UX Audit in Lutsk, Ukraine
UX audit for websites, apps and e-commerce for businesses in Lutsk and the Volyn region — a report with findings prioritised by impact and effort, with real session recordings. I work with online stores, B2B portals of furniture manufacturers and SaaS products.
15+years in UX and product design
130+projects with interface audits
Lutskand Volyn — primary location
100+Satisfied clients worldwide
Leave a request
Fill out a short form or message me — tell me about your product and its challenges
Free consultation
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Get a detailed report
Full audit with specific recommendations, prioritization, and an implementation roadmap
Types of UX Audit
I conduct comprehensive usability analysis from multiple perspectives
🔍
Heuristic Audit
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
📈
Conversion Audit
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
📱
Mobile Version Audit
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
🏆
Competitor Audit
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
🧪
Usability Analysis
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
♿
Accessibility Audit
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
Work Process
1
Data Collection & Briefing
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
2
Heuristic Evaluation
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
3
User Data Analysis
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
4
Competitive Analysis
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
5
Recommendations Development
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
6
Report Presentation
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Portfolio
Examples of completed projects
Frequently Asked Questions
Answers to the most popular questions
The cost depends on the type and scale of the product: an express audit of a landing page or one critical screen is the basic package (3–5 working days), a full audit of a website or e-commerce store with 5–10 key scenarios and analytics integration is the standard package (2–3 weeks), and a deep audit of a SaaS product or complex B2B platform with user interviews is the premium package (4–6 weeks).
Exact pricing is in the "Pricing" block above. Geography doesn't change the rates: businesses in Lutsk, Lviv or Kyiv get the same numbers. For Volyn-region companies combining the audit with UI/UX redesign or CRO, combined packages are available — cheaper than separate orders.
Yes. I live and work in western Ukraine — about 75 km from Rivne or 145 km from Lviv to Lutsk. The first meeting with clients from Lutsk and the Volyn region is in person, 60–90 minutes long. I can come to your office on Soborna prospect, the "Yevropeiskyi" business centre on Hrushevskoho, the coworking space on Lesi Ukrainky, or directly to your shop or production site.
At this meeting we discuss the product, business goals, key scenarios and available analytics. Further work goes online (Figma, Loom, Notion) — it's faster and doesn't force you to align with my travel schedule. The final audit presentation can also happen in person if that's convenient for your team.
Fundamentally. "Taking a look" is a designer's subjective opinion — possibly accurate, but without proof or priorities. A UX audit is a structured methodology built on:
- Nielsen's heuristics — 10 principles tested over decades.
- WCAG 2.2 AA — accessibility standard, mandatory for the EU market.
- Analytics data — GA4 funnel, Hotjar heatmaps, Microsoft Clarity rage-clicks.
- Scenario testing — actual walkthrough of key user journeys.
- Prioritisation — ICE/RICE frameworks with effect and effort forecasts.
What you get is not an "opinion" but a working backlog with rationales and numbers. This lets your team or development contractors start implementation immediately. If parallel redesign is needed — we move to UI/UX design.
The standard cycle of a full audit is 2–3 weeks:
- Week 1. Kickoff in Lutsk, team interviews, setting up or connecting Hotjar/Clarity/GA4, defining key scenarios.
- Week 1–2. Data collection: heatmaps, session recordings, funnel analysis, expert heuristic evaluation, WCAG 2.2 AA review.
- Week 2. Scenario testing, frustration-point logging, insight formation.
- Week 3. Report with ICE/RICE prioritisation, team presentation, recorded Loom walkthrough.
The express format — 5 working days — fits a landing page or one critical page. If the audit comes bundled with development, cycles can run in parallel with backend optimisation.
Based on the structure of the Volyn economy, the most common are:
- Export-oriented businesses — companies selling into Poland, Czechia, the EU, competing with local EU analogues. They understand: European buyers don't forgive bad UX or inaccessible interfaces.
- Agri-platforms and B2B marketplaces — Volyn is a strong agri-region; digital products for grain traders, processing, livestock.
- Hospitality — Profi-Resort, hotels around Lubart's Castle, Shatsk Lakes tour operators. Seasonality demands maximum booking conversion.
- Local retail and HoReCa — e-commerce, delivery, online table booking.
- IT startups — product teams in the Yevropeiskyi business centre targeting Polish, German and Baltic markets.
Each category has its own scenario set and KPIs. If you're planning a redesign — see UI/UX design.
If the tools are already installed — I connect with guest access. If not yet — I deploy them at the start of the project (free for most scenarios).
- Hotjar — click, scroll and movement heatmaps; session recordings (focus on frustration sessions); built-in surveys for qualitative input.
- Microsoft Clarity — free alternative with rage-click and dead-click detection, JS error tracking, smart events.
- GA4 — funnel analysis, drop-off rate per step, cohort analysis, traffic-source segmentation (in Lutsk a large share of organic + Facebook traffic).
The output is a cross-check of three sources: if heatmaps show users ignoring the CTA and GA4 confirms low conversion to step 2, that's a system. This combination removes most of the subjectivity. If needed, I can also help with SEO and Google Ads, both of which depend on UX.
These are prioritisation frameworks that turn a "list of ideas" into a clear backlog ordered by priority.
- ICE = Impact × Confidence × Ease. Each metric scored from 1 to 10. The total score lets you compare tasks against each other. Fast, transparent, works well for teams of up to 10.
- RICE = (Reach × Impact × Confidence) / Effort. Includes reach (how many users a change affects), harder to apply, but more precise for high-traffic products.
I use both — depending on product scale. For a landing page of a local Lutsk company, ICE is enough. For a SaaS with thousands of active users — RICE with real data from GA4. The report includes not only scores but a short rationale for each: why Impact is 8, why Effort is 3, what the expected conversion lift or bounce-rate reduction is.
Accessibility isn't a "checklist tick" — it's a real evaluation for people with vision, motor and cognitive impairments. For Lutsk businesses targeting the EU market, it's also a legal requirement under the European Accessibility Act, fully in force since 2025.
- Contrast — every text/background pair tested at 4.5:1 (regular text) or 3:1 (large text).
- Keyboard navigation — I walk through every scenario without a mouse, checking focus indicator and tab order.
- Screen reader — VoiceOver on macOS and NVDA on Windows: I sequentially go through the homepage and key forms.
- HTML semantics — heading hierarchy, landmarks, ARIA attributes, image alt text.
- Form accessibility — labels, error states, screen-reader instructions.
The report has a separate section with all issues and severity levels (A/AA/AAA). If needed, I can help with implementation of fixes.
Before the audit we define 5–8 key scenarios that bring the business money. For an e-commerce store in Lutsk it might be: "find a product → view photos → add to cart → choose Nova Poshta delivery → pay". For a hotel near Lubart's Castle: "choose dates → view a room → book → receive confirmation". For SaaS: "sign up → onboarding → perform a key action → invite the team".
I walk every scenario as a user who knows nothing about the product: on desktop and mobile, in different browsers, on slow internet (3G simulated through DevTools), with JavaScript disabled (for critical paths). Every "stuck" moment, every "unclear" point is logged with a timecode and screenshot. The output is a scenario map with problem steps highlighted.
Not critical. If the tools aren't there — we install them at the start of the audit. Hotjar has a free tier for smaller traffic, Microsoft Clarity is fully free with no limits, GA4 is always free.
In one or two weeks we collect a baseline dataset: heatmaps, session recordings, basic events in GA4. That's enough for the report to include real data — not just expert heuristic evaluation. If you still have legacy Google Analytics Universal — I help migrate to GA4 and set up funnel events for the Lutsk traffic segment. Often Volyn businesses that haven't updated analytics in a while benefit from combining the audit with SEO metric setup and paid search.
The final report is a structured 40–80 page document (depending on scale) that includes:
- Executive summary — key conclusions on 1–2 pages for top management.
- Heuristic evaluation — every Nielsen heuristic with examples of issues and screenshots.
- WCAG 2.2 AA report — table of criteria and statuses (Pass/Fail/N/A).
- Analytics breakdown — funnel, drop-off, heatmap insights, frustration patterns.
- Scenario testing — user journey map with problems highlighted.
- Prioritised backlog — ICE/RICE table with rationales.
- Roadmap — phased implementation sequence over 3–6 months.
Plus — a recorded Loom walkthrough of 30–60 minutes: I voice-over the key conclusions, which lets you share it across the team without an additional presentation.
Yes, fully. Most of my clients are from Kyiv, Lviv, Odesa, the US and Europe — we work entirely remotely. For Lutsk businesses the "no meetings" format is also available: brief via questionnaire and Zoom, analytics access via Google Workspace, presentations via Figma + Loom, communication in Telegram or email.
If meeting in person is convenient — I come to Lutsk for the brief or final presentation. Most clients choose a hybrid: one in-person meeting at the start (faster to grasp the business and team context), then fully online. It's effective and doesn't waste anyone's time. See sample audits in the portfolio or write via the contact form.
Why choose me?
Comparison with other options
| Alex Filiuk | Lviv–Kyiv product studio | |
|---|---|---|
| Meetings in Lutsk | ✅ In person, ~75 km from Rivne | ❌ Zoom only from Kyiv/Lviv |
| Heuristic depth | ✅ 10 Nielsen heuristics + WCAG 2.2 AA | 📋 Often a surface checklist |
| Hotjar/Clarity/GA4 work | ✅ I deploy and analyse myself | 💰 Separate analyst, extra fee |
| Recommendation prioritisation | ✅ ICE/RICE with effect forecast | ❓ Generic "things to improve" list |
| Scenario testing | ✅ 5–8 key user journeys | ⚠️ Often only the homepage |
| WCAG 2.2 AA accessibility | ✅ Screen reader + contrast + keyboard | ❌ Usually ignored |
| Walkthrough video of the audit | ✅ 30–60 min Loom walkthrough | 📋 PDF only |
| Local market context | ✅ I understand Lutsk, Volyn, EU export | ❓ Templated approach |
| Post-audit support | ✅ 30 days of free consultation | 💰 Extra charge |
UX Audit in Lutsk — Alex Filiuk
UX Audit in Lutsk — how to find out why your site doesn't convert
Most websites in Lutsk and the Volyn region — from dairy-product e-commerce stores and hotels around Lubart's Castle to B2B platforms for the agri-sector and SaaS startups in the Yevropeiskyi business centre — share the same problem: they look decent but don't bring the expected leads. The owner sees "a nice-looking site". The marketer launches Google Ads and burns budget. Meanwhile the user lands, doesn't find what they need, doesn't understand what to click, gets stuck in a form — and leaves. That gap between "looks like" and "works like" is precisely the UX audit zone.
I'm Alex Filiuk, Senior UI/UX designer with 15 years of experience, and I've run audits for over 130 projects across business categories — from local retailers to international SaaS products. This page lays out exactly what a deep UX audit looks like for a business in Lutsk: what methodology I use, how I work with analytics, how I distinguish real problems from imagined ones, how I prioritise recommendations, and what the final report looks like.
Why a UX audit is critical for businesses in Lutsk
The Lutsk market has several unique features that make UX quality not just "nice to have" but a critical variable of business success:
- Proximity to the Polish border. Many Lutsk businesses sell into Poland and other EU countries. The European buyer is trained on Allegro, Amazon, Zalando — they don't forgive bad UX. If your site is slow, confusing, inaccessible — they just close the tab.
- Competition with Lviv–Kyiv players. Big agencies from Lviv and Kyiv take Lutsk clients remotely. If a local brand has weaker UX — it loses.
- Relocated business from Kharkiv, Mariupol, Dnipro. These companies arrived with mature digital processes and high standards. Local players are forced to catch up.
- Export-oriented agri. Volyn is a strong agri-region. B2B platforms for grain traders, processing, livestock — markets with millions of UAH per lead.
- European Accessibility Act. Since 2025 every digital product on the EU market must comply with WCAG 2.2 AA. For Lutsk exporters this is an obligation, not a wish.
If your team hasn't refreshed the UI/UX in a while, hasn't analysed the GA4 funnel, hasn't run Hotjar — there's an 80% probability you're losing 20–60 percent of potential conversions. A UX audit is the cheapest way to find out where exactly.
Methodology: what my audit is built on
I don't improvise. Every audit is a structured process resting on four methodological pillars:
1. Heuristic evaluation by Nielsen
In 1994 Jakob Nielsen formulated 10 usability principles still relevant today. I check the product against each:
- Visibility of system status. Does the user understand what happens after a click? Is there a loading state?
- Match between system and the real world. Does the interface speak the user's language, free of jargon?
- User control and freedom. Can the user undo, go back?
- Consistency and standards. Do identical elements behave identically across the product?
- Error prevention. Does the product prevent typical errors before they happen?
- Recognition rather than recall. Does the product reduce the memory load on the user?
- Flexibility and efficiency of use. Are there hotkeys, shortcuts, settings for power users?
- Aesthetic and minimalist design. Is there no extra information stealing attention?
- Help users recognise, diagnose, and recover from errors. Are error messages clear?
- Help and documentation. Is there contextual help, FAQ, instructions?
2. WCAG 2.2 AA accessibility
The Web Content Accessibility Guidelines aren't an "option" but a standard. I check the product against four POUR principles: Perceivable, Operable, Understandable, Robust. The report includes specific AA-level criteria, with exact references to standard clauses and illustrations of issues. Tools: VoiceOver on macOS and NVDA on Windows, axe DevTools contrast checker, keyboard-only walkthrough of all scenarios.
3. Analytics layer: GA4, Hotjar, Microsoft Clarity
Expert evaluation is powerful but subjective. So I overlay objective data:
- GA4 funnel analysis. I see exactly where in the funnel traffic drops off. Often 70% of drop-off is concentrated on 1–2 specific screens — those need to be fixed first.
- Hotjar heatmaps. I see what users actually click (versus what we assume they click). Often the main CTA gets less attention than a random banner.
- Hotjar session recordings. I watch specific sessions with frustration patterns — a user trying 5 times to click something that looks like a button but isn't.
- Microsoft Clarity rage-clicks. A free Microsoft tool that automatically flags "angry clicks" — when a user, in frustration, clicks several times on an inactive element.
- GA4 cohort analysis. I segment traffic by source, device, region. Often Lutsk/Volyn behaves differently from Kyiv — different solutions are needed.
4. Scenario testing
Before the audit we together define 5–8 key user journeys — scenarios that bring the business money. I walk through each personally, in different conditions: desktop vs mobile, fast vs slow internet, Chrome vs Safari. Every "stuck" moment is logged with a timecode, screenshot and a short problem description.
How the process looks — step by step
- Week 1, days 1–2. Kickoff meeting in Lutsk (the business centre on Hrushevskoho, your office, or a coworking space on Lesi Ukrainky). Interviews with key stakeholders: owner, marketing, product, development. Goal — understand business context and priorities.
- Week 1, days 3–5. Setting up or connecting Hotjar, Microsoft Clarity, GA4. If the tools aren't there yet — I install free versions. We define the list of key scenarios.
- Week 1–2. Data collection: heatmaps, session recordings, funnel analysis. In parallel — expert heuristic evaluation and the WCAG 2.2 AA review.
- Week 2. Scenario testing. I walk through 5–8 key journeys, log frustration points. Cross-checking with analytics — whether my observations are confirmed by data.
- Week 3, days 1–3. Building the report: executive summary, detailed problem breakdown, ICE/RICE prioritisation, roadmap.
- Week 3, days 4–5. Presentation to the team on Zoom + a recorded 30–60 minute Loom walkthrough.
The total cycle of a full audit is 2–3 weeks. The express format for a landing page is 5 working days. If parallel interface redesign or CRO is needed — we combine into a single package.
Prioritisation: why ICE/RICE beats a "list of ideas"
The worst result of a UX audit is a 50-page PDF with "47 problems" that the team opens, scrolls and shelves. So the final report is a prioritised backlog, where every recommendation has a numerical score.
- ICE = Impact × Confidence × Ease. Enough for a smaller product. Each metric scored 1 to 10. You see which 5–7 recommendations deliver the biggest effect for the least effort — and start there.
- RICE = (Reach × Impact × Confidence) / Effort. For high-traffic products — adds a reach variable. If a problem affects 80% of users, its weight is higher than a problem hitting only 5%.
Every recommendation in the report has not only a score but an effect forecast: expected bounce-rate reduction, conversion lift, ticket-volume drop. Forecasts rest either on your GA4 data or on industry benchmarks (e.g. adding pricing to a landing page typically lifts lead conversion by 12–25%).
How much does a UX audit in Lutsk cost
Approximate ranges — exact figures in the "Pricing" block:
- Express audit. Landing page or one critical page. Heuristics + basic analytics + 1–2 scenarios. 5 working days. Suitable for small businesses or early-stage startups.
- Standard audit. Website or e-commerce store with 5–10 key scenarios, full heuristics, WCAG 2.2 AA, 3-source analytics, ICE prioritisation. 2–3 weeks. The most popular format among Lutsk clients.
- Deep SaaS audit. Complex B2B product with user interviews, multiple roles, RICE prioritisation, 3–6-month roadmap. 4–6 weeks. For product teams with significant traffic.
If you order a UX audit together with follow-up UI/UX redesign, development, or SEO — the combined package costs less than separate orders. It's healthy business sense — savings for you and more efficient work for me (one context, one logic, one team).
Common mistakes when ordering a UX audit
Over 15 years of practice I've seen dozens of cases where a Lutsk business (or anywhere in Ukraine) spent money on an "audit" and got no business effect. Key traps:
- Surface checklist instead of methodology. "Here are 100 items — how many did you tick?" That's not an audit, it's a school exam. A checklist ignores your business context and real user behaviour.
- "Just make it look nice." Audit ≠ redesign. Audit is diagnosis. Redesign is treatment. First understand where it hurts, then treat.
- Audit without analytics. If the auditor didn't look at Hotjar, GA4, session recordings — they're relying solely on opinion. That's 30% useful information.
- Report without prioritisation. A 60-page PDF with "47 problems" without scores or roadmap isn't a result — it's homework for your team.
- Ignoring accessibility. For EU-export business this is critical — the European Accessibility Act is mandatory since 2025.
- Audit without follow-up implementation. If there's no plan for "how to roll out" — the report ends up shelved. So I always close with a roadmap and a follow-up support proposal.
Cases: UX audits that delivered business outcomes
My portfolio includes 130+ projects, including audits for Ukrainian and international clients — both startups and mature SaaS products. Among them — e-commerce, mobile apps, B2B CRM systems, learning platforms, healthcare services. If you want concrete examples for your product type — write via the contact form: I'll pick 5–10 most relevant cases and show you what the audit looked like from the inside — from kickoff to final roadmap.
What you receive after the audit
- Structured PDF report of 40–80 pages with all methodology blocks.
- Executive summary — 1–2 pages for top management, understandable without diving into details.
- 30–60 minute Loom walkthrough — voiced overview of key conclusions, shareable inside the team.
- Prioritised Notion/Excel table of recommendations with ICE/RICE scores.
- WCAG 2.2 AA table with statuses for every criterion.
- Implementation roadmap for 3–6 months, divided into waves.
- 30 days of free consultations after report delivery — for development and design team questions.
My other services for businesses in Lutsk
A UX audit is just diagnosis. Often after the audit the business immediately commissions implementation:
- UI/UX design — interface rework based on audit findings, with Figma prototyping.
- Web development — implementing changes in code, with focus on speed and accessibility.
- Conversion rate optimization — A/B-tests of audit hypotheses, iterative growth.
- Mobile app design — if your key channel is iOS/Android.
- E-commerce design — specialised UX for online stores.
- Product strategy — when UX problems are rooted in the business model.
- SEO and Google Ads — so the traffic we fixed actually arrives.
UX audit in other Ukrainian cities
I work not only with Volyn-region businesses. If you have offices in several cities or are planning regional expansion — we'll build an audit that covers every segment. Among other locations:
- Lviv — IT products, e-commerce, SaaS
- Rivne — the closest regional centre to Lutsk
- Kyiv — national brands, large products, fintech
- Odesa — retail, tourism, e-commerce
- Dnipro — B2B, manufacturing, technology companies
- Kharkiv — IT, education, engineering
The full list — on the "Service Areas" page.
Ready to discuss a UX audit for your business in Lutsk?
If you have a website, e-commerce store, mobile app or SaaS product, and you understand current conversion is below your expectations — fill out the contact form or write to email/Telegram (contacts in the footer). The first consultation is free, up to 60 minutes. We'll discuss your product, key metrics, business goals and an approximate audit scope. After that I'll send a detailed proposal with a fixed price — no surprises, no hidden fees.
I'm ready to run an audit that gives your business in Lutsk not "a pile of remarks" but a concrete prioritised plan: what to change first, what effect to expect, how to measure the result. We turn the interface from beautiful into a working one.