Ad Creatives in Chernivtsi
I am Oleksandr Filiuk, 15+ years building ad creatives for Meta Ads, Instagram, TikTok, YouTube. 130+ projects. Creatives for Bukovyna gastronomy and tourism, A/B tests, Reels/Shorts, UGC formats.
15+Years of experience
1000+Creatives designed
100+Happy clients
100+Satisfied clients worldwide
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Types of Ad Creatives
I create ad materials for all digital channels and platforms
🖼️
Google Ads banners
Static and animated banners for Google Display Network in all standard sizes.
📱
Facebook/Instagram creatives
Ad images and videos for feed, stories and reels in Meta Ads formats.
📸
Stories & Reels
Vertical 9:16 creatives for Instagram/Facebook/TikTok stories and short-form video.
🎠
Carousel ads
Slide series for carousel ads on Instagram and Facebook with unified visual story.
▶️
YouTube thumbnails & covers
Attractive video thumbnails and channel covers that increase CTR and brand recognition.
📧
Email banners
Graphics for email campaigns: headers, promo banners, buttons and illustrations.
Work Process
1
Brief & Strategy
I clarify campaign goals, target audience, placement platforms, and key messages.
2
Concept
I develop 2-3 visual creative concepts with different communication approaches.
3
Design & Adaptation
I create final creatives and adapt them to all required sizes and platform formats.
4
A/B Variants
I prepare variations for A/B testing: different headlines, colors, CTAs for result optimization.
5
Delivery & Optimization
I deliver ready files and adjust creatives based on initial campaign results if needed.
Pricing
Choose the optimal package for your project
Single
Ad Creative
1 creative
$20What's included:
- Design of 1 ad creative
- Any format and size
- Google Ads, Facebook, Instagram, TikTok
- Static or animated (GIF)
- Adaptation to additional size+$5
- Source file PSD/Figma
Fast & affordable
Basic
Banner Set
5 sizes for one platform
$80$120What's included:
- 5 banner sizes
- Static format (JPG/PNG)
- 1 visual concept
- 1 revision round
- Download-ready files
Ready in 1-2 days
Standard
SMM Package
10 posts + 5 stories
$150$200What's included:
- 10 feed posts
- 5 stories/reels templates
- Unified visual style
- Figma templates
- 2 revision rounds
- Adapted for Instagram + Facebook
Ready in 3-5 days
Business
Ad Campaign
Complete creative set
$300$400What's included:
- Google Ads banners (8 sizes)
- Facebook/Instagram creatives
- Stories and Reels templates
- Carousel ads
- YouTube thumbnails
- Email banner
- 3 revision rounds
Ready in 5-7 days
Frequently Asked Questions
Answers to the most popular questions
The full spectrum for Meta Ads, Instagram, TikTok, YouTube: static creatives (1:1, 4:5, 9:16, banners, lead forms), carousel posts, Reels and Stories videos (15-60 seconds), TikTok videos (15-90 seconds), YouTube Shorts, previews for Display Network. Plus landing banners and animated elements in After Effects. Everything is adapted to each platform's safe zones so important elements are not cropped by the interface.
An A/B test compares two (or more) creative variants against the same audience, with only one variable changed (headline, image, CTA, color). They are mandatory whenever paid ads spend money. Without tests you never know why a creative works or fails. I build tests in from day one: for each launch I prepare 3-5 variants, analyze CTR and CPA, pick the winner, and test it against the next hypothesis.
It depends on volume. A starter pack — 5 statics plus 1 short Reels — fits a test launch. A standard monthly pack — 10-15 statics, 4-6 videos, 2-3 carousels — for active campaigns. A corporate pack — weekly iterations on an A/B test matrix. Exact cost comes after we discuss goals: a new brand has different needs from an established one with site traffic. On a call we calculate.
I do not run ads for you (that is the targetologist/PPC specialist's job), but I prepare creatives with the funnel in mind: cold audience — atmospheric video without aggressive CTA, warm — concrete offers, hot — remarketing with the product. I work in a pair with your targetologist: we exchange data, debate hypotheses, I make creatives for those exact hypotheses. If you have no targetologist — I recommend a trusted one.
Reels and TikTok are their own logic: hook in the first 1-2 seconds, rhythm, edit synced to music, text overlays readable with sound on and off. I edit in Premiere Pro, add motion graphics in After Effects, pick music from licensed libraries (Artlist, Epidemic Sound) or from TikTok trending tracks where commercial license is available. For UGC, I give the client a clear brief on what to film and how, then edit the material into a finished video.
Yes. UGC (user-generated content) is one of the most effective formats today, especially for gastronomy and tourism. I either direct UGC videos with your clients or staff (brief, script, edit), or I work with footage shot by the client. The second option is cheaper but requires shooting discipline. On a call we agree which is better for your situation.
First creatives — 5-10 days from brief. First test launches — another week. First data conclusions (which creative works, which fails) — 2-3 weeks after launch with enough budget for statistical significance. Stable system results — 2-3 months of regular iterations. Advertising is not a one-shot launch, it is a process. Anyone promising results in a week is either lucky or does not understand how this works.
It depends on the goal. For awareness — reach, CPM, frequency. For traffic — CTR, CPC. For conversions — CPA, ROAS, purchase conversion rate. For video creatives — view-through depth (%), thru-play rate. I do not run ads but I read reports with the targetologist, and we agree what to change in the next creatives pack. This makes the work systemic, not random.
Chernivtsi gastronomy is Kobylianska cafes, restaurants with Bukovynian cuisine, Carpathian wineries, downtown bars and bakeries. I make three creative types: atmospheric (food, interior, people photos or video) for awareness, product (a specific item with price) for conversions, UGC (client or chef) for trust. Everything is shot in real locations — Soborna, Universytetska, Hetmana Sahaidachnoho — so the local audience recognizes them.
Chernivtsi tourism is anchored by the UNESCO Residence of the National University, the Opera and Ballet Theatre, Austro-Hungarian Art Nouveau, Turkish Square. For hotels, apartments, and tour offices I build creatives this way: hook — the city's strongest visual object (the Residence, Town Hall, Kobylianska facade), CTA — a concrete offer (from N UAH per night, Sunday excursion). I work with Ukrainian, Russian (for parts of the CIS audience), English, and Romanian audiences in parallel. The brand foundation is set at /locations/chernivtsi/branding.
Yes — and it is required. One of my standard approaches is a 3x3 matrix: three headline variants against three visual variants, nine combinations. We launch them in parallel, after 7-14 days we see which pair won. The winner moves into the main campaign, the losers are paused. This matrix gives you a real map of what your audience values, replacing guesswork. Technically it is organized in Ads Manager via A/B Test.
Send a description of the business, target audience, and current ad state (if you ran ads before). On a call we look at your Ads Manager (if any), agree on goals, formats, and creatives budget. I send a proposal with the pack and timeline. A 50% prepayment kicks off the work. I work with all districts of Chernivtsi: Shevchenkivskyi, Pershotravnevyi, and the center. If you need brand or print design, see /locations/chernivtsi/branding and /locations/chernivtsi/print-design.
Why choose me?
Comparison with other options
| Me | Other agencies | |
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Ad Creatives in Chernivtsi — Meta Ads, Reels, TikTok
Ad creatives in Chernivtsi: why a Behance template fails
An ad creative is the cheapest way to test a marketing hypothesis. And the most expensive when made without data. I am Oleksandr Filiuk, 15+ years, 130+ projects, and over that time I have seen hundreds of cases where a beautiful Behance creative produced 0.3% CTR and CPA in orbit. Because it ignored the audience. In Chernivtsi this issue is even sharper: students of the National University and the Bukovynian State Medical University, residents of two districts, tourists from Kyiv, Lviv, Poland, and Romania, and expats working in the Chernivtsi IT Cluster all live here at once. One creative will not cover them all.
A city of around 265 thousand with a tourist flow around the UNESCO Residence is a specific ad market. The local audience knows Kobylianska, Soborna, the Opera and Ballet Theatre, Turkish Square — and a creative using those locations builds instant trust. But if you advertise to Kyiv or Poland, those locations need a caption and context. This double layer is the foundation of my Chernivtsi ad work.
Creatives for gastronomy: cafes, restaurants, wineries
Chernivtsi gastronomy is a dense sector. Cafes on Kobylianska and Universytetska, restaurants with Bukovynian cuisine on Soborna, Carpathian wineries with city outlets, bars and bakeries near Hetmana Sahaidachnoho. They all compete for the same audience — locals and tourists.
I make three types of creatives. First — atmospheric Reels and Stories: interior, people, food, rhythmic edit, music. Goal — awareness, metric — reach and thru-play rate. Second — product: a specific dish, price, CTA. Goal — conversion, metric — CTR and CPA. Third — UGC: client, chef, barista shooting from inside, I edit. Goal — trust, metric — engagement rate. All tested through Meta Ads with A/B logic.
Creatives for Chernivtsi tourism
Chernivtsi tourism rests on three pillars: the UNESCO Residence, the Austro-Hungarian architectural context (Opera and Ballet Theatre, Town Hall, Kobylianska facades), and proximity to Romania and Moldova. I build creatives for hotels, short-term rental apartments, tour offices, and tour operators. The approach is parallel campaigns per audience.
For Ukrainian tourists (Kyiv, Lviv, Dnipro) — a hook about lesser-known sides of the city, not only the Residence. Walking-tour center of Kobylianska, Bukovyna wineries, music at the Opera Theatre, cafes. For international tourists (Poland, Romania) — English creative with a strong UNESCO visual and clear logistics. All of this runs through A/B tests: different hooks, different CTAs, different visuals.
How I build an A/B test matrix
The standard pack is a 3x3 matrix: three hook/headline variants, three visual variants, nine combinations. They run in parallel with the same budget and audience. After 7-14 days we see which pair wins on CTR, CPA, ROAS. The winner goes into the main campaign, losers are paused. Then the winner is tested against the next hypothesis. This is a continuous cycle, not a one-shot launch.
I work in a pair with your targetologist or recommend a trusted one. I do not click buttons in Ads Manager (a different profession), but I give creatives aligned with the funnel: cold, warm, remarketing. This makes advertising systemic.
Technical standards for creatives
Each creative is adapted to platform safe zones: Instagram Stories and Reels (9:16, 1080x1920), Feed (1:1 or 4:5), TikTok (9:16), YouTube Shorts (9:16). Text never crosses safe zones. The logo is in the correct brandbook variant. Colors live in the right color space (sRGB for digital). For video — Premiere Pro, motion in After Effects, music from licensed libraries (Artlist, Epidemic Sound) or TikTok trending tracks with a commercial license.
If you have no brandbook or the brand is just launching, we start there. See branding or the local page /locations/chernivtsi/branding. Without a strong brand, creatives turn into noise.
How to order ad creatives in Chernivtsi
Send me the business description, audience, and the current ad state. On a call we discuss goals and formats, I send a proposal with the pack and timeline. A 50% prepayment kicks off the work. First creatives — within 5-10 days. First data conclusions — 2-3 weeks after launch given enough budget. I work with all districts of Chernivtsi. If you also need print (menus, flyers for an offline point) see the related service /locations/chernivtsi/print-design.