UX Audit in Chernivtsi
I am Oleksandr Filyuk, 15+ years in product design, 130+ projects. I find friction points in your interface, explain why users leave, and deliver a prioritized fix plan for businesses in Chernivtsi.
40%average conversion lift after audit
200+interfaces analyzed
15+years of UX experience
100+Satisfied clients worldwide
Leave a request
Fill out a short form or message me — tell me about your product and its challenges
Free consultation
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Get a detailed report
Full audit with specific recommendations, prioritization, and an implementation roadmap
Types of UX Audit
I conduct comprehensive usability analysis from multiple perspectives
🔍
Heuristic Audit
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
📈
Conversion Audit
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
📱
Mobile Version Audit
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
🏆
Competitor Audit
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
🧪
Usability Analysis
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
♿
Accessibility Audit
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
Work Process
1
Data Collection & Briefing
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
2
Heuristic Evaluation
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
3
User Data Analysis
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
4
Competitive Analysis
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
5
Recommendations Development
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
6
Report Presentation
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
I analyze key user scenarios using the JTBD framework, evaluate the interface against HEART principles, review behavior data in GA4, Hotjar or Mixpanel, run a Nielsen heuristic evaluation, and map friction points across the AARRR funnel. You receive a prioritized hypothesis backlog scored by RICE or ICE and tied to business metrics — conversion, churn, LTV. This is not a cosmetic report, it is a working action plan for your team.
Standard timeline is 2-3 weeks depending on product complexity. Week one I spend on immersion: interviews with you, data analysis, ICP and JTBD definition. Week two — deep interface review, usability tests, hypothesis validation against data. Week three — synthesis, prioritization, results presentation. If you need an express audit before a decision, I can deliver in 5-7 working days, but depth will be reduced.
Minimum — access to GA4 or other analytics, interviews with you and 2-3 key team members, access to the interface (staging is preferred over production). Ideally — Hotjar or FullStory session recordings, Mixpanel or Amplitude data, recent user research if any. If analytics is missing or poorly configured, we start with a tracking audit, because without data any conclusion is just an assumption.
Yes, for most projects I run 5-7 moderated interviews with ICP representatives. This is the baseline that surfaces 80% of usability issues. For complex B2B products we can scale to 10-12 interviews. Sessions happen online via Zoom or Google Meet with recording, then I analyze transcripts, extract patterns, and fold insights into the main report.
I use RICE (Reach, Impact, Confidence, Effort) or a simplified ICE model depending on backlog size. Every hypothesis is scored on reach, impact on the North Star metric, confidence level, and implementation effort. This shows which changes deliver the fastest ROI and which can wait. Prioritization is always discussed with you — you know your business better than anyone.
Yes, I offer two follow-up formats. First — advisory: weekly calls with the team, mockup reviews, A/B test setup help, no direct execution. Second — full implementation: I design the new screens, prepare prototypes, hand off to developers with detailed specifications. We re-check metrics 4-6 weeks after release to confirm the impact of changes.
Basic audit for a small product or website — from 2500 USD, 2 weeks. Extended audit with usability tests and data analysis — from 4500 USD, 3 weeks. Enterprise level for large platforms — from 8000 USD with a team. The exact price is set after a brief call because it depends on interface scope, number of user roles, and required depth. The first call is free.
Internal teams suffer from the curse of knowledge: they know the product too well and miss issues that block newcomers. I bring a fresh perspective, but not a naive one — backed by 130+ products and 15+ years. I see patterns that recur across industries and know which solutions are already proven. This is not a replacement for your team, but reinforcement: you get an objective external view that is hard to produce from inside.
Yes, tourism portals are one of my frequent categories in Chernivtsi. Critical points here: mobile speed, since 70%+ of tourists view the site on a smartphone; clarity of booking and payment; multilingual support (Ukrainian, English, Romanian); maps integration with locations like Olha Kobylianska or Turkish Square. I check every funnel step from search to payment, analyze traffic seasonality, and deliver recommendations that lift booking conversion.
For Chernivtsi DTC coffee shops the key metrics are checkout speed, repeat purchases, and average order value. I analyze app or web onboarding, verify whether the catalog with Bukovyna roast coffees is clear, and look at how the loyalty system and promo codes work. I separately test delivery and pickup UX, because in a smaller city like Chernivtsi pickup often dominates. The output is hypotheses for LTV growth and churn reduction in the loyalty program.
Yes, medical platforms are a complex but important category. UX directly affects people's health here: clarity of booking, accessibility for older patients, clarity of medical forms, data safety. I check the interface against WCAG, analyze behavior of different age groups, look at how booking with various specialists works and how many steps are needed. For medical providers I often recommend simpler language — medical jargon scares patients.
Depending on audit findings I usually recommend one of three next steps. If strategic business model or unit-economics issues are found — we move to [business consulting in Chernivtsi](/locations/chernivtsi/business-consulting). If a full redesign of key screens is needed — we continue as a product design project. If things are healthy and only point optimization is needed — I introduce a partner dev team that ships the hypotheses. Full details on the [UX audit service](/services/ux-audit) page.
Why choose me?
Comparison with other options
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UX Audit in Chernivtsi — Oleksandr Filyuk, 15+ years
UX Audit in Chernivtsi
I am Oleksandr Filyuk, a product designer with 15+ years of practice and 130+ shipped products. I run UX audits for Chernivtsi businesses — from tourism portals around Olha Kobylianska Street and the Ratusha to B2B platforms in the Chernivtsi IT Cluster and medical services at the Bukovinian Medical University level. My audit is not a cosmetic checklist, it is a working action plan with prioritized hypotheses tied to your North Star metric and AARRR funnel.
Why UX audit is critical for Chernivtsi business
Chernivtsi is a city of around 265 thousand with a unique combination of factors shaping user behavior. Austro-Hungarian architectural heritage with UNESCO status attracts tourists who actively search via smartphones. Students of Yuriy Fedkovych Chernivtsi National University and Bukovinian Medical form a young digital audience. The cross-border location next to Romania and Moldova creates specific B2B scenarios in export and logistics. Bukovyna winemaking, gastronomy, coffee chains — every segment has its own JTBD and friction points.
Without understanding this context, generic UX recommendations fail. Your mobile UX must be fast for the tourist looking for a cafe near Turkish Square. Your sign-up funnel must consider that half the audience may speak Romanian. Your onboarding must communicate value to a patient booking online for the first time. I build the audit around these local realities.
What my UX audit includes
The work is split into four blocks. First — strategic diagnostics: interviews with you, ICP definition, JTBD for core scenarios, North Star metric mapping. Second — data analysis: GA4, Hotjar, Mixpanel or Amplitude if connected; if not — we start with a tracking audit. Third — deep heuristic interface evaluation plus 5-7 moderated usability interviews with ICP representatives. Fourth — synthesis and prioritization of issues using RICE or ICE.
You receive a prioritized hypothesis backlog with impact estimates, an A/B test plan for the riskiest hypotheses, concrete mockups or wireframes for critical screens, and an 8-12 week implementation roadmap. It is a document the team picks up next week.
Local cases: tourism, coffee, medicine of Bukovyna
Bukovyna tourism portal. The typical issue — slow mobile version and complex booking. I check every funnel step from hotel or tour search to payment, analyze multilingual support (Ukrainian, English, Romanian for cross-border audience), test map integration with locations like Soborna Square. I often recommend simpler filters and shorter booking flow — this delivers 15-30% conversion lift.
Coffee chain with online ordering. Key metrics here — checkout speed, loyalty program, repeat purchases. I analyze app onboarding, clarity of the catalog with Bukovyna roast coffees, UX of delivery and pickup. In smaller cities like Chernivtsi pickup often dominates, so the interface must reflect that. The output — hypotheses for LTV growth and churn reduction in the loyalty program.
Medical platforms at the Bukovinian Medical University level. UX directly affects health here: booking clarity, accessibility for older patients, form clarity, data safety. I check the interface against WCAG, simplify medical language, optimize booking with various specialists. This is a segment where UX mistakes carry real cost.
How working with me looks
The standard cycle is 2-3 weeks. Week one: brief call, analytics access, interviews with you and the team, ICP/JTBD definition. Week two: deep interface analysis, usability interviews with 5-7 users, hypothesis validation against data. Week three: synthesis, prioritization, results presentation, roadmap discussion. All calls are recorded, artifacts are stored in Notion or Miro you have permanent access to.
4-6 weeks after key hypotheses ship, I return to review metric dynamics. This is a free follow-up that confirms the impact of changes on conversion, retention, LTV. If continuous support is needed, we move into a fractional product designer format at 10-20 hours per week.
Other services for Chernivtsi
If alongside the UX audit you need a strategic view on business model, unit economics, or P&L, see [business consulting in Chernivtsi](/locations/chernivtsi/business-consulting). It is a separate service focused not on the interface but on the numbers: MRR, ARR, CAC, LTV, quarterly OKRs. We often combine both services — first a strategic session, then the UX audit to validate hypotheses at the product level. Full methodology and case studies are on the [UX audit service](/services/ux-audit) page.