Design, Development, Marketing & Consulting in Lutsk

UI/UX Designer in Lutsk — Oleksandr Filyuk

If your business is based in Lutsk or anywhere in the Volyn region and you are looking for an experienced UI/UX designer who combines a Western-European level of execution with deep understanding of the Ukrainian market — you are in the right place. Oleksandr Filyuk is a senior UI/UX designer with 15+ years of experience who helps Volyn-based companies, woodworking and furniture manufacturers, agricultural holdings, IT teams, hotels, educational projects and logistics operators in the border region create modern digital products. I build websites, mobile apps, design systems and brands that drive conversion and look as polished as the offerings of European neighbours — Poland, Germany, Czech Republic.

Why work with Oleksandr in Lutsk

Lutsk is a city in western Ukraine, in the heart of historical Volhynia. It is the administrative centre of the Volyn region with a population of around 215,000 — an important cultural and educational hub with a thousand-year history dating back to the Grand Duchy of Lithuania. Located only 90 kilometres from the Polish border, locals naturally orient themselves towards European standards — in design, service and business communication. I help local businesses speak that language with clients across Ukraine and abroad.

• 15+ years of UX/UI experience
• Track record with export-oriented businesses — furniture, woodworking, agricultural products
• Transparent pricing in UAH and foreign currencies
• Full cycle: from UX research to developer handoff
• Flexible work with teams in Lutsk, with willingness to travel for strategy sessions

Services for businesses in Lutsk

I offer the full range of services — from a minimal landing page to complex mobile products and full rebrands — adapted to the realities of Volyn business and its export ambitions.

Digital products

• Web design — corporate websites, B2B portals, landings for furniture and woodworking companies
• Web development — fast websites on Next.js with admin on Directus or another headless CMS
• Mobile app design — for logistics, education and HoReCa projects
• Mobile development — iOS, Android, cross-platform solutions
• E-commerce — for retail and export sales into Poland and the EU
• CRM and ERP — automation for manufacturing, logistics, distribution

Brand

• Logo design — for new Volyn startups, restaurants, hotels
• Branding — full identity for entering the EU market

Marketing

• SEO — organic traffic in Ukrainian and Polish markets
• Google Ads — fast sales for tourism, hotels, services
• SMM — social media for Lutsk brands and restaurateurs
• Email marketing — repeat sales and retention

Strategy

• UX audit — finding weak points in the current product
• Business consulting — building digital strategy
• Product strategy — from idea to launch
• Conversion optimisation — more sales without growing the budget

Local context: Lutsk and the Volyn region

Lutsk is one of the oldest cities in Ukraine with a history of more than a thousand years. The heart of the city is Lutsk Castle (Lubart's Castle), one of the largest and best-preserved castles in Ukraine and the city's symbol. Nearby you find the old market, the Maly Zamok synagogue, the Jesuit cathedral and Lesya Ukrainka Street, today the main pedestrian artery. This is a city where cultural heritage lives next to young business: on the same street you might see Gothic architecture and a modern coworking with an international startup.

The economy of the Volyn region rests on several strong pillars: woodworking and furniture manufacturing (with both large EU exporters and dozens of family workshops), agriculture, food processing, logistics thanks to the border location, and tourism. Among notable enterprises are Kromberg & Schubert, VGP, furniture makers, dairy and meat processors. The IT outsourcing segment is growing too: Lutsk hosts several active IT companies, a regional branch of the Lviv IT community, regular meetups and good coworking spaces — for instance, in the centre near Voli Avenue.

A defining feature of Lutsk business is its strong export orientation. Many local companies sell to Poland, Germany, Lithuania and Czech Republic. This shapes a need for bilingual and trilingual websites, designs that match European aesthetic norms, e-commerce with EUR and PLN support, and integrations with European payment and logistics services. I have hands-on experience with exactly such projects.

The tourism industry deserves a special mention: the Shatsk Lakes, Lutsk Castle, Berestechko, Kolodyazhne (the Lesya Ukrainka estate) — all of this drives a steady flow of domestic and international tourism that needs modern websites for hotels, agro-estates, restaurants and excursion bureaus.

How the process works

I work via a transparent, predictable process that reduces risk and makes results measurable.

Step 1. Discovery

Deep briefing, market analysis, conversations with your customers. If you are an exporter, we research your target market in Poland or the EU together.

Step 2. Architecture and prototypes

We build the information architecture, user flows and wireframes. We are not painting beauty here — we are validating the logic.

Step 3. UI and design system

Pixel-perfect design of every screen, plus a design system with components, colours and typography. The goal is fast, low-rework development.

Step 4. Developer handoff

A Figma file with full specifications, design oversight, post-release quality control.

Step 5. Analytics and growth

We connect conversion optimisation, watch real user behaviour and iterate.

Benefits for Lutsk businesses

• European-grade execution — a product you can confidently show to a partner in Germany or Poland
• Multilingual experience — Ukrainian, English, Polish, sometimes German
• Understanding of export logic — how cross-border sales, returns and complaints actually work
• Flexibility — full project, hourly work or one-off consulting
• Transparent communication — weekly updates, clear deadlines

Pricing

I work in three pricing tiers: Starter — a landing or small corporate site; Business — a full web product or mobile app with a design system; Premium — complex digital ecosystems, full rebrands and product strategy for export businesses. The exact figure is shaped after a free discovery call. Real examples are in the projects section.

Frequently asked questions about working in Lutsk

Can we meet in person? Yes. I travel to Lutsk for important strategy sessions. We can meet in coworking spaces in the city centre, near Lutsk Castle or on Voli Avenue, or directly at your office.

Do you understand exporting to the EU? Yes. I have worked with companies selling to Poland, Germany and Czech Republic, and I know the specifics of websites for European buyers: GDPR cookie banners, localisation, legal pages, integrations with Allegro, eMAG and European ESPs.

How long will my project take? A landing — 3–4 weeks, a corporate site — 6–10 weeks, a mobile app — 3–5 months.

How is payment arranged? I am a Ukrainian sole proprietor; payment is possible in UAH with full accounting documentation, or in foreign currency for export contracts. Stage-by-stage payments with a prepayment for the first stage.

Types of clients I work with in the Volyn region

Over years of practice I have identified several profiles of Volyn clients my approach resonates with most. Furniture and woodworking companies entering the Polish, German and Benelux markets — they need an export-grade website with a catalogue, photorealistic rendering and technical specifications. Volyn agricultural businesses digitising accounting and sales. Logistics operators working on the Yagodyn — Dorohusk border corridor, for whom CRM/ERP and B2B carrier portals are critical. Tourism businesses — hotels, agro-tourism estates, restaurants, excursion bureaus in Lutsk, Shatsk and Volodymyr. IT teams and startups just stepping into international markets.

What to avoid when commissioning design for export

A common mistake among Volyn companies is to make a "Ukrainian website with an English translation" instead of a proper localisation for a European buyer. Another widespread trap is ignoring GDPR and the legal side: cookie banners, privacy policy, terms of service that meet European norms. A third is cutting corners on photography: for furniture, food and tourism brands photos are the primary salesperson, and cheap stock photos kill conversion. I help Lutsk clients avoid all these traps at the strategy stage, before they turn into expensive production mistakes.

Ready to discuss your project in Lutsk? Reach out via the contacts page or browse real examples in the projects section. The first consultation is free — we discuss your business goals, export plans and identify the optimal format of cooperation.