I am Oleksandr Filyuk and for 15+ years I have built ad creatives that get the click: Reels, Shorts, Meta Ads banners, SMM visuals. I run A/B tests for Bukovel hotels, ski brands and Nezalezhnosti restaurants, and shape UGC and local video content across the Carpathian foothills.
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I create ad materials for all digital channels and platforms
Static and animated banners for Google Display Network in all standard sizes.
Ad images and videos for feed, stories and reels in Meta Ads formats.
Vertical 9:16 creatives for Instagram/Facebook/TikTok stories and short-form video.
Slide series for carousel ads on Instagram and Facebook with unified visual story.
Attractive video thumbnails and channel covers that increase CTR and brand recognition.
Graphics for email campaigns: headers, promo banners, buttons and illustrations.
I clarify campaign goals, target audience, placement platforms, and key messages.
I develop 2-3 visual creative concepts with different communication approaches.
I create final creatives and adapt them to all required sizes and platform formats.
I prepare variations for A/B testing: different headlines, colors, CTAs for result optimization.
I deliver ready files and adjust creatives based on initial campaign results if needed.
Choose the optimal package for your project
1 creative
$20What's included:
5 sizes for one platform
$80$120What's included:
10 posts + 5 stories
$150$200What's included:
Complete creative set
$300$400What's included:
Answers to the most popular questions
I run full production: static banners for Meta Ads and Google Display, Instagram carousels, Reels and TikTok videos, YouTube Shorts, video ads up to 30 seconds, GIF animations and dynamic templates for remarketing. For tourism and HoReCa brands in Ivano-Frankivsk I add UGC creative series and guest interview formats. The full method is documented on the ad creatives service page.
For static formats I use Figma, Adobe Photoshop and Illustrator. For video and Reels, Adobe Premiere Pro and After Effects, with DaVinci Resolve when colour grading needs more depth. Sound goes through Audition. I prepare templates ready for Meta dynamic creative optimization. All assets ship in correct ratios: 1:1, 4:5 and 9:16 for social, plus rectangular sizes for Display Network.
An A/B test means showing two or more creative variants to the same audience in parallel to see which one delivers higher CTR, lower CPM and better conversion rate. I prepare 3 to 6 variants per hypothesis: different hook in the first 3 seconds, different CTA, different visual accent. We run the test for at least 5 to 7 days, log results in Meta Ads Manager, scale the winner and switch off the losers. The cycle repeats.
A standard pack of 6 statics plus 2 short videos takes 7 to 10 working days. If we need a full UGC shoot day with talents and post production, plan for 2 to 3 weeks. For urgent seasonal launches such as the Bukovel winter opening I deliver express packs in 5 days, but with fewer hypotheses. All deadlines are locked in the brief and never moved without agreement.
This is common for new foothill brands. I help on three levels: I write a script for a self-shot smartphone day, I bring a crew on location, or I build creatives from licensed stock video plus motion graphics. UGC can be collected via open calls in social media: hotel guests, restaurant visitors and Bukovel riders shoot the raw footage, and I edit and integrate it into Reels.
The basics are CTR, CPM, CPC, conversion rate and ROAS. I also track thumb-stop rate in Reels, hook rate in the first 3 seconds and hold rate to second 15 in video. Reports come from Meta Ads Manager, Google Ads, GA4 and a Google Sheet that gives the client a clear single view. Numbers, not gut feel, decide who scales.
My focus is the creative, but I work tightly with performance marketers. If you have a PPC team, I prepare creatives for the segments they define. If there is no team, I bring in trusted partners and align with them on campaign structure, audiences and budgets. The client gets a unified front where creative, targeting and analytics speak the same language.
No creative ships without a brand book check: palette, typography, tone of voice. If the identity is not yet defined I recommend starting with branding, otherwise ads dilute recognition. For performance formats I keep variation within the system: one accent colour, one type stack, one tone, but different visual hypotheses. That gives stability and freedom for testing at the same time.
Yes, this is one of my core tracks. For Bukovel hotels I prepare visual series for seasonal campaigns: early booking, New Year packages, spring skiing, summer mountain tours. The creatives are built around emotion: a couple by the fireplace, morning coffee with a Carpathian view, dinner on the terrace. Each one carries a clear CTA: "Book a room", "Get 15 percent off", "Check available dates". Every series goes through A/B tests.
For ski brands I shoot dynamic video ads with rider UGC: descents, gear shots and after-ski moments cut together. Reels run 15 to 30 seconds with a strong hook in the first 2 seconds. For ski schools I use a before-and-after format: student day one versus end of course. All videos are cut for 9:16 Reels and TikTok, 16:9 for YouTube preroll and 1:1 for the feed.
Foothill tourism SaaS - booking platforms, guide apps and tour marketplaces - compete for international audiences and need both English and Ukrainian banners. I build creatives with real route photography rather than stock, surface a price or calculator and add social proof such as ratings and reviews. For the winter season I test creatives featuring Bukovel, for summer Yaremche, waterfalls and the Bystrytsia river. Print and ads work better together, so I often recommend print design in Ivano-Frankivsk alongside.
For restaurants on Nezalezhnosti street and Rynok Square I shoot short Reels in three scenarios. First, chef pov: the dish from stove to table. Second, atmospheric interior video with evening light and guests. Third, UGC style with guests filming dessert or a cocktail. I focus on sound: an original hit or a trending TikTok track. Every Reel ends with a CTA - "Book a table" - linking to Bookform or messenger.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Creative approach | Hypothesis plus 3 to 6 variants for A/B testing | One "pretty" banner |
| UGC work | Integrating rider and guest UGC into Reels | Stock photography |
| Metrics | CTR, CPM and CVR in Meta Ads Manager and GA4 | "The client liked the design" |
| Speed | Creative pack in 5 to 10 working days | One creative per week |
| Local insight | I understand Bukovel and Yaremche seasonality | Template thinking |
| Formats | Reels, Shorts, TikTok, Meta, banners, video | Banners only |
As an advertising market Ivano-Frankivsk lives in short seasonal waves. Winter peak in Bukovel, spring peak in the historic centre restaurants, summer peak on tours to Yaremche and the Bystrytsia, autumn peak in the family wineries and meaderies of the Carpathian foothills. In this rhythm budgets burn fast and a creative miss costs weeks of the season. Performance is won not by who spends more, but by who runs faster hypotheses and a sharper hook in the first 3 seconds.
I am Oleksandr Filyuk, I have run my studio for 15+ years and delivered 130+ projects. For me ad creatives in Ivano-Frankivsk are a short cycle craft: hypothesis, pack of 3 to 6 variants, A/B test, scale decision. I work in Figma, Photoshop, Illustrator, After Effects and Premiere Pro. Analytics live in Meta Ads Manager, Google Ads, GA4 and custom Google Sheets dashboards.
Reels and Shorts are the main currency for tourism in 2025 to 2026. For Bukovel hotels I shoot short guest stories, morning coffee on the terrace, ski runs in the opening frames. For Nezalezhnosti restaurants, chef pov, atmospheric interior, guest reactions to dessert. Run time is 15 to 30 seconds, the soundtrack is either an original track or a trending TikTok audio.
Static banners for Meta Ads and Google Display still deliver strong ROAS in remarketing: a guest who already visited the hotel website reacts to a banner showing the same room and price. I prepare dynamic templates that auto-populate room, price and dates. Instagram carousels work well for restaurant menus and wine label series, as the swipe motion buys attention.
Video ads up to 30 seconds are a separate format for YouTube preroll and Meta Video. Here we need narrative: a guest arrives in Bukovel, lives an experience, returns. For ski brands this format is especially effective with rider UGC, since authentic footage beats a staged shoot.
Every creative pack starts with a hypothesis. For example: "a Bukovel guest reacts stronger to a creative with kids than to one with couples". I prepare 3 variants with kids and 3 with couples, lock the same CTA and format and ship them to one audience on equal budgets. After 5 to 7 days we check CTR, CPM and conversion rate and scale the winner.
I test in three dimensions: visual (photo, video, illustration), copy (hook, CTA, offer) and format (Reels, static, carousel). I never mix variables inside a single test to keep the result clean. For serious campaigns I run 4 to 6 parallel tests and keep a hypothesis log in Notion or Google Docs so the client always sees the status.
Template advertising does not work in the Carpathians. A guest spots the difference between staging and real experience in a second. So I systematically integrate UGC: footage from hotel guests, Bukovel riders, restaurant visitors. The UGC release is signed in advance, giving us both authenticity and legal cleanliness.
Local references also give an edge: shots of Rynok Square, Potocki Palace, the City Lake and Carpathian views from a hotel window. They trigger "I know this place" or "I want to be there", and CTR grows without rewriting copy.
Advertising is a fast channel. Without a coherent brand it dilutes recognition. So every creative is checked against the client brand book. If the identity is not yet built I recommend starting with branding, otherwise the performance campaign will look like random images.
Print and digital creatives are also tightly linked. A foothill winery label we designed for print can be adapted into a Reels cover or a Meta Ads banner. That is why I often run print design in Ivano-Frankivsk in parallel. The full method is described on the ad creatives service page.
We begin with a short call where I learn the seasonality, the target audience, current ad channels and what has been tested. Then I prepare a creative strategy: 3 to 5 key hypotheses, formats and KPIs. After approval comes pack production, A/B testing and a report in 7 to 14 days. I do not disappear after delivery: I stay close to the campaign and feed new hypotheses while the client scales the winners.