I design websites and web apps for businesses in New York — from landing pages for fintech startups in Brooklyn to full design systems for B2B SaaS and media platforms in Manhattan. Every project starts with user research and ends with a tested prototype in Figma.
We discuss your project and find the best solution
You receive a ready design that works for your business
I create design for any type of website — from landing pages to complex web apps
High-converting single-page structure focused on results. Clear block hierarchy, CTA elements, and responsive design for all devices.
Stylish minimalist presentation of your business. An ideal solution for professionals who value simplicity and elegance.
Multi-page site with well-thought-out information architecture. Reflects the scale of your company and builds client trust.
UX-optimized online store with intuitive catalog, filtering, and seamless checkout. Every element works to drive sales.
Complex business system interfaces made simple to use. Dashboards, tables, forms — all focused on efficiency.
Interfaces for SaaS platforms and web services of any complexity. From wireframes to pixel-perfect mockups in Figma.
Exclusive design for brands that want to stand out. Custom animations, micro-interactions and attention to every detail.
Cloud service interface design — onboarding, dashboards, settings, billing. UX that retains and engages users.
Gather requirements, analyze competitors, define the target audience, and identify key website usage scenarios.
Create a sitemap and wireframe prototypes for all pages, focusing on UX and conversion paths.
Develop the visual concept: color palette, typography, illustration style, and UI components.
Create pixel-perfect layouts for all pages in Figma with responsive adaptations.
Build a clickable prototype to test navigation and user scenarios.
Prepare the design system, guidelines, and specifications for flawless implementation.
Choose the optimal package for your project
Landing page (6-8 sections)
$1000$1200What's included:
5-6 pages
$2000$2500What's included:
12-16 pages
$4000$5000What's included:
16+ pages
$8000$10000What's included:
Today, having a website isn't enough for a New York business. Your potential client opens a smartphone on the F train, sees three or four similar offers in Google, and decides in 5 seconds which one to engage with. If your site loads slowly, is unclear on mobile, or doesn't render correctly under iOS Safari with intermittent subway connectivity — you've lost that customer before they finished reading your headline. That's why investing in quality UI/UX design isn't a "luxury expense", it's a direct investment in revenue.
I'm Alex Filiuk, a Senior UI/UX designer with 15 years of experience and a portfolio of 130+ projects. I design interfaces for websites, web applications, B2B SaaS products, and CRM systems for businesses in New York, across the US (San Francisco, LA, Boston, Austin), in Europe (London, Manchester, Edinburgh), and in Ukraine. On this page I've collected what's worth knowing for an NYC business owner or product manager before commissioning UI/UX design: how product design differs from "a pretty page", what the engagement looks like, how it's priced in USD, which mistakes destroy ROI, and which trends actually matter for the NYC market in 2025-2026.
In a city of over 8.3 million residents and a metro area of 19.3 million, with one of the most sophisticated digital-consumer populations on Earth — competition in digital is brutal. Local NYC brands compete not only with each other, but also with national networks (Walmart.com, Amazon, Target.com, Etsy) that have entire UX research departments and invest tens of millions in conversion optimisation. If your site is built "the way everyone built sites in 2015", you automatically lose 30-50% of your potential traffic.
What quality UI/UX delivers for an NYC business:
Most NYC businesses encounter a fundamental misunderstanding of what UI/UX is. Common scenario: a founder commissions a "site" from a freelancer or boutique agency in NYC, gets a beautiful visual, launches paid acquisition through Google Ads — and can't figure out why high traffic isn't producing sales. The answer is almost always the same: the site was built without understanding the user.
Graphic design is the visual layer: colours, typography, illustration, composition. That's only 30% of the full UI/UX process. The other 70% is invisible work:
Without those 70%, the visual is just decoration. That's why I always insist on the full UI/UX cycle, even for small NYC businesses. If you already have a site that's not converting, I'd recommend starting with a UX audit — faster and cheaper than going straight to a full redesign.
Across 15 years, I've noticed that NYC business categories have their own digital signature. Most-common requests:
For each category — different design approach. What works for a fintech dashboard with 40 KPIs doesn't fit a DTC checkout that needs to maximise time-to-purchase. So I don't use templates — every project starts with its own discovery.
I work via a transparent process that 130+ clients have completed. Each phase has a fixed deliverable that you receive in your hands. No "wait a month while I design" — you know what's happening every week.
Total cycle: 4-8 weeks for a website, 8-16 weeks for a web app. If you need it faster (e.g. an MVP for a Series A pitch by a specific date), we discuss expedited format or a 2-week design sprint with limited research scope.
Pricing is determined by project scope, not geography. An NYC startup, an SF Bay founder, or a London product team gets the same rates for the same deliverable. Indicative USD ranges:
NYC agency equivalents for the same deliverables typically run 2-4× higher. The savings come from removing layered agency overhead (account managers, project coordinators, creative directors stepping in mid-project), not from compromising on senior expertise.
If you're commissioning UI/UX together with development, branding, or SEO — bundled pricing is 15-25% lower than the sum of standalone services. One team running the project in a single context saves you time and reduces inconsistency risks.
Across 15 years I've seen dozens of cases where NYC businesses overpaid or got poor results from typical mistakes. Top ones:
My portfolio includes 130+ projects. Among them: B2B SaaS interfaces for US founders, dashboards for NYC fintech startups, DTC brand sites for clients across the US and Europe. I've worked with NYC, San Francisco, LA, Boston, London, Manchester, Edinburgh-based clients, plus Ukrainian companies. This breadth lets me see how a local NYC business can compete with national and international players — and how UI/UX becomes a tool of that competition.
For specific examples, check the "Projects" section or reach out via the contact form: I'll prepare 5-10 most-relevant cases for your specific niche, showing not only final screens but also the working process — research notes, wireframes, prototypes, usability test results.
UI/UX design is part of a product ecosystem. If you're planning a serious digital launch or redesign, consider a comprehensive approach:
I work not only with NYC. If you have offices in multiple cities or are planning regional/international expansion — we'll create a system that scales:
Full list of locations on the "Service Areas" page.
If you have a specific request — fill out the contact form or reach out via the email/Telegram in the footer. The first call is free, up to 60-90 minutes. We'll discuss your business, product goals, indicative budget in USD, and timeline. If you have an existing site, I'll do a quick express-review and show 3-5 issues that can be fixed in the first week, even before signing a full engagement.
Ready to build for your New York business an interface that actually works: reduces bounce, raises conversion, retains users for years. Not just a "pretty Figma file" — a working product instrument grounded in research, validated against real users, ready for production launch.