I run a comprehensive UX audit of websites, e-commerce, SaaS and mobile apps for businesses in Rivne and the region — Nielsen heuristic evaluation, WCAG check, Hotjar analysis and a prioritised roadmap of fixes.
Fill out a short form or message me — tell me about your product and its challenges
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Full audit with specific recommendations, prioritization, and an implementation roadmap
I conduct comprehensive usability analysis from multiple perspectives
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Choose the optimal package for your project
One-time 2-hour session
$300$400What's included:
Comprehensive analysis in 1 week
$800$1000What's included:
1 month collaboration
$2000$2500What's included:
Examples of completed projects
Answers to the most popular questions
The cost depends on the scope of the audited object: a landing page or small business-card site (up to 10 key screens) is the basic package, a full corporate website or online store (20–50 screens, cart, account area) is the standard package, a SaaS product or complex mobile app with several user roles is the premium package.
Exact figures are in the “Pricing” block above. The price doesn’t depend on city: businesses in Rivne, Kyiv or Lviv get the same rates for the same scope. If you order an audit bundled with a follow-up UI/UX redesign or conversion optimisation, the audit cost is credited toward the main project — a common choice for Rivne businesses that plan not just to “see what’s wrong” but to fix it right away.
You receive a structured document (typically 60–120 PDF pages + an annotated Figma) that includes:
All in language that designers, developers and the business owner can read with the same confidence.
Heuristic evaluation is a structured method developed by Jakob Nielsen (Nielsen Norman Group) back in the 1990s and still the industry standard. The auditor checks the product against 10 clearly defined heuristics — visibility of system status, match between system and the real world, user control and freedom, consistency, error prevention and so on.
The advantage is that it’s not “the designer’s opinion of what they see” but a validated method with reproducible results. If you order the same audit from another experienced UX specialist, 70–80% of findings will overlap. A regular “design review” by someone without methodology delivers scattered subjective comments, some of which may have nothing to do with usability and reflect only personal taste. For a business in Rivne, where the design budget is tight, it matters to invest in a verified method.
The standard cycle is 2–4 weeks depending on scope:
For small landings — 10–14 days. For complex SaaS with admin panel, mobile app and account area — up to 6 weeks. If you already run an SEO campaign or Google Ads and need a fast audit of a single landing under traffic, an express format of 5–7 working days is available.
If you’re in Rivne or the region, I meet you in person at the kickoff brief. It’s a 60–90 minute session where we discuss your business, the target audience (residents of Rivne, the Rivne region, all of Ukraine, or international clients?), business goals, product history and previous improvement attempts.
Further work runs online: I analyse the data from your office or my studio, we communicate via Telegram or email, intermediate artefacts live in Figma. The result presentation and team workshop can also happen in person in Rivne if convenient. Most clients choose a hybrid format: 2–3 in-person meetings at key milestones, the rest online. This saves time and produces higher-quality focused work.
Yes, an accessibility check against WCAG 2.2 AA is part of the standard UX audit package. I review the four principles: perceivable (contrasts, alt texts, readability), operable (keyboard navigation, focus states, time limits), understandable (language, feedback, predictability), robust (semantics, ARIA, screen reader compatibility).
For a business in Rivne this matters in two cases: 1) you plan to operate in the EU or US — accessibility there is mandatory by law (ADA, European Accessibility Act 2025); 2) your audience includes elderly users or users with vision/motor impairments — that’s up to 15–20% of typical site visitors. The report contains concrete fixes with links to W3C documentation.
The minimum required set:
If any of this isn’t set up — it’s also a finding I record in the audit, because UX work without data is blind. For Rivne companies that don’t have analytics, I can include setting up the basic stack (GA4 + Clarity) as the first step of the audit.
I use two proven methods depending on the project:
The output is a table where the top 5 recommendations are quick wins (high impact, low effort) you can ship in 1–2 weeks and see immediate results. Next come mid-weight changes for 1–2 months, and finally strategic redesigns for a quarter. For a Rivne business with limited resources, this prioritisation is critical: you don’t “fix everything at once” but invest in what delivers the highest ROI.
Yes, I audit native mobile apps (iOS, Android), cross-platform (Flutter, React Native) and PWAs. UX principles are universal, but for mobile specific aspects apply: tap zones (minimum 44×44 pt by Apple HIG, 48×48 dp by Material), thumb reach (key actions in the lower third of the screen), onboarding (time to first value), offline behaviour, system permissions (how you request geo, push, camera).
For apps I also analyse App Store / Play Console data: install conversion rate, day 1/7/30 retention, ratings, negative reviews. The portfolio includes audits of CRM apps and consumer mobile products — details in the “Projects” section. If implementation is needed after the audit, it can be covered by mobile UI/UX design.
Yes. UX audit and CRO (Conversion Rate Optimisation) are adjacent disciplines and I combine them. Beyond classic UX findings (readability, navigation, errors), the report includes conversion recommendations: CTA hierarchy, headline phrasing, micro-copy, trust triggers (testimonials, guarantees, certifications), form acceptance (number of fields, progress bars, validation), checkout pages.
For Rivne companies that actively use Google Ads or SEO, this is especially relevant: you pay for traffic but lose conversion exactly because of UX issues on the landing. The audit shows where the money is “leaking through your fingers” — and a plan to stop it. If you want to go deeper, there’s a separate service — conversion optimisation with A/B testing.
In my Rivne region practice, most often these are:
Each category has its own audit accent: e-commerce — funnels, B2B — lead generation, SaaS — onboarding and retention.
Three possible scenarios:
2–3 months after rollout I recommend a re-audit — a quick second pass to verify the changes worked and to surface new growth points.
Comparison with other options
| Alex Filiuk | Templated audit from an agency / marketplace freelancer | |
|---|---|---|
| Meeting in Rivne before kickoff | ✅ In person, full 60–90 min brief | ❌ Online form only |
| Audit method | ✅ Heuristics + WCAG + scenarios + Hotjar/Clarity | 📋 Often a 30-point checklist |
| Depth of analytics analysis | ✅ GA4, Clarity, Hotjar, Search Console combined | ⚠️ Often no data access |
| Accessibility check (WCAG 2.2) | ✅ AA level with concrete fixes | ❌ Usually not included |
| Recommendation prioritisation | ✅ ICE / RICE with impact scoring | 📋 One flat list, no weighting |
| 1–3 month roadmap | ✅ Included with work blocks | 💰 Often charged separately |
| Understanding of the Rivne market | ✅ 15+ years of local practice | ❓ Usually no local context |
| Handover to contractors / team | ✅ Workshop with dev team + Q&A | 🔄 PDF without follow-up |
| Result verification | ✅ Re-audit in 2–3 months | ❌ Not provided |
If you’re reading this page, you most likely already have a working website, online store or mobile app, but the metrics aren’t encouraging: traffic comes in, requests don’t; users add items to the cart but don’t reach checkout; new SaaS users register but don’t come back the next day. You sense the problem is somewhere inside the product — but can’t pinpoint exactly where. A UX audit is a systematic investigation that answers that question with data, not guesses. I’m Alex Filiuk, Senior UI/UX designer with 15+ years of practice, running UX audits for businesses in Rivne and the Rivne region, and for clients from Kyiv, Lviv, Odesa, Dnipro, the US and Europe. The portfolio holds over 130 projects, a large share of which started with a UX analysis of an existing product before the redesign.
This page goes through, in detail: what a UX audit really is (and what only pretends to be one), which blocks it consists of, which methods I use, which typical findings appear in Rivne region businesses, how much it costs, and how to choose the right specialist. No filler, no marketing promises — only working material that helps you make a decision.
In a city of 240,000+ residents and a strong small-and-medium business sector, digital competition grows quarter by quarter. Ten years ago “having a website” was enough — today it doesn’t solve anything. Every competitor, from a Rivne online store to a national brand, fights for user attention in the first 5–10 seconds after the page loads. UX is not “a pretty picture” — it’s the science of how a person thinks, navigates and decides.
For a Rivne business UX has three applied consequences:
The Ukrainian market (including the Rivne region) often confuses two different products: a UX audit and a design review. They are not the same.
The difference is critical: a design review delivers 50 scattered comments, 30 of which are taste. A UX audit delivers 50–150 findings with prioritisation, links to standards and an estimate of business impact. The first you can “listen and forget”; the second is your action plan for the next 3 months.
Every audit I run is 6 parallel blocks, merged into a single report. None of them gives the full picture alone — only together they produce a reliable result.
Over years of practice I’ve assembled a recurring “problem map” specific to the Ukrainian and especially the Rivne market. Here are the top 10 findings I encounter in 80% of projects:
This doesn’t mean your site has all 10. But 5–7 of them is the typical picture, even for well-built products. The audit not only delivers the list but also the order of fixes by business impact.
If you need it faster — there’s an express format of 5–7 working days for a single landing or single user flow. Suitable when you’re preparing a redesign and need a quick snapshot before kickoff.
No audit is “magic in the designer’s head”. It uses a concrete stack:
The portfolio includes plenty of projects that started with an audit of an existing product and then progressed to redesign or CRO. Among them — consumer apps, CRM systems for the automotive business, e-commerce, medical platforms, B2B services. In each case I started with mapping the current state, talking to users and the team, analysing the analytics — and only then drawing interfaces. That guaranteed the new version wasn’t just “prettier” but actually performed better against concrete business indicators.
If you want examples relevant to your niche — head to the “Projects” section or get in touch via the contact form. I’ll pick 5–10 most relevant cases and show exactly how the UX audit affected the metrics.
The price comes from the scope of the audited object. Approximately (exact figures in the “Pricing” block):
If you order an audit bundled with a follow-up UI/UX implementation, development or conversion optimisation, the audit cost is fully or partially credited toward the main project. This is the most common format for Rivne clients who want not just to receive a report but to see results immediately.
Marketplaces offer audits “for $100 in 3 days”. That isn’t an audit — it’s a template the freelancer fills in without engaging the brain. Here are 5 reasons this path doesn’t pay off for a serious Rivne business:
The alternative in Rivne is me. 15+ years of practice, knowledge of the Rivne region market, a transparent process, a guaranteed result and the option to meet in person. Pricing is competitive with the marketplace (because I don’t pay platform commissions) — but the depth is on a different level.
A UX audit is often the first stage of broader work. Services that logically follow or run alongside:
I work not only with the Rivne region. If you have offices across several regions or are planning regional expansion — the approach is the same, the method is the same. Other locations:
The full list of locations is on the “Service Areas” page.
If you have a concrete request — fill in the contact form or write to me on email/Telegram (contacts in the footer). The first consultation is free and lasts up to 60 minutes. I’ll pre-screen your product, ask a few diagnostic questions and tell you which audit scope you actually need — basic, standard or premium. No upselling unnecessary scope — if an express audit is enough, I’ll say so plainly.
Ready to help your business in Rivne and the Rivne region find and fix the loss points inside your product. Not “play with colours”, but raise concrete business indicators: conversion, retention, ARPU, NPS. That is the work of a UX auditor who works for results.