Web Development in Odesa, Ukraine

Web Development in Odesa — from MVP landings to corporate portals and e-commerce

A website is the cheapest and most productive sales channel for any company in Odesa and the Odesa region. Not a sign on Derybasivska street, not a listing on OLX, not a poster on Preobrazhenska — but the website that opens on a customer’s phone at 11:30 p.m., answers typical questions, accepts online payments, and automatically forwards a lead into your CRM. I’m Alex Filiuk, Senior UI/UX and web developer with 15 years of experience, building websites for Ukrainian and international businesses since the 2010s. My portfolio contains 130+ shipped projects — from simple landing pages for local services in Odesa to full SaaS platforms for clients in the US and Europe.

This page brings together everything a Odesa business owner or marketing lead should know before commissioning turnkey web development: which types of sites exist, how to choose the right stack, how much it costs and how long it takes, how to avoid typical mistakes, which integrations are critical specifically for the Ukrainian market, and how to work with a contractor so the result doesn’t need rebuilding a year later.

Why a modern website is a business tool, not a “check-the-box” item

In Odesa — a city of 240,000+ residents with a strong small-and-medium business sector — competition in every niche is high. Dental clinics number in dozens, law firms in hundreds, beauty salons and auto services so many that the customer chooses not “where the service is” but “where it’s most convenient to get it”. That’s where the website decides the outcome.

A modern website in 2026 performs several functions at once:

• First contact. 80% of customers in Odesa look at the site before calling — even if they were referred by friends. If the site is slow, broken or has no mobile version, the lead is lost before the call.
• Answers to questions. How much does it cost? How long does it take? Is there a guarantee? Where’s the office? Do you accept cards? The site answers 80% of questions without unnecessary calls — and you save your admin’s time.
• A sales channel. Application form, online booking, card payment, cart with delivery — all of this converts contact into order without intermediaries.
• An SEO asset. A properly built site ranks in Google for queries like “{your service} in Odesa” — and customers find you themselves, without ad spend.
• Proof base. Cases, reviews, portfolio, certificates — what you’d have to print offline is simply present on the page online.

If your current website is a one-page Tilda from 2019 or “a WordPress that the nephew built” — it’s not an asset, it’s a constraint on the business. Time to upgrade.

Types of websites I build — and which one is right for you

There’s no “universal site” for everyone. Before writing code, we agree which type solves your specific business goals.

• Landing page. One page, one product, one action (lead/payment/subscription). Ideal for launching a new service, an ad campaign, or testing a niche. Cycle 2–3 weeks. Suitable for dentists, lawyers, coaches, tutors and beauty masters in Odesa.
• Corporate website. 8–15 pages: home, services, cases, blog, contacts, about. With CMS, where you run the blog and add cases yourself. Suitable for manufacturers, clinics, law firms and B2B services in the Odesa region.
• E-commerce store. Product catalog, cart, checkout, user account, online payment, 1C/BAS integration, delivery via Nova Poshta or Ukrposhta. For local retail and producers.
• Customer portal. Auth, order history, reports, documents, subscription payment. For service companies — cleaning, auto repair, legal subscriptions, medical centres.
• SaaS and MVP. A full product with user roles, complex business logic and billing. For Odesa startups aiming at the national or international market.
• Education platforms (LMS). Courses, lessons, tests, student progress, subscription payments. For private schools and training centres in Odesa.
• Multi-language sites. UA + EN + others, with proper hreflang, content localisation, separate URLs per language. For businesses entering the international market.

If you’re not sure which type you need — book a free consultation via the contact form, we’ll discuss your goals and I’ll recommend a format you won’t need to redo in six months.

Tech stack: what it is and why it matters

• Next.js (a React framework) — the foundation of the frontend. Supports SSR (server-side rendering) for SEO, SSG (static generation) for blistering speeds, ISR (incremental static regeneration) for hybrid cases. It’s what powers Nike, Hulu, Twitch and TikTok websites.
• React + TypeScript — the language and component library. Typing protects against bugs at code-writing time, not at testing time.
• Tailwind CSS — utility-first CSS framework. Lets you write styles fast, without custom-CSS chaos, with guaranteed design-system consistency.
• Node.js / Serverless — backend. For most sites, serverless functions on Vercel suffice; for more complex projects — a full Express or Fastify server.
• PostgreSQL / Supabase / MongoDB — databases. Chosen per task: relational DB for catalog and users, document DB for flexible structures.
• Strapi / Directus — headless CMS. You edit content via a friendly admin while the site stays a fast Next.js frontend.
• Vercel / Netlify / Hetzner — hosting. Vercel for fast start and auto-deploy, Hetzner for server control and lower cost.

Why not Tilda, Wix or stock WordPress? Tilda and Wix are builders with vendor lock-in: you can never migrate your site, you pay monthly “rent”, SEO is template-limited, speed suffers on large sites. WordPress is flexible but requires constant maintenance: plugin updates, conflicts, slowness, regular hacks via vulnerabilities in popular plugins. On my stack you get fully owned code in Git, zero vendor dependence, 1–2 second speed, and easy scaling. If you’re also planning a mobile app — consider mobile development on React Native to share code with the web.

What the process looks like — step by step

I work via a transparent process where each stage has a fixed deliverable. No “trust us and wait 3 months” — you see intermediate artefacts and influence direction every week.

1. Brief and discovery (week 1). A 90-minute meeting (via Zoom), a detailed questionnaire, competitor analysis in your niche — both local Odesa and national. We exit with a fixed scope, KPI and deadline.
2. UI/UX design (weeks 2–4). If there’s no design yet — we create it in Figma. If there is — review with an eye toward technical implementation. More on this stage on the UI/UX design page.
3. Architecture and setup (week 5). I configure the repository, project structure, CI/CD, staging server, database, headless CMS. You get a live staging where progress is visible.
4. Development (weeks 5–10). In 1–2 week sprints. After each sprint — demo, feedback, adjustment. You constantly see how the site “comes alive” — from skeleton to final version.
5. Integrations and content (weeks 10–11). I connect payment systems (LiqPay, WayForPay), CRM (Bitrix24, KeyCRM), email services (Mailchimp, eSputnik), Telegram bot for leads, GA4, GTM. I load final content into the CMS.
6. Testing (week 11). Cross-browser, mobile, performance (Lighthouse 90+), accessibility (WCAG AA), security (OWASP basic checklist), e2e tests via Cypress or Playwright.
7. Launch (week 12). Production deploy, domain setup, SSL, monitoring, backups. Handover of all credentials — Git, hosting, DB, CMS, integrations.
8. Training and support. I record an admin video walkthrough and run a 60-minute session with your team. 30 days of free warranty support after launch.

Total cycle for a corporate site is 8–12 weeks. For a landing — 2–3 weeks. For e-commerce or SaaS — from 12 weeks onward in sprints.

SEO and speed — why they’re inseparable from development

“We’ll build the site first, then deal with SEO” is a myth that costs businesses big money. SEO is wired in at the architecture and code level, not glued on later. Here’s what I do at the development stage by default, at no extra cost:

• SSR/SSG/ISR — pages are server-rendered or statically generated, so Google sees ready HTML and indexes well.
• Schema.org structured data — LocalBusiness for Odesa businesses (with address, phone, hours), Product for e-commerce, Article for blog, FAQPage for FAQ pages, BreadcrumbList for navigation.
• Technical optimisation — meta tags, Open Graph, Twitter Cards, sitemap.xml, robots.txt, canonical, hreflang for multi-language sites.
• Core Web Vitals — LCP under 2.5 s, INP under 200 ms, CLS under 0.1. These are direct ranking factors in Google.
• Local SEO for the Odesa region — Google Business Profile setup, regional landing pages (like this one), correct NAP (Name, Address, Phone) everywhere, citations in local directories.
• Loading speed — image optimisation (WebP/AVIF), lazy loading, bundle splitting, edge caching, CDN. Real numbers on my projects — 1–2 seconds to interactivity.

If you also need content promotion (blog articles, link building, competitor audits) — that’s a separate stream available as SEO. It works in tandem with Google Ads, which cover commercial queries while SEO accumulates organic traffic.

Integrations without which a website doesn’t work in 2026

A modern site isn’t a “page with text” — it’s a node of integrations. I configure these by default or as options of your choice:

• Payment systems. LiqPay, WayForPay, Fondy for the Ukrainian market. Stripe for international clients. Apple Pay and Google Pay for user convenience. Subscriptions and recurring payments — via Stripe Billing or a custom module.
• CRM systems. Bitrix24 and KeyCRM are the most popular among Ukrainian businesses. Pipedrive and HubSpot — for those working with the international market. Form leads land in the funnel automatically, with source tags (Google Ads, Facebook, organic, direct).
• Email marketing. Mailchimp, SendPulse, eSputnik for Ukrainian audience. ConvertKit and Klaviyo for e-commerce. I set up subscription, double opt-in, trigger emails (welcome, abandoned cart, post-purchase).
• Messengers. Telegram bot for instant alerts on new leads. Goes into a separate “Leads” chat where the manager sees new requests and can react from the phone. Viber, WhatsApp Business — on request.
• Analytics and tracking. GA4, Google Tag Manager, Microsoft Clarity (heatmaps and session recordings), Meta Pixel, Search Console. Custom events for your conversions.
• Accounting and inventory. Integrations with 1C, BAS, MoiSklad to sync catalog and stock — critical for e-commerce.
• Delivery. Nova Poshta API, Ukrposhta, FedEx, DHL — automatic shipping calculation and branch selection.

If you’re planning complex internal logic (e.g. a custom CRM for sales or ERP for manufacturing in the Odesa region) — that’s a separate service available as CRM/ERP/SaaS development.

How much does web development cost in Odesa

Price is shaped by scope, complexity and timelines — not by the client’s geography. The owner of a Odesa café, an IT startup from Kyiv, or a Los Angeles medical clinic gets the same rates for the same scope. Approximate ranges (exact figures are in the “Pricing” block above):

• Landing page. One service or campaign, 1–2 forms, 1–2 integrations, mobile-first design. Basic package.
• Corporate website. 8–15 pages, blog, headless CMS, 3–5 integrations (CRM, Mailchimp, GA4, Telegram, Google Maps). Standard package.
• E-commerce. Catalog up to 1,000 SKUs, cart, user account, payments, integration with 1C/BAS, Nova Poshta, email campaigns. Premium package.
• SaaS / portal. Complex logic, roles, billing, custom integrations. Estimated by sprint.

If you order the website together with branding, UI/UX design, SEO or Google Ads — you get a package discount. It’s healthy business sense — savings for you and more efficient work for me (one context, one logic, one team).

Common mistakes when commissioning a website — and how to avoid them

Over 15 years I’ve seen dozens of cases where a Odesa business (and across Ukraine) overpaid for a poor result due to typical mistakes. The key ones:

• “Make it like competitor N.” A competitor is not a benchmark. They could have made mistakes too, or they have a different business model. Better to understand why a particular solution works and adapt it to your logic, than blindly copy.
• Cutting corners on the brief. “You’re the pro, just do it” — recipe for 5+ revisions and a blown budget. A quality brief is 30% of project success. I dedicate 90+ minutes to the first meeting for a reason.
• Tilda “forever”. Tilda is a great MVP tool. But once the business grows, things break: SEO, speed, complex integrations. Building a “corporate portal” on it is like building a high-rise out of aerated concrete. Better choose the right foundation upfront.
• Cutting corners on hosting. “We found hosting for $1.50 a month” — recipe for a slow site with 2–3 minute downtimes. Vercel, Netlify, Hetzner cost $5–20 a month — pennies at business scale.
• Neglecting the mobile version. 70% of traffic in Odesa comes from mobile. If the site looks bad on mobile, you lose 70% of potential customers.
• No analytics from day one. “We’ll launch first, install GA later” — and you’ll never know how many leads passed through while the site was running blind. GA4 + GTM go in at the start, before launch.
• Vendor lock-in via rental. “Sign here that the site belongs to us” — a frequent line in some studios’ contracts. Always read who owns the exclusive proprietary rights and credentials. In my contracts everything belongs to you.

Cases: websites for businesses in Ukraine, the US and Europe

The portfolio contains 130+ projects. Among the most relevant for Odesa businesses I can walk through in detail — both websites, web apps and CRMs:

• cyty-app — a product service, full SaaS solution with UX scenarios and backend.
• bmw-service-crm-system — a custom CRM for a premium auto service, with a customer portal and complex workflows.
• fundly-hub — a fintech platform with multi-role users and complex business logic.
• solars-power-systems — a corporate site for an energy company with a solutions calculator.
• imprint — a product service focused on speed and clean UI.
• european-auto-parts-crm — an internal portal for wholesale auto parts trading with integrations.

Each of these is not “another website” but the resolution of a concrete business goal: lead growth, shortened sales cycle, automated operations, lower customer acquisition cost. I’m happy to walk through cases in your niche in person at the brief — drop a note via the contact form.

What you receive after launch

• A finished website on your own domain, with SSL, configured analytics and monitoring.
• Full Git repository access (GitHub or GitLab) — you or any other developer can keep building.
• Credentials to all services — hosting, domain, DB, CMS, GA4, integrations. All on your accounts.
• Headless CMS with a friendly admin for editing content without a developer.
• Exclusive proprietary rights to code and design — fixed in the contract.
• Admin video walkthrough in your language + a 60-minute team session.
• 30 days of free post-launch support — bug fixes, minor edits, technical consultations.
• SLA support package for ongoing maintenance (optional) — updates, monitoring, backups, minor edits at a fixed monthly rate.

My other services for businesses in Odesa

Web development is part of an ecosystem. If you’re planning a serious launch or rebuild — consider a full approach:

• UI/UX design — interface and user experience before development.
• Branding and logo design — so the site looks coherent with the rest of your materials.
• E-commerce — specialised online store development.
• CRM/ERP/SaaS — complex internal systems for the business.
• Mobile app design and mobile development on React Native.
• SEO — so customers in Odesa and the region can find the site.
• Google Ads and SMM — close commercial queries while SEO grows.
• Conversion optimisation — A/B tests, heatmaps, behavioural analysis.
• UX audit of an existing site — if you want to first understand where you’re losing.
• Business consulting — strategy before investing in design and development.

Web development in other Ukrainian cities

I work not only with Odesa-region businesses. If you have offices in several cities or are planning regional expansion — we’ll build a system that scales. Among other locations I actively work with:

• Kyiv — IT companies, national brands, fintech
• Lviv — product teams, creative sector, IT
• Odesa — retail, e-commerce, tourism
• Dnipro — manufacturing, B2B, tech companies
• Kharkiv — IT, engineering, education

The full list of locations is on the “Service Areas” page.

Ready to discuss a website for your business in Odesa?

If you have a specific request — fill in the contact form or write to email/Telegram (contacts in the website footer). The first consultation is free, up to 60 minutes long. We’ll discuss your business, the site’s goals, feature priorities, an approximate budget and timeline. After that I’ll send a detailed proposal with a fixed price and roadmap — no surprises and no hidden fees.

I’m ready to build a website for your business in Odesa that will sell, rank in Google, and won’t need rewriting in a year. Not “another site in the portfolio”, but a working business asset that grows alongside your company.