Email Marketing in Melbourne, USA

Email Marketing in Melbourne, USA — Email marketing that converts Melbourne users into customers

Today, having email marketing programs isn't enough for a Melbourne business. Your potential client opens a smartphone on the Melbourne tram, sees three or four similar offers, and decides in 5 seconds which one to engage. If yours is slow, unclear on mobile, or doesn't render correctly under iOS Safari with intermittent the tram connectivity — you've lost that customer before they finished reading your headline. That's why investing in quality Email marketing isn't a "luxury expense", it's a direct investment in revenue.

I'm Alex Filiuk, a Senior practitioner with 15 years of experience and a portfolio of 130+ projects. I deliver email marketing programs for businesses in Melbourne, across the US (San Francisco, LA, Boston, Austin), in Europe (London, Manchester, Edinburgh), and in Ukraine. On this page I've collected what's worth knowing for an Melbourne business owner before commissioning email marketing: how the engagement works, USD pricing brackets, which mistakes destroy ROI, and which 2025-2026 trends actually matter for the Melbourne market.

Why email marketing matters for Melbourne businesses

For Melbourne DTC brands, email is the highest-margin channel by orders of magnitude. While paid social CPMs in the Melbourne market run 30–50% above national average, owned email costs nothing per send beyond the ESP fee. Top-performing Melbourne DTC brands derive 25–40% of revenue from email + SMS combined. Brands that treat email as 'just send the weekly newsletter' typically capture 6–10% of revenue from the same channel — leaving 7-figure annual revenue on the table.

What quality email marketing delivers for an Melbourne business:

• 25–40% of revenue from owned channels. Properly architected email + SMS programs deliver this in Melbourne DTC, not the 6–10% that templated programs achieve.
• Higher AOV from email. Email-driven orders typically convert with 25–40% higher AOV than paid-social-driven orders, because trust + segmentation compound.
• Lower CAC effective. Email and SMS retention reduces the new-customer acquisition required to hit revenue targets — your CAC budget goes further.
• First-party data resilience. As iOS privacy and cookie deprecation continue eroding paid social attribution, email becomes the most measurable revenue channel.
• Lifecycle-stage personalization. Welcome → first-purchase → repeat → VIP → win-back flows tuned to actual behavior, not 'send everyone the same blast'.

Email marketing vs the templated approach

Naive email marketing is 'send a weekly newsletter to the whole list'. That's a broadcast model from 2010. Modern email is a behavior-triggered, multi-flow, segment-aware program where 80% of revenue comes from automated flows running 24/7, not from manual campaigns.

A real Melbourne-grade email program covers:

• Lifecycle flows. Welcome series, post-purchase, browse-abandon, cart-abandon, replenishment, win-back, VIP — each with multi-step logic and tested copy.
• Segmentation strategy. RFM-based segments, behavioral segments, predictive segments — refreshed weekly, not 'one segment for everyone'.
• Campaign calendar. Editorial calendar tied to product launches, seasonality, content drops — planned 6–12 weeks ahead, not 'what should we send Friday'.
• SMS integration. Postscript / Attentive / Klaviyo SMS — coordinated with email, not duplicated, not contradicting.
• Deliverability hygiene. SPF / DKIM / DMARC, list cleaning, sender reputation — so your campaigns actually land in the inbox.

Email works best as part of a coordinated retention stack including CRO on the on-site experience and SMM for top-of-funnel awareness.

Project types most-requested by Melbourne clients

Across 15 years and 130+ projects, I've noticed Melbourne business categories have their own digital signature. Most-common requests for email marketing:

• DTC retention rebuild. Brunswick / Fitzroy brands with $3–10M ARR but flatlining email revenue — full flow + campaign + segmentation rebuild.
• Klaviyo / Postscript migration. the Melbourne CBD brands moving from Mailchimp / Constant Contact to Klaviyo, with flow re-architecture during migration.
• SaaS lifecycle email. Docklands / South Yarra SaaS founders building onboarding, trial-to-paid, expansion, win-back flows that drive product adoption.
• Fintech and regtech KYC nurture. Collingwood / Collins Street fintechs building compliant nurture flows for users mid-KYC or post-KYC abandonment.
• Subscription DTC retention. Collingwood subscription brands fighting first-month churn through smarter onboarding and pause-vs-cancel flows.
• Editorial / publishing newsletters. Melbourne-based publishers and creators monetizing newsletters via Substack, Beehiiv, or custom Klaviyo+Stripe stacks.

Different category, different approach — so I don't ship templates. Every engagement starts with discovery against your actual Melbourne market context.

The email marketing engagement, step by step

I work via a transparent process that 130+ clients have completed end-to-end. Each phase has a fixed deliverable that you receive in your hands. No "wait a month while I design" — you know what's happening every week, with weekly Slack updates and one Zoom sync at 8am Melbourne / 3pm Kyiv.

1. Audit and baseline (week 1). ESP audit (Klaviyo / Postscript / Mailchimp / SendGrid), flow inventory, deliverability check (Sender Score, DMARC), revenue-by-flow breakdown.
2. Strategy and segmentation (week 2). RFM and behavioral segments defined, campaign calendar drafted, flow architecture mapped.
3. Flow design (week 3–4). Welcome / post-purchase / browse-abandon / cart-abandon / replenishment / win-back wireframes, copy hierarchy, A/B-test plan.
4. Build flows in ESP (week 4–6). All flows built in Klaviyo / Postscript, segments deployed, conditional logic tested, deliverability verified.
5. Campaign system (week 6–7). Editorial calendar populated, design templates built, copy framework documented, send-time optimization configured.
6. Launch and observe (week 7–8). Phased rollout, daily monitoring of open / click / conversion / unsubscribe / spam-complaint rates.
7. Optimization sprint (week 8+). Continuous A/B testing, monthly synthesis report, quarterly strategic review.

What you receive when the email marketing project completes

• Audit report: current state baseline, deliverability check, gaps identified, opportunity sizing.
• Segmentation strategy: RFM segments, behavioral segments, predictive segments documented.
• Flow architecture: all major lifecycle flows mapped with branching logic, copy frameworks, A/B-test plan.
• Built-in-ESP flows: deployed in Klaviyo / Postscript / SendGrid, fully tested.
• Campaign templates: reusable design templates, copy frameworks, brand-aligned visuals.
• Deliverability configuration: SPF / DKIM / DMARC validated, list-cleaning rules, sender-reputation monitoring.
• Performance dashboard: revenue-by-flow, segment-level metrics, weekly summary reports.
• Operations playbook: editorial-calendar workflow, copy-and-design QA, A/B-testing protocol.

Why hire a Ukraine-based Senior instead of an Melbourne agency

Melbourne has a deep pool of talent — and rates that match. A typical Senior at a the Melbourne CBD agency: $180–280/hour. A 12-week engagement at a respectable Docklands studio: $80,000–180,000. The work is excellent, but the cost makes it inaccessible for most early-stage startups, mid-sized DTC brands, and bootstrapped B2B SaaS companies.

The remote Ukraine-Senior model gives you:

• 30–60% cost reduction. Same Senior expertise, same deliverables, transparent fixed-fee USD pricing.
• Single point of contact. No account manager, no project coordinator, no creative director "stepping in" mid-call. You talk directly with the person doing the work.
• Async-friendly cadence. The 7-hour gap (Melbourne EST → Kyiv) is a feature: I work while you sleep, you wake up to demos and questions in Slack, we sync 1× per week on Zoom.
• Production-grade quality. Same modern stack (Next.js, React, TypeScript, Tailwind), same accessibility (WCAG 2.2 AA, ADA-compliant), same handoff specs as a top-tier Melbourne agency.
• Transparent fixed pricing. No hourly invoices, no scope-creep surprises. You know the total before we start.

USD pricing model

All projects are quoted as fixed fee in USD, paid 50% upfront / 50% on delivery (or split into milestones for projects > $20K). No hourly invoices. If scope changes mid-project — we re-quote, you approve in writing, and the change is added with a clear delta.

Indicative ranges to set expectations (every quote is bespoke, but these brackets are realistic):

• UI/UX design — landing or simple website (4-6 weeks). $8,000–18,000. Melbourne agency equivalent: $30,000–80,000.
• Corporate website — full design + dev (8-12 weeks). $20,000–45,000. Melbourne agency equivalent: $80,000–250,000.
• B2B SaaS / web app — design + frontend + backend (16-28 weeks). $50,000–180,000.
• UX audit (2-3 weeks). $4,000–9,000.
• Branding — full identity system (8-12 weeks). $12,000–30,000.
• SEO retainer (3-6 months minimum). $2,500–6,000/month.
• Fractional CPO / consulting (15-20 hrs/month, 6+ months). $4,000–8,000/month.

Discounts apply when you bundle services (e.g. design + development + SEO together) — typically 15-25% vs. ordering each separately.

How the async workflow handles the timezone gap

The 7-hour difference between Melbourne (EST/EDT) and Kyiv (EET/EEST) is the biggest concern most Melbourne clients raise — and it's the easiest to solve. The honest answer: most Melbourne startup founders and product teams already work async with Slack-first cadence. The remote-Ukraine engagement just formalises what's already happening internally.

• Daily Slack handoff. When you wake up at 8am Melbourne time, I've already worked 8 hours. There's a thread in #project with the day's progress, demo link (Figma / Vercel preview), and 2-3 specific questions that need your call. You answer over coffee — by 4pm Melbourne time I'm already incorporating your feedback.
• Weekly Zoom sync. One 60-90 minute call per week, scheduled at 8am Melbourne / 3pm Kyiv. We walk through what shipped, what's next, what's blocked.
• Loom for async demos. Instead of scheduling a meeting to "show you what I built", I record a 5-10 minute walkthrough.
• Notion / Linear for tracking. Whatever you use, I'll join. No new tool to learn.
• Emergency Zoom on demand. Critical decisions get a 15-minute Zoom call within 4 hours of request, regardless of timezone.

Cases — Melbourne and US clients in my portfolio

My portfolio contains 130+ projects, including B2B SaaS for US founders, DTC brand sites for Melbourne and LA-based companies, and fintech dashboards for clients on the East Coast. For NDA reasons I can't list every client publicly — but on the discovery call I'll walk you through 5-10 most-relevant cases for your specific niche.

Other services for Melbourne businesses

• UI/UX design
• Web development
• Mobile app design
• Mobile app development
• Branding and logo design
• E-commerce
• CRM / ERP / SaaS
• SEO, Google Ads, SMM, email marketing
• UX audit, CRO
• Business consulting, product strategy

Other US and EU cities I serve

• Los Angeles — entertainment, creative agencies, e-commerce
• San Francisco / Bay Area — B2B SaaS, deep-tech, AI
• Boston — biotech, ed-tech, university spinoffs
• Austin — startups, gaming, tech
• London — fintech, B2B SaaS, creative
• Manchester — northern tech hub, sport-tech, MediaCity
• Edinburgh — fintech, ed-tech, data science

Full list of locations on the "Service Areas" page.

Ready to discuss your Melbourne project?

Fill out the contact form or message me through the channels in the footer. The first 60-90 minute call is free — we'll discuss your business, product goals, indicative scope, USD budget range, and timeline. If you have an existing site / app, I'll do a quick express-review and show you 3-5 issues that can be fixed in the first week, even before signing a full engagement.

Common mistakes Melbourne businesses make commissioning email marketing

• Hiring on hourly rate. A $25/hour practitioner in Eastern Europe is statistically a junior at best. The 30-60% cost gap with Melbourne agencies isn't from hourly rate — it's from removing layered agency overhead.
• Skipping the discovery phase to "save money". A 1-2 week paid discovery is the cheapest insurance against a $50K mistake.
• Not asking about IP and ownership. Get this in writing before kickoff.
• Underestimating the value of single-contact engagement. Talking directly to the person building your product cuts requirement-translation losses by ~40%.
• Treating email marketing as a one-off project. The strongest results come from continuous iteration, not handoff-and-forget.

2025-2026 trends I apply on Melbourne client email marketing projects

• AMP for Email — interactive widgets inside the inbox
• BIMI for verified-sender brand mark in inbox
• AI-personalised subject lines and send-time optimisation
• Behavioural segmentation over demographic
• Post-purchase journey programs separate from acquisition flows
• SMS + email orchestration in single platform (Klaviyo, Iterable)
• Privacy-first list growth — first-party data, no list buying