I design logos for businesses in New York — from minimal wordmarks for Brooklyn fintech startups to full mark systems for Manhattan B2B SaaS and Williamsburg DTC brands. Not just a pretty icon — a working mark that performs on a 30-foot Times Square sign and on a 16-pixel favicon.
Fill out the form or give me a call
We'll discuss your project and find the best solution
Receive your finished logo in all required formats
I create different types of logos — from minimalist wordmarks to animated
A logo based on brand name with unique typography — minimalist and recognizable style.
A graphic mark or icon that visually conveys the brand essence without text.
Combination of text and symbol — a universal format that works in any context.
A logo in the form of a crest, seal or badge — ideal for premium and classic brands.
A logo system with variations for different media: full, shortened, icon, favicon.
A logo with animation for use in videos, presentations and websites.
Logo usage guideline — colors, fonts, sizes, clear space rules and prohibited variations. Complete brand guide.
Full identity set based on the logo — business cards, letterheads, envelopes, email signatures, social templates.
I thoroughly study your business, audience, competitors, and market. We complete a brief and form a clear technical specification.
I develop 3-5 unique logo concepts. Each has its own rationale and strategic value.
I refine the chosen concept to perfection: polishing forms, proportions, colors, and typography.
I test the logo across different media, sizes, and backgrounds. I ensure flawless performance.
I prepare all necessary file formats and a guideline with logo usage rules.
Choose the optimal package for your project
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
Comparison with other options
| Oleksandr Filyuk | Freelance Designer | |
|---|---|---|
| Price | from $30 | from $30 ×2-3 |
| Unique approach | ✅ Individual | 📋 Template-based |
| SEO optimization | ✅ Included | 💰 Extra charge |
| Direct contact | ✅ Direct | ❌ Through manager |
| Timelines | ✅ From 1 week | ⏳ From 1 month |
| Post-launch support | ✅ 30 days free | 💰 Extra charge |
| Experience | ✅ 15+ years | 🔄 Various performers |
Today, having logos and mark systems isn't enough for a New York business. Your potential client opens a smartphone on the L train, sees three or four similar offers, and decides in 5 seconds which one to engage. If yours is slow, unclear on mobile, or doesn't render correctly under iOS Safari with intermittent subway connectivity — you've lost that customer before they finished reading your headline. That's why investing in quality Logo design isn't a "luxury expense", it's a direct investment in revenue.
I'm Alex Filiuk, a Senior practitioner with 15 years of experience and a portfolio of 130+ projects. I deliver logos and mark systems for businesses in New York, across the US (San Francisco, LA, Boston, Austin), in Europe (London, Manchester, Edinburgh), and in Ukraine. On this page I've collected what's worth knowing for an NYC business owner before commissioning logo design: how the engagement works, USD pricing brackets, which mistakes destroy ROI, and which 2025-2026 trends actually matter for the NYC market.
NYC consumers form a brand impression in 1.7 seconds. The logo carries 60–70% of that first-impression signal — before any tagline, copy, or product description registers. A weak or templated logo is the single fastest way for a new NYC business to be categorized as 'small / unfunded / not for me' by an audience that's been visually trained by Apple, Equinox, Glossier, and SoulCycle. A strong logo, in contrast, acts as compounding equity — it attaches to every Instagram post, packaging unboxing, retail signage, and earned-media mention for the next 5–10 years.
What quality logo design delivers for an NYC business:
Many NYC founders treat logo design as a Fiverr-grade task: pay $300, get five concepts, pick one. The result is statistically a templated mark indistinguishable from 50 other DTC brands launching the same quarter. Real logo design is a systematic discipline involving research, exploration across structurally different concept families, and iteration to a production-grade mark that ships in 12+ formats.
A real NYC-grade logo engagement covers:
If you also need full visual identity (color, typography, application library) and brand strategy, that's the broader branding engagement. Logo-only is for businesses that already have brand strategy and just need the mark.
Across 15 years and 130+ projects, I've noticed NYC business categories have their own digital signature. Most-common requests for logo design:
Different category, different approach — so I don't ship templates. Every engagement starts with discovery against your actual NYC market context.
I work via a transparent process that 130+ clients have completed end-to-end. Each phase has a fixed deliverable that you receive in your hands. No "wait a month while I design" — you know what's happening every week, with weekly Slack updates and one Zoom sync at 8am NYC / 3pm Kyiv.
NYC has a deep pool of talent — and rates that match. A typical Senior at a Manhattan agency: $180–280/hour. A 12-week engagement at a respectable Flatiron studio: $80,000–180,000. The work is excellent, but the cost makes it inaccessible for most early-stage startups, mid-sized DTC brands, and bootstrapped B2B SaaS companies.
The remote Ukraine-Senior model gives you:
All projects are quoted as fixed fee in USD, paid 50% upfront / 50% on delivery (or split into milestones for projects > $20K). No hourly invoices. If scope changes mid-project — we re-quote, you approve in writing, and the change is added with a clear delta.
Indicative ranges to set expectations (every quote is bespoke, but these brackets are realistic):
Discounts apply when you bundle services (e.g. design + development + SEO together) — typically 15-25% vs. ordering each separately.
The 7-hour difference between New York (EST/EDT) and Kyiv (EET/EEST) is the biggest concern most NYC clients raise — and it's the easiest to solve. The honest answer: most NYC startup founders and product teams already work async with Slack-first cadence. The remote-Ukraine engagement just formalises what's already happening internally.
My portfolio contains 130+ projects, including B2B SaaS for US founders, DTC brand sites for NYC and LA-based companies, and fintech dashboards for clients on the East Coast. For NDA reasons I can't list every client publicly — but on the discovery call I'll walk you through 5-10 most-relevant cases for your specific niche.
Full list of locations on the "Service Areas" page.
Fill out the contact form or message me through the channels in the footer. The first 60-90 minute call is free — we'll discuss your business, product goals, indicative scope, USD budget range, and timeline. If you have an existing site / app, I'll do a quick express-review and show you 3-5 issues that can be fixed in the first week, even before signing a full engagement.