I design websites and web apps for businesses in Rivne — from landing pages for local cafés and services to complete design systems for SaaS products and corporate portals. Every project starts with user research and ends with a tested prototype in Figma.
We discuss your project and find the best solution
You receive a ready design that works for your business
I create design for any type of website — from landing pages to complex web apps
High-converting single-page structure focused on results. Clear block hierarchy, CTA elements, and responsive design for all devices.
Stylish minimalist presentation of your business. An ideal solution for professionals who value simplicity and elegance.
Multi-page site with well-thought-out information architecture. Reflects the scale of your company and builds client trust.
UX-optimized online store with intuitive catalog, filtering, and seamless checkout. Every element works to drive sales.
Complex business system interfaces made simple to use. Dashboards, tables, forms — all focused on efficiency.
Interfaces for SaaS platforms and web services of any complexity. From wireframes to pixel-perfect mockups in Figma.
Exclusive design for brands that want to stand out. Custom animations, micro-interactions and attention to every detail.
Cloud service interface design — onboarding, dashboards, settings, billing. UX that retains and engages users.
Gather requirements, analyze competitors, define the target audience, and identify key website usage scenarios.
Create a sitemap and wireframe prototypes for all pages, focusing on UX and conversion paths.
Develop the visual concept: color palette, typography, illustration style, and UI components.
Create pixel-perfect layouts for all pages in Figma with responsive adaptations.
Build a clickable prototype to test navigation and user scenarios.
Prepare the design system, guidelines, and specifications for flawless implementation.
Choose the optimal package for your project
Landing page (6-8 sections)
$1000$1200What's included:
5-6 pages
$2000$2500What's included:
12-16 pages
$4000$5000What's included:
16+ pages
$8000$10000What's included:
Examples of completed projects
Answers to the most popular questions
The cost depends on the type and scope of the product. A landing page or single-page website for a local Rivne business is the basic package (2–4 screens, 1 responsive layout, 1 research round). A full corporate website with 8–15 page types and a design system is the standard package. A SaaS product or web application with user dashboards, roles and complex logic is premium.
Exact figures are listed in the “Pricing” block on the page. Pricing doesn’t depend on city: an entrepreneur from Rivne pays the same rate as a client in Kyiv or Berlin. If you order design together with development or branding — a combined-package discount applies, since a single team runs the project in one context.
“A beautiful website” is a visual result without logic. UI/UX design is product work where we first define who the user is, what tasks they have, what barriers exist, where drop-offs happen, and only then design the interface around those answers. That’s why two sites can look equally “nice” but one converts 3× better.
In practice, UI/UX stages are: user research, information architecture (sitemap, user flows), wireframes, design system, high-fidelity mockups, interactive prototype, usability testing. Graphic design without UX is just the last 30% of the process. If you already have a site that doesn’t convert, I recommend starting with a UX audit — faster and cheaper than redesigning everything from scratch.
The standard cycle for a website is 4–8 weeks, for a web app — from 8 weeks to 4 months. Stages:
If the project is an MVP launching fast — a 2-week “design sprint” format is also possible, with limited research scope.
Yes. For clients from Rivne and the region I usually run 2–3 in-person workshops at key stages: kickoff (project start, defining goals and constraints), IA and wireframes presentation, final UI presentation with the prototype. This produces faster decisions — a 2-hour workshop replaces 5–6 online meetings.
Between workshops we work online: I show stages in Figma, we discuss in Telegram or Zoom. If you’re in manufacturing and prefer to meet on your site (factory, warehouse, showroom) — I come over. These visits are often crucial for understanding real users — for example, when designing an interface for warehouse workers using a tablet with gloves on.
A design system is a library of unified components (buttons, fields, cards, navigation, typography, colours) that the interface is built from. Even for a 5-page site, a design system saves time: when you decide to add another page or block a year later, your developer or new designer can do it in half a day instead of starting “from scratch”.
For web apps and corporate products a design system is a must-have: it reduces development errors, speeds up new feature launches, keeps the brand cohesive. I work in Figma with tokens (colour tokens, spacing tokens, typography tokens) and component variants — modern industrial standard. If you’re also planning a mobile app in parallel, the design system is built for both platforms from the start.
Depends on the product. If it’s a local business — café, dental clinic, auto service on Chornovola street, retail chain — interviews are conducted with Rivne region residents: real customers, real usage scenarios, real internet speeds in city districts and rural areas of the region.
If it’s a national or export product from Rivne aimed at Kyiv, Europe or the US — focus groups and interviews come from the target market. For instance, an IT startup with a Rivne team selling B2B SaaS in Poland — respondents will be Polish SME owners, not neighbours from Soborna street. This nuance is critical: choosing the wrong respondents = a flawed product. More on the approach in Product Strategy.
Usability testing is a session where 5–7 real users try to complete key tasks on your prototype (book an appointment, place an order, find pricing) — and we observe where they get stuck. Nielsen Norman research shows that 5 respondents reveal ~85% of all usability issues — beyond that the return diminishes.
I test before code is written — in Figma on a clickable prototype. This means changes cost hours of designer work, not weeks of developer work. Every issue found and fixed at this stage saves tens of thousands of UAH in rework. For Rivne businesses, typical respondents are customers from the city and region, giving testing as close to reality as possible.
Figma has been the UI/UX industry standard since 2018. I work in it for these reasons:
Files are delivered to your separate Figma team account or shared workspace. If your Rivne dev team isn’t familiar with Figma — I run a 1-hour onboarding.
Yes — and not just “included”, it’s the foundation of the project. 70%+ of traffic on local Rivne websites today comes from mobile devices. So I work in a mobile-first approach: first design screens for smartphone (375 px), then scale up to tablet and desktop. This ensures clean structure and content prioritisation.
The standard package includes 3 layouts: mobile (375 px), tablet (768 px), desktop (1440 px). On request, I add 4K or large signage screens (e.g., for digital menus in Rivne cafés). I also account for real-device specifics: slow 3G in remote areas, older Androids, touch interfaces with gloves for service businesses. If the project includes a mobile app, native logic is designed separately.
Yes. In all my projects I follow WCAG 2.1 level AA — the international standard for web interface accessibility. In practice this means:
This matters not only ethically — in the EU and US, accessibility is legally mandatory for businesses above a certain size. If you’re planning to export from Rivne to the EU, accessibility isn’t optional, it’s a requirement. If you have specific recommendations for users with disabilities — we discuss them in the brief.
After UI is finalised I prepare a development handoff package:
If you order both design and development from me — these stages are integrated: I work directly with the front-end team, and the “design → code” gap is minimised. If development is on the client’s side or another contractor — the handoff guide helps preserve every detail.
Yes, fully. Most of my clients are from Kyiv, Lviv, the US and Europe — we work without meetings. For Rivne businesses, a 100% online format is also available: brief via Figma or Notion, research via Zoom, presentations in Figma with screen sharing, communication in Telegram or Slack.
If meeting is convenient — I’m in Rivne, we can run a workshop at your office or in a coworking space. Most clients choose a hybrid: kickoff and final presentation in person, intermediate stages online. This is the most efficient use of both parties’ time.
Comparison with other options
| Alex Filiuk | Design agency or freelance designer | |
|---|---|---|
| User research before design | ✅ Interviews + current site analytics | ❌ Often skipped |
| Information architecture | ✅ Card sorting + sitemap in Figma | 📋 By guess, no structure |
| Meetings in Rivne | ✅ In person at workshops | ❌ Online calls only |
| Design system | ✅ Tokens, components, variants in Figma | ⚠️ Disconnected screens |
| Interactive prototype | ✅ Clickable in Figma | 📋 Static screens only |
| Usability testing | ✅ 5–7 respondents before development | ❌ Test only the live site |
| Responsive & accessibility | ✅ Mobile-first + WCAG AA | ⚠️ Desktop mockups only |
| Handoff to development | ✅ Specs, dev mode, video guides | 💰 Often charged extra |
| Post-launch support | ✅ 30 days free | 💰 Extra charge |
Today, “just having a website” is no longer enough for businesses in Rivne and the Rivne region. The market has changed: your potential customer opens a smartphone with 4G on Soborna street, sees three or four similar offers in Google, and decides within 5 seconds which one to visit. If your site loads slowly, is structured unclearly, or doesn’t look right on mobile — you’ve lost that customer before they even finished reading your headline. That’s why investing in quality UI/UX design isn’t a “luxury whim” — it’s a direct investment in sales.
I’m Alex Filiuk, Senior UI/UX designer with 15 years of experience and a portfolio of 130+ projects. I design interfaces for websites, web applications, SaaS products, and CRM systems for businesses in Rivne, across Ukraine, and for clients in the US and EU. This page brings together everything a business owner or product manager in Rivne should know before commissioning UI/UX design: how product design differs from a “pretty picture”, what the process looks like, how much it costs, which typical mistakes destroy ROI, and which trends actually matter in 2025–2026.
In a city of 240,000+ residents with a strong small/medium business sector — from cafés on Soborna to manufacturing facilities in the industrial zone and IT teams working for the national/international market — competition in digital grows every year. Local brands now compete not only with each other but also with national chains (Silpo, ATB, Rozetka), which have UX research departments and invest millions in conversion optimisation. If your site is built “like everyone’s” from 2015, you automatically lose 30–50% of potential traffic.
What quality UI/UX design gives a Rivne business:
Most businesses in Rivne face a fundamental misunderstanding of what UI/UX is. A common scenario: an entrepreneur orders a “turnkey site” from a freelancer or agency, gets a nice visual, runs ads via Google Ads — and can’t understand why high traffic doesn’t produce sales. The answer is almost always the same: the site was built without understanding the user.
Graphic design is the visual part: colours, typography, illustrations, composition. That’s only 30% of the full UI/UX process. The other 70% is invisible work:
Without these 70%, the visual part is just decoration. That’s why I always insist on the full UI/UX cycle, even for small local businesses. If you already have a site that doesn’t convert, I recommend starting with a UX audit — faster and cheaper than launching a full redesign from scratch.
Over 15 years of work I’ve seen that Rivne region business categories have their own specifics. The most common requests:
Each category has its own design approach. What works for a 5-table café isn’t suitable for a B2B manufacturing portal with 200 SKUs. That’s why I don’t use templates — every project starts with its own research.
I work via a transparent process that 130+ of my clients have gone through. Each stage has a fixed deliverable that you can see. No “wait a month, I’m drawing” — you know what’s happening every week.
The total cycle is 4–8 weeks for a website, 8–16 weeks for a web app. If you need it faster (e.g., MVP by a specific Rivne launch date) — we discuss expedited format or a 2-week design sprint with limited research scope.
Pricing comes from project scope, not geography. An entrepreneur in Rivne, Kyiv or Los Angeles gets the same rate for the same package. Approximate ranges (exact figures are in “Pricing”):
Worth a separate note: if you order UI/UX together with development, branding or SEO — the combined package costs less than the sum of separate services. It’s healthy business sense: one team runs the project in a single context, saving your time and reducing risk of misalignment.
Over 15 years I’ve seen dozens of cases where a Rivne business overpaid or got a bad result due to typical mistakes. Here are the key ones:
UI/UX evolves alongside technology and user behaviour. Here are directions I apply in projects for businesses in Rivne and beyond:
My portfolio includes 130+ projects. Among them — interfaces for Ukrainian and international SaaS products, corporate portals, mobile apps, e-commerce platforms. I’ve worked with Rivne companies, with clients from Kyiv, Lviv, Odesa, and also from the USA (New York, Los Angeles) and Europe. This lets me see how a local Rivne business can compete with national and international players — and how UI/UX specifically becomes a tool of that competition.
If you want concrete examples — go to the “Projects” section or get in touch via the contact form: I’ll pick 5–10 most relevant cases for your niche and show not just final screens but the working process — research, wireframes, prototypes, testing results.
UI/UX design is part of a product ecosystem. If you’re planning a serious digital launch or redesign, a complex approach is worth considering:
I work not only with businesses from the Rivne region. If you have offices in several cities or are planning regional expansion — we’ll build a system that scales. Among other locations I actively work with:
Full list of locations on the “Service Areas” page.
If you have a specific request — fill in the contact form or write to email/Telegram (contacts in the website footer). The first consultation is free, up to 60 minutes long. We’ll discuss your business, product goals, approximate budget and timeline. If you have an existing site — I’ll do a quick express review and show 3–5 issues you can fix immediately, even before a full redesign.
I’m ready to design an interface for your business in Rivne that works: reduces drop-offs, increases conversion, retains users for years. Not just a “pretty Figma file” but a working product tool, built on research, validated with real users, and ready to launch.