Conversion Rate Optimization for websites and e-commerce in New York and the metropolitan area — analytics, A/B tests, usability research. I increase conversion without an additional traffic budget for NYC fintech, DTC brands and B2B SaaS clients.
Tell me about your website, current conversion, and business goals — I'll prepare a preliminary analysis
I'll analyze your site and show the main customer drop-off points with growth potential estimate
We implement changes, test hypotheses, and record measurable growth in your metrics
I increase your website conversion based on data and testing
Comparative testing of page variants, buttons, texts and forms to determine the best performer.
Improving landing page conversion: headlines, CTAs, structure, social proof.
Analysis and elimination of customer drop-off points at every stage from first visit to purchase.
Improving website or app usability based on user behavior data.
Reducing form abandonment rate: simplification, validation, progress bar, autofill.
Heatmaps, session recordings, scroll-maps to understand how users interact with the site.
I analyze current conversion metrics, sales funnel, traffic sources, and user behavior to establish a baseline.
I study heatmaps, session recordings, scroll maps, and click analytics to understand real interaction patterns.
Based on data, I create a prioritized list of conversion improvement hypotheses, estimating each one's potential impact.
I develop alternative versions of pages and interface elements to test the formed hypotheses.
I run controlled A/B tests with statistically significant samples to verify each hypothesis.
I implement winning variants, analyze results, and launch a new optimization cycle for continuous growth.
Choose the optimal package for your project
One-time 2-hour session
$300$400What's included:
Comprehensive analysis in 1 week
$800$1000What's included:
1 month collaboration
$2000$2500What's included:
Comparison with other options
| Oleksandr Filyuk | CRO Agency | |
|---|---|---|
| Price | from $500 | from $500 ×2-3 |
| Unique approach | ✅ Individual | 📋 Template-based |
| SEO optimization | ✅ Included | 💰 Extra charge |
| Direct contact | ✅ Direct | ❌ Through manager |
| Timelines | ✅ From 1 week | ⏳ From 1 month |
| Post-launch support | ✅ 30 days free | 💰 Extra charge |
| Experience | ✅ 15+ years | 🔄 Various performers |
Today, having conversion optimisation isn't enough for a New York business. Your potential client opens a smartphone on the L train, sees three or four similar offers, and decides in 5 seconds which one to engage. If yours is slow, unclear on mobile, or doesn't render correctly under iOS Safari with intermittent subway connectivity — you've lost that customer before they finished reading your headline. That's why investing in quality CRO isn't a "luxury expense", it's a direct investment in revenue.
I'm Alex Filiuk, a Senior practitioner with 15 years of experience and a portfolio of 130+ projects. I deliver conversion optimisation for businesses in New York, across the US (San Francisco, LA, Boston, Austin), in Europe (London, Manchester, Edinburgh), and in Ukraine. On this page I've collected what's worth knowing for an NYC business owner before commissioning cro: how the engagement works, USD pricing brackets, which mistakes destroy ROI, and which 2025-2026 trends actually matter for the NYC market.
NYC traffic is expensive. Whether you're running Meta Ads against a Williamsburg DTC audience, LinkedIn lead-gen for a Flatiron B2B SaaS, or Google Ads for a Manhattan service business, your CPM is among the highest in the US. Every percentage point of conversion-rate improvement compounds across that ad spend. A 0.8% → 1.4% conversion uplift on $50K/month of paid traffic is roughly $360K of additional revenue per year, with zero incremental ad spend.
What quality CRO delivers for an NYC business:
Naive CRO is 'change the button color and run an A/B test'. That's the cargo-cult version. Real CRO is a research-led discipline that combines quantitative analytics, qualitative session data, and structured hypothesis design.
A real CRO program runs four parallel tracks:
If your conversion problem is more fundamental — broken information architecture, mobile-hostile UX, slow load — start with a UX audit before running tests. CRO compounds on a solid foundation, not a broken one.
Across 15 years and 130+ projects, I've noticed NYC business categories have their own digital signature. Most-common requests for CRO:
Different category, different approach — so I don't ship templates. Every engagement starts with discovery against your actual NYC market context.
I work via a transparent process that 130+ clients have completed end-to-end. Each phase has a fixed deliverable that you receive in your hands. No "wait a month while I design" — you know what's happening every week, with weekly Slack updates and one Zoom sync at 8am NYC / 3pm Kyiv.
NYC has a deep pool of talent — and rates that match. A typical Senior at a Manhattan agency: $180–280/hour. A 12-week engagement at a respectable Flatiron studio: $80,000–180,000. The work is excellent, but the cost makes it inaccessible for most early-stage startups, mid-sized DTC brands, and bootstrapped B2B SaaS companies.
The remote Ukraine-Senior model gives you:
All projects are quoted as fixed fee in USD, paid 50% upfront / 50% on delivery (or split into milestones for projects > $20K). No hourly invoices. If scope changes mid-project — we re-quote, you approve in writing, and the change is added with a clear delta.
Indicative ranges to set expectations (every quote is bespoke, but these brackets are realistic):
Discounts apply when you bundle services (e.g. design + development + SEO together) — typically 15-25% vs. ordering each separately.
The 7-hour difference between New York (EST/EDT) and Kyiv (EET/EEST) is the biggest concern most NYC clients raise — and it's the easiest to solve. The honest answer: most NYC startup founders and product teams already work async with Slack-first cadence. The remote-Ukraine engagement just formalises what's already happening internally.
My portfolio contains 130+ projects, including B2B SaaS for US founders, DTC brand sites for NYC and LA-based companies, and fintech dashboards for clients on the East Coast. For NDA reasons I can't list every client publicly — but on the discovery call I'll walk you through 5-10 most-relevant cases for your specific niche.
Full list of locations on the "Service Areas" page.
Fill out the contact form or message me through the channels in the footer. The first 60-90 minute call is free — we'll discuss your business, product goals, indicative scope, USD budget range, and timeline. If you have an existing site / app, I'll do a quick express-review and show you 3-5 issues that can be fixed in the first week, even before signing a full engagement.