I'm Oleksandr Filyuk, 15+ years in design and 130+ projects shipped. I dissect your Ivano-Frankivsk product through JTBD, HEART and AARRR frameworks, find where money leaks from the funnel, prioritize fixes via RICE and deliver an actionable plan without fluff.
Fill out a short form or message me — tell me about your product and its challenges
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Full audit with specific recommendations, prioritization, and an implementation roadmap
I conduct comprehensive usability analysis from multiple perspectives
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
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One-time 2-hour session
$300$400What's included:
Comprehensive analysis in 1 week
$800$1000What's included:
1 month collaboration
$2000$2500What's included:
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Ivano-Frankivsk rarely tops Ukraine's IT-capital lists, but it concentrates a unique blend of digital products: tourism portals routing visitors to Bukovel and the Carpathians, B2C hotel sites in Yaremche and Mykulychyn, medical platforms tied to IFNMU clinics, second-generation Precarpathian family wineries with online tasting bookings, oil and gas SMBs rooted in IFNTUNG and the dynamic Ivano-Frankivsk IT Cluster. Each segment has its own seasonality, its own ICP and its own UX pain points. A templated 10-Nielsen-heuristic audit doesn't fit here — you need an approach that respects local context, a tourist's mobile behavior, the expert level of SaaS users and the decision-making rituals of B2B oil-and-gas.
Over 15+ years and 130+ projects I've built a protocol where quantitative data from GA4, Hotjar, Mixpanel or Amplitude crosses with qualitative JTBD interviews and the HEART framework. The result isn't a designer's opinion but a measurable solution scored against your North Star Metric.
Stage one is business immersion. We run a 60-90 minute brief where I ask not about design but about the model: who pays, what acquisition costs (CAC), what LTV, where the key churn lives, what the current MRR/ARR is. Without this a UX audit slides into cosmetics. Then comes a tracking technical audit: GA4 events, Hotjar setup, funnel integrity. In 6 out of 10 Precarpathian products this step uncovers 20-40% data loss from a broken dataLayer.
Stage two is the qualitative phase. I run 5-7 JTBD interviews with real users from your ICP. For a tourism portal that's a Kyiv tourist hunting for a Christmas trip; for hotel B2C — a family with a child coming for a week; for a medical platform — a 45-60-year-old booking parents for diagnostics. Interviews are recorded, transcribed via Otter, coded by pain and workaround patterns.
Stage three is expert analysis. I walk every key user flow as your user, log every friction point, overlay findings on HEART (Happiness, Engagement, Adoption, Retention, Task success). In parallel I dig through Hotjar heatmaps and session recordings to spot where users hover, return or leave.
JTBD (Jobs To Be Done) is foundational. I don't ask 'what do you like', I ask 'when did you last hire a product to do a job and what exactly was that job'. That gives genuine motivation untainted by social desirability bias. HEART is Google's framework for systematic UX quality, especially powerful for mature products. AARRR (Acquisition, Activation, Retention, Referral, Revenue) — the pirate funnel that pinpoints where money leaks. RICE and ICE — two prioritization tools; the first more accurate for mature products, the second faster for startups. A/B testing — the final validator of hypotheses, never a goal in itself.
Carpathian tourism portals run in two modes. November cold search — users read, compare, return three times. December hot peak — instant mobile bookings on the move. The audit must test both, because a UX problem that costs pennies in November costs a ruined season in December. Bukovel and Yaremche B2C hotel sites share patterns: heavy galleries, hidden pricing, no transfer schedules, weak mobile — every finding here converts into bookings within weeks, not months.
Ivano-Frankivsk medical institutions (often linked to IFNMU) operate under strict personal-data law. The audit focuses on two flows: appointment booking and results access. The audience skews older, so typography, contrast and voice guidance are critical UX, not cosmetics. The Ivano-Frankivsk IT Cluster and its SaaS spinoffs are another story: users are technically savvy, but their time is even more expensive, so onboarding friction kills Activation in 30 seconds.
The final deliverable isn't a PDF but a living Notion doc with this structure: a one-page executive summary for the CEO, detailed sections with Loom video walkthroughs of each key screen, a hypothesis backlog scored via RICE or ICE, an A/B test plan for the next 2-3 months. I also hand over JTBD interview recordings and transcripts — an asset that stays with the company forever.
2-3 months after implementation we re-measure key metrics to capture real ROI. If you need the next step we move into UX research for deep exploration of a new segment, into UX design to rebuild problem flows, or into Ivano-Frankivsk business consulting for systematic product-level OKRs. Approach details for audits of any complexity live on the UX audit page.