Business Consulting in Kyiv, Ukraine
Strategic consulting for mid-market and large businesses in Kyiv — positioning, ICP, value proposition, pricing and digital transformation. I work with owners and C-level: no boilerplate Big4-style decks — only working decisions that impact the P&L from the very next quarter.
15+years in product and digital strategy
130+projects with owners and CEOs
Kyivcapital — primary market
100+Satisfied clients worldwide
Leave a request
Describe your business, current challenges, and goals — I'll prepare for our meeting
Free diagnostics
A 30-minute call where I assess the situation and suggest a collaboration format
Strategy & action plan
You'll get a clear strategy with specific steps, timelines, and expected outcomes
Types of Business Consulting
I help businesses at different stages of digital transformation
🎯
Digital Strategy
Development of a comprehensive digital strategy for your business. I define goals, channels, and tools for effective digital presence.
⚙️
Technology & Stack Selection
I help you choose the optimal technology stack for your project. I evaluate CMS, frameworks, hosting, and integrations based on budget and scale.
🔄
Business Process Optimization
I analyze and optimize internal digital processes: from routine automation to implementing efficient team workflows.
🚀
Startup Mentoring
Individual mentoring for startup founders in design, product, and digital. I help you avoid typical mistakes in the early stages.
📊
Digital Business Scaling
Digital business scaling strategy: infrastructure optimization, processes, and team management for sustainable growth.
💡
Digital Transformation
Planning and guidance for business digital transformation. From current state audit to implementation of new digital tools.
Work Process
1
Introduction & Diagnostics
I conduct an initial free consultation to understand your business, challenges, and goals. I identify key areas to focus on.
2
Current State Analysis
Deep analysis of your digital presence, technology stack, processes, and competitive landscape.
3
Strategy Development
I create an individual strategy with specific steps, timelines, and expected results for your business.
4
Implementation Roadmap
I build a detailed execution plan with task prioritization, resource estimation, and key success metrics.
5
Implementation Support
If needed, I support strategy implementation: advising your team, helping select contractors, and monitoring quality.
Pricing
Choose the optimal package for your project
Starter
Consultation
One-time online consultation 1 hour
$50$80What's included:
- 60-minute online meeting
- Analysis of your situation
- Specific recommendations
- Meeting recording
- Summary with action items
Response within 24 hours
Basic
Audit + Strategy
Comprehensive analysis and action plan
$200$300What's included:
- Current state audit
- Competitor analysis
- SWOT analysis
- Development strategy
- 3-6 month roadmap
- PDF report with recommendations
- Online results presentation
Results in 1 week
Business
Mentoring
1-month support
$500$700What's included:
- Everything from «Audit + Strategy»
- 4 online meetings of 60 min
- Plan execution monitoring
- Prompt feedback
- Decision-making assistance
- Tool recommendations
- Telegram support
4 weeks of support
Premium
Strategic Partner
Full 3-month support
$1200$1800What's included:
- Everything from «Mentoring»
- 12 online meetings
- Participation in strategic meetings
- Contractor selection and evaluation
- Implementation quality control
- Hiring assistance
- Priority 24/7 support
- Quarterly report with analytics
3 months of partnership
Portfolio
Examples of completed projects
Frequently Asked Questions
Answers to the most popular questions
I work with fixed-fee packages, not hourly billing. That's a fundamental difference from Big4 and boutiques where the longer the meetings run, the more you pay.
- Strategy session (1 day). A deep 4–6 hour workshop with the owner/CEO in Kyiv: positioning, ICP, competitive landscape, key strategic gaps. Output — a recommendations document.
- Strategy sprint (3–4 weeks). Market research, competitive audit, team interviews, final strategy with roadmap. Includes 3–4 working sessions.
- Fractional advisory (3–6 months). Monthly retainer: weekly calls, messenger access, review of key decisions. Suits growing companies in Pechersk, Podil and Obolon.
Exact prices are in the “Pricing” block above. Kyiv clients can combine consulting with product strategy or UX audit at a package discount.
Big4 is brand, methodology and scale. That works for large corporations where the engagement is $200K+ and runs 6–12 months. If you're a mid-market business in Kyiv with $1–20M revenue, Big4 isn't your optimal option: you'll pay for the brand but get a project led by 25–28-year-old MBA-holding junior consultants.
I work differently: one Senior, one context, one outcome. No multi-tier teams, no 200-slide brick-decks, no partners showing up only at the pitch and the final boardroom session. If a project is too small for Big4 and too big for a single freelancer — that's my zone. Especially effective combined with consulting + delivery via development or a UX audit.
Yes. With Kyiv-based clients I meet in person for strategy sessions. Convenient locations include Pechersk, Podil, Unit.City, the Kyiv Tech Hub office, or your own office. The first diagnostic meeting is 60–90 minutes, free of charge. We discuss your situation, the goal of the consultation, expectations and whether we're a fit at all.
Further work is hybrid: deep sessions in person, day-to-day via Zoom/messenger. Most Kyiv clients pick exactly this format — it saves time and gives depth where depth is needed. If you're outside Kyiv (Lviv, Odesa, Dnipro, Kharkiv) — fully online or with travel by arrangement.
Over 15 years my portfolio includes dozens of Kyiv-based companies across various segments. The most common client types:
- Service companies — medical centres, law firms, B2B agencies, accounting services.
- Product IT — SaaS startups from Unit.City, product teams in Podil and Pechersk, B2B platforms.
- E-commerce — online stores, marketplaces, D2C brands with a Kyiv-and-region focus.
- HoReCa and retail — restaurant chains, cafés, shops on Khreschatyk, Volodymyrska, in shopping malls.
- Manufacturing and B2B — companies with production sites outside Kyiv but headquarters in the capital.
What they share — an owner ready to invest in strategy, not just advertising. If your business is from Kyiv, chances are I've already worked with a similar one and know where typical positioning gaps live in your niche.
I don't impose a single template framework — every engagement starts with a diagnosis of what actually hurts. But typical work blocks are:
- Positioning and ICP. Who is your ideal customer in Kyiv, how do you differ from Big-agencies and mid-tier studios, why a client should pick you.
- Value proposition. How you articulate value on the website, in the pitch, in proposals — and whether that matches the real value clients actually receive.
- Pricing. Whether you monetise correctly, where you can raise prices without losing customers, whether to move to retainer/value-based pricing.
- Operational optimisation. Where your bottlenecks are, what can be automated or delegated, how to exit “owner in everything” mode.
- Digital transformation. Which processes to digitise, whether you need CRM/ERP, how to build digital marketing via SEO and Google Ads.
Depth in each block depends on the chosen package and your priorities.
It's the format for owners who have 4–6 hours and want to extract maximum value in a single visit. Suits when you don't need a 3-month engagement, but you do need an outside view of the situation.
- Before the session. You fill in a structured brief: revenue and margin numbers, conversion data, team description, current strategic questions. I prepare — review the market, competitors, your website, social media.
- The session (4–6 hours in Kyiv). Structured work across blocks: diagnostics, positioning, ICP, pricing, operations, digital. I ask, you answer, together we lock decisions.
- After the session. I prepare a summary document: key takeaways, recommendations, a 90-day roadmap. You receive it within 5–7 business days.
It's not a “short consultation” — it's a complete product at a fixed price.
Yes — and it's one of the most in-demand services in the Kyiv market. Digital transformation for mid-market businesses isn't “buy Salesforce for $200K and roll it out for a year”. It's a systemic translation of processes into digital form that actually saves time and money.
Typical work directions:
- Audit of current processes — what's still in Excel, where data is fragmented, where the team loses time.
- Stack selection — whether you need CRM/ERP, whether a noCode solution suffices, how to integrate the system with the website and telephony.
- Web presence — site modernisation, transition to a modern architecture, optimisation for search.
- Data and analytics — dashboard setup, KPIs, regular review of business metrics.
I don't only advise — when needed I can deliver: design, development, configuration. That's rare among consultants in Kyiv.
It depends on the format:
- Strategy session — 1 day in Kyiv + 5–7 days for the summary document.
- Strategy sprint — 3–4 weeks from brief to final strategy deck.
- Fractional advisory — 3, 6 or 12 months. Weekly 60-minute calls + messenger access + review of key documents.
Big4 averages 3–6 months for a mid-sized engagement, plus 2–6 weeks for initial scoping and SOW negotiation. I can start within 5–7 business days after the first meeting. For Kyiv owners used to making decisions fast, that matters.
Honest answer — I don't guarantee revenue or margin numbers. No competent consultant does, because the outcome depends on whether your team executes the recommendations. If anyone promises “guaranteed 2x revenue in a quarter” — that's a sales-pitch marker, not realistic expertise.
What I do guarantee:
- A structured process — you know what's happening every week.
- Concrete documents — strategy, roadmap, recommendations — all in writing, not just “talks”.
- If the engagement doesn't bring value, I refund the fee. It's in the contract. In 15 years that's happened 1–2 times, and that's fine.
See results in the portfolio or talk to clients via testimonials.
Business coaches and strategic consultants are different professions, although on the Ukrainian market they're often blurred. An MBA-credentialled coach mainly sells inspiration, motivation and frameworks — useful for leadership development, but it's not a strategy for a specific business.
I do something else — strategic work tailored to your company. I don't run trainings, I don't explain “7 habits of effective people”, I don't sell books. I sit with you and your numbers, look at the Kyiv market, the competitors, your team — and propose concrete decisions.
If you need a motivational coach — I'm not the option. If you need a strategy that lands in your team's work next Monday — I'm a fit.
Yes, I work with clients from the US (New York, Los Angeles), the UK, Germany, Poland. That affects work with Kyiv-based clients in three key ways:
- Standards. I know what Senior consulting looks like in London or NYC. Not “Moscow consulting school”, not “MBA template from Volodymyrska street” — real global practice.
- Benchmarks. I see how your niche operates in more mature markets. Often a solution “invisible from Kyiv” is obvious from a US perspective.
- Export. If you're a Kyiv business going to foreign markets (typically IT and D2C), I know what they expect from product, brand, communication.
Big4 has this experience via its global network, but the price tag is many times higher. Boutiques often have it via ex-Big4 partners, with matching pricing. In my case, it's part of baseline expertise without a brand premium.
Fill in the contact form or write directly via Telegram/email (contacts in the footer). I reply within one business day and propose a time for the first meeting — in person in Kyiv or via Zoom.
At the first meeting (60–90 minutes, free):
- You describe the business: what you do, growth stage, current challenges.
- I ask diagnostic questions — to verify whether my expertise matches your situation.
- We discuss collaboration formats: strategy session, sprint, advisory.
- If we move forward — I prepare a commercial proposal with a fixed price and scope.
If at the first meeting it becomes clear my expertise isn't the right fit (e.g. you need deep financial consulting or M&A advisory) — I'll say so honestly and, where possible, recommend a colleague.
Why choose me?
Comparison with other options
| Alex Filiuk | Big4 / large consulting firm | |
|---|---|---|
| Who actually works with you | ✅ Senior with 15+ years — in person | 📋 Senior at pitch, juniors after |
| Ukrainian market understanding | ✅ Kyiv and regions since the 2010s | 🔄 Global frameworks + local adaptation |
| Decision-making speed | ✅ First meeting within a week | ⚠️ 2–6 weeks engagement negotiation |
| Engagement cost | 💰 Fixed fee | 💰 T&M $500–2000/h + retainer |
| Depth in product and design | ✅ 15 years in UX/product | ❓ Strategy without operational delivery |
| Access to data and honesty | ✅ Transparent, no NDA on your own data | 📋 Multi-page NDA, slow exchange |
| Implementation of decisions | ✅ Can execute — not just advise | ❌ Recommendations only, find vendor yourself |
| Focus on ROI | ✅ P&L metrics, not slides | 📋 Decks for the board, not P&L |
Business Consulting in Kyiv, Ukraine — Strategy for Owners and CEOs | Alex Filiuk
Business Consulting in Kyiv — strategic advisory that moves the P&L
Kyiv is the largest and most demanding business market in Ukraine. It hosts the headquarters of banks (PrivatBank, Oschadbank, monobank, Sense Bank), IT giants (EPAM, GlobalLogic, the SoftServe Kyiv office, Genesis, Reface, Grammarly), retail (Rozetka, EVA, ATB, Silpo, Avrora), telecom operators (Kyivstar, Vodafone, lifecell), e-commerce (Prom, Allo). It also hosts tens of thousands of mid-market and small businesses: service firms in Pechersk, IT startups in Podil, restaurants on Khreschatyk, medical centres in Obolon, manufacturing on the left bank. Every one of these companies eventually faces the same question — how to keep growing when the easy moves are gone.
I'm Alex Filiuk, Senior UI/UX designer, product strategist and consultant with 15 years of experience and 130+ completed projects. I work with owners and C-level executives in Kyiv, Ukrainian regions and abroad. This page collects everything a business owner or CEO in Kyiv should know before picking a consultant: how I work, how I differ from Big4 and boutiques, what blocks make up strategic consulting, what it costs, how fast we can start.
Who needs business consulting in Kyiv
Strategic consulting isn't for everyone. It's not “generic business help”, it's a specific product for specific types of problems. Here's when consulting is genuinely needed:
- Revenue plateau. The company grew for 3–5 years, and the last year or two it has been stuck on the same revenue level. Marketing still works, the team didn't shrink, but growth disappeared. That's almost always a sign of a strategic, not operational, gap.
- Margin compression. Revenue grows but profit shrinks. Pricing, the service/product mix and operational efficiency need a review.
- Positioning confusion. The website says one thing, the pitch says another, the proposals say a third. The team can't clearly articulate what makes you different.
- Investment readiness. You're planning seed, Series A or a sale — the strategic story needs to be packaged in categories investors understand.
- Competitive pressure from Big-agencies. Larger players take clients and talent. You need to decide — compete head-on, or find a niche where you don't meet them.
- Digital transformation. The team feels like it's drowning in Excel and messengers, but you don't know where to start — CRM, ERP, BI, a new website?
If at least one of these points sounds familiar, it makes sense to start with a free 60–90-minute diagnostic meeting in Kyiv or via Zoom. Fill in the contact form — I'll reply within one business day.
How I'm different from EY, KPMG, Deloitte, PwC and other Big4
In Kyiv, the local Big4 offices are the market leaders for large business. If you're a corporation with $50M+ revenue, recurring audit obligations, M&A or complex tax structures — Big4 is the right partner. I don't compete with them in that niche and I often recommend them where my expertise isn't a fit.
But for the mid-market with $1–20M revenue the picture is different. Big4 sells you brand and methodology, but the actual engagement is run by a 4–6 person team: partner at the pitch and at the final presentation, senior manager on the weekly status call, and the actual work done by 25–28-year-old MBA associates who joined the firm only last year. You pay $200/h for someone who has never worked in your niche but is great with Excel and PowerPoint templates.
My setup is different:
- One Senior, one context. I work with you personally. No handoffs to juniors, no switching to managers. You see the same person who came to the pitch.
- Depth in product. 15 years in UX, design, product strategy. I can not only write the strategy but help execute — UI/UX, development, branding. Big4 doesn't go into delivery — their model is about decks.
- Speed. I start within 5–7 days after the first meeting; Big4 needs 2–6 weeks for SOW negotiation.
- Fixed fee. You know the price before the engagement starts. With Big4 it's T&M with monthly invoices for hours and rates.
- Honest results. If the engagement doesn't bring value, I refund the fee. Big4 never refunds.
Blocks that make up strategic consulting
Every engagement starts with a diagnosis — what actually hurts in your business. The typical work blocks:
1. Positioning and ICP (Ideal Customer Profile)
The base layer of strategy. Who is your ideal client in Kyiv (demographics, psychographics, purchase triggers), how you differ from Big-agencies and mid-tier studios, why a client should pick you over Banda, Reface or Fedoriv (if you're a creative agency) or EPAM, GlobalLogic, SoftServe (if you're an IT services firm).
Without a clear ICP, your marketing fires into the void. You spend on Google Ads, Facebook, SEO and attract random clients — many of whom are unprofitable on unit economics. Sorting out the ICP is the fastest way to lift margin without extra acquisition spend.
2. Value Proposition
How you articulate value on the website, in the pitch, in proposals, on social media. The core question: does it match the actual value the client receives? A common gap: the site says “comprehensive approach and expert team”, but in reality it's “one Senior + a few Middles”. Or the opposite: you do something genuinely unique, but it's not articulated in the materials, so the client doesn't understand what they're paying for.
The work includes auditing current materials, interviewing clients and the team, rewriting key messages. Often the result is a complete refresh of the homepage on the website and the sales materials.
3. Pricing
The most painful and most profitable topic. Most Ukrainian companies are under-monetised: the fear of “losing the client” leads to depressed prices, and from there to thin margins and inability to invest in growth. In Kyiv this is amplified by the fact that the price benchmark is set by Big-agencies — and mid-market businesses often try to play “30% cheaper than Banda”, even though that's not their niche.
The work includes:
- Audit of the current model (project-based, hourly, retainer, value-based)
- Analysis of competitor pricing in Kyiv and broader market
- Testing price increases on new clients
- Migrating to more effective models (e.g. from hourly to value-based)
- Price segmentation across client types
4. Operational optimisation
Where your bottlenecks are, what can be automated or delegated, how to exit “owner in everything” mode. A classic mid-market problem: you grew out of small-business mode where the owner did everything; at $5–20M revenue that no longer scales. Either you hire, or you start losing on speed and quality.
The work includes:
- Mapping current processes
- Identifying bottlenecks (where the team loses 30–40% of time on routine)
- Automation recommendations — from CRM/ERP to noCode solutions
- Team restructuring — who owns what, what KPIs apply
5. Digital transformation
The most in-demand direction for Kyiv-based companies in 2025–2026. It's not just “buy a CRM”, it's a systemic modernisation:
- Web presence. Site modernisation, transition to a modern architecture, optimisation for SEO, performance marketing via Google Ads.
- System stack. Choosing CRM, ERP, BI for your size and niche. Not Salesforce-because-Big4-says-so — but the system that fits your real operating model.
- Data and analytics. Setting up dashboards, key KPIs, regular review of business metrics.
- UX layer. If you have a digital product — UX audit and conversion improvement.
Engagement formats and pricing
I work in three primary formats. Exact prices are in the “Pricing” block above; here's the logic of choice:
- Strategy session (1 day). A 4–6 hour workshop with the owner/CEO in Kyiv. Suitable when you need an outside view but don't need a 3-month engagement. Output — a summary document with recommendations. The fastest format — from first contact to result in 7–10 days.
- Strategy sprint (3–4 weeks). Deep work: market research, competitive audit, team interviews, final strategy with a 90-day roadmap. Includes 3–4 working sessions in Kyiv. The format for companies whose questions are serious and need a structured answer.
- Fractional advisory (3–6 months). Monthly retainer: weekly 60-minute calls + messenger access + review of key documents. Fits growing companies where the owner wants a “second opinion” on a regular basis. Often turns into long-term collaboration.
Kyiv clients can combine consulting with delivery: branding, web development, product strategy. That's cheaper than paying a consultant and a separate executor, because the context is shared.
How the engagement process looks step by step
I work via a transparent process you can see from day one. No surprises, no “you'll get it in a month — you'll see”.
- First contact. You fill in the contact form or write directly. I reply within one business day and propose a time for the first meeting.
- Free diagnostic meeting (60–90 minutes). Held on Zoom. You describe the business, I ask diagnostic questions, together we discuss which collaboration format is optimal.
- Commercial proposal. I prepare a proposal with fixed price, scope, timeline and deliverables. You have 5–7 days to consider and align internally.
- Contract and start. Everything is formalised: contract, NDA (when needed), payment schedule. I start within 5–7 days of signing.
- Working sessions. Depending on format — 1 intensive day, or 3–4 weeks with regular sessions, or 3–6 months on retainer. All sessions are documented, all decisions are recorded.
- Final deliverables. Strategy, roadmap, recommendations — all in writing. You receive documents your team can act on.
- Follow-up. 30 days after the engagement closes — a free follow-up call: how implementation is going, what questions came up.
Mistakes to avoid when picking a business consultant in Kyiv
Over 15 years of working with owners I've seen dozens of cases where a Kyiv business overpaid or got bad results because of typical consultant-selection mistakes.
- Picking by brand instead of by person. “Big4 means good.” Big4 is genuinely good — but not for your size. For mid-market, working with a specific expert who leads the engagement personally beats hiring a known firm that delegates the work to a junior.
- Hiring a business coach instead of a strategist. An MBA-credentialled coach is mostly motivation and frameworks. Useful for leadership development, but doesn't replace strategic consulting for a specific business.
- Optimising only on hourly rate. “This one charges $200/h, that one $400/h — I'll take the first.” The question isn't the rate but how many hours the project will take and what the result is. A $400/h Senior at 20 hours often delivers more than a $200/h team lead at 80 hours.
- Expecting a “magic recipe”. “Give me 3 tips that will double revenue.” Such tips don't exist. Strategic consulting is systemic work where outcomes come through team execution, not because you read a PDF.
- Cutting corners on briefing and research. “No need for client interviews, let's go straight to recommendations.” Without understanding the real situation, any recommendation is guesswork. A quality consultant invests 30–40% of engagement time into research.
- Buying strategy without execution. A strategy that sits in a drawer is worthless. Better less strategy and more execution than 200 slides and zero action.
Cases and experience
My portfolio includes 130+ projects, a substantial portion of which involved a consulting component: positioning, product strategy, pricing, operational optimisation. Among the clients are companies from Kyiv, Ukrainian regions, the US, the UK, Germany, Poland. I've worked with:
- Kyiv service businesses — medical centres in Pechersk and Obolon, law firms in Podil, B2B agencies, accounting services.
- IT startups from Unit.City and Podil — product positioning, value proposition, go-to-market strategy.
- E-commerce projects — unit economics, pricing, conversion optimisation.
- HoReCa — restaurant and café chains on Khreschatyk, Volodymyrska, Bessarabska Square.
- Manufacturing companies — brand modernisation, process digitisation, B2B marketing.
If you'd like to see specific examples in your niche — write to the contact form, I'll select 5–10 of the most relevant cases.
Business consulting in other Ukrainian cities
I work not only with Kyiv. If you have offices in several cities or are planning regional expansion, I can build a strategy that respects the specifics of each market:
- Lviv — creative business, gastronomy, IT, EU-oriented market
- Odesa — retail, tourism, e-commerce, logistics
- Dnipro — manufacturing, B2B, technology companies
- Kharkiv — IT, education, engineering
The full list of locations is on the “Service Areas” page.
Ready to discuss strategy for your Kyiv business?
If you're an owner or CEO of a Kyiv-based company and feel the business needs an outside strategic view, fill in the contact form. The first diagnostic meeting is free, up to 90 minutes, held on Zoom.
At the meeting we'll discuss your situation, challenges, the goal of the consultation — and I'll honestly say whether my expertise fits. If yes — I'll prepare a commercial proposal with a fixed price. If no — I'll recommend a colleague who's a better fit.
I'm ready to help your business in Kyiv break through the plateau, rethink positioning, optimise operations and launch digital transformation. No 200-slide decks, no junior consultants, no T&M surprises. One Senior, fixed fee, transparent process.