I run social media for Podillia brands — from textile wholesalers at the «7-y kilometr» market to family businesses on Proskurivska street. Content that sells, not just looks pretty: strategy, Reels, UGC, Meta Ads and TikTok Ads targeting with transparent analytics.
Message me or fill out the form — tell me about your brand and social media goals
I'll analyze your accounts and competitors — proposing a development strategy and content plan
Your social media starts working as a full-fledged client acquisition channel
I promote businesses across all key social media platforms
Strategy, content plan, post and story design, audience growth and engagement on Instagram.
Business page management, content creation, targeted advertising and community management.
Viral content creation, trends, music, challenge campaigns for young audiences.
B2B marketing, expert content, networking and lead generation through LinkedIn.
Content strategy development, text, visual and video creation for social media.
Setting up targeted ads on Facebook, Instagram and TikTok with conversion optimization.
I analyze current accounts, competitors, target audience, and trends in your social media niche
I define brand positioning, communication tone, visual style, and key messages
I develop a detailed monthly content plan with pillars, formats, topics, and publishing schedule
I create visual content, write copy, shoot and edit Reels/TikTok in the brand's signature style
I publish content on schedule, launch targeted ads, and monitor each post's effectiveness
I respond to comments and messages, manage reviews, and build dialogue with the audience
Monthly report with metrics, content performance analysis, and data-driven strategy adjustments
Choose the optimal package for your project
For small businesses and startups
$500/mo$700/moWhat's included:
SEO + Google Ads
$1200/mo$1500/moWhat's included:
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
Answers to the most popular questions
It depends on the niche, competition, and goals. For a local family business on Proskurivska — a restaurant, cafe, beauty salon — a comfortable start is retainer plus Meta Ads media budget from 8,000 UAH per month. For textile wholesalers from the «7-y kilometr» market who want to scale across Ukraine, the budget will be higher — you need to test several creative bundles simultaneously. At the first consultation, I always decompose goals into specific numbers: how many leads are needed, target CPL, which creatives we'll test first. Without such decomposition, any number is a roulette. Read more about the approach on the SMM services page.
Instagram and TikTok algorithms since 2023 prioritize short vertical videos — they get 3-5 times more organic reach than static posts or carousels. For a business in Khmelnytskyi, this means a chance to reach an audience without a large media budget. I build the content plan so that 60-70% of content is Reels and Shorts: production backstage, chef recipes, before/after renovations, team life. The rest — product carousel breakdowns, sales stories, static for branding. This mix gives both reach and conversions. See format details on the service page.
The first week is immersion: I study the product, talk with the owner and sales team, analyze competitors in Khmelnytskyi and across Ukraine, review past account analytics. Second week — strategy formulation: target audiences, key messages, content rubrics, tone of voice, visual code, 3- and 6-month KPIs. Then we approve and move to production. Strategy is not a 60-page PDF «for show» but a working document we re-stitch quarterly based on numbers. If you also need a landing page or website — check out web development in Khmelnytskyi.
Yes, and I consider it one of the most effective channels for local business. Khmelnytskyi has dozens of bloggers with audiences of 5-30 thousand followers who have real influence on their community: lifestyle bloggers, Proskurivska food critics, mom bloggers, KhNU athletes. I select influencers for your segment, negotiate, write briefs, control content quality, and measure results via UTM tags and promo codes. Barter collaborations work for beauty, gastronomy, lifestyle; for B2B segment, it's better to go to LinkedIn partnerships and professional communities.
The first leads from Meta Ads or TikTok Ads targeted advertising arrive within 2-3 weeks of launch — it's a fast channel. Organic account growth is a long game: first noticeable shifts in reach and followers appear after 6-8 weeks of regular content. If someone promises «100k followers in a month» — it's either bots that will then zero out the account, or outright lies. I work for healthy, live reach — what brings sales in a year or two, not just a beautiful number in the profile header.
I keep focus on business metrics, not vanity ones. Key numbers in weekly reports: number of leads from social media, CPL (cost per lead), ROAS (return on ad spend), share of buyers who came through social media in total turnover. Likes and reach I show as accompanying metrics — they're important for understanding account health, but they don't pay salaries. All data I integrate via UTM tags, Meta Pixel, GA4, plus a separate Looker Studio dashboard. If you also need a full SEO strategy alongside SMM — I'm ready to help.
UGC (user-generated content) is content created by your clients: reviews, unboxing, photos with the product, visit videos. This is the cheapest and most trustworthy format. I help launch UGC campaigns: come up with mechanics (hashtag, contest, reward), write instructions for clients, collect and repackage materials into posts and Reels. For textile wholesalers of the «7-y kilometr» market it's photos of retail clients with your products; for a restaurant on Proskurivska — short videos of guests with desserts. UGC combined with a small Meta Ads budget gives a multiple-times higher CTR than studio advertising.
Technically yes, but it's slow and unstable. In 2026, organic reach in Instagram and Facebook without ad support hovers around 5-10% of followers — even quality content doesn't reach most of the audience. TikTok is somewhat more generous, but even there it's hard to grow predictably without ads. So I always recommend a combined approach: 70-80% of time and resources on quality content, 20-30% on targeted advertising to amplify the best posts and direct lead forms. This is the cheapest way to systematically get clients, especially for a Khmelnytskyi business where competition is less than in Kyiv or Lviv.
Wholesale textiles is a specific niche, but SMM works powerfully here, especially for reaching retail distributors across Ukraine. Strategy: show assortment through carousels and Reels (new collections, shipment backstage), build trust through warehouse and market video tours, lead the B2B audience to a Telegram chat with price lists and updates. I target Meta Ads at clothing store owners and marketplace sellers. Separately, I recommend launching email marketing for wholesalers — it complements SMM well in B2B communication.
Perfectly suited. Family businesses have what large brands cannot fake — a real story of the people who make the product. I build content around this: family acquaintance, founding story, regional traditions, grandma's recipe or grandpa's technology, life in Kamianets or Podillia villages. This resonates with the audience, builds loyalty, and creates an emotional bond that cannot be bought. For food production, crafts, small furniture workshops, this format gives fast organic growth without large budgets. Details on the SMM services page.
Proskurivska gastronomy is a separate story: it's the main pedestrian artery of Khmelnytskyi with a constant flow of guests. Here SMM should work for two audiences: locals who choose where to go in the evening, and visitors looking for a restaurant before a trip. I build content with Reels of dishes (short appetizing videos), event stories (live jazz, tastings, themed evenings), geo-tags, and collaborations with travel bloggers. I connect Meta Ads geo-targeting at a 2-3 km radius from the venue. For tourists — separate campaigns from Kyiv, Lviv, Vinnytsia on weekends.
Yes, the Podillia agricultural segment is a separate area of my work. In social media, it works well for two purposes: farm branding (B2C — selling own products under a brand) and HR (search for agronomists, machine operators, managers). I build content around real field life: backstage of field work, team stories, technological solutions, yield cases, equipment video reviews. LinkedIn and Facebook work for B2B partnerships, Instagram for direct sales and employer brand, TikTok for attracting young specialists. If you also need contextual advertising — check out PPC in Khmelnytskyi.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Who runs the project | Oleksandr personally, no middle managers | Junior SMM manager under team lead supervision |
| Reels/Shorts content | From script to editing — full cycle | Only publishing client's ready materials |
| Meta Ads and TikTok Ads targeting | Included in retainer, with weekly analytics | Separate service with markup and template reports |
| Khmelnytskyi local market knowledge | Cases with «7-y kilometr» wholesalers and Podillia | Universal templates without geographic context |
| Reporting | Transparent dashboards with weekly ROAS and CPL | Reach screenshots once a month |
| Strategy | Custom for your segment and Podillia seasonality | One content plan for all clients |
Khmelnytskyi is a city with a population of about 270,000, the center of the Podillia region, with a powerful base of small and medium-sized business. Here are concentrated the «7-y kilometr» wholesale market, which is one of the largest textile hubs in Europe, instrument-making enterprises, food industry, agricultural business of Podillia, retail networks like the «Epicentr» and «Atrium» shopping centers. Each of these niches requires its own SMM strategy — universal templates from Kyiv won't work here.
Over 15+ years of work with 130+ projects, I've understood: successful promotion in Khmelnytskyi is built on three things. First — deep knowledge of the local market, behavior of the Podillia buyer, their cultural codes. Second — professional command of Meta Ads, TikTok Ads, LinkedIn Ads tools and organic mechanics of Instagram, TikTok, Facebook. Third — personal involvement in the project that a large agency with a conveyor approach cannot give.
First — textile wholesalers of the «7-y kilometr» market. This is a B2B segment with huge potential for scaling across Ukraine and EU countries. Here SMM works as an assortment showcase, a trust tool (we show the warehouse, shipments, real clients), and a lead generation channel from clothing stores and marketplace sellers. I combine an Instagram strategy with Telegram chats for operational B2B communication, add LinkedIn to reach larger players.
Second — city center gastronomy, especially Proskurivska street and Soborna Square. Restaurants, cafes, pastry shops, bars — this is a segment where beautiful Reels with dishes, event stories, and Meta Ads geo-targeting give an instant visitor influx. I work with geo-targeting at a 2-3 km radius from the venue plus separate campaigns for tourists from neighboring regions.
Third — instrument-making and manufacturing enterprises of Khmelnytskyi. Here SMM works non-standardly: main goals are employer branding (attractiveness for engineers and operators), B2B reputation, technology demonstration. I build content around production people, product cases, workshop videos — this resonates with the labor market and potential B2B clients.
Fourth — Podillia agricultural business. Farms, processing enterprises, agritech companies. I work on two tracks: B2C brand for direct product sales under own brand, B2B reputation for contracts with traders and retail. Content — field work, technology, teams, yields.
From organic content — full Instagram cycle (Reels, stories, posts, lives), TikTok (short vertical videos for For You algorithms), Facebook (especially for 35+ audience), LinkedIn (B2B segment), partially Pinterest for visual niches like interior, fashion, gastronomy. I shoot on iPhone and professional camera, edit in CapCut, Adobe Premiere, Final Cut. Design — Figma, Adobe Illustrator, Canva for quick tasks.
From paid advertising — Meta Ads Manager (Facebook + Instagram), TikTok Ads Manager, LinkedIn Campaign Manager. I set up conversion campaigns with optimization for lead forms, calls, website applications. I integrate Meta pixel, TikTok Pixel, GA4 for a complete analytics cycle from first touch to sale. Reporting — Looker Studio with custom dashboards for your KPIs.
First stage — deep audit: your accounts, competitors in Khmelnytskyi and across Ukraine, target audience, product, unique advantages. Usually a week or two, output is a document with strategic recommendations. Second stage — annual SMM strategy formulation: personas, rubric, quarterly content plan, advertising media plan, KPIs for 3, 6, 12 months.
Third stage — content production. Once every 2-3 weeks I come to you for shoots (warehouse, production, venue), shoot the main content bank for 4-6 weeks. Between shoots we post, lead community, answer comments and DMs, launch situational materials. Advertising — constant creative testing, CPL optimization, budget redistribution between bundles.
Fourth stage — analytics and iterations. Weekly you get an email report with numbers: leads, CPL, ROAS, reach, follower growth, best posts. Once a month — a strategic session where we adjust plans to actual results.
I don't promise «100k followers per month» — it's either bots or lies. Real numbers I stably deliver to my clients in Khmelnytskyi: 25-40% organic reach growth in the first quarter, CPL in Meta Ads 30-50% below market average due to quality creatives, ROAS 3-7x for e-commerce projects after 4-6 months of work, 15-25% growth in social media share of total business turnover.
If you need an SMM partner in Khmelnytskyi who takes responsibility for the result and works for your business goals, not just a nice picture — let's get acquainted. The first consultation is always free: I'll show an audit of your accounts, give specific recommendations, and assess potential. See service details on the SMM promotion page, and related directions — email marketing in Khmelnytskyi and contextual advertising.