Email marketing for businesses in Odesa and the region — strategy, segmentation, automation and trigger chains. I work with Primorskyi district hotels, local online stores and Odesa SaaS startups. Focus on open rate, CTR and repeat sales.
Fill out the form or message me — tell me about your subscriber base and goals
I'll analyze your current email system, database, and competitors — showing growth opportunities
Your email system works 24/7 — automatically retaining clients and generating repeat sales
I create email campaigns for every stage of the sales funnel
Automatic email series for new subscribers: brand introduction, offer and conversion.
Seasonal and promotional email campaigns to drive sales and attract customers.
Automated emails based on user actions: abandoned cart, product view, birthday.
Returning inactive subscribers through personalized emails with special offers.
Regular informational emails with company news, blog posts and useful content.
Testing subject lines, content, send time and CTAs to maximize conversion.
I analyze your email database, current campaigns, deliverability, Open Rate, and conversions — finding issues and growth points
I develop a strategy: email types, frequency, audience segments, automated chains, and KPIs
I set up or migrate to the optimal platform (Mailchimp, Klaviyo, SendPulse), connect domain and configure SPF/DKIM/DMARC
I create responsive HTML templates for each email type in your brand's signature style
I set up trigger chains: welcome series, abandoned cart, reactivation, birthday, post-purchase
I launch first campaigns, run A/B tests on subject lines, content, and send times
I analyze results, optimize chains, expand segmentation, and increase revenue from the email channel
Choose the optimal package for your project
For small businesses and startups
$500/mo$700/moWhat's included:
SEO + Google Ads
$1200/mo$1500/moWhat's included:
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
Comparison with other options
| Oleksandr Filyuk | Email Agency | |
|---|---|---|
| Price | from $300/mo | from $300/mo ×2-3 |
| Unique approach | ✅ Individual | 📋 Template-based |
| SEO optimization | ✅ Included | 💰 Extra charge |
| Direct contact | ✅ Direct | ❌ Through manager |
| Timelines | ✅ From 1 week | ⏳ From 1 month |
| Post-launch support | ✅ 30 days free | 💰 Extra charge |
| Experience | ✅ 15+ years | 🔄 Various performers |
Email is the cheapest and most predictable marketing channel still available in Ukrainian business. While advertising on Google and Facebook gets more expensive every month, while organic reach on Instagram drops due to algorithm changes, email stays in your ownership: you own the database, you decide the send time, you see every contact by name. For a business in Odesa and the Odesa region this means one thing — a stable flow of repeat sales, independent from the next ad-cabinet crisis.
I'm Alex Filiuk, Senior digital marketer and designer with 15 years of experience. Over this time I've launched 40+ full email programmes for Ukrainian and international clients — from cafés with a base of 800 contacts to e-commerce projects with bases of 200,000 subscribers. This page covers everything a business owner or marketing lead in Odesa should know before commissioning email marketing: what the process looks like, which ESP services to work with, which triggers to launch first, how to avoid typical GDPR and deliverability mistakes, and why the regional nature of Odesa business gives you advantages, not limitations.
In Odesa, a city with a population of over 1,000,000, small and medium business faces the same challenge as capital-city companies: customer acquisition cost grows faster than the average ticket. If in 2018 bringing a customer to a shop on Derybasivska street or to a beauty salon on Preobrazhenska cost UAH 50–150, in 2025 it's already UAH 250–600. In this reality, business survives not by constantly “pushing traffic”, but by repeat purchases from existing customers. And that's exactly what email is for.
Email marketing for the Odesa region performs four key functions:
“A newsletter once a week” is not email marketing. It's an automated spam machine that quickly destroys your domain reputation and finally kills the trust of your base. Real email marketing is a personalised communication system built on segmentation, behavioural triggers, and testing. I start every project with six strategic questions:
Without answers to these questions, launching email marketing is gambling. With answers, it's a project with clear KPIs and a payback timeline. If you don't have clear answers yet — at the strategy session we'll go through these six points together and produce a document you can build implementation against.
The most common email marketing mistake is sending the same email to the entire base. It's like shouting through a megaphone on Independence Square in Odesa, hoping that out of over 1 million residents someone will hear your message. Effectiveness — minimal. Instead, if you know that out of 5,000 subscribers, 800 are loyal regulars, 1,200 just made a first purchase, 1,500 are long-term “sleepers”, 800 have just subscribed, and 700 are a B2B import from CRM — you can build separate communication for each segment.
Basic segmentation approaches I apply for Odesa business:
Segmentation is implemented technically — through tags in your ESP (Brevo, Mailchimp, GetResponse, eSputnik) and integration with CRM via API. Without segmentation, an email programme hits a plateau in 3–6 months and stops growing.
Regular newsletters generate only 30% of email channel revenue. The remaining 70% comes from automation — emails that fire automatically in response to a customer action. The baseline trigger set I include in any email programme:
One properly configured “abandoned cart” trigger for a Odesa online shop with 1,000 transactions a month pays back the entire email programme setup in 2–3 months. It's the fastest ROI in digital marketing.
An email template isn't “designing a picture”, as imagined by clients who haven't dealt with email before. It's working code that has to simultaneously: render correctly in Gmail (web and mobile), Outlook (including older Outlook 2007–2019, still actively used in Odesa region B2B), Apple Mail on iPhone, Apple Mail on macOS, Yahoo Mail, GMX, Ukr.net, in dark mode, on a phone with a small screen, with images disabled, and at varied content widths.
How I build templates:
If the template is built incorrectly — your open rate will fall (because in dark mode the email looks broken) and click-through too (because CTAs aren't tappable on phone). Technical template quality directly affects ROI.
The platform for sending campaigns (Email Service Provider, ESP) is the foundation that determines what you can do at all in email marketing. Here is a brief comparative summary of the four services I work with most often for Odesa region businesses:
Which one to pick specifically for you — we decide at the strategy session, depending on base size, growth sources, automation depth and budget. Replacing an ESP later is 3–5 weeks of work, so it's better to make the initial choice correctly.
Email marketing in Ukraine in 2025 is regulated simultaneously by two legal regimes: GDPR (for working with EU residents' data) and Ukraine's Personal Data Protection Law (for Ukrainian citizens' data). Ignoring this isn't an option — fines are real, and a domain block from an ESP for violations can close the channel forever.
What I configure on every project:
If you plan to work with clients from the EU, US or Canada — this is not optional. GDPR fines start from tens of thousands of euros.
Without A/B tests you do email marketing blindly — like shooting with your eyes closed. With A/B tests, every campaign gives you a new insight that improves the next one. It's a system of continuous micro-improvements, which compound into a 2x conversion growth over a year.
What I test systematically:
Each new campaign is a mini-experiment. After 3–6 months you have your own database of insights about your audience that no competitor has.
Over 15 years of work I've seen dozens of cases where business in Odesa (and across Ukraine) invested in email and got no result due to typical mistakes. Here are the key ones:
My portfolio includes 130+ projects, of which ~40 involve full email marketing build-outs — from strategy to triggers and HTML templates. Among them are clients from various categories: e-commerce, education, beauty, IT, manufacturing, B2B services. I've worked with Odesa companies, with clients from Kyiv, Lviv, Odesa, and from the USA (New York, Los Angeles) and Europe. This lets me see how local Odesa region businesses compete with national and international brands — and how the email channel becomes their tool in that competition.
If you want concrete examples — go to the “Projects” section or get in touch via the contact form: I'll pick 5–10 most relevant cases for your niche and show not just final metrics but the working process — strategy, segmentation, ESP screenshots, templates, A/B tests.
Email marketing is part of an ecosystem. If you're planning a serious digital launch or a communications redesign, a complex approach is worth considering:
I work not only with businesses from the Odesa region. If you have offices in several cities or are planning regional expansion — we'll build a system that scales. Among other locations I actively work with:
The full list of locations is on the “Service Areas” page.
If you have a specific request — fill in the contact form or write to email/Telegram (contacts in the website footer). The first consultation is free, up to 60 minutes long. We'll discuss your business, the current email situation, revenue goals and an approximate budget. After that I'll send a detailed proposal with a fixed price — no surprises and no hidden fees.
I'm ready to build email marketing for your business in Odesa that will deliver repeat sales, retain customers and generate predictable revenue for years. Not a “newsletter to tick a box”, but a working channel that pays back in 2–4 months and lives many years.