I build systematic email marketing for businesses in Rivne and the region — strategy, segmentation, trigger automations, drip campaigns and HTML templates on Brevo, Mailchimp, GetResponse or eSputnik. I test subject lines and send times until the channel produces predictable revenue.
Fill out the form or message me — tell me about your subscriber base and goals
I'll analyze your current email system, database, and competitors — showing growth opportunities
Your email system works 24/7 — automatically retaining clients and generating repeat sales
I create email campaigns for every stage of the sales funnel
Automatic email series for new subscribers: brand introduction, offer and conversion.
Seasonal and promotional email campaigns to drive sales and attract customers.
Automated emails based on user actions: abandoned cart, product view, birthday.
Returning inactive subscribers through personalized emails with special offers.
Regular informational emails with company news, blog posts and useful content.
Testing subject lines, content, send time and CTAs to maximize conversion.
I analyze your email database, current campaigns, deliverability, Open Rate, and conversions — finding issues and growth points
I develop a strategy: email types, frequency, audience segments, automated chains, and KPIs
I set up or migrate to the optimal platform (Mailchimp, Klaviyo, SendPulse), connect domain and configure SPF/DKIM/DMARC
I create responsive HTML templates for each email type in your brand's signature style
I set up trigger chains: welcome series, abandoned cart, reactivation, birthday, post-purchase
I launch first campaigns, run A/B tests on subject lines, content, and send times
I analyze results, optimize chains, expand segmentation, and increase revenue from the email channel
Choose the optimal package for your project
For small businesses and startups
$500/mo$700/moWhat's included:
SEO + Google Ads
$1200/mo$1500/moWhat's included:
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
Examples of completed projects
Answers to the most popular questions
The cost depends on the scope: the starter package (strategy + 3 basic triggers + welcome series + one regular template) suits local B2C businesses in Rivne, such as cafés, beauty salons or small online shops. The standard package adds database segmentation, reactivation, drip campaigns, DKIM/SPF/DMARC setup and monthly management. Premium is a complete email programme for Rivne region manufacturers, eCommerce and B2B with custom HTML templates, API integration with CRM and monthly A/B tests.
Exact figures are listed in the “Pricing” block above. Local Rivne entrepreneurs who order email together with web development or e-commerce get bundled packages where the email block costs noticeably less than the standalone service.
Yes, I meet clients from Rivne and the region in person at the strategy session. It's usually a 90–120 minute meeting where we discuss: business model, audience, deal cycle, competitors in the Rivne region market, current contact base, mailing history (if any), and revenue goals from the email channel.
Further work is hybrid: ESP setup, segment building and templates — online, while strategy presentations and quarterly reviews — in person, when convenient. Most Rivne clients choose hybrid: one in-person meeting at the start, then Zoom and Telegram. This saves time on both sides.
The standard launch cycle is 4–6 weeks:
For small local Rivne businesses, the cycle can compress to 3 weeks. For Rivne region B2B manufacturers with complex CRM integration — it can extend to 8 weeks.
I have hands-on experience with four main platforms:
Which one to pick — we decide at the strategy session, depending on your base, budget and automation complexity.
The baseline set of triggers I include in any email programme:
Advanced triggers (behavioural, score-based, RFM segmentation) are added in the premium package together with CRM.
An email template isn't just “designing a picture” — it's working code that has to simultaneously: look good in Gmail, Outlook (including older Outlook 2007–2019), Apple Mail, mobile clients, dark mode, with no clipped blocks or broken fonts.
I design templates in Figma, then code them by hand in HTML tables — otherwise Outlook won't render modern markup. I test in Litmus / Email on Acid (rendering across 30+ clients) and produce a dark-mode variant. All templates are mobile-first, because over 60% of emails in Rivne are opened on a phone. If you commissioned branding or UI/UX, templates stay in a unified style — colours, typography, voice.
Email marketing in Ukraine is regulated by both GDPR (for EU work) and Ukraine's Personal Data Protection Law. What I set up:
If you plan to work with clients from the EU, US or Canada — this is not optional, it's required. GDPR fines start from tens of thousands of euros.
There's no “universal” frequency — the optimum depends on niche, base type and content value. Benchmarks from my Rivne practice:
The biggest risk isn't “too often”, it's mismatched expectations. If at sign-up you promised “1 email a week” and send daily — you'll get an unsubscribe spike. So we lock the frequency in the welcome email at the start.
Deliverability is its own technical discipline. What I do on every project:
If you launched a campaign to 5,000 contacts and open rate is below 15% — that's almost always a technical issue, not a content one. So a deliverability audit is the first thing I run on new projects.
From my Rivne region practice, the email channel is most actively used by:
If your average ticket and LTV justify investing in retention — email always pays back. Exceptions are rare.
The key metric isn't open rate or even click-through. It's revenue generated by emails relative to costs (ESP subscription + your investment in setup). Technically this usually means UTM tags on every link, integration with Google Analytics 4 and / or your CRM.
Payback benchmarks for the Rivne region:
The worst scenario I've seen is companies that don't measure email revenue and conclude “the channel doesn't work”. In 90% of cases it works — there's just no attribution. So correct reporting setup is a mandatory part of my package.
Yes, fully. Most of my clients — from Kyiv, Lviv, Odesa, the US and Europe — work entirely online via Zoom / Telegram / email. The “no meetings” format is also available for Rivne business: brief via questionnaire and video call, then a Slack or Telegram project channel, weekly status updates in Notion or Google Docs.
If meeting in person is convenient — I'm in Rivne, we can discuss strategy face-to-face. Most clients choose hybrid: one in-person meeting at the start and quarterly reviews, then online. This doesn't slow the process — on the contrary, it reduces coordination time. All work artefacts (HTML templates, segments, reports) are equally delivered through the ESP cabinet with your admin access.
Comparison with other options
| Alex Filiuk | Email agency or freelance marketer | |
|---|---|---|
| Meetings in Rivne | ✅ In person at the strategy session | ❌ Usually online only |
| Understanding the Rivne market | ✅ 15+ years, local B2C and B2B | 📋 Often without regional context |
| ESP coverage | ✅ Brevo, Mailchimp, GetResponse, eSputnik | ⚠️ Usually 1-2 platforms |
| GDPR and Ukrainian PDP Law | ✅ Double opt-in, policy, register | ❓ Often ignored |
| Trigger flows | ✅ Abandoned cart, reactivation, welcome | 💰 Often charged separately |
| HTML templates | ✅ Custom, mobile-first, dark mode | 📋 Usually templates from ESP |
| A/B testing of subject lines | ✅ Systematically every campaign | ❌ Usually one-off or never |
| DKIM/SPF/DMARC setup | ✅ Included, with reputation monitoring | 💰 Usually charged extra |
| CRM and website integration | ✅ Via API or webhooks | ⚠️ Only via standard forms |
| Revenue reporting | ✅ Revenue from email, not just open rate | ❓ Often “open / click” report |
Email is the cheapest and most predictable marketing channel still available in Ukrainian business. While advertising on Google and Facebook gets more expensive every month, while organic reach on Instagram drops due to algorithm changes, email stays in your ownership: you own the database, you decide the send time, you see every contact by name. For a business in Rivne and the Rivne region this means one thing — a stable flow of repeat sales, independent from the next ad-cabinet crisis.
I'm Alex Filiuk, Senior digital marketer and designer with 15 years of experience. Over this time I've launched 40+ full email programmes for Ukrainian and international clients — from cafés with a base of 800 contacts to e-commerce projects with bases of 200,000 subscribers. This page covers everything a business owner or marketing lead in Rivne should know before commissioning email marketing: what the process looks like, which ESP services to work with, which triggers to launch first, how to avoid typical GDPR and deliverability mistakes, and why the regional nature of Rivne business gives you advantages, not limitations.
In Rivne, a city with a population of over 240,000, small and medium business faces the same challenge as capital-city companies: customer acquisition cost grows faster than the average ticket. If in 2018 bringing a customer to a shop on Soborna street or to a beauty salon on Chornovola cost UAH 50–150, in 2025 it's already UAH 250–600. In this reality, business survives not by constantly “pushing traffic”, but by repeat purchases from existing customers. And that's exactly what email is for.
Email marketing for the Rivne region performs four key functions:
“A newsletter once a week” is not email marketing. It's an automated spam machine that quickly destroys your domain reputation and finally kills the trust of your base. Real email marketing is a personalised communication system built on segmentation, behavioural triggers, and testing. I start every project with six strategic questions:
Without answers to these questions, launching email marketing is gambling. With answers, it's a project with clear KPIs and a payback timeline. If you don't have clear answers yet — at the strategy session we'll go through these six points together and produce a document you can build implementation against.
The most common email marketing mistake is sending the same email to the entire base. It's like shouting through a megaphone on Independence Square in Rivne, hoping that out of 240,000 residents someone will hear your message. Effectiveness — minimal. Instead, if you know that out of 5,000 subscribers, 800 are loyal regulars, 1,200 just made a first purchase, 1,500 are long-term “sleepers”, 800 have just subscribed, and 700 are a B2B import from CRM — you can build separate communication for each segment.
Basic segmentation approaches I apply for Rivne business:
Segmentation is implemented technically — through tags in your ESP (Brevo, Mailchimp, GetResponse, eSputnik) and integration with CRM via API. Without segmentation, an email programme hits a plateau in 3–6 months and stops growing.
Regular newsletters generate only 30% of email channel revenue. The remaining 70% comes from automation — emails that fire automatically in response to a customer action. The baseline trigger set I include in any email programme:
One properly configured “abandoned cart” trigger for a Rivne online shop with 1,000 transactions a month pays back the entire email programme setup in 2–3 months. It's the fastest ROI in digital marketing.
An email template isn't “designing a picture”, as imagined by clients who haven't dealt with email before. It's working code that has to simultaneously: render correctly in Gmail (web and mobile), Outlook (including older Outlook 2007–2019, still actively used in Rivne region B2B), Apple Mail on iPhone, Apple Mail on macOS, Yahoo Mail, GMX, Ukr.net, in dark mode, on a phone with a small screen, with images disabled, and at varied content widths.
How I build templates:
If the template is built incorrectly — your open rate will fall (because in dark mode the email looks broken) and click-through too (because CTAs aren't tappable on phone). Technical template quality directly affects ROI.
The platform for sending campaigns (Email Service Provider, ESP) is the foundation that determines what you can do at all in email marketing. Here is a brief comparative summary of the four services I work with most often for Rivne region businesses:
Which one to pick specifically for you — we decide at the strategy session, depending on base size, growth sources, automation depth and budget. Replacing an ESP later is 3–5 weeks of work, so it's better to make the initial choice correctly.
Email marketing in Ukraine in 2025 is regulated simultaneously by two legal regimes: GDPR (for working with EU residents' data) and Ukraine's Personal Data Protection Law (for Ukrainian citizens' data). Ignoring this isn't an option — fines are real, and a domain block from an ESP for violations can close the channel forever.
What I configure on every project:
If you plan to work with clients from the EU, US or Canada — this is not optional. GDPR fines start from tens of thousands of euros.
Without A/B tests you do email marketing blindly — like shooting with your eyes closed. With A/B tests, every campaign gives you a new insight that improves the next one. It's a system of continuous micro-improvements, which compound into a 2x conversion growth over a year.
What I test systematically:
Each new campaign is a mini-experiment. After 3–6 months you have your own database of insights about your audience that no competitor has.
Over 15 years of work I've seen dozens of cases where business in Rivne (and across Ukraine) invested in email and got no result due to typical mistakes. Here are the key ones:
My portfolio includes 130+ projects, of which ~40 involve full email marketing build-outs — from strategy to triggers and HTML templates. Among them are clients from various categories: e-commerce, education, beauty, IT, manufacturing, B2B services. I've worked with Rivne companies, with clients from Kyiv, Lviv, Odesa, and from the USA (New York, Los Angeles) and Europe. This lets me see how local Rivne region businesses compete with national and international brands — and how the email channel becomes their tool in that competition.
If you want concrete examples — go to the “Projects” section or get in touch via the contact form: I'll pick 5–10 most relevant cases for your niche and show not just final metrics but the working process — strategy, segmentation, ESP screenshots, templates, A/B tests.
Email marketing is part of an ecosystem. If you're planning a serious digital launch or a communications redesign, a complex approach is worth considering:
I work not only with businesses from the Rivne region. If you have offices in several cities or are planning regional expansion — we'll build a system that scales. Among other locations I actively work with:
The full list of locations is on the “Service Areas” page.
If you have a specific request — fill in the contact form or write to email/Telegram (contacts in the website footer). The first consultation is free, up to 60 minutes long. We'll discuss your business, the current email situation, revenue goals and an approximate budget. After that I'll send a detailed proposal with a fixed price — no surprises and no hidden fees.
I'm ready to build email marketing for your business in Rivne that will deliver repeat sales, retain customers and generate predictable revenue for years. Not a “newsletter to tick a box”, but a working channel that pays back in 2–4 months and lives many years.