I'm Oleksandr Filyuk, designing websites for Khmelnytskyi businesses for 15+ years. 130+ projects — from manufacturers on Proskurivska to B2B platforms for the «7th kilometer» market. Deep UX audit, Figma prototype, clean code.
We discuss your project and find the best solution
You receive a ready design that works for your business
I create design for any type of website — from landing pages to complex web apps
High-converting single-page structure focused on results. Clear block hierarchy, CTA elements, and responsive design for all devices.
Stylish minimalist presentation of your business. An ideal solution for professionals who value simplicity and elegance.
Multi-page site with well-thought-out information architecture. Reflects the scale of your company and builds client trust.
UX-optimized online store with intuitive catalog, filtering, and seamless checkout. Every element works to drive sales.
Complex business system interfaces made simple to use. Dashboards, tables, forms — all focused on efficiency.
Interfaces for SaaS platforms and web services of any complexity. From wireframes to pixel-perfect mockups in Figma.
Exclusive design for brands that want to stand out. Custom animations, micro-interactions and attention to every detail.
Cloud service interface design — onboarding, dashboards, settings, billing. UX that retains and engages users.
Gather requirements, analyze competitors, define the target audience, and identify key website usage scenarios.
Create a sitemap and wireframe prototypes for all pages, focusing on UX and conversion paths.
Develop the visual concept: color palette, typography, illustration style, and UI components.
Create pixel-perfect layouts for all pages in Figma with responsive adaptations.
Build a clickable prototype to test navigation and user scenarios.
Prepare the design system, guidelines, and specifications for flawless implementation.
Choose the optimal package for your project
Landing page (6-8 sections)
$1000$1200What's included:
5-6 pages
$2000$2500What's included:
12-16 pages
$4000$5000What's included:
16+ pages
$8000$10000What's included:
Answers to the most popular questions
Cost depends on project type and research depth. A landing page with Figma prototype, full UX audit and design system — starts from the lower segment of my pricing. A corporate website with 8-15 pages, UK/EN multilingual and CMS — middle segment. A SaaS platform or B2B catalog with hundreds of screens — custom quote. I always start with a free 30-minute consultation to review your goals. Exact pricing comes after the technical brief.
A landing page — 2-3 weeks from brief to final mockups. A medium corporate site — 4-6 weeks. A complex B2B platform with custom features — 2-3 months. Timeline depends on revision rounds from your side and research depth. I work in 1-week sprints, showing progress weekly in Figma with comments. This allows early course corrections without late-stage rework.
Primary tool — Figma: prototyping, design systems, developer handoff. For icons and illustrations — Adobe Illustrator. For raster graphics — Photoshop. I previously worked in Sketch and Adobe XD, but since 2020 Figma covers 95% of tasks thanks to real-time collaboration and plugins. For research — Maze, Hotjar, FigJam. For developer handoff — Figma Dev Mode with tokens for CSS/Tailwind.
Yes, every project includes 3 breakpoints by default: desktop (1440px), tablet (768px), mobile (375px). For Khmelnytskyi and Ukraine this is critical — over 70% of traffic comes from mobile. I design mobile-first for new projects whose main channel is social media and search. For corporate sites with B2B audiences, I start with desktop. Either way — full responsive design with real-device testing.
Yes, I work to WCAG 2.2 AA standard. I check color contrast, keyboard focus states, alt texts, semantic markup, touch target sizes (minimum 44×44px). For government and healthcare projects, I run a full checklist audit. This isn't just about users with disabilities — accessibility improves SEO, conversion rate, and the experience for all users. Learn more on the web design services page.
By default — a complete design package: Figma file with design system, interactive prototype, developer specs. If you need a finished site, I work with vetted developers from the Khmelnytskyi IT Cluster — on WordPress, Next.js, Webflow or custom stacks. I can take the full cycle: design + development + launch + 3 months support. Or hand off mockups to your team — Figma Dev Mode makes this painless.
Yes, redesigns are 40% of my projects. I start with an audit: current site analytics (Google Analytics, Hotjar), heatmaps, interviews with real users, technical SEO audit. I identify what works (keep), what kills conversion (rebuild). Often a redesign delivers higher ROI than a from-scratch site — search rankings stay, analytics history is preserved, user habits are kept. Best results — for businesses with 3+ years online presence.
Yes, my portfolio includes 25+ SaaS products and dashboards. I specialize in B2B interfaces: CRM, ERP, analytics dashboards, admin panels. Here it's not about «pretty» but about task speed, information density, clear navigation for complex scenarios. I work by Refactoring UI, IBM Carbon, Material Design 3 principles. If you also need a mobile app version — see mobile app design in Khmelnytskyi.
Podillia tourism is a dynamic niche: Kamianets-Podilskyi 90 km away, Medzhybizh Fortress, the wine region. For tourism sites and agencies from Khmelnytskyi I focus on visual delivery (fullscreen photos, hero video), fast booking (3 clicks to inquiry), UK/EN/PL multilingual. I integrate Google Maps with routes from Proskurivska Square, availability calendars, LiqPay payments. I've done projects for estates in Stara Syniava and tour bureaus with offices on Kamianetska Street.
Yes, family businesses are frequent clients. These are small shops in Hrechany, cafes in the Vystavka district, family dental clinics near Soborna Square, furniture makers in Lezneve. For them what matters: moderate budget, fast launch (2-3 weeks), simple content editor (usually WordPress or Tilda), local SEO for «service + Khmelnytskyi district» queries. Usually it's a landing page or 5-8 page brochure site with clear «Call» or «Book» CTA.
If you have a logo, brand colors and basic guidelines — you can go straight to web. If branding doesn't exist or is outdated — I recommend starting with a logo and identity, otherwise web design will «hang in the air». I often do a comprehensive package: logo in Khmelnytskyi + identity + website. This saves time (one approach to brand) and money (bundle discount). Details on the consultation.
I live and work in Khmelnytskyi, so we can meet in person — at my office, yours, or a cafe on Proskurivska. For remote clients — Zoom, Google Meet. Ongoing communication — Telegram or Slack (your choice). All edits and comments — directly in Figma. Weekly — short status update with video demo of progress. I'm available during Kyiv +2 work hours, responding within 2-4 hours on weekdays.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Depth of UX research | Interviews, JTBD, 5+ competitor analysis | 1-page brief |
| Figma prototype | Interactive, with all states | Static mockups |
| Design system | Tokens, components, documentation | Separate screens |
| WCAG 2.2 AA accessibility | Checked at every stage | Not considered |
| Post-launch support | 3 months after launch | Hand off and forget |
| Local Khmelnytskyi context | I know the Podillia audience | Template approach |
I'm Oleksandr Filyuk — a UI/UX designer from Khmelnytskyi with 15+ years of practice. In that time I've completed 130+ projects for businesses in Podillia and across Ukraine: from shops in Hrechany to B2B platforms for wholesalers at the «7th kilometer» market. Web design for me isn't about «making it pretty» — it's about designing a tool that brings inquiries, sales and reputation.
Khmelnytskyi is a city with a strong IT community (Khmelnytskyi IT Cluster), powerful light industry, the agrarian sector of Podillia, and active mid-market business. Each niche has its specifics: a textile manufacturer needs a B2B catalog with wholesale pricing, a family restaurant near Soborna Square needs a brochure site with online booking, an IT startup needs a SaaS interface on the level of Stripe or Linear. I speak the language of each segment.
The standard package includes four stages. Research: interviews with owner and team, analysis of 5+ competitors in the Khmelnytskyi region and Ukraine, JTBD framework for understanding user tasks, current site analytics (if any). Architecture and wireframes: sitemap, user flows, low-fi prototypes in Figma, validation with you and real users. UI design: concept screen, design system with color/typography/spacing tokens, component library, final mockups for all breakpoints (desktop 1440px, tablet 768px, mobile 375px). Developer handoff: interactive prototype, Figma Dev Mode, specs, video walkthrough for developers.
Primary tool — Figma. I previously used Sketch and Adobe XD, but Figma won out thanks to real-time collaboration, plugins, and Dev Mode. I build design systems on Material Design 3 principles (for web apps and dashboards) or custom tokens (for brand sites). For mobile versions I reference Apple HIG. Accessibility — WCAG 2.2 AA on all projects: 4.5:1+ contrast for text, focus states, alt texts, semantics. If the project includes a mobile app — see mobile app design in Khmelnytskyi on iOS, Android, Flutter, React Native.
The largest segment — small and medium Podillia business: retail, manufacturing, services. Second major category — IT products: SaaS, B2B platforms, mobile apps. Third — Podillia tourism: estates, tour bureaus, cafe-museums. Separately — social and cultural projects: non-profits, educational platforms (often in partnership with KhNU and PSU). For each segment I have industry cases and thinking templates — I don't «reinvent the wheel» where proven solutions exist, but build custom where it creates competitive advantage.
Clients often come with «I need a website», but during research it turns out the site stands on outdated or non-existent branding. In such cases I recommend starting with logo and identity in Khmelnytskyi — that's the foundation without which a site can't be coherent. A bundled «brand + site» package saves time (one approach to visual language) and delivers a better result. If the brand exists and is alive — we go straight to web.
First step — a free 30-minute consultation online or at my office in central Khmelnytskyi. We discuss your business, goals, budget, timeline. I ask diagnostic questions, share hypotheses, recommend a project format. After that — a detailed brief (1-2 hours), technical proposal with fixed price and timeline, contract, 50% prepayment. Then — work in 1-week sprints with weekly Figma demos. Learn more about the web design service or reach out — via the contacts page.