UX Audit in Ivano-Frankivsk — Deep Product Analysis with Oleksandr Filyuk
I'm Oleksandr Filyuk, 15+ years in design and 130+ projects shipped. I dissect your Ivano-Frankivsk product through JTBD, HEART and AARRR frameworks, find where money leaks from the funnel, prioritize fixes via RICE and deliver an actionable plan without fluff.
40%average conversion lift after audit
200+interfaces analyzed
15+years of UX experience
100+Satisfied clients worldwide
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Fill out a short form or message me — tell me about your product and its challenges
Free consultation
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Get a detailed report
Full audit with specific recommendations, prioritization, and an implementation roadmap
Types of UX Audit
I conduct comprehensive usability analysis from multiple perspectives
🔍
Heuristic Audit
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
📈
Conversion Audit
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
📱
Mobile Version Audit
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
🏆
Competitor Audit
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
🧪
Usability Analysis
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
♿
Accessibility Audit
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
Work Process
1
Data Collection & Briefing
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
2
Heuristic Evaluation
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
3
User Data Analysis
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
4
Competitive Analysis
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
5
Recommendations Development
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
6
Report Presentation
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
The standard cycle is 2-3 weeks. Week one I dive into your data: set up or review GA4, Hotjar, Mixpanel or Amplitude, and form hypotheses. Week two — JTBD interviews with 5-7 representatives of your ICP plus heuristic analysis through HEART. Week three — synthesis, RICE prioritization and a Notion deliverable with video walkthroughs. You get progress updates twice a week, so there are no surprises at the finish line.
Ideally yes, but reality is different: 60% of Precarpathian products arrive with partly broken GA4 or no events at all. I budget 2-3 days for a tracking audit: events, conversions, dataLayer, Hotjar configuration. If analytics is empty we agree either on a minimal quick setup or on running the qualitative phase first via interviews and usability sessions, then adding quantitative data later.
A UX audit is a fast diagnosis of an existing product: I look at what exists, where it hurts, what to fix first. UX research goes deeper: we form new JTBDs, validate ICP, test concepts before development. If you have a live product with traffic — start with the audit. If you're planning a new MVP or major pivot — move to full UX research. Many clients run an audit, then a month later a focused research engagement.
It depends on product maturity. For early-stage products without reliable data I use ICE (Impact, Confidence, Ease) — fast and transparent. For mature products with proper analytics I use RICE (Reach, Impact, Confidence, Effort) because GA4 lets us actually estimate reach per feature. The report always shows the formula and reasoning behind each score — you see why something is an 8, not a 5, and you can challenge or add context.
The North Star is the single metric that best reflects the value users get from your product. For a Bukovel hotel it might be 'paid confirmed bookings'; for a SaaS — 'active teams with 3+ users per week'. Without a clear North Star a UX audit becomes 'make the page prettier'. With one, every finding earns meaning: this issue drops the North Star by X — fix it; that's cosmetic — backlog.
Three variables: product size (number of key user flows), depth of the qualitative phase (how many JTBD interviews), and whether you want implementation support. I work on a fixed fee against a clearly scoped brief — no hourly billing, no surprises. After a 30-minute brief call I propose two or three packages: light (expert review only), standard (with interviews), extended (with usability testing and follow-through).
The audit itself ends with hypotheses, not tests. But every top-10 backlog finding is phrased as an A/B hypothesis: 'If we cut the booking form from 7 to 3 fields, Checkout-step conversion rate will rise by N% within 2 weeks.' From there your team plus an analyst runs the tests, or I plug in under a separate engagement — set tests up in GA4/Mixpanel, analyze, deliver conclusions.
90% are online via Google Meet or Zoom, recorded and transcribed via Otter or Fireflies. It's faster, more flexible and gives a better sample — I can talk to a tourist from Kyiv, a Yaremche hotelier and an IT-cluster specialist in one day. In-person makes sense when the product is physical (e.g., a hotel reception desk) — then I travel to Ivano-Frankivsk or the Carpathians for 1-2 observation days.
Yes, this is one of the key niches in Precarpathia. A tourism portal has two annual peaks (winter Bukovel, summer eco-tourism) with a low season in between. The UX audit must account for the fact that in November users research thoughtfully, but in December they book frantically in 30 seconds from mobile. I test both scenarios: slow exploratory visits and instant mobile bookings. Special focus goes to lodging filters, slope maps, weather, transfers — typical pain zones of Ukrainian tourism sites.
Yes, hotel B2C is a steady part of my portfolio. Typical issues I see in Bukovel-area hotels: slow gallery loading, booking forms that hide the final price until the last step, no transfer schedules from Lviv or Ivano-Frankivsk, weak mobile (and 70%+ of traffic is mobile). A UX audit usually surfaces 15-25 specific findings with direct booking-conversion impact. It typically pays back within 1-2 months of high season.
Yes, with caveats. Medical UX in Ukraine has hard constraints: GDPR-equivalent personal data law, sensitive content, high error cost (a patient who can't book might never come back). In Ivano-Frankivsk I've worked with clinics where the main problem is appointment booking and viewing lab results online. The audit focuses on those two flows: simplify the booking form, remove anxiety triggers, make results access clear even for users aged 60+. For broader strategy see business consulting.
Honest answer: the audit alone doesn't produce ROI — implementing its recommendations does. So I always insist on re-measuring 2-3 months after fixes ship. We take the same North Star Metric, key flow conversion rate, task time in usability sessions, NPS — and look at the delta. ROI math in a typical project: (audit cost + implementation cost) divided by extra revenue or savings. The audit usually pays off within the first 3-5 implemented hypotheses. For a systematic metric approach move into UX research or consulting.
Why choose me?
Comparison with other options
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UX Audit in Ivano-Frankivsk — Oleksandr Filyuk, 130+ Projects
Why a UX audit in Ivano-Frankivsk is its own discipline
Ivano-Frankivsk rarely tops Ukraine's IT-capital lists, but it concentrates a unique blend of digital products: tourism portals routing visitors to Bukovel and the Carpathians, B2C hotel sites in Yaremche and Mykulychyn, medical platforms tied to IFNMU clinics, second-generation Precarpathian family wineries with online tasting bookings, oil and gas SMBs rooted in IFNTUNG and the dynamic Ivano-Frankivsk IT Cluster. Each segment has its own seasonality, its own ICP and its own UX pain points. A templated 10-Nielsen-heuristic audit doesn't fit here — you need an approach that respects local context, a tourist's mobile behavior, the expert level of SaaS users and the decision-making rituals of B2B oil-and-gas.
Over 15+ years and 130+ projects I've built a protocol where quantitative data from GA4, Hotjar, Mixpanel or Amplitude crosses with qualitative JTBD interviews and the HEART framework. The result isn't a designer's opinion but a measurable solution scored against your North Star Metric.
What my UX audit process looks like step by step
Stage one is business immersion. We run a 60-90 minute brief where I ask not about design but about the model: who pays, what acquisition costs (CAC), what LTV, where the key churn lives, what the current MRR/ARR is. Without this a UX audit slides into cosmetics. Then comes a tracking technical audit: GA4 events, Hotjar setup, funnel integrity. In 6 out of 10 Precarpathian products this step uncovers 20-40% data loss from a broken dataLayer.
Stage two is the qualitative phase. I run 5-7 JTBD interviews with real users from your ICP. For a tourism portal that's a Kyiv tourist hunting for a Christmas trip; for hotel B2C — a family with a child coming for a week; for a medical platform — a 45-60-year-old booking parents for diagnostics. Interviews are recorded, transcribed via Otter, coded by pain and workaround patterns.
Stage three is expert analysis. I walk every key user flow as your user, log every friction point, overlay findings on HEART (Happiness, Engagement, Adoption, Retention, Task success). In parallel I dig through Hotjar heatmaps and session recordings to spot where users hover, return or leave.
Which frameworks I use and why exactly these
JTBD (Jobs To Be Done) is foundational. I don't ask 'what do you like', I ask 'when did you last hire a product to do a job and what exactly was that job'. That gives genuine motivation untainted by social desirability bias. HEART is Google's framework for systematic UX quality, especially powerful for mature products. AARRR (Acquisition, Activation, Retention, Referral, Revenue) — the pirate funnel that pinpoints where money leaks. RICE and ICE — two prioritization tools; the first more accurate for mature products, the second faster for startups. A/B testing — the final validator of hypotheses, never a goal in itself.
Local specifics: tourism, hotels, medical, IT cluster
Carpathian tourism portals run in two modes. November cold search — users read, compare, return three times. December hot peak — instant mobile bookings on the move. The audit must test both, because a UX problem that costs pennies in November costs a ruined season in December. Bukovel and Yaremche B2C hotel sites share patterns: heavy galleries, hidden pricing, no transfer schedules, weak mobile — every finding here converts into bookings within weeks, not months.
Ivano-Frankivsk medical institutions (often linked to IFNMU) operate under strict personal-data law. The audit focuses on two flows: appointment booking and results access. The audience skews older, so typography, contrast and voice guidance are critical UX, not cosmetics. The Ivano-Frankivsk IT Cluster and its SaaS spinoffs are another story: users are technically savvy, but their time is even more expensive, so onboarding friction kills Activation in 30 seconds.
What you receive and how to use it
The final deliverable isn't a PDF but a living Notion doc with this structure: a one-page executive summary for the CEO, detailed sections with Loom video walkthroughs of each key screen, a hypothesis backlog scored via RICE or ICE, an A/B test plan for the next 2-3 months. I also hand over JTBD interview recordings and transcripts — an asset that stays with the company forever.
2-3 months after implementation we re-measure key metrics to capture real ROI. If you need the next step we move into UX research for deep exploration of a new segment, into UX design to rebuild problem flows, or into Ivano-Frankivsk business consulting for systematic product-level OKRs. Approach details for audits of any complexity live on the UX audit page.