Conversion Rate Optimization (CRO) in Lutsk, Ukraine
Conversion Rate Optimization for websites and e-commerce in Lutsk and the Volyn region — analytics, A/B tests, usability research. I increase conversion without an additional traffic budget. I work with hotels near Lubart Castle and local online stores.
15+years in UI/UX and conversion design
+38%average conversion lift over 90 days
Lutskand Volyn region — primary location
100+Satisfied clients worldwide
Leave a request
Tell me about your website, current conversion, and business goals — I'll prepare a preliminary analysis
Free conversion audit
I'll analyze your site and show the main customer drop-off points with growth potential estimate
Conversion growth
We implement changes, test hypotheses, and record measurable growth in your metrics
Types of Conversion Optimization
I increase your website conversion based on data and testing
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A/B testing
Comparative testing of page variants, buttons, texts and forms to determine the best performer.
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Landing page optimization
Improving landing page conversion: headlines, CTAs, structure, social proof.
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Sales funnel optimization
Analysis and elimination of customer drop-off points at every stage from first visit to purchase.
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UX interface optimization
Improving website or app usability based on user behavior data.
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Form optimization
Reducing form abandonment rate: simplification, validation, progress bar, autofill.
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User behavior analysis
Heatmaps, session recordings, scroll-maps to understand how users interact with the site.
Work Process
1
Current Conversion Audit
I analyze current conversion metrics, sales funnel, traffic sources, and user behavior to establish a baseline.
2
User Behavior Analysis
I study heatmaps, session recordings, scroll maps, and click analytics to understand real interaction patterns.
3
Hypothesis Formation
Based on data, I create a prioritized list of conversion improvement hypotheses, estimating each one's potential impact.
4
Variant Design
I develop alternative versions of pages and interface elements to test the formed hypotheses.
5
A/B Testing
I run controlled A/B tests with statistically significant samples to verify each hypothesis.
6
Implementation & Iteration
I implement winning variants, analyze results, and launch a new optimization cycle for continuous growth.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Portfolio
Examples of completed projects
Frequently Asked Questions
Answers to the most popular questions
The cost depends on scope: a starter CRO audit (one site, up to 10 key pages, heuristic analysis + GA4 + Hotjar review) is a separate package that typically pays for itself within 2–3 months of implementation. A full optimization sprint (research + 4–6 hypotheses + design + implementation + measurement) is the mid-tier package, typically 6–8 weeks. A continuous CRO partnership is a monthly cycle of "research → hypothesis → test → result" for mature businesses with 30k+ monthly visits.
Exact figures are in the "Pricing" block above. For businesses in Lutsk and the Volyn region, combined packages are available: CRO together with a UX audit, redesign, or Google Ads — savings of up to 25% versus the individual services. The first 60-minute consultation is free — we'll estimate the conversion growth potential specifically for your site.
CRO (Conversion Rate Optimization) is the systematic increase in the percentage of visitors who become customers: buy, submit a lead, register, call. SEO and Google Ads bring traffic to the site — CRO makes sure that traffic doesn't drain into the sand.
A simple example for a Lutsk business: an online store of Volyn artisan cheeses gets 5,000 monthly visits from ads at 1.2% conversion — that's 60 orders. If CRO lifts conversion to 2.4%, that's 120 orders at the same ad spend. So CRO is the cheapest way to double sales without raising the marketing budget. Unlike SEO (results in 6+ months) or ads (where you keep paying), proper CRO delivers a cumulative effect — the optimization stays on the site forever.
This is the most common question from Lutsk businesses: traffic is 1–3k monthly visits, conversion is 1–2%, and statistical significance for a classic A/B test takes weeks or months. In such cases I use a qualitative-first methodology:
- User interviews — 5–8 conversations per month with real customers and bouncers. This finds 80% of problems faster than any A/B test.
- Microsoft Clarity and Hotjar — heatmaps, session recordings, rage clicks. You can see where users get stuck even with 200 sessions.
- Heuristic audit using Nielsen's 10 principles + Baymard's 23 e-commerce heuristics.
- Before-after measurement instead of split testing — comparing 30 days before vs 30 days after.
On larger volumes (10k+ visits/month), we move to full A/B testing via GA4 or Google Optimize alternatives. The approach is chosen by data, not fashion.
The stack is built to minimize client cost and maximize insight:
- Analytics: Google Analytics 4 (free), Looker Studio for dashboards, BigQuery for deep segmentation — when needed.
- Behavioral analytics: Microsoft Clarity (free, no limits) as the primary heatmap and session-recording tool; Hotjar — for surveys and feedback widgets.
- A/B testing: GA4 + GTM for simple tests, VWO or Convert.com for complex multivariate tests — recommended only when traffic justifies it.
- User interviews: Zoom + Otter.ai for transcripts, Notion for an insight base, UserTesting.com — when external respondents are needed.
- Form analytics: Hotjar Forms or custom GTM events.
For most Lutsk businesses, the free GA4 + Clarity + Hotjar Basic stack is enough — already more powerful than 90% of local competitors use. Paid tools are added pointwise, only with a clear ROI.
Yes. For clients in Lutsk, Kovel, Volodymyr-Volynskyi, Novovolynsk and other Volyn cities, the first meeting can be in person — I come to your office or we meet at the "European" business centre on Hrushevskoho, at a coworking space on Lesi Ukrainky, or at a downtown café.
This isn't a marketing trick — an in-person meeting at the start of a CRO project is critical. I want to see your sales team, hear how leads are processed, listen to how managers talk to customers on the phone. Often 60% of conversion-optimization insights come not from analytics but from 30 minutes inside your office. Further work is hybrid: weekly online syncs, in-person meetings every 4–6 weeks. If the project includes business consulting or product strategy, the format expands.
A standard CRO sprint runs 6–8 weeks:
- Week 1. Discovery. Access to GA4, GTM, Hotjar/Clarity. Interviews with the founder and sales team. CRM data analysis, reading support chats.
- Week 2. Quantitative analysis. Funnel breakdown in GA4, heatmap and session-recording analysis, form analytics. Identifying "holes" in the conversion path.
- Week 3. Qualitative analysis. 5–8 user interviews with buyers and non-buyers. On-site surveys. Heuristic audit across 33 heuristics.
- Week 4. Hypotheses and prioritization. Formulating 12–20 hypotheses using the ICE/PIE framework. Selecting the top 4–6 for implementation.
- Weeks 5–6. Design and implementation. UI solutions in Figma, development, tracking integration. Launching A/B tests or before-after measurements.
- Weeks 7–8. Results analysis. A report with $/hypothesis, winners go to production, losers go on the "lessons learned" shelf.
After the first sprint, 70% of clients move to a continuous partnership — a new iteration of hypotheses and tests every month.
In the Volyn region market, demand for CRO is highest in:
- Export-oriented agriculture and food industry — businesses similar to the Lutsk Dairy Plant, honey producers, artisan-food makers selling to Poland and the EU through their websites and Allegro/Amazon.
- HoReCa with online booking — hotels like Profi-Resort, restaurants near Lubart's Castle, where the website is the main booking channel during tourism season.
- Small-to-mid e-commerce — shoe, textile, auto-parts stores (the proximity to the Polish border creates a strong parts market).
- B2B services and logistics — customs brokers, freight forwarders, foreign-trade consultants. Conversion = a route-quote request.
- Educational startups and IT products — companies from the NIX Lutsk and Webx ecosystems targeting the Polish or German B2B market.
- Medical centers — Adonis-Lutsk, AVENA, Into-Sana, where conversion = online appointment booking.
Each segment has its own hypothesis set and success metric. You can see examples in the portfolio.
The honest answer: +15% to +120% in the first 90 days, depending on the baseline state of the site. The distribution from my practice:
- "Raw" Tilda/WordPress sites without optimization (typical small business in Lutsk): conversion grows 1.8–2.5x in the first 3 months. Low-hanging fruits like simplified forms, social proof, clear CTAs deliver fast wins.
- Mid-mature e-commerce with baseline analytics: +30–60% over 6 months from a sequence of tests on checkout, product page, filters.
- Mature products with $2M+ in annual revenue: +10–20% over a year — all easy battles already won, we optimize subtle things.
No promises of "+300% in a week" — that's marketing fairy tale. I work with single-digit percentages consistently, which compound to massive cumulative effects. An honest case for setting expectations comes during the first free 60-minute consultation.
CRO is a multiplier for all marketing. If you have 5% conversion instead of 2%, every dollar in Google Ads, SEO, SMM, or email marketing brings 2.5x more customers.
That's why I recommend the following order of operations for Lutsk businesses:
- First — UX audit + baseline CRO (fixing obvious form, CTA, checkout issues).
- Second — tracking setup (GA4 + GTM + Clarity), so the effect of every next action is visible.
- Third — scaling traffic via ads and SEO.
- Fourth — continuous CRO iterations, because the market doesn't stand still.
Pouring traffic into a non-optimized site is burning the marketing budget. First conversion, then scale.
Yes. Most CRO optimizations are pinpoint changes within the existing design: rewritten headlines and CTAs, simplified forms, added social proof (testimonials, cases, client logos), new blocks on the product page, an optimized checkout flow.
A full site redesign is a separate UI/UX design service that makes sense when the site is morally outdated or the business has changed positioning. CRO is incremental. If your site works but "leaks" — start with optimization, not a rebuild. After 6 months of CRO, it usually becomes obvious which blocks actually need a full redesign — that's an informed decision, not a vague "feels like time to update".
Yes. Mobile-app conversion optimization is a separate discipline with its own tools. Instead of GA4 web — Firebase Analytics or Amplitude. Instead of Hotjar — UXCam or Smartlook. Instead of web A/B tests — Firebase A/B Testing or in-app experiments.
Key metrics shift: the focus is on onboarding completion rate, activation rate (when the user performs a key action), day-1/day-7/day-30 retention, monetization conversion (for freemium models).
For Lutsk businesses building mobile products for the Polish or western-Ukrainian market, mobile-app CRO often has higher ROI than web — because user acquisition cost on the App Store/Google Play is 2–3x more expensive, and every lost onboarding is a $3–8 loss. This intersects with mobile design and development.
Psychological triggers are a tool, not magic. I use them where they're honest and non-manipulative:
- Social proof: real testimonials from Lutsk and Volyn clients (with photos and company), cases with numbers, partner logos, count of fulfilled orders.
- Urgency: only when it's real — limited edition, seasonal discount with a real deadline, N units left in stock (synced with the actual warehouse).
- Anchoring: proper price presentation — from premium to budget, or "regular price / today's price" with real savings.
- Loss aversion: the framing "don't miss" works stronger than "get" — a proven effect.
- Reciprocity: a free lead magnet (PDF guide, audit, calculator) before the contact request.
Forbidden: fake timers, "2 more people are looking", made-up testimonials. These work short-term but kill trust and conversion long-term. In the Ukrainian-Polish market, where many buyers have been burned by "scams", honesty is a competitive advantage.
Why choose me?
Comparison with other options
| Alex Filiuk | CRO agency from Kyiv/Lviv | |
|---|---|---|
| Meetings in Lutsk | ✅ In person at brief | ❌ Zoom only |
| Low-traffic approach | ✅ Qualitative-first methodology | ⚠️ Inconclusive A/B tests |
| User interview depth | ✅ 5–8 interviews/month | 📋 Template surveys |
| ROI transparency | ✅ Dashboard with $/hypothesis | 💰 Monthly PDF reports |
| Tooling stack | ✅ GA4 + Clarity + Hotjar free tier | 💰 VWO/Optimizely $500+/mo |
| B2B/export expertise | ✅ Polish, EU clients | ❓ Often UA market only |
| Implementation speed | ✅ Design + code in one team | ⚠️ Handoff to contractor |
| Cost vs outcome | ✅ Fixed price per sprint | 💰 Retainer $3–8k/mo |
CRO in Lutsk, Ukraine — Website & Landing Page Conversion Optimization | Alex Filiuk
Conversion Rate Optimization (CRO) in Lutsk — turning traffic into money
Most businesses in Lutsk and the Volyn region invest in traffic: Google and Facebook ads, SEO, social media, content marketing. Money flows out. Traffic flows in. And somehow there are about as many leads as there were six months ago. Sound familiar? In 9 out of 10 cases this isn't a traffic problem — it's a conversion problem. The site doesn't know how to turn visitors into customers. I'm Alex Filiuk, a Senior UI/UX designer with 15 years of experience, specializing in conversion rate optimization (CRO) for businesses in Lutsk, Kovel, Volodymyr-Volynskyi, Novovolynsk and across the Volyn region.
This page brings together everything a business owner or marketing director should know before launching a CRO project: what the process looks like, what realistic expectations to set, how CRO differs from just "good design", how to work with the low traffic volumes typical of a regional market, and why a local partner's expertise often beats large Kyiv agencies.
What CRO is and why it's the cheapest way to grow sales
CRO (Conversion Rate Optimization) is systematic, iterative work on increasing the percentage of users who perform a target action on a website: buy a product, submit a lead, register for a demo, call, book a hotel room. Unlike SEO (results in 6+ months) or Google Ads (where you keep paying for every click), proper CRO delivers a cumulative effect — the optimization stays on the site forever and works for every subsequent visit.
A simple example for a Lutsk business. Imagine an online store of Volyn artisan cheeses receiving 5,000 monthly visits from ads at an average 1.2% conversion. That's 60 orders. If the ad budget is $1,500, then the cost per order is $25. Now imagine that a CRO sprint lifts conversion to 2.4% — that's already 120 orders at the same ad spend. Cost per order drops to $12.50. Marketing ROI doubled without a single extra dollar in advertising. That's CRO acting as a multiplier for all marketing.
In mature markets (US, EU), CRO is a standard part of digital marketing. In Ukraine, especially in regions like Volyn, this discipline is still underrated: 80% of businesses spend 100% of the budget on traffic and 0% on conversion. That's a competitive advantage for those who start first.
The specifics of CRO for businesses in Lutsk
Lutsk is a particular market with its own challenges and opportunities. Knowing them lets you build a CRO strategy that works here, not one blindly copied from Kyiv or Lviv.
- Low traffic volume. Most regional sites have 500–5,000 monthly visits. Classic A/B tests with statistical significance don't work here — you need a qualitative-first methodology.
- Export orientation. Proximity to the Polish border (~70 km to Yahodyn) makes many businesses bilingual and bicurrency. CRO must account for the behavior of Polish, Czech, German users — they have different interface expectations.
- Tourism seasonality. Hotels like Profi-Resort and venues near Lubart's Castle peak in May–September. The CRO strategy in low-season vs high-season is different.
- Relocated businesses. Since 2022, many companies have moved to Lutsk from Kharkiv, Mariupol, Dnipro. They need to quickly retune the funnel for a new regional audience — different interface expectations and different ad messaging.
- Local conversion benchmarks. Average B2B site conversion in Lutsk is 1.5–2.5%. E-commerce — 1.0–1.8%. Hotels — 2–4%. This is below national big-city benchmarks because the audience is more conservative and demands more trust.
What a CRO sprint looks like — step by step
I work via a transparent process that repeats from project to project and delivers predictable results. The standard cycle is 6–8 weeks:
- Week 1. Discovery. Access to GA4, Google Tag Manager, Hotjar or Microsoft Clarity, the CRM. Interviews with the founder and sales team. Reading support chats, analyzing CRM data over the last 6 months. The goal is to understand the business from inside, not just the site from outside.
- Week 2. Quantitative analysis. Funnel breakdown in GA4: where exactly the funnel "leaks". Heatmap, session recording, form analytics. Identifying the top 5 "holes" in the conversion path — places where users most often drop off.
- Week 3. Qualitative analysis. 5–8 user interviews with real customers and bouncers (people who left a lead but didn't close). On-site surveys via Hotjar/Clarity. Heuristic audit using 33 heuristics (Nielsen + Baymard).
- Week 4. Hypotheses and prioritization. Formulating 12–20 hypotheses in the format "If we do X, metric Y will grow because Z". Prioritizing using the ICE framework (Impact × Confidence × Ease) or PIE (Potential × Importance × Ease). The top 4–6 go into work.
- Weeks 5–6. Design and implementation. UI solutions in Figma, handoff to development (my team or yours), GTM integration for tracking. Launching A/B tests or before-after measurements — depending on traffic volume.
- Weeks 7–8. Results analysis. A report with each hypothesis's ROI in money, not in percentages. Winners go to production. Losers go onto the "lessons learned" shelf (a valuable result too).
After the first sprint, 70% of clients move into a continuous CRO partnership — a new iteration of hypotheses and tests every month. This is the most effective format for mature businesses with 30k+ monthly visits.
Tooling: what I work with and how much it costs
One CRO myth is that it requires expensive tools like VWO ($500+/mo), Optimizely ($50k+/yr), Mixpanel Enterprise. That's not true for most Lutsk businesses. I build a CRO stack that minimizes client cost and maximizes insight:
- Analytics — free. Google Analytics 4 + Looker Studio for dashboards. For deep segmentation — BigQuery (also free for most volumes).
- Behavioral analytics — free. Microsoft Clarity (heatmaps, session recordings, rage clicks — no limits) as the primary tool. Hotjar Basic — for surveys and feedback widgets.
- A/B testing — mostly free. For simple tests — GA4 + GTM. For complex ones — VWO or Convert.com, but recommended only when traffic justifies a paid subscription (10k+ conversions/month).
- User interviews — minimal cost. Zoom (free), Otter.ai for transcripts ($10–17/mo), Notion for an insight base. UserTesting.com — only when external respondents are needed.
- Form analytics. Hotjar Forms or custom Google Tag Manager events — also free.
For most Lutsk businesses, the free GA4 + Microsoft Clarity + Hotjar Basic stack is enough — already more powerful than what 90% of local and even many Kyiv competitors use. Paid tools are added pointwise, only when there's a clear business case and ROI pays for the subscription within 2–3 months.
How CRO integrates with other marketing activities
CRO isn't a standalone discipline — it's a multiplier for all digital marketing. For Lutsk businesses I recommend the following order of operations:
- Step 1. A UX audit of the current site — capturing the problems an expert can spot in 4–6 hours.
- Step 2. Baseline CRO — quick wins: simplified forms, clear CTAs, social proof. This delivers +20–40% conversion in 30–60 days.
- Step 3. Tracking setup (GA4 + GTM + Clarity), if not yet in place. Without this, all subsequent steps are blind.
- Step 4. Scaling traffic via Google Ads, SEO, SMM, email marketing. Now every traffic investment works 1.5–2x more efficiently.
- Step 5. Continuous CRO iterations — monthly sprints with new hypothesis tests. The market changes, competitors don't sleep, evolution is mandatory.
Pouring traffic into a non-optimized site is burning the marketing budget. First conversion, then scale. This is especially true for businesses with limited budgets, typical of the regional Volyn market.
Psychological triggers: social proof, urgency, anchoring — without manipulation
CRO is often associated with "dark patterns": fake "discount only today" timers, made-up "2 more people are looking at this product", purchased reviews. I don't work like that — those are short-term wins that kill long-term trust. Instead I use honest psychological triggers:
- Social proof. Real testimonials from Lutsk, Kovel, Volodymyr-Volynskyi clients with photos, job titles, company names. Cases with concrete numbers ("lifted conversion by 47% in 60 days"). Logos of partners you work with. A count of fulfilled orders from a counter synced with the CRM.
- Real urgency. Only when it's genuine: a limited edition of an artisan product, a seasonal discount with a real deadline, N units left in stock (synced with the actual warehouse). If urgency is fake — it gets exposed quickly.
- Anchoring. Proper price presentation — premium first, then standard, then budget. Or "regular price / today's price" with real savings. Psychologically, the "middle" option seems most attractive — and it's the one that drives the highest average order value.
- Loss aversion. The framing "don't miss the discount" works 30–50% stronger than "get a discount". A proven effect described by Kahneman and Tversky — behavioral economics in action.
- Reciprocity. A free lead magnet before the contact request — PDF guide, checklist, calculator, audit. Give value first — and conversion chances grow 2–3x.
In the Ukrainian-Polish market, where many buyers have been burned by "scams" since the 2010s, honesty is a competitive advantage. A business that doesn't manipulate wins long term.
Common mistakes that drain conversion on Lutsk websites
Over 15 years I've conducted dozens of CRO audits and see recurring mistakes on Volyn and Ukrainian sites in general:
- Forms with 10+ fields. Each extra field cuts conversion by 5–10%. A typical B2B Lutsk site lead form needs 3 fields: name, phone/email, short message.
- CTA "Learn more". A zero-call-to-action — it's unclear what happens after the click. Replace with specifics: "Order a route quote to Poland", "Book a room for May", "Get the cheese PDF catalog".
- Missing contacts and opening hours. A Lutsk user often wants to call — especially in B2B. If the phone isn't visible — conversion drops.
- No social proof. "We are reliable" isn't proof. A case with numbers, a testimonial with a real Volyn client photo — that's proof.
- Bad mobile UX. 60–70% of Lutsk traffic is mobile. If the site isn't readable on iPhone or buttons are hard to tap — that's a 60% loss of potential clients.
- Slow load speed. Each extra second is -7% conversion. For Volyn businesses where part of clients are on 4G with unstable signal, speed is critical.
- Non-optimized checkout. For e-commerce 60–70% cart abandonment is normal. But it can be reduced to 40–50% via guest checkout, transparent shipping terms, a visible progress bar.
- No analytics. If you don't have GA4 + GTM + Clarity — you're flying blind. The first CRO step is tracking setup.
Realistic expectations: how much will conversion grow
The honest answer: +15% to +120% in the first 90 days, depending on the baseline. The distribution from my practice:
- "Raw" Tilda/WordPress sites without optimization (typical small business in Lutsk): conversion grows 1.8–2.5x in the first 3 months. Low-hanging fruits like simplified forms, social proof, clear CTAs, mobile UX fixes deliver fast wins.
- Mid-mature e-commerce with baseline analytics: +30–60% over 6 months from a sequence of tests on checkout, product page, filters, search.
- Mature products with $2M+ in annual revenue: +10–20% over a year — all easy battles already won, optimizing subtle things, but every percent is hundreds of thousands in additional revenue.
No promises of "+300% in a week" — that's a marketing fairy tale from hype Telegram channels. I work with single-digit percentages consistently and regularly, which compound to a massive cumulative effect over 6–12 months. An honest expectation calibration happens during the first free 60-minute consultation, where I look at your site and give realistic numbers for your niche.
Cases: CRO for Lutsk and other regional businesses
My portfolio includes 130+ projects, a significant share of which involved CRO work — from landing-page optimization to full funnel redesigns in e-commerce and SaaS products. Among the clients are businesses from Lutsk, Lviv, Kyiv, Odesa, and also from the US (New York, Los Angeles) and Europe. This lets me compare how CRO works across different market contexts: from the conservative Volyn market to the highly competitive American one.
If you want concrete examples — go to the projects section or fill in the contact form: I'll pick 5–8 most relevant cases for your niche, show before/after numbers, the testing methodology, and the specific solutions that worked.
What you receive after a CRO sprint
- CRO site audit — a PDF document with the top 15 issues in the conversion funnel, ranked by impact.
- Insight base — a Notion workspace with user interviews, user quotes, behavioral patterns, competitor analysis.
- Hypothesis backlog — 12–20 thoughtful hypotheses in ICE/PIE format with expected impact, confidence, and effort.
- Solution designs — Figma files with all improvements, ready for development handoff.
- Implemented tests — 4–6 launched A/B tests or before-after measurements, with tracking configured in GTM.
- Results with $/hypothesis — a Looker Studio report with concrete ROI per experiment, translated into hryvnia or dollars.
- KPI dashboard — permanent access to a live dashboard with key conversion metrics, auto-updating.
- Lessons learned — a document with conclusions about your niche: what works, what doesn't, where to look for next growth points.
My other services for Lutsk businesses
CRO is most effective combined with other disciplines. For Volyn businesses I recommend a complex approach:
- UX audit — the starting point before a CRO sprint, to capture the obvious issues.
- UI/UX design — full site redesign, when pinpoint optimization no longer drives growth.
- Web development — implementing optimized solutions in code.
- E-commerce — specialized work on online stores and checkout funnels.
- Mobile design — CRO for iOS/Android apps, where metrics and tooling differ.
- Product strategy — for SaaS and complex products, where CRO is part of retention strategy.
- Business consulting — positioning strategy before optimizing the funnel.
- Google Ads and SEO — scaling traffic to the optimized site.
CRO in other Ukrainian cities
I work not only with Volyn businesses. If you have offices in several cities or are planning regional expansion — we'll build a CRO system that scales. Among other locations:
- Lviv — IT, creative business, gastronomy (~145 km from Lutsk)
- Rivne — the closest regional center (~75 km)
- Kyiv — national brands, IT, e-commerce
- Odesa — retail, tourism, e-commerce
- Dnipro — manufacturing, B2B, technology companies
- Kharkiv — IT, education, engineering
The full list is on the "Service Areas" page.
Ready to lift your Lutsk site's conversion?
If you have a specific request — fill in the contact form or write to email/Telegram (contacts in the website footer). The first 60-minute consultation is free. We'll look at your site, discuss key metrics, the approximate conversion-growth potential, and whether CRO is even the right move right now (sometimes a business first needs a redesign or traffic acquisition rather than optimization).
I'm ready to help your business in Lutsk and the Volyn region stop losing money on a non-optimized funnel and start converting traffic at maximum — based on data, user research, and honest experiments. No magic, no "+500% in a week" promises — only methodology, discipline, and ROI in money.