Ad Creatives in Ivano-Frankivsk

I run full production: static banners for Meta Ads and Google Display, Instagram carousels, Reels and TikTok videos, YouTube Shorts, video ads up to 30 seconds, GIF animations and dynamic templates for remarketing. For tourism and HoReCa brands in Ivano-Frankivsk I add UGC creative series and guest interview formats. The full method is documented on the ad creatives service page.

For static formats I use Figma, Adobe Photoshop and Illustrator. For video and Reels, Adobe Premiere Pro and After Effects, with DaVinci Resolve when colour grading needs more depth. Sound goes through Audition. I prepare templates ready for Meta dynamic creative optimization. All assets ship in correct ratios: 1:1, 4:5 and 9:16 for social, plus rectangular sizes for Display Network.

An A/B test means showing two or more creative variants to the same audience in parallel to see which one delivers higher CTR, lower CPM and better conversion rate. I prepare 3 to 6 variants per hypothesis: different hook in the first 3 seconds, different CTA, different visual accent. We run the test for at least 5 to 7 days, log results in Meta Ads Manager, scale the winner and switch off the losers. The cycle repeats.

A standard pack of 6 statics plus 2 short videos takes 7 to 10 working days. If we need a full UGC shoot day with talents and post production, plan for 2 to 3 weeks. For urgent seasonal launches such as the Bukovel winter opening I deliver express packs in 5 days, but with fewer hypotheses. All deadlines are locked in the brief and never moved without agreement.

This is common for new foothill brands. I help on three levels: I write a script for a self-shot smartphone day, I bring a crew on location, or I build creatives from licensed stock video plus motion graphics. UGC can be collected via open calls in social media: hotel guests, restaurant visitors and Bukovel riders shoot the raw footage, and I edit and integrate it into Reels.

The basics are CTR, CPM, CPC, conversion rate and ROAS. I also track thumb-stop rate in Reels, hook rate in the first 3 seconds and hold rate to second 15 in video. Reports come from Meta Ads Manager, Google Ads, GA4 and a Google Sheet that gives the client a clear single view. Numbers, not gut feel, decide who scales.

My focus is the creative, but I work tightly with performance marketers. If you have a PPC team, I prepare creatives for the segments they define. If there is no team, I bring in trusted partners and align with them on campaign structure, audiences and budgets. The client gets a unified front where creative, targeting and analytics speak the same language.

No creative ships without a brand book check: palette, typography, tone of voice. If the identity is not yet defined I recommend starting with branding, otherwise ads dilute recognition. For performance formats I keep variation within the system: one accent colour, one type stack, one tone, but different visual hypotheses. That gives stability and freedom for testing at the same time.

Yes, this is one of my core tracks. For Bukovel hotels I prepare visual series for seasonal campaigns: early booking, New Year packages, spring skiing, summer mountain tours. The creatives are built around emotion: a couple by the fireplace, morning coffee with a Carpathian view, dinner on the terrace. Each one carries a clear CTA: "Book a room", "Get 15 percent off", "Check available dates". Every series goes through A/B tests.

For ski brands I shoot dynamic video ads with rider UGC: descents, gear shots and after-ski moments cut together. Reels run 15 to 30 seconds with a strong hook in the first 2 seconds. For ski schools I use a before-and-after format: student day one versus end of course. All videos are cut for 9:16 Reels and TikTok, 16:9 for YouTube preroll and 1:1 for the feed.

Foothill tourism SaaS - booking platforms, guide apps and tour marketplaces - compete for international audiences and need both English and Ukrainian banners. I build creatives with real route photography rather than stock, surface a price or calculator and add social proof such as ratings and reviews. For the winter season I test creatives featuring Bukovel, for summer Yaremche, waterfalls and the Bystrytsia river. Print and ads work better together, so I often recommend print design in Ivano-Frankivsk alongside.

For restaurants on Nezalezhnosti street and Rynok Square I shoot short Reels in three scenarios. First, chef pov: the dish from stove to table. Second, atmospheric interior video with evening light and guests. Third, UGC style with guests filming dessert or a cocktail. I focus on sound: an original hit or a trending TikTok track. Every Reel ends with a CTA - "Book a table" - linking to Bookform or messenger.