I am Oleksandr Filyuk, with 15+ years and 130+ projects in paid traffic. I set up Google Ads, Performance Max, and Smart Bidding for Bukovel hotels, Carpathian tour operators, and Ivano-Frankivsk retail. A steady client flow with manageable CAC.
Fill out the form or message me — we'll discuss your goals and budget
I'll analyze the niche, competitors, and current ads — showing where you're losing budget
I launch optimized campaigns — you get targeted leads from the very first days
I set up all types of Google ad campaigns for maximum conversion
Text ads in Google search results for target keywords.
Banner ads on thousands of Google partner sites for brand awareness.
Product ads with photo, price and product name for online stores.
Video ads on YouTube: In-Stream, Bumper Ads, Discovery for audience reach.
Google AI campaigns with automatic optimization across all channels simultaneously.
Returning site visitors who didn't complete purchase through personalized ads.
I study your business, target audience, competitors, and define KPIs — clearly understanding what "results" means for you
I collect semantics, analyze search queries, define negative keywords, and estimate cost per click for each direction
I set up account structure, write high-CTR ads, add extensions, and configure targeting
I connect Google Analytics, set up conversion tracking, goals, and e-commerce for precise ROI measurement
I launch campaigns, run A/B tests on ads, landing pages, and bidding strategies
Daily monitoring, bid adjustments, excluding ineffective keywords, and scaling what works
Weekly reports with key metrics, scaling recommendations, and new hypotheses for testing
Choose the optimal package for your project
For small businesses and startups
$500/mo$700/moWhat's included:
SEO + Google Ads
$1200/mo$1500/moWhat's included:
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
Answers to the most popular questions
The first leads arrive on launch day — this is the main advantage of paid traffic over SEO. The first 10-14 days are a Smart Bidding learning period: the algorithm collects conversion data, tests audiences, and stabilizes CPA. After 2-4 weeks the picture levels out and we see real economics: cost per lead, ROAS, which campaigns and keywords work. From there my job is to scale the profitable and pause the unprofitable.
Starting budget depends on niche and competition. For local business (HoReCa, services, retail near Rynok Square) the working minimum is enough to deliver at least 30-50 conversions a month — otherwise Smart Bidding cannot learn. For Carpathian tourism and high-competition niches the budget is higher. At our first meeting I forecast based on Keyword Planner, historical data, and competitive analysis — no template numbers.
Performance Max is an automated campaign type that runs ads across Search, Display, YouTube, Gmail, Discover, and Maps at once. It fits e-commerce with a feed, hotels and tour operators with photo content, and brands with broad audiences. It does not work for new accounts without conversion data — you need to warm up with a Search campaign first. I often combine PMax with Search to manually control the most expensive keywords.
The base stack is GA4 + Google Tag Manager + Google Ads Conversion. For serious projects I add server-side tagging via Google Tag Server to bypass browser blocking and ITP. I configure offline conversions for businesses that close via calls or CRM (especially relevant for Bukovel hotels, medical clinics, oil and gas B2B). Without correct data Smart Bidding optimizes nowhere — this is the foundation I build before launch.
Yes, and I recommend exactly that. SEO in Ivano-Frankivsk brings cumulative organic traffic but takes 4-6 months to deliver. Google Ads delivers leads from day one but works only while you pay. Together they close the funnel: Ads brings new visitors, SEO secures the long-term flow. I run both channels and reallocate budget depending on which shows better ROI in the current quarter.
I configure IP exclusions for known fraud sources, add negative keywords for irrelevant queries (and there are many on broad match), use Google's built-in invalid clicks system, and regularly review search term reports. For brand campaigns I separately monitor competitor activity bidding on your brand. When needed I add third-party anti-fraud services.
Yes, I have a team of editors and copywriters. For video I write scripts tied to brand and offer, and supervise editing for YouTube formats (skippable, bumper, in-feed). For static creatives — banners and responsive display ads. For Bukovel hotels and Carpathian tour operators video works especially well: mountain views, skiing, autumn forest sell better than any text.
The monthly report has three levels: economics (spend, leads, cost per lead, ROAS, CAC), optimization (what was done, hypotheses tested, what is next), strategy (progress to quarterly and annual goals). I do not show only CTR and CPC — those are intermediate metrics. The client needs to see how many UAH each spent UAH brought back. All numbers are reconciled with GA4 and CRM so there is no discrepancy.
For Carpathian tourism I build PMax with a hotel or tour feed, add photos of Bukovel, Yaremche, and the Bystrytsia views, and define audience segments (cycling, skiing, hiking, family travel). Smart Bidding on tROAS learns from bookings — especially powerful after offline conversions are pushed from booking systems. Seasonality is controlled with bids and budgets: peak December-March for skiing, June-September for hiking. This is many times more efficient than a plain Search campaign.
For ski brands and rental shops in Bukovel I combine Search (queries like Bukovel ski rental, Carpathian ski gear), PMax with a product feed, Display remarketing on site visitors, and YouTube pre-roll on people searching Carpathian skiing. The season is short — 4-5 months — so all campaigns are tuned for fast learning and maximum conversion squeeze in peak weeks. Off-season we collapse to a brand minimum.
It fits, but it works differently. In oil and gas B2B there are few queries, they are low-frequency and very specific (equipment, services, engineering solutions). CPC is high, and a conversion is not a web form but a call or email to an expert. I build narrow Search campaigns with manual keyword control, configure offline conversions from CRM, and add LinkedIn Insight for later remarketing through other channels. The budget is small but each lead is valuable — and it pays back many times over.
For restaurants and cafes on Nezalezhnosti Street, near Rynok Square and Potocki Palace I set up Local campaigns tied to Google Maps, remarketing on tourists who searched Ivano-Frankivsk hotels, and seasonal campaigns around holidays and festivals. For retail — Shopping campaigns with a product feed. I often combine this with Meta Ads in Ivano-Frankivsk for full audience coverage: Google catches hot search intent, Meta builds demand.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Experience in Ivano-Frankivsk | 15+ years, 130+ projects | Template setups from a course |
| Work with Carpathian tourism | PMax for ski brands and hotels | Ignore Bukovel seasonality |
| Analytics | GA4 + GTM + offline conversions | Form conversions only |
| Smart Bidding and automation | tROAS/tCPA with valid signals | Default Maximize Clicks |
| Creatives and feeds | Regular seasonal refresh | Set and forget |
| Reporting | ROAS, CAC, LTV, not just CTR | Google Ads dashboard screenshots |
Google Ads is the fastest way to get clients from search. Unlike SEO, which works many times longer but starts after months, Google Ads delivers leads on launch day. I am Oleksandr Filyuk, 15+ years and 130+ projects in paid traffic. I run Google Ads for businesses in Ivano-Frankivsk and the Carpathian region: Bukovel hotels, Yaremche tour operators, retail near Rynok Square, oil and gas, and IT Cluster residents. I work with real economics — ROAS, CAC, LTV — not vacuum CTR and CPC.
Search — hot search intent, highest readiness to buy. Performance Max — automation across all Google networks with feeds and creatives. Display and YouTube — demand generation, remarketing, video storytelling for Carpathian hotels. Shopping — for retail with product feeds. Local campaigns — for offline locations on Nezalezhnosti Street and near Potocki Palace. Discovery and Demand Gen — for the top of the funnel. I choose the structure for your niche and budget instead of throwing everything in just to have it.
Modern Google Ads is almost impossible to run efficiently on manual bids. Smart Bidding (tROAS, tCPA, Maximize Conversions) delivers many times better returns — but only with correct conversion data. I configure GA4, Google Tag Manager, server-side tagging via Google Tag Server, and push offline conversions from CRM for businesses that sell over the phone. Without this, the Google algorithm optimizes nowhere and you pay for empty clicks.
PMax is a powerful tool for e-commerce, hotels, and tour operators. I build it with a quality feed, structured asset groups, clear audience signals, and geographic limits (Ivano-Frankivsk, the Carpathians, Bukovel, Yaremche for tourism businesses). I monitor the asset group report and pause weak ones. I often combine PMax with Search campaigns to manually control the most expensive keywords and prevent the algorithm from burning budget on things better managed by hand.
Without analytics, Google Ads is a lottery. I set up the full stack: GA4 with custom events, GTM with valid tags, conversion linker, enhanced conversions, and server-side via Google Tag Server to bypass browser restrictions. For businesses with phone sales (Bukovel hotels, medical clinics, oil and gas B2B) I always connect CRM offline conversions. The monthly report shows not only spend and clicks but real economics: cost per lead, cost per customer, ROAS, and waste share. If you need an organic channel in parallel, see SEO in Ivano-Frankivsk.
If you run a business in Ivano-Frankivsk — a Bukovel hotel, a Yaremche tourism agency, a restaurant on Nezalezhnosti Street, retail near Rynok Square, an oil and gas company, or an IT product — write to me. I will give a free budget and lead forecast, show weak spots in your current campaigns (if any), and propose a realistic plan. No template promises of 10x ROAS — only an honest conversation about your economics. When needed I also connect Meta Ads for full funnel coverage.