Google Ads in Chernivtsi — PPC Setup and Management

I'm Oleksandr Filyuk, with 15+ years configuring Google Ads and 130+ campaigns delivered for businesses of various scales. In Chernivtsi I've worked with retail at Depot and Maidan malls, hotels near the Metropolitans' Residence, Kobylianska restaurants, Bukovina winemakers, educational projects around Chernivtsi National University and Bukovinian Medical, IT companies of Chernivtsi IT Cluster. The Chernivtsi region has its specifics: a 265K city with strong tourist flow, cross-border trade with Romania and Moldova, niche segments like Bukovina wine tourism. All this demands not a templated launch but fine-tuned Google Ads.

How My Google Ads Work Starts

First — unit economics. Without calculating CAC, LTV, target CPA and ROAS, Google Ads turns into a lottery. I sit with you for 1-2 hours, calculating how much the business can afford to spend per customer acquisition, how much the customer brings over their lifecycle, the margin on a typical deal. Only then we discuss budget and structure. Second — auditing what exists: Google Ads account, GA4, GTM, Search Console, Merchant Center, CRM. Often there's accumulated technical debt eating 30-50% of efficiency — incorrect conversions, duplicate campaigns, forgotten audiences, wrong geo. Third — strategy: which channels to launch, in what order, with what budget, what account structure.

Google Ads Account Structure for Chernivtsi Businesses

I build the account around separate funnels for different demand levels. Search campaigns for hot commercial demand tied to Chernivtsi and the region — short high-intent keywords, weekly negatives, RSA ads with USP tested in A/B. Performance Max — the main channel for retail and e-commerce, with Merchant Center feed, audience signals (Customer Match, look-alike, in-market, custom intent), UK+EN creatives, brand query exclusions. Display and YouTube — for cold demand, remarketing, look-alikes. Google Ads Lead Form — for B2B services where a quick lead matters. Smart Bidding (Target CPA, Target ROAS, Maximize Conversions) is enabled after the account collects at least 30-50 conversions/month — otherwise the algorithm has nothing to learn from.

Performance Max as the Main Driver for the Chernivtsi Region

Performance Max isn't a 'magic button' as sometimes sold. It's a tool that delivers significantly cheaper CPA than classic Search, but only with quality audience signals and a feed. For retail at Depot and Maidan I prepare a full Merchant Center feed: products, prices, availability, photos, GTIN, local availability. Audience signals — uploaded customer base via Customer Match, look-alikes, site visitors over the last 30/60/90 days, in-market segments for the category (e.g., 'home goods', 'apparel', 'wine'). Creatives — 5-10 product and interior photos, 2-3 videos up to 30 sec, Ukrainian and English texts for tourists. Geo — Chernivtsi + region + cross-border territories if needed. I exclude brand queries from PMax to not cannibalize organic. After 6-8 weeks Performance Max starts delivering a stable order flow at controlled CPA.

Bilingual UK/EN Campaigns for Tourists and Export

Chernivtsi receives tens of thousands of foreign tourists annually — mainly from Romania, Moldova, Poland, Germany. The Metropolitans' Residence (UNESCO), architecture of Shevchenkivskyi and Pershotravnevyi districts, Bukovina winemaking attract them. Hotels, Kobylianska restaurants, wine tours, excursions — all need English Google Ads. I configure separate campaigns with English ads, separate landing pages, separate conversions. Geo for tourism — Chernivtsi + key donor cities (Bucharest, Chisinau, Warsaw). Similarly for export IT services from Chernivtsi IT Cluster — separate English campaigns for EU/US with totally different structure, keywords, landing pages. Not to be confused with machine-translated Ukrainian ads — that guarantees low Quality Score and high CPA.

Analytics and Spend Transparency in Google Ads

Every account I launch has full end-to-end analytics. GA4 with custom events (form, call, chat, add-to-cart, purchase, micro-conversions). GTM for flexible tag management without developer involvement. Conversion import to Google Ads via GA4 autoimport + enhanced conversions to recover data after iOS 14+. CRM integration (Pipedrive, Bitrix24, HubSpot) for offline conversions and lead quality tracking — not all leads are equal and Smart Bidding must account for that. For offline points at Depot or Maidan — Store Visits via Google Business Profile. Reporting — monthly in Looker Studio or Google Sheets focused on money, not clicks. Quarterly — strategic session evaluating whether we hit target CAC, whether we need to change structure, add channels, or redistribute budget.

How to Start Google Ads Cooperation in Chernivtsi

First step — a free 30-60 minute consultation. You tell me about the business, I ask questions, form a preliminary view. If we agree — we sign a contract, I run a unit economics audit and existing account audit (if any), present strategy, agree on budget and KPIs. Launch — 2-3 weeks. The first 2 weeks after launch I keep campaigns on manual, then a gradual switch to Smart Bidding. Weekly optimizations, monthly reporting, quarterly strategic session. I work personally, no intermediate managers. One contact — me. If the business wants to reduce paid ads dependency — we run SEO in parallel or later. Details at SEO in Chernivtsi or in the general service Google Ads.