Full range of digital services for businesses in Odesa and the Odesa region — from branding and UI/UX design for hotels of the Primorskyi district and restaurants of Arcadia, to e-commerce, mobile apps and CRM systems for wineries Shabo and Kolonist, freight-forwarding companies of the Odesa port complex, and IT teams of the Sabanskyi Lane creative cluster. I work online via Zoom and Slack — a format that matches Odesa's pace and pragmatism.
Full range of digital services for your business
I help businesses create designs that sell, build trust and help grow faster than competitors.
Learn moreI create logos that are memorable at first glance, build trust and make your brand stand out from competitors.
Learn moreI design mobile apps that are easy to use from the first second — intuitive UX, stylish UI and thoughtful architecture.
Learn moreI create brands that stick — from logo and corporate identity to a complete brand book with all media.
Learn moreI create print designs that grab attention and work for your business — from business cards to catalogs.
Learn moreI create ad creatives that stop the scroll — banners, social media posts and advertising materials that convert.
Learn moreI create modern, fast and SEO-optimized websites that attract clients and help businesses grow.
Learn moreI build online stores that sell. From catalog to checkout — thoughtful UX at every step.
Learn moreI design CRM, ERP and SaaS systems that automate business processes and scale your business.
Learn moreI design mobile apps for iOS and Android that users love and recommend.
Learn moreI'll get your website to the top of Google and deliver a steady stream of organic traffic
Learn moreI'll set up Google Ads that bring clients, not just clicks
Learn moreI'll build a strong social media presence for your brand that converts followers into clients
Learn moreI'll build an email system that automatically turns subscribers into loyal clients
Learn moreI find weak spots in your interface and turn them into growth points
Learn moreI help build a digital strategy that scales your business
Learn moreFrom idea to product-market fit — I build strategies that work
Learn moreI increase your website conversion based on data, not guesswork
Learn moreCYTY is a startup designed to simplify the adaptation process for immigrants in the United States. The project included logo design, a mobile application, and a website. The platform provides access to essential information about events and services needed for comfortable living in a new country.
DiscoverDevelopment of a CRM system for the BMW service center, focused on effective business management and complete control over key business processes. The system optimizes team performance, increases process transparency, and helps make informed management decisions.
DiscoverWebsite design for Michelle Bell Photography Studio, specializing in luxury photo sessions. The project focused on creating a modern and stylish website that highlights the professionalism and aesthetic of the brand.
DiscoverRedesign of the Coffee Station online store, selling specialty roasted coffee. The project aimed to create a modern, creative, and visually engaging e-commerce platform that highlights the brand's uniqueness.
DiscoverThe project focused on creating a modern, appealing, and interactive online platform to showcase services and products.
DiscoverMobile CRM for tailoring and fashion businesses, enabling management of services, orders, and clients on the go.
DiscoverAnswers to the most popular questions
Yes, the engagement is fully online. I work via Zoom for synchronous calls, Slack for day-to-day exchange, Figma and Linear for process transparency. This format resonates organically with the Odesa pace — fast decisions, no unnecessary formality, with a clear deliverable at the end of each week. Across 15 years and 130+ projects I've found a properly-set-up remote flow delivers higher quality than a classic office-based process: less time on coordination, more on the actual work. If you're considering a specific product — from UI/UX design to web development, e-commerce or a CRM system — the first 60-90 minute Zoom call is free.
No, I don't do in-person meetings — the engagement is fully online (Zoom, Slack, Figma). This is a deliberate choice: for all clients, including Odesa-based ones, I run a single remote format that has been proven to work stably and transparently. In-person is reserved only for Rivne, where I'm based. For Odesa clients this is absolutely not a constraint — Zoom format enables fast decisions, real-time screen-sharing, recorded calls for the team, no time wasted on commuting. If you need a deep kickoff workshop — we run it via Zoom for 2-3 hours with all key stakeholders. Fill out the contact form, and we'll set up the first Zoom call.
Yes, tourism and HoReCa are among the most common verticals in my portfolio. For Odesa hotels and restaurants I've delivered the full cycle: branding and logo design, UI/UX design of sites with online booking, integrations with Booking, OTA, Glovo, Bolt Food, mobile apps for loyalty, email marketing for retention. I understand the specifics of hotel booking flows with 12+ room types, multilingual localization (UA / EN), seasonal pricing. For restaurants — menus, online ordering, loyalty programs, integrations with POS systems (Poster, Syrve). If you run a Primorskyi-district hotel, an Arcadia apartment complex, or a Derybasivska restaurant — I have relevant cases.
Yes, the Odesa-region winery business is its own vertical for me. I help build the digital channel: premium e-commerce with Ukraine-wide delivery and export, B2B portals for restaurateurs and distributors, branding with a complete identity system for packaging and exhibition collateral, print design (labels, certificates, presentation kits). I also handle the regulatory specifics of online alcohol sales — age gates, license disclaimers, regional delivery restrictions. If your brand sits next to Shabo or Kolonist, or you're launching a new concept — reach out via the contact form, let's talk.
Pricing depends on project scope, not geography. Indicative ranges: landing — $3,500-7,500 (2-4 weeks), corporate website — $8,000-18,000 (6-10 weeks), e-commerce — $12,000 to $45,000 depending on SKU count and integrations, SaaS product or web app — $20,000-80,000 (16-28 weeks), mobile app (development + design) — $25,000-90,000 (3-5 months), UX audit — $1,500-3,500 (2-3 weeks). All quotes are fixed in USD, payment 50/50 (50% upfront, 50% on delivery) or monthly milestones for projects over $20K. Bundling services drops the price 15-25%. Exact pricing comes after the first free discovery Zoom call.
Depends on scope. Landing or single-page site — 2-4 weeks. Corporate website — 6-10 weeks. E-commerce with the full stack (Shopify Plus / headless or Next.js Commerce + Sanity) — 10-16 weeks. SaaS product or CRM system from scratch — 16-28 weeks. Mobile app (React Native or native) — 3-5 months. Full branding — 8-12 weeks. UX audit — 2-3 weeks. If you need it faster (e.g. MVP for an investor pitch by a specific date) — we discuss expedited format, a 2-week design sprint, or a phased launch with an MVP in the first 4 weeks. Every project has weekly demos, so you see progress in real time.
Yes, I work with Odesa clients via FOP — payment in UAH with currency invoice conversion or directly in USD/EUR to the FOP's foreign-currency account. Standard schedule: 50% upfront, 50% on delivery. For projects over $20K — we split into 3-4 milestones tied to specific deliverables (design system, prototype, MVP release, final launch). Retainers are also possible (monthly subscription for ongoing support) — for SEO, CRO, email marketing, ongoing UX consulting. All terms are fixed in a written agreement with transparent scope, deadlines, change procedure. If you need a different format (corporate entity, non-resident, USD contract to a Ukrainian LLC) — we handle that case-by-case.
I run the full cycle — from research and design to development and launch. UI/UX design — in Figma with a complete design system. Web development — on Next.js 15, React 19, TypeScript, Tailwind, with backend on Node.js / Python / Go, database on PostgreSQL / Prisma, hosting on Vercel / Cloudflare. Mobile development — React Native + Expo or native iOS/Android. Integrations — Monobank, Liqpay, Stripe, Nova Poshta, Ukrposhta, 1C/BAS, Bitrix24, GA4, Sentry. If you already have an in-house dev team — I can deliver design and dev handoff only (Figma Dev Mode, asset export, video walkthroughs for engineers). Or vice versa — plug into an existing project at the dev phase only. Reach out via contacts, and we'll discuss your scenario.
Yes, SEO and Google Ads are their own discipline. For Odesa SEO: technical audit (Core Web Vitals, indexation, schema), content strategy with topic clusters, local SEO (Google Business Profile for hotels and restaurants, geo-optimization for "hotel in Odesa", "restaurant on Derybasivska"), internal linking, authority (digital PR, guest posts, citations). For Google Ads: account architecture by funnel stage (Search for high-intent, Performance Max for shopping and lead-gen, YouTube for branding), weekly query mining, CRO on landing pages. Separately SMM for hotels and restaurants (Instagram + TikTok), email marketing for retention. Usually combined — SEO as a long-term investment, Google Ads as the fast lead-gen channel.
Yes, ~30% of the portfolio is international clients. Among them, companies in New York (Brooklyn fintech, Flatiron B2B SaaS, Williamsburg DTC), London, Sydney, plus European DTC brands. For Odesa businesses planning to export to the EU or US (wineries, IT products, creative agencies), I help with: multilingual localization, e-commerce with international shipping and cross-currency payment (Stripe, PayPal), accessibility compliance (WCAG 2.2 AA, ADA for US, EAA for EU), brand systems that work across 3-4 cultural contexts. GDPR compliance, NY-DFS-23-NYCRR-500 for fintech, FINRA / SEC review for regulated niches. If your Odesa brand is preparing to go international — let's discuss the strategy via business consulting or product strategy.
The start is low-friction: you fill out the contact form with a short brief, I reply within 24 hours with 2-3 clarifying questions. If the context is relevant — we schedule a free Zoom call (60-90 minutes) where we discuss: business, product goals, indicative scope, USD budget, timeline. After the call I prepare a detailed proposal with fixed pricing, scope, phases, deliverables — within 3-5 business days. If we agree — we sign the contract, I receive the first payment, and we kick off the discovery phase. First week: deep interview with you and key stakeholders, audit of the existing site (if any), 5-7 user interviews with Odesa-based respondents, competitive analysis. By the end of week one — first Zoom demo with a research document. Check the project examples to understand the output.
Seven key mistakes I see across Odesa clients: (1) "design by owner taste" instead of research-based design — run a UX audit before any redesign, (2) family focus-group voting — design is evaluated by metrics, not preferences, (3) ThemeForest templates — conversion will be 2-3× lower than a custom build, (4) design without mobile-first — 70%+ of Odesa traffic is mobile, (5) cheaping out on photo content — for hotels, wineries, restaurants this is fatal, (6) ignoring multilingual UX — English is almost always required for Odesa business, (7) social-only without a website — algorithms change, accounts get banned. More detail in the "Common mistakes" block above on this page. If you want to save time — start with business consulting or product strategy: a few days of work upfront can save tens of thousands of dollars in the next phases.
Today, having "just a website" isn't enough for an Odesa business. Your potential customer opens a smartphone on a tram down Frantsuzkyi Boulevard, sees three or four similar offers in Google, and decides in 5 seconds who to engage with. If your site loads slowly, mishandles the mobile breakpoint, or doesn't show key information above the fold — you've lost that customer before they finished reading your headline. That's why investing in a quality digital product isn't a "luxury expense", it's a direct investment in revenue.
I'm Alex Filiuk, a Senior practitioner with 15 years of experience and a portfolio of 130+ projects. I build digital products for businesses in Odesa and the Odesa region, in Kyiv, Lviv, Dnipro, Kharkiv, and for international clients in New York, London, and Sydney. On this page I've collected what's worth knowing for an Odesa business owner before commissioning a digital project: how the engagement works, what it costs, which mistakes destroy ROI, and which 2025-2026 trends actually matter for the Odesa market.
Odesa is a city of over 1 million pre-war residents and one of the most dynamic markets in southern Ukraine. Digital competition is brutal: local brands compete not only with each other, but also with national chains (ATB, Silpo, Rozetka, EVA) that have entire UX research departments and tens of millions invested in conversion optimization. If your site is built "the way it was built in 2017" — you automatically lose 30-50% of your potential traffic.
What a quality digital product delivers for an Odesa business:
Across 15 years and 130+ projects, I've noticed Odesa business categories have their own digital signature. Most-common requests:
Each category demands a different approach. What works for a winery e-commerce with 200 SKUs doesn't fit a hotel booking flow with 12 room types. So I don't ship templates — every engagement starts with discovery against your actual Odesa market context.
I work via a transparent process that 130+ clients have completed end-to-end. Each phase has a fixed deliverable that you receive in your hands. No "wait a month while I design" — you know what's happening every week.
Total cycle: 4-8 weeks for a website, 8-16 weeks for a web app. If you need it faster (e.g. an MVP for an investor pitch by a specific date), we discuss expedited format or a 2-week design sprint.
Pricing is determined by project scope, not geography. An Odesa startup, a Lviv winery, or a Kyiv SaaS gets the same rates for the same deliverable. Indicative ranges:
If you're commissioning UI/UX together with development, branding, or SEO — bundled pricing is 15-25% lower than the sum of standalone services. One team running the project in a single context saves you time and reduces inconsistency risk.
Across 15 years I've seen dozens of cases where Odesa businesses overpaid or got poor results from typical mistakes. Top 7:
My portfolio contains 130+ projects. Among them: B2B SaaS interfaces, fintech dashboards, DTC sites for brands from Odesa, Kyiv, Lviv, Dnipro. I've worked with Primorskyi-district hotels, Odesa-region wineries, Arcadia restaurants, IT teams of the Sabanskyi Lane creative cluster, plus international clients in New York, London, Sydney. This breadth lets me see how a local Odesa business can compete with national and international players — and how digital products become tools of that competition.
For specific examples, check the "Projects" section or reach out via the contact form: I'll prepare 5-10 most-relevant cases for your specific niche.
A digital product is part of a product ecosystem. If you're planning a serious digital launch, consider a comprehensive approach:
I work not only with Odesa-region businesses. If you have offices in multiple cities or are planning regional expansion — we'll build a system that scales:
The complete list of locations — on the "Service Areas" page.
Fill out the contact form or reach out via the channels in the footer. The first 60-90 minute Zoom call is free. We'll discuss your business, product goals, indicative scope, budget, timeline. If you have an existing site, I'll do an express-review and show 3-5 issues that can be fixed in the first week, even before signing a full engagement.