I am Oleksandr Filyuk and for 15+ years I have built print that performs: catalogues, labels, menus, guides. I prepare CMYK, Pantone and PDF/X files for printers across Ivano-Frankivsk and the Carpathian foothills, from Rynok Square to Bukovel resorts.
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I design printed materials of any format and complexity
Stylish business cards considering printing method: offset, digital, embossing, foil stamping.
Brochures, leaflets and flyers for advertising campaigns, events and promotions.
Multi-page product catalogs, corporate magazines and annual reports.
Product packaging: boxes, labels, stickers, bags considering manufacturing requirements.
Large-format materials: roll-up banners, press walls, signage, promotional stands.
Mugs, t-shirts, caps, notebooks, pens and other branded merchandise.
Car wrap design — passenger, cargo, corporate fleet. Eye-catching advertising that works around the clock.
Creative sticker packs for your brand — product labels, merch, promo materials and messenger stickers.
I clarify objectives, target audience, format, print run, and printing house technical requirements.
I develop the visual concept and create a layout aligned with the brand's corporate identity.
I make revisions, polish details, check text content, and information hierarchy.
I prepare files in CMYK format with bleeds, crop marks, and printing house technical specs.
If needed, I oversee the printing process, check color proofs, and final product quality.
Choose the optimal package for your project
1 print layout
$30$50What's included:
Up to 12 pages
$150$200What's included:
Comprehensive design
$300$400What's included:
20 stickers
$200$280What's included:
Answers to the most popular questions
I cover the full print cycle: tourist guides of the historic centre, menus and wine lists for Bukovel HoReCa, primary and back labels for family wineries and meaderies of the Carpathian foothills, brand catalogues for oil and gas companies. I also design business cards, corporate folders, in-room inserts for hotels, annual reports and tender documentation. Every format is built around a real client task, not a template. The full method is described on the print design service page.
My core stack is Adobe Illustrator for vector logos, labels and complex infographics, Adobe InDesign for catalogues, guides and annual reports, and Adobe Photoshop for retouching and composite work. I use Figma for prototypes and previews when clients want to see the design before approving print. Files are organised in named layers with CMYK and Pantone swatches, so any printer in Ivano-Frankivsk can open them without guessing.
PDF/X is the international file exchange standard between designer and printer. I usually deliver PDF/X-1a or PDF/X-4: they lock the colour profile, transparencies, fonts, bleed and trim. The printer then reproduces exactly what we approved on the digital proof, instead of reinterpreting the file. For serious runs, like oil and gas catalogues or wine label series, this is the difference between a controlled outcome and a lottery.
First I identify where brand colours are critical: logo, catalogue cover, label accent. I lock these as Pantone spot colours so they print with one ink and stay consistent run after run. The rest of the graphics goes into CMYK with the right ICC profile, usually Fogra39 or Fogra51 depending on paper. Before the run I order a digital or analogue proof and check it against a Pantone fan to avoid surprises.
For a 24 to 48 page catalogue I plan 3 to 5 weeks. Week one covers content, photography if needed, structure and skeleton. Weeks two and three are spreads, typography, infographics and illustrations. Week four is corrections, copy editing and PDF/X preflight. Week five is digital proofing and going to press. Smaller items like a leaflet or brochure fit into 5 to 10 working days without compromising colour control.
Yes, this is part of my work. Paper and finishing carry half of the impression. For Bukovel restaurant menus I often suggest design board with matte lamination, since it survives wet hands. For wine labels, self adhesive stock with foil stamping and spot UV. For corporate oil and gas reports, Munken or Arctic Volume with sewn binding. I align options with the printer and explain the price and perception trade-offs to the client.
Of course. Many clients have trusted printing partners and need only the design side. In that case I deliver final files in AI, INDD, packaged PDF/X plus an archive with fonts and images, and a tech spec listing paper, run length and finishing. If needed I align directly with your printer over phone or email. This works well for clients who print in Lviv, Kyiv or abroad.
I build a system: a brand book locks the palette in CMYK, Pantone, RGB and HEX, the typographic scale, the grid and the photo style. Then this system flows into catalogues, labels, menus and leaflets so everything sounds like one brand. If the client already has an identity I audit it and only suggest changes where print really suffers. The standalone identity service is described on the branding page.
Yes, this is one of my favourite formats. A tourist guide for a hotel or travel agency on Nezalezhnosti is not just a map. I plan a route from Rynok Square via the Town Hall to Potocki Palace, add short stories, recommendations of local coffee places and QR codes to walking routes. The format is A5 or pocket DL flyer on uncoated offset paper with a matte cover, so the guest can write notes on it.
Family wineries and meaderies of the Carpathian foothills compete on impression and taste, and the label has to convey both from the shelf. I draw illustrations that reference local landscapes and traditions, design 3 to 7 SKU series with shared typography but different accent colours. Technically it is self adhesive stock with gold or copper foil stamping, sometimes structural paper with a handcrafted feel. For social and video support I also recommend ad creatives in Ivano-Frankivsk.
Menus for Bukovel hotels and restaurants live with humidity, temperature swings and intense guest flow. I plan strong board of 300 to 350 g/m, double lamination or soft touch finish, rounded corners and sometimes metal corners. The structure assumes guests come in tired after skiing, so hot dishes and mulled wine are easy to find. For multilingual venues I keep Ukrainian and English on the same spread.
Yes. Oil, gas, timber and construction companies of the foothills often join tenders and international fairs. I prepare corporate equipment catalogues, technical brochures, annual reports and presentation folders with inserts. The design stays restrained, focused on facts, infographics and production photography. Files go out as PDF/X-4 ready for digital and offset printing, with a separate version for email distribution.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| File preflight | PDF/X-1a or X-4 tuned to the printer | RGB PDFs with no bleed or profile |
| Colour management | CMYK plus Pantone, digital proof control | "Whatever press gives us" |
| Author supervision | I personally see the run through approval | They hand over the file and disappear |
| Industry insight | Hotels, wineries and oil and gas of the foothills | Generic templates |
| System thinking | Brand book, grid, typographic scale | Disconnected one-off layouts |
Ivano-Frankivsk lives at the intersection of tourism, local business and industry. Around 238,000 residents, constant movement of students from Stefanyk University and the National Technical University of Oil and Gas, guests walking from the train station toward Rynok Square and the Town Hall, holidaymakers from Bukovel and Yaremche. In this context print is not an "add-on to the website", it is the first physical contact with the brand. A menu in a restaurant on Nezalezhnosti, a mead label in a craft store near Potocki Palace, a corporate catalogue at a tender hearing - every printed item shapes the decision to buy, return or sign.
I am Oleksandr Filyuk and I have run my studio for 15+ years with 130+ delivered projects. I work in Adobe Illustrator, Photoshop and InDesign, prepare files as PDF/X-1a and PDF/X-4, manage colour in CMYK and Pantone, and brief printers so the outcome stays predictable. Print design in Ivano-Frankivsk for me means a system from brand book to press approval, not a single layout off a price list.
Carpathian tourism is its own world. For Bukovel hotels and restaurants I design menus, wine lists, in-room compliment cards and info inserts. Paper and finishing survive humidity and traffic. For travel agencies and hotels of the historic centre I produce tourist guides that lead the guest from Rynok Square via the Town Hall to the City Lake with QR codes to walking routes.
Family wineries and meaderies of the Carpathian foothills are the second major block. The label has to shout authenticity without resorting to cheap folk cliches. I draw illustrations that reference the landscapes of the foothills and the Bystrytsia river, and keep 3 to 7 SKU series within one typographic system. Foil stamping, structural paper and spot UV turn a bottle into a souvenir.
The third block is industry. Oil and gas, timber and manufacturing clients need corporate catalogues, technical brochures, annual reports and tender folders. The design stays restrained, focused on facts and infographics. Files print equally well in a local Ivano-Frankivsk house, in Kyiv or in Poland.
Before I open Illustrator or InDesign, I check the printer, technology and paper. That defines the colour profile, Fogra39, Fogra51 or ISO Coated, and whether we need a separate Pantone spot for the logo or accent. Inside the file I keep clearly named swatches, labelled layers and overprint only where we really want it.
Export to PDF/X-1a or PDF/X-4 takes care of transparencies, fonts, bleed and trim. Before the run I order a digital or analogue proof, check it against a Pantone fan and lock the corrections. Only then the file goes to press. This discipline saves clients thousands of hryvnias on reprints and protects the brand from colour surprises.
Print does not live alone. The logo on the catalogue also lives on the website, in the Instagram feed and in Meta Ads banners. So when a client orders print, I check alignment with the digital story. If the identity is only being born, I recommend starting with a structured branding service and only then moving into print. If a catalogue or label series launch needs social and paid support, I add ad creatives in Ivano-Frankivsk: SMM visuals, video ads and banners.
The full method is documented on the print design service page: stages, file formats and printer cooperation.
We begin with a diagnostic call: what is the business, what is the sales channel, where does the end user live - in a Bukovel hotel, on a shop shelf near the Town Hall or in a tender room. Then I write a short brief, estimate scope and timing and lock the budget. Next come concept, two directions, refinement, final layout, proof, print and run approval. I do not disappear once the file is handed over: a project is closed when the run arrives at the warehouse or restaurant without surprises.