Design, Development, Marketing & Consulting in Kropyvnytskyi

UI/UX Designer in Kropyvnytskyi — Oleksandr Filyuk

If your business is based in Kropyvnytskyi or anywhere in the Kirovohrad region and you are looking for an experienced UI/UX designer to turn your ideas into digital products that actually generate revenue — you are in the right place. Oleksandr Filyuk is a senior UI/UX designer with over 15 years of experience who collaborates with companies across Ukraine, including the industrial and agricultural businesses of Central Ukraine. I help local manufacturers, agricultural producers, IT startups, retailers and service companies launch modern websites, mobile apps and cohesive brands that stand out from the competition.

Why work with Oleksandr in Kropyvnytskyi

Kropyvnytskyi is a city with a strong industrial heritage and a fresh wave of entrepreneurship. The local economy is shaped by iconic machine-building plants, agricultural giants, food processing facilities, and a young but rapidly growing community of IT teams and service businesses. I understand the specifics of the Central Ukrainian market: a longer trust-building cycle, the importance of personal contact, a cautious approach to new technologies, and the simultaneous pressure to catch up with Kyiv and Lviv in terms of digital experience.

• 15+ years of experience designing web and mobile interfaces
• Working with Ukrainian and international clients — from local retailers to SaaS platforms
• Transparent pricing and clear deadlines — no mid-project surprises
• Full cycle: research, UX, UI, prototype, design system, developer handoff
• Ready to work remotely with teams in Kropyvnytskyi and the surrounding region

Services for businesses in Kropyvnytskyi

I offer a full range of design and digital marketing services for companies in the Kirovohrad region. All services are tailored to the budget and growth pace of the local business while keeping European quality standards.

Digital product design and development

• Web design — corporate websites, landings, portals for agricultural companies and manufacturers
• Web development — fast websites on a modern stack with a custom CMS
• Mobile app design — iOS and Android for service and B2B projects
• Mobile development — from MVP to full-featured apps
• E-commerce — solutions for retail and B2B sales
• CRM and ERP — automation for the city's manufacturing and service companies

Brand and communication

• Logo design — recognisable marks for new Kirovohrad businesses
• Branding — cohesive identity for stepping into the national market

Marketing and growth

• SEO — organic traffic from Ukraine and the region
• Google Ads — fast sales for local services
• SMM — social media for agricultural and manufacturing brands
• Email marketing — repeat sales and customer retention

Strategy and optimisation

• UX audit — finding the weak spots in your existing product
• Business consulting — guidance on digital transformation
• Product strategy — from idea to go-to-market
• Conversion optimisation — increase sales without growing the budget

Local context: Kropyvnytskyi and the Kirovohrad region

Kropyvnytskyi, historically known as Yelysavetgrad and later as Kirovohrad, is the administrative centre of the Kirovohrad region with a population of around 220,000. The city sits in the very heart of Ukraine on the Inhul River and is traditionally considered the capital of the Ukrainian steppe. This is the birthplace of modern Ukrainian theatre — the famous Theatre of Coryphaei — and home to the well-known Kropyvnytskyi airport, the Flight Academy, and major machine-building and agricultural enterprises such as Chervona Zirka (Elvorti), one of Ukraine's largest manufacturers of agricultural equipment.

The economy of the Kirovohrad region traditionally rests on three pillars: the agricultural sector, machine building, and food processing. The region is among the leaders in producing grain, sunflowers, corn, and sugar beets. This translates into a huge layer of agribusiness that is now actively going digital: farms need websites, B2B portals, monitoring systems, and mobile apps to work with traders and suppliers. I have hands-on experience with exactly these kinds of companies.

Kropyvnytskyi also has a young but vibrant IT scene: several active coworking spaces, an IT cluster, developer communities and regular meetups. Local startups often look for a designer who can help them look on par with Kyiv-grade products without a Kyiv-grade budget. That is exactly my sweet spot.

I also collaborate with educational projects, medical centres, hotels and restaurants in Kropyvnytskyi, where local trust is the key currency. Design for a Central Ukrainian audience must be clear, human and free from chasing trends for the sake of trends.

How the process works

I work through a transparent, predictable process that reduces risk and makes the result measurable. Most of my clients in Kropyvnytskyi have never ordered design work at this level before, so the first stage is always an educational conversation.

Step 1. Discovery and research

We run a deep briefing session, I study your industry, regional competitors and national leaders. If needed, I talk to your customers, run interviews and analyse data. The output is a document with UX hypotheses and goals.

Step 2. Architecture and prototypes

I build the sitemap, user flows and low-fidelity prototypes. This is the stage where logic changes are still cheap.

Step 3. UI design and design system

I design every screen pixel-perfect and shape a design system — components, colours, typography. This is critical for development and future scaling.

Step 4. Developer handoff

I prepare a Figma file with full specifications, work with your team or bring my own developers. I supervise the launch and provide design oversight.

Step 5. Analytics and iteration

After release I help set up conversion optimisation, watch real user behaviour and ship improvements.

Benefits for Kropyvnytskyi businesses

• European-level design — clients get a product indistinguishable from Western analogues
• Understanding of Ukrainian realities — I work with Ukrainian sole proprietors, LLCs, banking, Nova Poshta, local payment providers
• Transparent stages and checkpoints — you always know where the project is
• Flexible cooperation — full project, hourly work or consulting
• Support in Ukrainian or English — no language barriers
• Willingness to travel to Kropyvnytskyi for important meetings or strategy sessions

Pricing

I work in three pricing tiers, so I can offer a solution for businesses of any size in the Kirovohrad region. Starter covers a landing page or a small corporate site with basic UX work, starting from a few thousand dollars. Business means a full web product or mobile app with a design system. Premium covers complex digital ecosystems, full rebrands and product strategy. The exact estimate is always shaped after a free discovery call. You can review real examples in the projects section.

Frequently asked questions about working in Kropyvnytskyi

Can we meet in person? Yes. Most of the work happens remotely, but for strategy sessions and presentations I can come to Kropyvnytskyi — for example, in coworking spaces in the city centre or directly at your office. This often speeds up alignment with founders and executives.

Do you work with agribusiness? Yes. My portfolio includes projects for agricultural companies, seed distributors and manufacturers of farm machinery. I understand the logic of regional B2B sales and know which features are critical for such websites and CRMs.

How long does a typical project take? A landing page — 3–4 weeks, a corporate site — 6–10 weeks, a mobile app — 3–5 months. We can give you a more accurate answer after the briefing.

How is payment handled? I operate officially as a Ukrainian sole proprietor. Payment is possible in UAH to a bank account, in foreign currency for export contracts, or through international payment systems. The work starts after the first stage prepayment.

Types of clients I work with in the Kirovohrad region

Over years of working in Kropyvnytskyi and the region, I have identified several types of clients my approach resonates with the most. Agricultural companies and farms that grow from simple landings into full-blown B2B portals with trader dashboards. Manufacturers of agricultural machinery and spare parts who need catalogues, documentation and dealer portals. Food processors building their own DTC channels to sell directly to consumers. Service businesses — dental clinics, medical centres, auto services, language schools — for whom the website is the main acquisition channel. And, finally, startups from local IT teams testing themselves on the national or international market.

What to avoid when commissioning design

Over 15 years I have seen dozens of failed projects where a client in Kropyvnytskyi spent money but did not get a result. A few of the most common mistakes: ordering only UI without UX research — a beautiful interface nobody finds usable; cutting the design system — only to spend three times more on endless rework with developers; not stating goals — without clear metrics it is impossible to tell whether the design worked; choosing the cheapest offer — in design, cheap usually means templated, and templated converts poorly. I help avoid all these traps at the level of the process itself.

Ready to discuss your project in Kropyvnytskyi? Reach out via the contacts page or browse more work in the projects section. The first consultation is free — we discuss your situation, business goals and figure out whether we are a good fit for collaboration.