Ecommerce in Khmelnytskyi — Online Stores for Podillia Textile and Wholesale

There is no universal answer. If you are a Podillia textile brand focused on identity and high conversion — I recommend Next.js + headless commerce (with Strapi or Shopify as the backend). If you need a fast start with strong marketing tooling — WooCommerce. If you plan to export to the EU — Shopify with built-in international payments and tax infrastructure. I help you decide on the very first call.

I start with the product core: photo protocol, size grids, fabric and care descriptions, colour and size variants. Then — a fast catalogue with SSR on Next.js, cart and checkout with LiqPay, Fondy, WayForPay and Nova Poshta integration for tracking. The backend syncs with 1C or BAS so that stock and prices are unified across both Khmelnytskyi offline points and the online channel.

Yes, it is a separate product slice. For 7th Kilometer wholesalers I build private B2B cabinets with personal price lists, multi-card cart, stock reservation, manager roles and auto-generated invoices. Document flow runs through 1C/BAS, orders are duplicated to RetailCRM or Bitrix24. The B2B section can live alongside the retail store — either on a dedicated subdomain or as a section of the cabinet.

For the Ukrainian market — LiqPay, Fondy and WayForPay. For export and EU customers — Stripe. I plug in card tokenisation, recurring payments for subscriptions, instalments (retail) and partial payments (wholesale). All transactions are logged, and the client gets a dashboard with turnover, financial reconciliation and automatic reminders about failed payments — that alone adds 5-7% recovered revenue.

Via official APIs. At checkout the customer picks Khmelnytskyi (or another city), a branch or an address and gets the exact tariff in real time. After ordering — automatic waybill creation, label printing from the manager`s workstation and automatic status updates (shipped, in transit, received). For wholesalers I add bulk waybill export and batch shipment management. It removes up to 80% of the manual work in the logistics seat.

For Podillia brands working on export I implement two scenarios. First — geolocation: a Ukrainian visitor sees UAH, an EU one sees EUR, the rest see USD. Second — a header switcher. Rates update automatically but you can lock a margin coefficient. EUR/USD payments run through Stripe, UAH through LiqPay/Fondy/WayForPay. Accounting receives separate per-currency reports.

Yes, I have migrated dozens of stores — from OpenCart, PrestaShop, Magento, OneBox and legacy WordPress builds. The plan is always the same: SEO history audit, 301 redirect map, transfer of products, orders, customers, reviews, sitemap setup and Search Console. After migration organic traffic does not drop more than 5-10% and recovers within 4-8 weeks. For Khmelnytskyi this matters especially for brands that already have search history.

Speed is the foundation of conversion. On Next.js I keep LCP under 1.8 s, on WooCommerce under 2.5 s after optimisation. Product cards are cached on CDN, images served as WebP/AVIF, the checkout is a single screen. Conversion is optimised through A/B tests (headlines, photos, CTAs), exit-intent popups and abandoned cart recovery via email and SMS. On real projects this adds 20-40% to conversion within the first 3 months.

I set up two-way sync between the store and 1C or BAS. From 1C/BAS to the store — items, stock, prices, photos and promotions; from the store to 1C/BAS — new orders, customers, payments and documents. For Khmelnytskyi wholesalers this is a baseline need: accounting must not create invoices manually. Sync runs every 5-15 minutes or in real time via webhooks. The client gets a clear log and alerts on errors.

Yes, it is one of my key directions in Khmelnytskyi. For Podillia textile brands I build catalogues with fabric, colour and size variants; a photo protocol for landing pages; content blocks about the origin of raw materials; and a B2B cabinet for dealers. On top of that — UAH/EUR multi-currency for EU export and quality certificates as mandatory content. The neighbouring service is web development in Khmelnytskyi.

Yes. 7th Kilometer is the largest wholesale platform in Ukraine, and its participants have specific demands: thousands of SKUs, fast SKU search, photo catalogue with zoom, price lists with markup per dealer category, minimum order amount, roll trading for textile. I cover all of this at the architecture level instead of gluing plugins. For many wholesalers this is the first step into systematic online — without breaking their habitual offline flow.

The first call is 60 minutes — I ask about your assortment, target markets (Khmelnytskyi, Ukraine, EU), existing systems (1C, BAS, CRM), marketing channels and constraints. Within 3-5 days you get a written plan with the recommended platform, scope, phases, team, timeline and budget. A WooCommerce store starts from 6 weeks; Next.js headless from 10 weeks. Booking is on the ecommerce page.