Ad Creatives in Kropyvnytskyi
I create static banners, videos and animatics for Google Ads, Meta and TikTok for Kropyvnytskyi businesses: from agro companies on the outskirts to cafes on Velyka Perspektyvna and showrooms near Soborna square. Creative built for CTR and conversion, no templates.
15+Years of experience
1000+Creatives designed
100+Happy clients
100+Satisfied clients worldwide
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Types of Ad Creatives
I create ad materials for all digital channels and platforms
🖼️
Google Ads banners
Static and animated banners for Google Display Network in all standard sizes.
📱
Facebook/Instagram creatives
Ad images and videos for feed, stories and reels in Meta Ads formats.
📸
Stories & Reels
Vertical 9:16 creatives for Instagram/Facebook/TikTok stories and short-form video.
🎠
Carousel ads
Slide series for carousel ads on Instagram and Facebook with unified visual story.
▶️
YouTube thumbnails & covers
Attractive video thumbnails and channel covers that increase CTR and brand recognition.
📧
Email banners
Graphics for email campaigns: headers, promo banners, buttons and illustrations.
Work Process
1
Brief & Strategy
I clarify campaign goals, target audience, placement platforms, and key messages.
2
Concept
I develop 2-3 visual creative concepts with different communication approaches.
3
Design & Adaptation
I create final creatives and adapt them to all required sizes and platform formats.
4
A/B Variants
I prepare variations for A/B testing: different headlines, colors, CTAs for result optimization.
5
Delivery & Optimization
I deliver ready files and adjust creatives based on initial campaign results if needed.
Pricing
Choose the optimal package for your project
Single
Ad Creative
1 creative
$20What's included:
- Design of 1 ad creative
- Any format and size
- Google Ads, Facebook, Instagram, TikTok
- Static or animated (GIF)
- Adaptation to additional size+$5
- Source file PSD/Figma
Fast & affordable
Basic
Banner Set
5 sizes for one platform
$80$120What's included:
- 5 banner sizes
- Static format (JPG/PNG)
- 1 visual concept
- 1 revision round
- Download-ready files
Ready in 1-2 days
Standard
SMM Package
10 posts + 5 stories
$150$200What's included:
- 10 feed posts
- 5 stories/reels templates
- Unified visual style
- Figma templates
- 2 revision rounds
- Adapted for Instagram + Facebook
Ready in 3-5 days
Business
Ad Campaign
Complete creative set
$300$400What's included:
- Google Ads banners (8 sizes)
- Facebook/Instagram creatives
- Stories and Reels templates
- Carousel ads
- YouTube thumbnails
- Email banner
- 3 revision rounds
Ready in 5-7 days
Frequently Asked Questions
Answers to the most popular questions
A standard pack is 6-8 creatives: 2-3 static banners for Google Display and Meta Feed, 2 short vertical videos (Reels/TikTok/Shorts, 9-15 seconds), 1-2 square animatics for Stories, and 1 horizontal banner for YouTube preroll. All in a single graphic system aligned with your brand and landing. If we run Performance Max, I add another 4-6 variations for A/B-testing different offers. Details on the ad creatives service.
Personally I focus on motion graphics, animatics and editing existing footage — that covers 70% of local business needs. If you need real shot video (cafe interior on Velyka Perspektyvna, production floor, equipment showroom), I bring in a trusted operator from Kropyvnytskyi or Kremenchuk and direct remotely. Editing and colour are mine. If you also need the site behind that content, see web design.
Agro season in Kirovohrad oblast has clear windows: February-March (sowing prep), April-May (sowing), July-August (crop protection), September-October (harvest and winter crops). I plan creatives 4-6 weeks ahead of each window so we have time to test hypotheses and reach optimal CPM before the demand peak. There's a separate pack for agro fairs and exhibitions in Kropyvnytskyi. Often pairs with a landing page.
Yes, and it's one of the most cost-efficient formats for Kropyvnytskyi HoReCa. The young audience in the centre — students from KNTU, CDPU and the Flight Academy — uses TikTok daily. I make 3-5 short vertical videos (8-15 seconds) with real staff and venue atmosphere, plus 2-3 hook variants for A/B. Media budget starts at 3000 UAH/month, creative billed separately. More about the approach in SMM in Kropyvnytskyi.
A/B-testing is when I produce 4-6 variations of one creative changing a single element: headline, first frame, offer, CTA or colour scheme. We launch them in parallel with equal budget for 7-10 days, then keep the 1-2 winners and scale. Without A/B you pay for assumptions; with A/B — for facts. For Performance Max it's mandatory: Google's algorithm rewards asset variety. More on the approach in marketing services.
Basic pack (4 statics + 2 videos up to 15 sec) — from 12,000 UAH. Extended (6-8 creatives + animatics + A/B variations) — from 22,000 UAH. Monthly retainer with continuous output and iteration — from 18,000 UAH/month. Pricing doesn't depend on whether you're in central Kropyvnytskyi or Oleksandriia — I work remotely. Transparent quote based on your brief on the contact page.
No. I work in Ukrainian and English. For Kropyvnytskyi business this matters: Ukrainian-language creative in 2026 yields higher engagement in regional audiences and resolves trust questions with B2B clients. If your target is the Ukrainian diaspora or European market (e.g. agro export), I make English versions from scratch, not machine translation. More on brand language in branding.
This is the key thing local agencies often ignore: the landing's hero section and the first frame of the video creative must look the same — same colour, same key object, same typeface. Otherwise the user feels a break after the click and bounces. I build the creative and the landing in one design system file, so the channel handover is seamless. That's a rare approach in Kropyvnytskyi.
For statics — CTR, CPM, frequency and creative fatigue rate. For video — hook rate (% who watch the first 3 seconds), thumbstop ratio (% who stopped on the video in feed), VTR (view-through rate) and CPV. At funnel level — CPA, ROAS and LTV of the cohort attributed to a specific creative. Reporting every 2 weeks in Notion or Google Data Studio. Approach described in marketing services.
Yes, and I recommend it. Creative "burns out" in 3-6 weeks — frequency in Kropyvnytskyi and the oblast (Oleksandriia, Znamianka, Svitlovodsk) hits a critical 4-6 views per person, after which CTR drops. The monthly retainer includes 3-4 new creatives each month plus winner iterations. It costs less than launching a new campaign from scratch. Details in SMM service.
Yes. Beyond Kropyvnytskyi itself I've had projects with businesses in Oleksandriia, Znamianka and Svitlovodsk. Local specifics matter: I always add geographic anchors to the creative — city name, recognisable locations (Velyka Perspektyvna, Soborna, Kovalivka park, Universytetskyi), so the audience identifies the brand as its own. Especially important for retail and HoReCa. Location page — here.
Yes, basic copy for the creatives themselves (headlines, CTAs, short descriptions up to 90 characters, Meta primary text) is included. If you need a large volume of text — for a landing, blog series, email sequences — that's a separate service. I write in Ukrainian without artificial "sales" tone, in the same voice as the brand. More on the text approach in branding and web design.
Why choose me?
Comparison with other options
| Me | Agency | |
|---|---|---|
| Creative strategy | Brief + competitive analysis before design | Template fitted to any niche |
| Variations | 4-6 variations for A/B-testing in the pack | 1-2 final files |
| Site synchronisation | Creative + landing in one design system | Separate visuals disconnected from the site |
| Performance analytics | Hook rate, thumbstop, CPA, ROAS — every 2 weeks | CTR and impressions only |
| Language and localisation | Ukrainian + English, Kropyvnytskyi-specific anchors | Generic brand voice |
Ad Creatives in Kropyvnytskyi — Banners, Video, A/B-Tests | Filyuk
Ad creatives in Kropyvnytskyi: a 2026 guide
Kropyvnytskyi is a regional capital with over 220,000 residents and a powerful economic hinterland: the Kirovohrad oblast agro-industrial complex, machinery manufacturing, logistics, and HoReCa in the historic centre near Velyka Perspektyvna and Soborna. All these segments need one thing — ad creatives that don't blend into the wall of stock noise in Facebook, Instagram, TikTok and Google Display feeds. I've been making such creatives remotely for businesses in Kropyvnytskyi, Oleksandriia, Znamianka and Svitlovodsk for several years, and on this page I explain how exactly the process looks, what it costs and why your agency contractor who buys Canva templates is slowly bleeding your budget.
In short: in 2026 any paid advertising in Ukraine lives or dies by creative quality. Meta, Google and TikTok algorithms have learned to find audiences themselves — your job is simply to feed them 4-8 quality variations from which the algorithm picks the winner. Without such a pack you pay premium CPM for an average picture and your ROAS slowly slides down.
Creative formats I produce
Static banners for Google Ads and Meta
Statics are the cheapest entry point and at the same time the foundation of any campaign. I make a set of 4-6 sizes: 1080×1080 (Feed), 1080×1350 (vertical Feed), 1080×1920 (Stories), 1200×628 (Display), 728×90 and 300×250 (Display banners). Each size carries the same key message but is reflowed for the format — it's not just rescaling. For Performance Max I prepare an asset pack: up to 15 images, 5 headlines, 5 descriptions, 5 short headlines, plus logo and business name. Google's algorithm combines assets itself and yields up to 30% conversion lift when asset variety is high.
Video for TikTok, Reels, Shorts
This is the most performant format for HoReCa, fashion retail, beauty salons and educational products in Kropyvnytskyi. I make short vertical videos from 8 to 30 seconds with focus on the first 3 seconds (hook). Structure: hook — problem — solution — CTA. Sound is key: 80% of TikTok views happen with sound on, so a Ukrainian voice or trending sound is mandatory. Often I edit from the client's existing material (phone footage), add subtitles, text accents, motion elements and bring it to brand standard.
Animatics and motion graphics
An animatic is simple animation of a static design that turns a boring banner into a dynamic asset. For Stories and Reels it's a must-have: pure static banners in vertical placements lost their CTR back in 2023. I make animatics in After Effects or Figma Motion with duration 3-7 seconds and file weight up to 4 MB — that's the sweet spot for all ad platforms.
YouTube preroll and YouTube Shorts
YouTube is an underrated channel in Kropyvnytskyi. Local brands barely use video advertising due to the myth of an "expensive channel", but YouTube CPM for regional campaigns is currently lower than on Meta. I make 6-second bumper ads (non-skippable) and 15-30-second skippable preroll. The advantage of YouTube is precise geotargeting: you can limit impressions only to the Kropyvnytskyi urban district.
Pricing: what creatives cost
I work transparently, without "from" pricing or hidden surcharges. Three typical packs:
Starter pack
4 static banners in 4 sizes + 2 vertical videos up to 15 seconds + basic copywriting (headlines, CTA, primary text). Lead time — 7-10 working days. From 12,000 UAH. This pack suits a first test or a small local business: a cafe on Velyka Perspektyvna, a fashion showroom near Soborna, a tutor preparing students for the national exam.
Growth pack
6-8 creatives in different formats, including 2-3 animatics and 4-6 A/B variations for Performance Max or Meta Advantage+. Copywriting up to 200 characters per variant. Lead time — 14-18 working days. From 22,000 UAH. This is the working format for agribusiness under a season (sowing, harvest), for an equipment showroom under a sale, for a fitness club under a season launch.
Monthly retainer (Scale)
3-4 new creatives every month + 2-3 iterations of last month's winners + weekly creative report + shared Notion board with hypotheses. Term — ongoing collaboration, minimum 3 months. From 18,000 UAH/month. This is the format for businesses already running stable traffic and aiming to scale: e-commerce, agro holdings, HoReCa chains.
Methodology: how I make a creative
Step 1. Brief and research
First call — 60 minutes. I ask about the product, audience, price segment, competitors, previous campaigns. Then separately I analyse 10-15 competitor creatives through Meta Ad Library and SimilarWeb — looking at what works in the niche, what doesn't, which offers are running. For Kropyvnytskyi this matters especially because local players often grab Kyiv templates that don't resonate with the regional audience.
Step 2. Strategy and concepts
After the brief I prepare a strategy doc: key message, 3 creative concepts to choose from, audience segments, recommended placements, A/B-test hypotheses. We pick one concept as the primary, the second as a test variation, the third stays in reserve. This is the stage where 80% of mistakes are cheaply fixed.
Step 3. Design and copy
I design in Figma with the client's connected design system (if it exists) or build a new one. Each creative has 4-6 variations: different headlines, different first frames, different CTAs. Copy is in Ukrainian without "sales" pomp — in the brand's tone. If English is needed — written from scratch, not translated.
Step 4. Launch and monitoring
I don't just hand over files — I help set up the campaign together with your marketer or PPC specialist. I check UTM tagging, creative-to-placement match, campaign structure. The first 3-5 days we monitor hook rate and CTR, after which we decide whether to scale or replace.
Step 5. Report and iteration
Every 2 weeks I prepare a report in Notion or Google Data Studio: top-5 creatives by CTR, top-5 by CPA, recommendations on what to replace, keep, scale. Based on that we make the next batch of creatives — that's the basic logic of the retainer.
Local specifics of Kropyvnytskyi and Kirovohrad oblast
Kirovohrad oblast has several unique traits that affect creative. First, agribusiness is a lion's share of the regional economy and has a clear seasonality: peak demand for crop protection, seeds and fertilisers falls on February-May, for agricultural machinery — on January-March and September-November. Second, Kropyvnytskyi HoReCa is concentrated on Velyka Perspektyvna, Soborna, Universytetskyi and Preobrazhenska — a youth-student corridor that lives on TikTok and Instagram. Third, the region has a low density of premium segment, so luxury creative barely works here — a pragmatic, direct tone with specific benefit numbers is needed.
I also work with businesses in Oleksandriia (the second-largest city of the region), Znamianka (logistics hub) and Svitlovodsk (industry, energy). All these cities have their own media-consumption specifics, but the creative logic is one: Ukrainian content, local anchors, pragmatic tone.
Common ad creative mistakes in the region
Mistake 1. Stock images
A Shutterstock icon with a smiling manager shaking the client's hand doesn't sell in Kropyvnytskyi in 2026. The audience instantly reads "this is a template" and ignores. The alternative — even a simple phone photo, but real, from your office or production.
Mistake 2. One creative for the whole campaign
This is the most expensive mistake. A single creative "burns out" in 3-6 weeks, after which frequency hits 5-7 and CTR drops by half. You always need a pack of 4-6 variations plus a refresh plan.
Mistake 3. Misalignment between creative and landing
The user clicks a bright creative with a green character, lands on a page in blue corporate style — and bounces. The landing's hero section must repeat the first frame of the creative. If you don't have such a landing, I make one as a separate service: landing page in Kropyvnytskyi.
Mistake 4. No CTA
Surprisingly, up to 30% of creatives in the region still have no clear call to action. "Order" is not a CTA, it's a slogan. A CTA is "Get the price in 1 click", "Book a trial class", "Get the catalogue".
Mistake 5. Russian-language creative
In 2026 this is not just an ethical question but also a marketing one: Ukrainian creative in regional campaigns gives 15-25% higher engagement because the audience perceives the brand as its own.
Integration with other services
Creative rarely works on its own. It usually pairs with a landing, SMM and branding. See the full service stack for Kropyvnytskyi: web design, landing pages, SMM. All built on the same logic and produce a synergy effect when ordered as a package.
How to start working together
Leave a request on the contact page or message me directly. The first call is free, 30-60 minutes. On it we figure out whether we suit each other, I give a preliminary scope and budget estimate, you ask all your questions. If everything is fine — we start in 5-7 days. No long contracts, no full prepayment.