UX audit for websites, apps and e-commerce for businesses in Lutsk and the Volyn region — a report with findings prioritised by impact and effort, with real session recordings. I work with online stores, B2B portals of furniture manufacturers and SaaS products.
Fill out a short form or message me — tell me about your product and its challenges
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Full audit with specific recommendations, prioritization, and an implementation roadmap
I conduct comprehensive usability analysis from multiple perspectives
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Choose the optimal package for your project
One-time 2-hour session
$300$400What's included:
Comprehensive analysis in 1 week
$800$1000What's included:
1 month collaboration
$2000$2500What's included:
Examples of completed projects
Answers to the most popular questions
The cost depends on the type and scale of the product: an express audit of a landing page or one critical screen is the basic package (3–5 working days), a full audit of a website or e-commerce store with 5–10 key scenarios and analytics integration is the standard package (2–3 weeks), and a deep audit of a SaaS product or complex B2B platform with user interviews is the premium package (4–6 weeks).
Exact pricing is in the "Pricing" block above. Geography doesn't change the rates: businesses in Lutsk, Lviv or Kyiv get the same numbers. For Volyn-region companies combining the audit with UI/UX redesign or CRO, combined packages are available — cheaper than separate orders.
Yes. I live and work in western Ukraine — about 75 km from Rivne or 145 km from Lviv to Lutsk. The first meeting with clients from Lutsk and the Volyn region is in person, 60–90 minutes long. I can come to your office on Soborna prospect, the "Yevropeiskyi" business centre on Hrushevskoho, the coworking space on Lesi Ukrainky, or directly to your shop or production site.
At this meeting we discuss the product, business goals, key scenarios and available analytics. Further work goes online (Figma, Loom, Notion) — it's faster and doesn't force you to align with my travel schedule. The final audit presentation can also happen in person if that's convenient for your team.
Fundamentally. "Taking a look" is a designer's subjective opinion — possibly accurate, but without proof or priorities. A UX audit is a structured methodology built on:
What you get is not an "opinion" but a working backlog with rationales and numbers. This lets your team or development contractors start implementation immediately. If parallel redesign is needed — we move to UI/UX design.
The standard cycle of a full audit is 2–3 weeks:
The express format — 5 working days — fits a landing page or one critical page. If the audit comes bundled with development, cycles can run in parallel with backend optimisation.
Based on the structure of the Volyn economy, the most common are:
Each category has its own scenario set and KPIs. If you're planning a redesign — see UI/UX design.
If the tools are already installed — I connect with guest access. If not yet — I deploy them at the start of the project (free for most scenarios).
The output is a cross-check of three sources: if heatmaps show users ignoring the CTA and GA4 confirms low conversion to step 2, that's a system. This combination removes most of the subjectivity. If needed, I can also help with SEO and Google Ads, both of which depend on UX.
These are prioritisation frameworks that turn a "list of ideas" into a clear backlog ordered by priority.
I use both — depending on product scale. For a landing page of a local Lutsk company, ICE is enough. For a SaaS with thousands of active users — RICE with real data from GA4. The report includes not only scores but a short rationale for each: why Impact is 8, why Effort is 3, what the expected conversion lift or bounce-rate reduction is.
Accessibility isn't a "checklist tick" — it's a real evaluation for people with vision, motor and cognitive impairments. For Lutsk businesses targeting the EU market, it's also a legal requirement under the European Accessibility Act, fully in force since 2025.
The report has a separate section with all issues and severity levels (A/AA/AAA). If needed, I can help with implementation of fixes.
Before the audit we define 5–8 key scenarios that bring the business money. For an e-commerce store in Lutsk it might be: "find a product → view photos → add to cart → choose Nova Poshta delivery → pay". For a hotel near Lubart's Castle: "choose dates → view a room → book → receive confirmation". For SaaS: "sign up → onboarding → perform a key action → invite the team".
I walk every scenario as a user who knows nothing about the product: on desktop and mobile, in different browsers, on slow internet (3G simulated through DevTools), with JavaScript disabled (for critical paths). Every "stuck" moment, every "unclear" point is logged with a timecode and screenshot. The output is a scenario map with problem steps highlighted.
Not critical. If the tools aren't there — we install them at the start of the audit. Hotjar has a free tier for smaller traffic, Microsoft Clarity is fully free with no limits, GA4 is always free.
In one or two weeks we collect a baseline dataset: heatmaps, session recordings, basic events in GA4. That's enough for the report to include real data — not just expert heuristic evaluation. If you still have legacy Google Analytics Universal — I help migrate to GA4 and set up funnel events for the Lutsk traffic segment. Often Volyn businesses that haven't updated analytics in a while benefit from combining the audit with SEO metric setup and paid search.
The final report is a structured 40–80 page document (depending on scale) that includes:
Plus — a recorded Loom walkthrough of 30–60 minutes: I voice-over the key conclusions, which lets you share it across the team without an additional presentation.
Yes, fully. Most of my clients are from Kyiv, Lviv, Odesa, the US and Europe — we work entirely remotely. For Lutsk businesses the "no meetings" format is also available: brief via questionnaire and Zoom, analytics access via Google Workspace, presentations via Figma + Loom, communication in Telegram or email.
If meeting in person is convenient — I come to Lutsk for the brief or final presentation. Most clients choose a hybrid: one in-person meeting at the start (faster to grasp the business and team context), then fully online. It's effective and doesn't waste anyone's time. See sample audits in the portfolio or write via the contact form.
Comparison with other options
| Alex Filiuk | Lviv–Kyiv product studio | |
|---|---|---|
| Meetings in Lutsk | ✅ In person, ~75 km from Rivne | ❌ Zoom only from Kyiv/Lviv |
| Heuristic depth | ✅ 10 Nielsen heuristics + WCAG 2.2 AA | 📋 Often a surface checklist |
| Hotjar/Clarity/GA4 work | ✅ I deploy and analyse myself | 💰 Separate analyst, extra fee |
| Recommendation prioritisation | ✅ ICE/RICE with effect forecast | ❓ Generic "things to improve" list |
| Scenario testing | ✅ 5–8 key user journeys | ⚠️ Often only the homepage |
| WCAG 2.2 AA accessibility | ✅ Screen reader + contrast + keyboard | ❌ Usually ignored |
| Walkthrough video of the audit | ✅ 30–60 min Loom walkthrough | 📋 PDF only |
| Local market context | ✅ I understand Lutsk, Volyn, EU export | ❓ Templated approach |
| Post-audit support | ✅ 30 days of free consultation | 💰 Extra charge |
Most websites in Lutsk and the Volyn region — from dairy-product e-commerce stores and hotels around Lubart's Castle to B2B platforms for the agri-sector and SaaS startups in the Yevropeiskyi business centre — share the same problem: they look decent but don't bring the expected leads. The owner sees "a nice-looking site". The marketer launches Google Ads and burns budget. Meanwhile the user lands, doesn't find what they need, doesn't understand what to click, gets stuck in a form — and leaves. That gap between "looks like" and "works like" is precisely the UX audit zone.
I'm Alex Filiuk, Senior UI/UX designer with 15 years of experience, and I've run audits for over 130 projects across business categories — from local retailers to international SaaS products. This page lays out exactly what a deep UX audit looks like for a business in Lutsk: what methodology I use, how I work with analytics, how I distinguish real problems from imagined ones, how I prioritise recommendations, and what the final report looks like.
The Lutsk market has several unique features that make UX quality not just "nice to have" but a critical variable of business success:
If your team hasn't refreshed the UI/UX in a while, hasn't analysed the GA4 funnel, hasn't run Hotjar — there's an 80% probability you're losing 20–60 percent of potential conversions. A UX audit is the cheapest way to find out where exactly.
I don't improvise. Every audit is a structured process resting on four methodological pillars:
In 1994 Jakob Nielsen formulated 10 usability principles still relevant today. I check the product against each:
The Web Content Accessibility Guidelines aren't an "option" but a standard. I check the product against four POUR principles: Perceivable, Operable, Understandable, Robust. The report includes specific AA-level criteria, with exact references to standard clauses and illustrations of issues. Tools: VoiceOver on macOS and NVDA on Windows, axe DevTools contrast checker, keyboard-only walkthrough of all scenarios.
Expert evaluation is powerful but subjective. So I overlay objective data:
Before the audit we together define 5–8 key user journeys — scenarios that bring the business money. I walk through each personally, in different conditions: desktop vs mobile, fast vs slow internet, Chrome vs Safari. Every "stuck" moment is logged with a timecode, screenshot and a short problem description.
The total cycle of a full audit is 2–3 weeks. The express format for a landing page is 5 working days. If parallel interface redesign or CRO is needed — we combine into a single package.
The worst result of a UX audit is a 50-page PDF with "47 problems" that the team opens, scrolls and shelves. So the final report is a prioritised backlog, where every recommendation has a numerical score.
Every recommendation in the report has not only a score but an effect forecast: expected bounce-rate reduction, conversion lift, ticket-volume drop. Forecasts rest either on your GA4 data or on industry benchmarks (e.g. adding pricing to a landing page typically lifts lead conversion by 12–25%).
Approximate ranges — exact figures in the "Pricing" block:
If you order a UX audit together with follow-up UI/UX redesign, development, or SEO — the combined package costs less than separate orders. It's healthy business sense — savings for you and more efficient work for me (one context, one logic, one team).
Over 15 years of practice I've seen dozens of cases where a Lutsk business (or anywhere in Ukraine) spent money on an "audit" and got no business effect. Key traps:
My portfolio includes 130+ projects, including audits for Ukrainian and international clients — both startups and mature SaaS products. Among them — e-commerce, mobile apps, B2B CRM systems, learning platforms, healthcare services. If you want concrete examples for your product type — write via the contact form: I'll pick 5–10 most relevant cases and show you what the audit looked like from the inside — from kickoff to final roadmap.
A UX audit is just diagnosis. Often after the audit the business immediately commissions implementation:
I work not only with Volyn-region businesses. If you have offices in several cities or are planning regional expansion — we'll build an audit that covers every segment. Among other locations:
The full list — on the "Service Areas" page.
If you have a website, e-commerce store, mobile app or SaaS product, and you understand current conversion is below your expectations — fill out the contact form or write to email/Telegram (contacts in the footer). The first consultation is free, up to 60 minutes. We'll discuss your product, key metrics, business goals and an approximate audit scope. After that I'll send a detailed proposal with a fixed price — no surprises, no hidden fees.
I'm ready to run an audit that gives your business in Lutsk not "a pile of remarks" but a concrete prioritised plan: what to change first, what effect to expect, how to measure the result. We turn the interface from beautiful into a working one.