UX Audit in Ivano-Frankivsk, Ukraine
UX audit for websites, apps and e-commerce for businesses in Ivano-Frankivsk and the Ivano-Frankivsk region — a detailed report with 30-80 findings, prioritised by impact and effort, with real session recordings and concrete recommendations. I work with online stores, medical center landings, B2B portals of furniture manufacturers and Ivano-Frankivsk SaaS products.
40%average conversion lift after audit
200+interfaces analyzed
15+years of UX experience
100+Satisfied clients worldwide
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Fill out a short form or message me — tell me about your product and its challenges
Free consultation
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Get a detailed report
Full audit with specific recommendations, prioritization, and an implementation roadmap
Types of UX Audit
I conduct comprehensive usability analysis from multiple perspectives
🔍
Heuristic Audit
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
📈
Conversion Audit
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
📱
Mobile Version Audit
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
🏆
Competitor Audit
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
🧪
Usability Analysis
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
♿
Accessibility Audit
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
Work Process
1
Data Collection & Briefing
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
2
Heuristic Evaluation
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
3
User Data Analysis
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
4
Competitive Analysis
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
5
Recommendations Development
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
6
Report Presentation
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
The standard cycle is 2-3 weeks. Week one I dive into your data: set up or review GA4, Hotjar, Mixpanel or Amplitude, and form hypotheses. Week two — JTBD interviews with 5-7 representatives of your ICP plus heuristic analysis through HEART. Week three — synthesis, RICE prioritization and a Notion deliverable with video walkthroughs. You get progress updates twice a week, so there are no surprises at the finish line.
Ideally yes, but reality is different: 60% of Precarpathian products arrive with partly broken GA4 or no events at all. I budget 2-3 days for a tracking audit: events, conversions, dataLayer, Hotjar configuration. If analytics is empty we agree either on a minimal quick setup or on running the qualitative phase first via interviews and usability sessions, then adding quantitative data later.
A UX audit is a fast diagnosis of an existing product: I look at what exists, where it hurts, what to fix first. UX research goes deeper: we form new JTBDs, validate ICP, test concepts before development. If you have a live product with traffic — start with the audit. If you're planning a new MVP or major pivot — move to full UX research. Many clients run an audit, then a month later a focused research engagement.
It depends on product maturity. For early-stage products without reliable data I use ICE (Impact, Confidence, Ease) — fast and transparent. For mature products with proper analytics I use RICE (Reach, Impact, Confidence, Effort) because GA4 lets us actually estimate reach per feature. The report always shows the formula and reasoning behind each score — you see why something is an 8, not a 5, and you can challenge or add context.
The North Star is the single metric that best reflects the value users get from your product. For a Bukovel hotel it might be 'paid confirmed bookings'; for a SaaS — 'active teams with 3+ users per week'. Without a clear North Star a UX audit becomes 'make the page prettier'. With one, every finding earns meaning: this issue drops the North Star by X — fix it; that's cosmetic — backlog.
Three variables: product size (number of key user flows), depth of the qualitative phase (how many JTBD interviews), and whether you want implementation support. I work on a fixed fee against a clearly scoped brief — no hourly billing, no surprises. After a 30-minute brief call I propose two or three packages: light (expert review only), standard (with interviews), extended (with usability testing and follow-through).
The audit itself ends with hypotheses, not tests. But every top-10 backlog finding is phrased as an A/B hypothesis: 'If we cut the booking form from 7 to 3 fields, Checkout-step conversion rate will rise by N% within 2 weeks.' From there your team plus an analyst runs the tests, or I plug in under a separate engagement — set tests up in GA4/Mixpanel, analyze, deliver conclusions.
90% are online via Google Meet or Zoom, recorded and transcribed via Otter or Fireflies. It's faster, more flexible and gives a better sample — I can talk to a tourist from Kyiv, a Yaremche hotelier and an IT-cluster specialist in one day. In-person makes sense when the product is physical (e.g., a hotel reception desk) — then I travel to Ivano-Frankivsk or the Carpathians for 1-2 observation days.
Yes, this is one of the key niches in Precarpathia. A tourism portal has two annual peaks (winter Bukovel, summer eco-tourism) with a low season in between. The UX audit must account for the fact that in November users research thoughtfully, but in December they book frantically in 30 seconds from mobile. I test both scenarios: slow exploratory visits and instant mobile bookings. Special focus goes to lodging filters, slope maps, weather, transfers — typical pain zones of Ukrainian tourism sites.
Yes, hotel B2C is a steady part of my portfolio. Typical issues I see in Bukovel-area hotels: slow gallery loading, booking forms that hide the final price until the last step, no transfer schedules from Lviv or Ivano-Frankivsk, weak mobile (and 70%+ of traffic is mobile). A UX audit usually surfaces 15-25 specific findings with direct booking-conversion impact. It typically pays back within 1-2 months of high season.
Yes, with caveats. Medical UX in Ukraine has hard constraints: GDPR-equivalent personal data law, sensitive content, high error cost (a patient who can't book might never come back). In Ivano-Frankivsk I've worked with clinics where the main problem is appointment booking and viewing lab results online. The audit focuses on those two flows: simplify the booking form, remove anxiety triggers, make results access clear even for users aged 60+. For broader strategy see business consulting.
Honest answer: the audit alone doesn't produce ROI — implementing its recommendations does. So I always insist on re-measuring 2-3 months after fixes ship. We take the same North Star Metric, key flow conversion rate, task time in usability sessions, NPS — and look at the delta. ROI math in a typical project: (audit cost + implementation cost) divided by extra revenue or savings. The audit usually pays off within the first 3-5 implemented hypotheses. For a systematic metric approach move into UX research or consulting.
Why choose me?
Comparison with other options
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UX Audit in Ivano-Frankivsk — Alex Filiuk
UX Audit in Ivano-Frankivsk — how to find the points of revenue loss inside your website or app
If you’re reading this page, you most likely already have a working website, online store or mobile app, but the metrics aren’t encouraging: traffic comes in, requests don’t; users add items to the cart but don’t reach checkout; new SaaS users register but don’t come back the next day. You sense the problem is somewhere inside the product — but can’t pinpoint exactly where. A UX audit is a systematic investigation that answers that question with data, not guesses. I’m Alex Filiuk, Senior UI/UX designer with 15+ years of practice, running UX audits for businesses in Ivano-Frankivsk and the Ivano-Frankivsk region, and for clients from Kyiv, Ivano-Frankivsk, Odesa, Dnipro, the US and Europe. The portfolio holds over 130 projects, a large share of which started with a UX analysis of an existing product before the redesign.
This page goes through, in detail: what a UX audit really is (and what only pretends to be one), which blocks it consists of, which methods I use, which typical findings appear in Ivano-Frankivsk region businesses, how much it costs, and how to choose the right specialist. No filler, no marketing promises — only working material that helps you make a decision.
Why high-quality UX is critical for a Ivano-Frankivsk business
In a city of 240,000+ residents and a strong small-and-medium business sector, digital competition grows quarter by quarter. Ten years ago “having a website” was enough — today it doesn’t solve anything. Every competitor, from a Ivano-Frankivsk online store to a national brand, fights for user attention in the first 5–10 seconds after the page loads. UX is not “a pretty picture” — it’s the science of how a person thinks, navigates and decides.
For a Ivano-Frankivsk business UX has three applied consequences:
- Conversion. Bad UX cuts conversion rate by 2–5×. That means out of the same 1,000 visitors you get 10 requests instead of 30–50. Across a month of traffic, that’s thousands of dollars in missed revenue.
- Acquisition cost. If you run Google Ads or SEO, every click is paid. A bad landing equals pouring budget out the window — there is traffic, but no conversion.
- Retention and repeat visits. Especially for SaaS and e-commerce: a user who hits friction the first time is 60–70% likely never to return. The audit finds that friction before you lose the cohort.
How a UX audit differs from a “design review”
The Ukrainian market (including the Ivano-Frankivsk region) often confuses two different products: a UX audit and a design review. They are not the same.
- A design review is a subjective look at aesthetics: “the font is too small”, “these colours don’t match”. May be useful, but not systematic.
- A UX audit is a structured method with concrete frameworks validated by the industry over decades. Each finding is grounded either in a standard (Nielsen’s 10 heuristics, WCAG 2.2, Material Design Guidelines, Apple HIG) or in data (Hotjar, Microsoft Clarity, GA4, Search Console).
The difference is critical: a design review delivers 50 scattered comments, 30 of which are taste. A UX audit delivers 50–150 findings with prioritisation, links to standards and an estimate of business impact. The first you can “listen and forget”; the second is your action plan for the next 3 months.
The blocks a UX audit consists of
Every audit I run is 6 parallel blocks, merged into a single report. None of them gives the full picture alone — only together they produce a reliable result.
- Heuristic evaluation by Jakob Nielsen. Reviewing the product against 10 heuristics: visibility of system status, match with the real world, user control and freedom, consistency and standards, error prevention, recognition over recall, flexibility and efficiency, aesthetic and minimalist design, help users recognise and recover from errors, help and documentation. Each finding comes with a screenshot, problem description and severity rating.
- Accessibility audit against WCAG 2.2. Four principles (perceivable, operable, understandable, robust), AA level. Checking contrasts, alt texts, keyboard navigation, focus states, ARIA attributes, HTML semantics.
- Walkthrough of target scenarios. I walk through 3–7 key scenarios from the perspective of different personas: new user, returning, B2B client, mobile user. I record every friction — from a micro-delay to a real drop-off.
- Quantitative data analysis. Hotjar / Microsoft Clarity provide real session recordings, heatmaps, rage clicks, dead clicks. GA4 shows funnels and drop-offs. Search Console shows real search queries and CTR. This block gives the actual behaviour picture, not the hypothetical one.
- Competitive analysis. I look at 3–5 competitors — local from Ivano-Frankivsk / the region, national, and international. Not for copying, but to identify the user’s industry expectations (so-called UX conventions).
- Stakeholder interviews. Where available — a short conversation with your marketer, product manager, support service. Often support knows where the user pains are better than any analytics.
Typical findings in Ivano-Frankivsk region businesses
Over years of practice I’ve assembled a recurring “problem map” specific to the Ukrainian and especially the Ivano-Frankivsk market. Here are the top 10 findings I encounter in 80% of projects:
- An overloaded first screen. The site tries to say everything at once — and says nothing. The user can’t understand within 5 seconds what you do and why it matters to them.
- An unclear primary CTA. 3–5 buttons — “Order”, “Learn more”, “Buy”, “Submit request” — with the same visual weight; the user gets lost.
- Forms with 8–12 fields where 3 would do. Each extra field cuts form conversion by 5–10%. On Ivano-Frankivsk sites the classic is a “Call me back” form with a date-of-birth field.
- No empty, error or loading states. The user clicks a button — and can’t tell whether it worked, hung, or needs another click.
- Mobile = desktop under a magnifying glass. On the Ivano-Frankivsk market this hurts most, because 70–80% of traffic is mobile. Touch zones too small, vertical text, broken forms.
- A non-transparent cart. An online store doesn’t show shipping cost, total, payment methods — the user fears a surprise and abandons.
- 3:1 contrast instead of 4.5:1. Text in a “nice grey” is unreadable for 15% of your audience — a WCAG AA failure.
- No 404 or fallback states. The user clicks a broken link and lands on the browser default page. Visit lost, trust lost.
- No onboarding. The SaaS product drops a new user into an empty dashboard with 50 options. Time to first value — endless.
- Analytics set up “theoretically”. No custom events, no conversion goals, GA4 only shows page views — but you need to know how many people reach step 3 of 5.
This doesn’t mean your site has all 10. But 5–7 of them is the typical picture, even for well-built products. The audit not only delivers the list but also the order of fixes by business impact.
How the process looks — step by step
- Week 1, days 1–2. Free preliminary call (60 min). We discuss context: what kind of business, the goals, the audience, what you’ve tried before. If you’re in Ivano-Frankivsk — I meet you on Zoom.
- Week 1, days 3–5. Access to GA4, Hotjar/Clarity, Search Console. If something isn’t set up — I help install it (Microsoft Clarity is free and takes 30 minutes).
- Week 2. Heuristic evaluation, accessibility, session recording analysis. I keep a live document where findings are logged. You have access and see the process.
- Week 3. Scenario walkthroughs, GA4 funnel analysis, competitive analysis. Forming the top findings.
- Week 4. Prioritisation via ICE / RICE, building the roadmap, packaging the final report.
- Presentation and workshop. 2–3 hours with your team. We walk through the top 15 findings, agree what goes into the next sprint. If you’re in Ivano-Frankivsk — via Zoom.
If you need it faster — there’s an express format of 5–7 working days for a single landing or single user flow. Suitable when you’re preparing a redesign and need a quick snapshot before kickoff.
The toolkit I work with
No audit is “magic in the designer’s head”. It uses a concrete stack:
- Microsoft Clarity (free) — session recordings, heatmaps, rage clicks, dead clicks. Almost no limits.
- Hotjar — Clarity counterpart with surveys and broader analytics (paid).
- GA4 / Looker Studio — quantitative data, funnels, cohorts, retention.
- Google Search Console — real search queries, CTR, positions, indexing issues.
- WAVE, axe DevTools, Lighthouse — accessibility, performance, SEO.
- Figma — annotating mockups, handing findings to designers.
- Notion / Coda — structured report, backlogs, prioritisation.
- UserZoom / Maze (when needed) — moderated usability testing with real users.
Cases: UX audits for Ukrainian and international businesses
The portfolio includes plenty of projects that started with an audit of an existing product and then progressed to redesign or CRO. Among them — consumer apps, CRM systems for the automotive business, e-commerce, medical platforms, B2B services. In each case I started with mapping the current state, talking to users and the team, analysing the analytics — and only then drawing interfaces. That guaranteed the new version wasn’t just “prettier” but actually performed better against concrete business indicators.
If you want examples relevant to your niche — head to the “Projects” section or get in touch via the contact form. I’ll pick 5–10 most relevant cases and show exactly how the UX audit affected the metrics.
How much does a UX audit in Ivano-Frankivsk cost
The price comes from the scope of the audited object. Approximately (exact figures in the “Pricing” block):
- Basic package. Landing or business-card site of up to 10 key screens. Includes heuristic evaluation, accessibility, walkthrough of 1–2 scenarios, basic GA4/Clarity analysis, a one-month roadmap.
- Standard package. Corporate website or online store (20–50 screens). Full audit cycle: 6 blocks, stakeholder interviews, competitive analysis, team presentation, 2–3 month roadmap. The most popular format among Ivano-Frankivsk clients.
- Premium / SaaS. Complex product with multiple roles, mobile app, account area. Includes usability testing with real users (5–8 respondents), deeper retention/cohort analysis, a full quarterly roadmap.
If you order an audit bundled with a follow-up UI/UX implementation, development or conversion optimisation, the audit cost is fully or partially credited toward the main project. This is the most common format for Ivano-Frankivsk clients who want not just to receive a report but to see results immediately.
Why it’s worth running a UX audit in Ivano-Frankivsk, not on a freelance marketplace
Marketplaces offer audits “for $100 in 3 days”. That isn’t an audit — it’s a template the freelancer fills in without engaging the brain. Here are 5 reasons this path doesn’t pay off for a serious Ivano-Frankivsk business:
- No context. The freelancer doesn’t know your market, competitors, the local user. Findings stay at “make the button blue” level.
- No depth. 3 days is physically impossible for a quality audit of anything more complex than a landing.
- No business-metric link. Findings aren’t scored by impact on conversion, retention, ARPU.
- No accessibility. WCAG requires expertise the templated freelancer doesn’t have.
- No follow-through. Once the report is delivered, post-questions are not answered.
The alternative in Ivano-Frankivsk is me. 15+ years of practice, knowledge of the Ivano-Frankivsk region market, a transparent process, a guaranteed result and the option to meet on Zoom. Pricing is competitive with the marketplace (because I don’t pay platform commissions) — but the depth is on a different level.
My other services for Ivano-Frankivsk businesses
A UX audit is often the first stage of broader work. Services that logically follow or run alongside:
- UI/UX design — turning audit recommendations into a new interface version.
- Conversion optimisation — A/B testing and iterative metric improvements.
- Web development — implementing the redesign on a modern stack.
- Mobile UI/UX design — audit and redesign of iOS/Android apps.
- E-commerce — comprehensive work on the online store: from catalogue to checkout.
- CRM / ERP / SaaS design — complex internal systems with multiple roles.
- Product strategy — a deeper level for growing startups.
- Business consulting — strategy before investing in design.
UX audit in other Ukrainian cities
I work not only with the Ivano-Frankivsk region. If you have offices across several regions or are planning regional expansion — the approach is the same, the method is the same. Other locations:
- Kyiv — national brands, IT companies, corporate sector.
- Ivano-Frankivsk — creative business, gastronomy, IT startups.
- Odesa — retail, tourism, e-commerce.
- Dnipro — manufacturing, B2B, SaaS.
- Kharkiv — IT, education, engineering.
The full list of locations is on the “Service Areas” page.
Ready to discuss a UX audit of your product in Ivano-Frankivsk?
If you have a concrete request — fill in the contact form or write to me on email/Telegram (contacts in the footer). The first consultation is free and lasts up to 60 minutes. I’ll pre-screen your product, ask a few diagnostic questions and tell you which audit scope you actually need — basic, standard or premium. No upselling unnecessary scope — if an express audit is enough, I’ll say so plainly.
Ready to help your business in Ivano-Frankivsk and the Ivano-Frankivsk region find and fix the loss points inside your product. Not “play with colours”, but raise concrete business indicators: conversion, retention, ARPU, NPS. That is the work of a UX auditor who works for results.