. Captions are part of the creative, not an afterthought. Bonus: ADA-compliant by default.
• Cut-down architecture. Each concept ships in 6, 15, 30, and 60-second cuts plus a static-carousel companion — built for cross-platform deployment.
• Iteration-ready source files. Layered After Effects / Premiere projects so your in-house team or next-week's variants can be produced without reshoots.

If you already have brand film and need to make it perform on paid social, that's a separate workflow — closer to a CRO engagement applied to creative assets than to a fresh shoot.

Project types most-requested by London clients

Across 15 years and 130+ projects, I've noticed London business categories have their own digital signature. Most-common requests for ad creatives:

• DTC brands launching a new product line. Hackney / King's Cross / Greenpoint brands needing 8–15 hook-tested variants for Meta and TikTok in the first 30 days post-launch.
• B2B SaaS lead-gen. Shoreditch / Soho / Mayfair startups running LinkedIn + Meta paid social for ICP outreach — UGC-style founder cuts plus animated explainer carousels.
• Fintech regulated growth. Shoreditch and City of London fintechs needing FINRA / SEC-compliant creative that still performs (no overstated claims, social-proof-led hooks).
• Restaurant and hospitality groups. the City of London and Shoreditch multi-location operators needing geo-targeted Reels for openings, menu drops, reservations.
• E-commerce brands scaling past $5M ARR. Need a creative library at production-scale: 30–50 variants per quarter, ASC+ ready, asset-tagged and metric-tracked.
• Founders who 'tried Fiverr first'. Existing creative library that doesn't perform — usually a structural hook problem solvable with 2–3 weeks of variant rebuilds.

Different category, different approach — so I don't ship templates. Every engagement starts with discovery against your actual London market context.

The ad creatives engagement, step by step

I work via a transparent process that 130+ clients have completed end-to-end. Each phase has a fixed deliverable that you receive in your hands. No "wait a month while I design" — you know what's happening every week, with weekly Slack updates and one Zoom sync at 8am London / 3pm Kyiv.

1. Discovery (week 1). Audit of current ads (if any) in Meta Ads Library and your ad account, top-performer / bottom-performer review, ICP and brand-voice alignment, platform mix decision (Meta / TikTok / LinkedIn / YouTube Shorts).
2. Concept development (week 1–2). 6–10 distinct concept directions written as scripts and storyboards, each with a different hook archetype (problem-agitation, social-proof, founder-POV, before-after, UGC-testimonial, comparison).
3. Production planning (week 2). Shot list, talent brief, location scouting (London-based shoots if needed) or stock-and-AI-asset sourcing for budget-conscious builds.
4. Shoot or asset-pull (week 3). One- or two-day shoot in Shoreditch / the City of London, OR remote-shot UGC creator brief with clear hook and CTA framing.
5. Edit and variants (week 3–4). Master-cuts assembled, then per-platform variants (9:16 / 1:1 / 16:9), captioned, sound-designed, brand-graphics layered.
6. Launch and instrument (week 4). Variants uploaded with UTM-tagged links, Meta CAPI / TikTok Events API verified, baseline benchmarks captured.
7. Iteration sprint (week 5–6 and beyond). Weekly creative review against CPA / hook-rate / hold-rate, 3–5 fresh variants shipped per week, killing under-performers fast.

What you receive when the ad creatives project completes

• Creative library: 8–15 launch variants, each with platform-specific cut-downs (9:16 / 1:1 / 16:9 in 6s, 15s, 30s lengths).
• Hook bank: 30+ tested hooks documented with the metric performance attached, so future variants can be combinatorial.
• Scripts and storyboards in Figma / Notion, ready for in-house team to extend.
• Source files: layered After Effects / Premiere projects, branded assets in Figma, raw footage on Frame.io or your DAM.
• Captions and SRT files for every variant — ADA-compliant.
• UTM and event-tracking framework documented for GA4, Meta CAPI, TikTok Events API, LinkedIn Insight Tag.
• Performance dashboard in Looker Studio or your analytics stack, refreshed weekly with hook-rate, hold-rate, CPA, ROAS by variant.
• Iteration playbook: what to test next, kill criteria, scaling triggers — documented so your team can run variants 4 onward without my involvement if needed.

Why hire a Ukraine-based Senior instead of an London agency

London has a deep pool of talent — and rates that match. A typical Senior at a the City of London agency: $180–280/hour. A 12-week engagement at a respectable Shoreditch studio: $80,000–180,000. The work is excellent, but the cost makes it inaccessible for most early-stage startups, mid-sized DTC brands, and bootstrapped B2B SaaS companies.

The remote Ukraine-Senior model gives you:

• 30–60% cost reduction. Same Senior expertise, same deliverables, transparent fixed-fee USD pricing.
• Single point of contact. No account manager, no project coordinator, no creative director "stepping in" mid-call. You talk directly with the person doing the work.
• Async-friendly cadence. The 7-hour gap (London EST → Kyiv) is a feature: I work while you sleep, you wake up to demos and questions in Slack, we sync 1× per week on Zoom.
• Production-grade quality. Same modern stack (Next.js, React, TypeScript, Tailwind), same accessibility (WCAG 2.2 AA, ADA-compliant), same handoff specs as a top-tier London agency.
• Transparent fixed pricing. No hourly invoices, no scope-creep surprises. You know the total before we start.

USD pricing model

All projects are quoted as fixed fee in USD, paid 50% upfront / 50% on delivery (or split into milestones for projects > $20K). No hourly invoices. If scope changes mid-project — we re-quote, you approve in writing, and the change is added with a clear delta.

Indicative ranges to set expectations (every quote is bespoke, but these brackets are realistic):

• UI/UX design — landing or simple website (4-6 weeks). $8,000–18,000. London agency equivalent: $30,000–80,000.
• Corporate website — full design + dev (8-12 weeks). $20,000–45,000. London agency equivalent: $80,000–250,000.
• B2B SaaS / web app — design + frontend + backend (16-28 weeks). $50,000–180,000.
• UX audit (2-3 weeks). $4,000–9,000.
• Branding — full identity system (8-12 weeks). $12,000–30,000.
• SEO retainer (3-6 months minimum). $2,500–6,000/month.
• Fractional CPO / consulting (15-20 hrs/month, 6+ months). $4,000–8,000/month.

Discounts apply when you bundle services (e.g. design + development + SEO together) — typically 15-25% vs. ordering each separately.

How the async workflow handles the timezone gap

The 7-hour difference between London (EST/EDT) and Kyiv (EET/EEST) is the biggest concern most London clients raise — and it's the easiest to solve. The honest answer: most London startup founders and product teams already work async with Slack-first cadence. The remote-Ukraine engagement just formalises what's already happening internally.

• Daily Slack handoff. When you wake up at 8am London time, I've already worked 8 hours. There's a thread in #project with the day's progress, demo link (Figma / Vercel preview), and 2-3 specific questions that need your call. You answer over coffee — by 4pm London time I'm already incorporating your feedback.
• Weekly Zoom sync. One 60-90 minute call per week, scheduled at 8am London / 3pm Kyiv. We walk through what shipped, what's next, what's blocked.
• Loom for async demos. Instead of scheduling a meeting to "show you what I built", I record a 5-10 minute walkthrough.
• Notion / Linear for tracking. Whatever you use, I'll join. No new tool to learn.
• Emergency Zoom on demand. Critical decisions get a 15-minute Zoom call within 4 hours of request, regardless of timezone.

Cases — London and US clients in my portfolio

My portfolio contains 130+ projects, including B2B SaaS for US founders, DTC brand sites for London and LA-based companies, and fintech dashboards for clients on the East Coast. For NDA reasons I can't list every client publicly — but on the discovery call I'll walk you through 5-10 most-relevant cases for your specific niche.

Other services for London businesses

• UI/UX design
• Web development
• Mobile app design
• Mobile app development
• Branding and logo design
• E-commerce
• CRM / ERP / SaaS
• SEO, Google Ads, SMM, email marketing
• UX audit, CRO
• Business consulting, product strategy

Other US and EU cities I serve

• Los Angeles — entertainment, creative agencies, e-commerce
• San Francisco / Bay Area — B2B SaaS, deep-tech, AI
• Boston — biotech, ed-tech, university spinoffs
• Austin — startups, gaming, tech
• London — fintech, B2B SaaS, creative
• Manchester — northern tech hub, sport-tech, MediaCity
• Edinburgh — fintech, ed-tech, data science

Full list of locations on the "Service Areas" page.

Ready to discuss your London project?

Fill out the contact form or message me through the channels in the footer. The first 60-90 minute call is free — we'll discuss your business, product goals, indicative scope, USD budget range, and timeline. If you have an existing site / app, I'll do a quick express-review and show you 3-5 issues that can be fixed in the first week, even before signing a full engagement.

Common mistakes London businesses make commissioning ad creatives

• Hiring on hourly rate. A $25/hour practitioner in Eastern Europe is statistically a junior at best. The 30-60% cost gap with London agencies isn't from hourly rate — it's from removing layered agency overhead.
• Skipping the discovery phase to "save money". A 1-2 week paid discovery is the cheapest insurance against a $50K mistake.
• Not asking about IP and ownership. Get this in writing before kickoff.
• Underestimating the value of single-contact engagement. Talking directly to the person building your product cuts requirement-translation losses by ~40%.
• Treating ad creatives as a one-off project. The strongest results come from continuous iteration, not handoff-and-forget.

2025-2026 trends I apply on London client ad creatives projects

• Vertical-first video — 9:16 native for Reels, TikTok, YouTube Shorts
• AI-generated B-roll integrated with brand-shot hero footage
• UGC-style creatives outperform polished spots on CPA in 2025
• Static carousels are back — high CTR for fintech / SaaS
• Live-shopping integrations for DTC creatives
• Sound-on by default, captions burned in
• Creative-testing cadence — 3-5 fresh variants per week minimum