I'm Oleksandr Filyuk — designing logos and brand identities for Precarpathian businesses for 15+ years, with 130+ projects delivered. Carpathian guesthouses, Nezalezhnosti street restaurants, oil & gas contractors and local manufacturers.
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Receive your finished logo in all required formats
I create different types of logos — from minimalist wordmarks to animated
A logo based on brand name with unique typography — minimalist and recognizable style.
A graphic mark or icon that visually conveys the brand essence without text.
Combination of text and symbol — a universal format that works in any context.
A logo in the form of a crest, seal or badge — ideal for premium and classic brands.
A logo system with variations for different media: full, shortened, icon, favicon.
A logo with animation for use in videos, presentations and websites.
Logo usage guideline — colors, fonts, sizes, clear space rules and prohibited variations. Complete brand guide.
Full identity set based on the logo — business cards, letterheads, envelopes, email signatures, social templates.
I thoroughly study your business, audience, competitors, and market. We complete a brief and form a clear technical specification.
I develop 3-5 unique logo concepts. Each has its own rationale and strategic value.
I refine the chosen concept to perfection: polishing forms, proportions, colors, and typography.
I test the logo across different media, sizes, and backgrounds. I ensure flawless performance.
I prepare all necessary file formats and a guideline with logo usage rules.
Choose the optimal package for your project
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
Answers to the most popular questions
A basic logo with 3 concepts starts at a base tier, a full brand identity with guidelines costs significantly more, and a premium identity with naming strategy is priced separately. I quote exact pricing after the brief session when I understand the project's complexity. Details on the logo design service page.
Always 3 fundamentally different concepts. Not variations of one mark with different colours, but three standalone ideas: for example, an abstract mark, a typographic solution and a metaphorical symbol. After choosing the base concept — up to 2 rounds of revisions without extra cost.
A logo takes 2-3 weeks, a full brand identity 4-6 weeks. I do not deliver logos in 24 hours because I do not believe in "quick marks" — there is always either a template or a copy behind them. Real design requires brief, research, sketches, testing and finalisation.
Full kit: AI (Adobe Illustrator), EPS, SVG for web, PDF for print, transparent PNG and JPG. Primary, inverse and monochrome versions. Favicon, social media variants, presentation templates. Everything ships in a zip archive with usage instructions.
Yes, the full brand identity package includes a 20+ page brand book: logo, clear space, colour palette (HEX, RGB, CMYK, Pantone), typography, usage examples, forbidden variants. This is critical for businesses that work with multiple contractors afterwards.
Yes, before finalisation I run manual checks via visual search, trademark registries and competitors in your niche. It is not a full legal review — for that I recommend hiring a patent attorney — but it prevents obvious clashes.
Naming is a separate service inside the premium package. I prepare shortlists with rationale and check domain and social media availability. Taglines I usually create together with a copywriter since that is a different skill set. If you need a website for the new brand, see web design in Ivano-Frankivsk.
Yes. Rebranding is a separate process: audit of the current identity, interviews with customers and team, brand perception analysis, repositioning, new logo, transition visuals and a migration roadmap. I often do this for Ivano-Frankivsk companies entering international markets.
It is one of my core niches. I have built marks for guesthouses near Bukovel, boutique hotels in Yaremche, craft breweries and Precarpathian winemakers. I know how to convey Carpathian authenticity without cliches — no overdone trembitas and embroidery, but with the character of the region.
Yes, the approach is different here: restraint, strength, reliability. I have built logos for equipment suppliers and service companies working with Precarpathian enterprises and IFNTUNG partners. The style is minimal, with focus on legibility on technical documentation and trade-show banners.
Yes. Identity for restaurants and cafes on Nezalezhnosti or near Rynok Square is a separate genre. The logo works simultaneously on signage, menus, takeaway packaging and Instagram. I build flexibility from day one so the brand does not break across media.
Yes, but I recommend pairing this with the main mark, otherwise the system falls apart. If you already have a logo and just need to extend identity for a new app — that works too. For a full product redesign from scratch, see the logo design service page.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Number of concepts | 3 unique with distinct ideas | 1-2 variations of one |
| Brief depth | 60-90 min strategy session | 5-question form |
| Source files | AI, EPS, SVG, PDF, PNG, JPG | PNG or JPG only |
| Brand guidelines | Brand book PDF 20+ pages | Not included |
| Cyrillic + Latin lockups | Included for Precarpathian business | Single version only |
| Uniqueness check | Manual registry verification | Not verified |
Ivano-Frankivsk is a city where 360 years of history (going back to Stanislaviv in 1662) meet a young IT cluster and a steady flow of tourists heading to the Carpathians. A logo I build for a business in this city has to account for both layers: deep cultural identity and a modern visual language. Over 15+ years and 130+ projects I have developed an approach where craft and strategy work together.
My portfolio includes logos for Carpathian hotel brands, restaurants near Sheptytsky Square and along Nezalezhnosti street, craft producers from the Maizli and Pasichna districts, oil & gas B2B companies operating in the region, and startups from the Ivano-Frankivsk IT Cluster. Each group has its own visual logic: hospitality needs warmth and authenticity, B2B needs restraint and strength, gastronomy needs character and taste.
A standard project includes a brief session (60-90 minutes), 3 fundamentally different concepts, up to 2 rounds of revisions, and finalisation of the chosen variant in primary, inverse and monochrome versions. Files — AI, EPS, SVG, PDF, PNG, JPG. The full brand identity adds a 20+ page brand book: typography, colour palette (HEX, RGB, CMYK, Pantone), clear space, minimum sizes, usage examples and prohibitions, favicon, templates for social media and presentations.
A brand for a guesthouse near Bukovel lives in one environment (roadside banners, local product labels, wooden signs), while a brand for an oil & gas contractor lives in a completely different one (tender documents, technical presentations, trade fairs). I know how to make a logo that does not fall apart on a wooden plaque in front of a Yaremche hotel or on a banner at a regional industry conference. That experience cannot be acquired without years of work specifically in Precarpathia.
Stage 1: brief and research — I learn about the founder, history, competitors, target audience. Stage 2: sketches — 30-50 hand sketches, picking the strongest ideas. Stage 3: 3 digital concepts in Adobe Illustrator. Stage 4: your feedback and direction selection. Stage 5: finalisation — typography, colour, versions. Stage 6: brand book and file delivery. Stage 7: support during the first 60 days — I help your team or contractors apply the identity correctly.
A logo never exists in isolation. It lives on a website, in an app, on packaging, in advertising. That is why I often work with clients on a full cycle: identity first, then the website — details on web design in Ivano-Frankivsk, then a mobile app — mobile app design in Ivano-Frankivsk. More about the logo design process itself on the logo design service page.