I run Google Ads for businesses in Kyiv — Search, Performance Max, Display and YouTube. I work with Ukraine's highest CPCs: account structure for capital-city competition, GA4/GTM conversions, Smart Bidding and remarketing.
Fill out the form or message me — we'll discuss your goals and budget
I'll analyze the niche, competitors, and current ads — showing where you're losing budget
I launch optimized campaigns — you get targeted leads from the very first days
I set up all types of Google ad campaigns for maximum conversion
Text ads in Google search results for target keywords.
Banner ads on thousands of Google partner sites for brand awareness.
Product ads with photo, price and product name for online stores.
Video ads on YouTube: In-Stream, Bumper Ads, Discovery for audience reach.
Google AI campaigns with automatic optimization across all channels simultaneously.
Returning site visitors who didn't complete purchase through personalized ads.
I study your business, target audience, competitors, and define KPIs — clearly understanding what "results" means for you
I collect semantics, analyze search queries, define negative keywords, and estimate cost per click for each direction
I set up account structure, write high-CTR ads, add extensions, and configure targeting
I connect Google Analytics, set up conversion tracking, goals, and e-commerce for precise ROI measurement
I launch campaigns, run A/B tests on ads, landing pages, and bidding strategies
Daily monitoring, bid adjustments, excluding ineffective keywords, and scaling what works
Weekly reports with key metrics, scaling recommendations, and new hypotheses for testing
Choose the optimal package for your project
For small businesses and startups
$500/mo$700/moWhat's included:
SEO + Google Ads
$1200/mo$1500/moWhat's included:
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
Examples of completed projects
Answers to the most popular questions
I split the cost into two parts: one-time setup (niche audit, keyword research, negative keywords, campaign structure, conversion tracking in GA4 and GTM, initial creatives) and monthly management (bid optimization, ad testing, search query analysis, reporting). Starter ad budget for Kyiv — from 30,000 UAH/month; below that doesn't make sense due to capital-city CPC. For competitive niches (legal, medical, real estate) the realistic floor is 80,000-150,000 UAH/month on media.
Exact figures depend on niche, number of directions and funnel complexity. I don't take % of spend — only a fixed work fee. This matters: % of budget incentivizes the contractor to spend more even when it's not profitable.
Kyiv is the most expensive PPC market in Ukraine. Specifically:
Kyiv strategy needs more precise targeting (district, time, device), deeper keyword research, more powerful remarketing. Without these, budget melts with no result.
I work with the entire Google Ads stack:
The specific mix depends on funnel and goals. I don't “sell Performance Max to everyone” — for some Kyiv niches Search + remarketing works better and more transparently.
Large agencies are conveyors with teams, templates and KPIs. That works if you have a budget from 200-500k UAH/month and need a “process” (reports, calls, presentations). For many Kyiv companies this is appropriate. But there are nuances:
I don't compete with Netpeak — they have their niche. I'm right for businesses that want personal attention, transparency and a senior level without agency overhead.
Without correct conversion tracking Google Ads is a guessing game. I configure tracking via a two-layer architecture:
Standard event set for Kyiv businesses: form submit, click on phone/Telegram/WhatsApp, call from site via call-tracking (Ringostat, Binotel), add to cart, checkout, purchase. For offline business — offline conversion import from CRM so Smart Bidding optimizes not on “lead” but on “closed deal”.
This isn't “install a counter” — it's a full analytics project, often skipped even by major Kyiv agencies.
Negative keywords are phrases on which your ad SHOULD NOT show. Without a quality negatives list, Google Ads in Kyiv burns 30-50% of budget on irrelevant traffic: free, DIY, reviews, jobs, where to buy in Belarus and similar.
Why Kyiv needs particularly many negatives:
At launch I prepare 500-2000+ negatives: general (free, DIY, reviews), niche (specific to your business), geo (excluding irrelevant cities), “off-intent” lists. Then I review the search query report weekly and add new negatives — this is ongoing work, not “set and forget”.
Smart Bidding is automated ML-based bid management by Google. Strategies:
When to launch: after the account has accumulated 30-50 conversions over the past 30 days. Earlier — Smart Bidding runs without data and often performs worse than manual. In Kyiv with its high CPC this threshold is reached quickly (1-2 months), but launch must be on Manual or Maximize Clicks.
Smart Bidding isn't a “magic button”. It's a good tool but requires clean data: correct conversions, no offline garbage, negatives, valid UTMs. Without these, the algorithm trains on “junk signals”.
Remarketing is showing ads again to people who already visited your site. In Kyiv with its large traffic volume, remarketing often delivers the highest ROAS in the entire account, because the audience is warm.
I build segmentation by behavior:
Channels: Display (banners), YouTube (video retargeting), Performance Max (as one of the signals), Discovery. Integrates with SMM via Meta Custom Audiences for cross-channel funnel.
Here's the week-by-week breakdown for Kyiv:
Realistic stable result in Kyiv is 60-90 days of work. Anyone promising “100 leads in a week” either has a ready niche with low competition (rare in Kyiv) or is setting you up. First leads may appear by day 3-7, but a stable optimized model is 2-3 months of systematic work.
Yes — geo-targeting in Google Ads allows precise show-control. Available levels:
For local business (dental clinic, café, beauty studio) I recommend 3-7 km radial targeting from the location. For e-commerce with Kyiv delivery — all of Kyiv + region. For B2B — focus on business districts (Pecherskyi, Shevchenkivskyi) and dayparting on business hours.
Separately I configure bid adjustments by geo: premium districts (Pechersk) — increase bids by 15-30%, because purchasing power is higher. This is part of personalized strategy that template agencies rarely do.
Critical point: the Google Ads account is always yours. I only get manager access via MCC (My Client Center). This means:
Many large Kyiv agencies (no names, but you'll recognize them) run ads via their own account — meaning at separation you lose all data, all Smart Bidding history, all conversions, all audiences. This is classic lock-in. With me there's none of that by default.
Yes — an audit is often the first step of cooperation, especially if you already have ads running and aren't sure they're efficient. I check:
I deliver a report with a concrete problem list and a prioritized fix plan. Often 60-80% of efficiency can be lifted without raising budget — just by cleaning up the account. Especially relevant in Kyiv where every UAH of budget is expensive.
Comparison with other options
| Alex Filiuk | Large PPC agency in Kyiv | |
|---|---|---|
| Who runs the account | ✅ Senior personally | ⚠️ Often junior with supervision |
| Minimum budget | ✅ From 30,000 UAH/mo | 💰 Often from 100,000+ UAH/mo |
| Keyword research depth | ✅ 500-3000+ queries with intent | 📋 Often template lists |
| Negative keywords at launch | ✅ 500-2000+ vetted | ❌ Often 50-100 basic |
| GA4 + GTM setup | ✅ Included in starter audit | 💰 Often a separate project |
| Budget transparency | ✅ Fixed fee + client-owned account | ⚠️ % of spend, incentive to spend more |
| Landing page and UX | ✅ Advise and implement fixes | ❌ "Not our scope" |
| Reporting | ✅ Live Looker Studio + weekly | 📋 Often monthly PDF |
| Flexibility and speed | ✅ Changes within 24 hours | 🔄 Ticket system, weeks of waiting |
Google Ads in Kyiv isn't “drop in a budget and wait for leads”. It's the toughest PPC market in Ukraine with the highest cost per click, densest auction competition and most demanding audience. I'm Alex Filiuk, a Senior performance-marketing and UI/UX specialist with 15+ years of experience. I set up and run Google Ads for Kyiv companies: small businesses with 30,000 UAH/month budgets, mid-market with 100-200k, and larger projects from 500k UAH/month on media.
This page brings together everything a business owner or marketing director in Kyiv should know before launching or rebuilding Google Ads: how the capital market differs from regional ones, how to architect the account structure, how to configure conversions in GA4 and GTM, how many and what kind of negative keywords Kyiv requires, when to launch Smart Bidding, and how to choose between an agency, a freelancer and a senior specialist.
Kyiv is a city of 3+ million population and 4+ million metro area. That's 30-40% of total Ukrainian demand in most niches. All major advertisers compete here at once: banks (PrivatBank, monobank, Sense Bank), e-commerce (Rozetka, EVA, Avrora, Allo), IT (Grammarly, Reface, Genesis), retail chains, legal, medical, education brands. This creates specific conditions:
This means template approaches don't work in Kyiv. What pays back in Lviv or Dnipro can burn 50-70% of budget in Kyiv with no result.
The first thing I do on any Kyiv project is the account structure. It's not just “create campaigns and add keywords”. It's information architecture design that determines how efficiently every UAH of budget is spent.
The result is a typical Kyiv-business account with 8-25+ campaigns, clear logic and transparent analytics. The bigger the budget, the more complex the structure. Without this foundation Smart Bidding doesn't work: the algorithm optimizes on averages, and you pay for averages instead of optimization per segment.
For Kyiv competition the standard “collect 100 keywords and launch” approach doesn't work. I do keyword research on 500-3000+ queries with full intent, volume, competition and CPC analysis.
If you're also planning SEO, the keyword research for Google Ads becomes the basis of content strategy. Healthy synergy: PPC delivers fast results, SEO — long-term.
In Kyiv, without an aggressive negative keyword list, Google Ads turns into a black hole. I prepare lists at 4 levels:
This isn't “set and forget”. Weekly I review the Search Terms Report and add new negatives. A good account accumulates 1500-3000 negatives over 6 months — your competitive moat.
Without correct conversion tracking Google Ads is a guessing game. I build a three-tier analytics architecture:
Separately I configure offline conversions for businesses with CRM: when a lead closes into a deal — it's automatically passed to Google Ads, and Smart Bidding optimizes not on “lead” but on “real revenue”. Especially important for Kyiv B2B with long sales cycles. Integration via CRM API, Zapier or our custom connector depending on the system (Bitrix24, Pipedrive, HubSpot, KeyCRM).
If you don't have a site, or it's outdated — first we do development or UX audit. Without a working site, ads run into a void.
Smart Bidding is automated bid management by Google based on ML and real-time data. In Kyiv with its high CPC it often outperforms manual — but rules are strict:
Strategies I use most often:
In Kyiv with its dense traffic, remarketing often delivers the best ROAS in the entire account. Audience is warm, click cost is lower, conversion is higher. I build multi-layer segmentation:
Remarketing channels: Display (banners on GDN), YouTube (video retargeting, especially 6-second bumper ads), Performance Max (as one of the signals), Search (RLSA — search remarketing with adjusted bids for repeat visitors).
After 2-3 months of Search campaigns and a sufficient conversion base, I often launch Performance Max — a hybrid ML campaign across all Google networks. Works well for:
YouTube I run via Skippable in-stream (TrueView), Bumper ads (6 seconds) and Shorts. Especially effective for Kyiv brands needing awareness — bids here are lower than Search, reach is massive. Integrates with remarketing and Customer Match for cross-channel funnel.
The Kyiv PPC market is split: on one pole — large agencies (Netpeak, Promodo, Webpromo, Roman, Ester Solutions) with 50-200 specialists, on the other — OLX and LinkedIn freelancers. I'm between these two worlds:
I don't try to compete with Netpeak — they have their niche (large budgets, corporate clients, full team). I'm right for businesses that want personal attention from a senior specialist without agency bureaucracy.
My reporting philosophy is transparency and freedom. I don't make “pretty PDFs with charts once a month” that give clients nothing. Instead:
The portfolio on filyuk.top includes projects where Google Ads was part of comprehensive digital-presence work — from site development to PPC launch and follow-up SEO optimization. Among typical Kyiv niches I've worked with:
Google Ads rarely works alone. Best ROI comes from a comprehensive approach:
I run ads not only for Kyiv. If you have branches in several cities or plan regional expansion — we'll build a system that scales:
Full list — on the “Service Areas” page.
If you already have campaigns that don't deliver expected results — let's start with an audit. If you're launching from scratch — with a strategy session where we define niches, geo, budget and KPIs. First consultation — free, up to 60 minutes. Fill out the contact form or write directly to Telegram or email (contacts in the footer).
Ready to build for your business in Kyiv a Google Ads system that doesn't just deliver clicks but generates real deals. Not “another ad campaign”, but a managed performance channel with transparent analytics and predictable ROI.