Branding in Chernivtsi
I am Oleksandr Filiuk, 15+ years building brand identity for Bukovyna businesses. 130+ projects — from Kobylianska Street cafes to Carpathian family wineries. Logos, identity systems, and brandbooks with the character of the city.
15+Years of experience
80+Brands created
100+Happy clients
100+Satisfied clients worldwide
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Receive complete brand book and all materials
Types of Branding
I create brands of any scale — from mini brand book to full corporate identity
📋
Mini brand book
Logo, colors, typography and basic usage rules — ideal start for a young brand.
📖
Full brand book
Comprehensive guide: logo, identity, all carriers, patterns, image style and usage rules.
🔄
Rebranding
Updating existing brand while preserving recognition — evolution, not revolution.
🚀
Startup brand identity
Quick visual identity development for startups: logo, colors, fonts and basic templates.
🏢
Corporate branding
Complete brand system for large companies: from logo to office and vehicle design standards.
👤
Personal branding
Visual identity for experts, bloggers and entrepreneurs — your personal brand style.
Work Process
1
Strategic Session
I conduct an in-depth interview, analyze the market, competitors, and target audience. I form the brand platform.
2
Visual Concept
I develop mood boards and 2-3 visual directions. Each reflects different aspects of the brand's character.
3
Identity Development
I create the logo, color palette, typography, graphic elements, and corporate style patterns.
4
Collateral Design
I design business cards, letterheads, presentations, social media templates, and other key brand touchpoints.
5
Brand Book
I compile everything into a structured document with guidelines, rules, and application examples.
Pricing
Choose the optimal package for your project
Starter
Logo Book
$100$140What's included:
- 1 *logo concept
- 3 *logo variations
- Horizontal logo (optional)
- Vertical logo
- Social media logo
- Logo in jpg, png, svg, ai, eps formats
- PDF logo presentation
- PDF logo usage guide
Logo book ready in 3 days
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
Basic
Mini Brand Book
$240$280What's included:
- Front cover
- Logo
- Alternative logo
- Logo on different backgrounds (monochrome + inversion)
- How not to use the logo
- Colors
- Gradients
- Typography
- Identity
- Shapes
- Image style
- Icons
- Back cover
- Logos in jpg, png, svg, ai, eps formats
Mini brand book ready in 5 days
Business
Brand Book
$540$750What's included:
- Front cover
- Logo
- Alternative logo
- Logo on different backgrounds (monochrome + inversion)
- How not to use the logo
- Colors
- Gradients
- Typography
- Identity
- Patterns
- Shapes
- Image style
- Icons
- Business cards
- Social media
- Glasses
- Cups
- Notebooks
- Pens
- Caps
- T-shirts
- Packaging
- Bags
- Flash drives
- ID badge
- Car
- Stickers
- Back cover
- All mockups prepared for print in ai and pdf formats
Brand book ready in 1 week
Premium
Brand Book+
630$$800What's included:
- Front cover10$
- Table of contents5$
- Naming5$
- Slogan5$
- Strategy5$
- Tone of Voice5$
- Brand story5$
- Logo30$
- Alternative logo20$
- Logo on different backgrounds (monochrome + inversion)10$
- How not to use the logo10$
- Colors20$
- Gradients10$
- Typography20$
- Identity30$
- Patterns30$
- Shapes20$
- Image style20$
- Icons30$
- Website/App20$
- Business cards20$
- Social media50$
- Glasses20$
- Cups20$
- Notebooks20$
- Pens20$
- Caps20$
- T-shirts20$
- Packaging20$
- Bags20$
- Flash drives20$
- ID badge20$
- Car30$
- Stickers10$
- Back cover10$
- All mockups prepared for print in ai and pdf formats
- Additional materials (priced additionally)
Brand book ready in 1 week
You can compile your own list of materials to include in the brand book. The cost will be calculated according to your request.
Frequently Asked Questions
Answers to the most popular questions
A full package covers positioning, naming (if needed), the logo in all required variations, typography system, color palette with HEX/RGB/CMYK/Pantone values, graphic elements and patterns, key media (business cards, letterheads, presentation, social media), and a 40-80 page brandbook with usage rules. Everything is delivered in vector via Adobe Illustrator, print media in InDesign, and digital mockups in Figma. All source files are handed over.
A standard cycle runs 6-10 weeks. One week for brief and Chernivtsi/Bukovyna market research, two weeks for positioning and concept, two to three weeks for the logo and system, one to two weeks for media, and a final week for the brandbook and revisions. If a brand has to launch under a deadline (opening, fair, tourism season), it can be compressed to 4-5 weeks without losing quality, but this must be agreed upfront.
It starts with a 60-90 minute call or meeting with the founder — I do not begin without it. Then comes a written brief and research. I then present 2-3 fundamentally different concept directions, we choose one, and develop it into a full system. All revisions are documented in writing, and after brandbook approval the project closes. I work directly with the founder — no in-between managers garbling my points.
At the concept stage I show 2-3 fundamentally different directions — not three variations of the same idea. The point is not quantity but logic: each direction is built on a different positioning angle. After one direction is chosen, I develop it into the final version with all variations: primary logo, horizontal, vertical, minimum mark, monochrome, and inverse for dark backgrounds.
Yes, and rebranding is often harder than branding from scratch. The key is figuring out what to keep from the current brand (associations that work) and what to change. Before any rebrand I run an audit: how clients perceive the brand, the competitive field, business goals. Sometimes the conclusion is that a full rebrand is not needed — only a few elements need adjusting. Honesty matters more than the invoice.
A brandbook is the instruction manual for your brand. How to place the logo, which colors in which situations, which typography, how to write copy, how social media and ads should look. Without a brandbook, within a year the team will use the wrong files, add their own colors, place the logo on wrong backgrounds — and the brand erodes. I keep brandbooks short and functional: 40-80 pages, no fluff.
You can, but I always warn: a logo without a system is 20% of the brand. Within 2-3 months you will return for media, social, packaging — and find that the logo does not scale or work in the formats you need. If budget is tight, a minimum package (logo plus 2-3 media plus a 10-page basic guide) is far better than a logo in a vacuum.
I deliver all source files in AI, EPS, PDF, PNG, and SVG — the client becomes the full owner of the design. I do not handle trademark registration myself, but I recommend a trusted lawyer who works with UkrNOIVI and the Madrid System for international filings. Before designing the logo, I check trademark databases so I do not produce a design close to one already registered in your category.
Yes, this is one of my favorite segments. Bukovyna family wineries have a story, a region, a family — ready material for a strong brand. I build a visual identity that conveys the origin (the Prut river, Carpathian foothills, vineyards) yet reads on shelves and works in export. Labels are produced in InDesign with proper CMYK and dieline files for the printer. See the related service at /services/print-design.
Cafes on Kobylianska, Soborna, near the Town Hall compete in a dense field — those who win have a clear character. I start with the question: why does a person choose your cafe? It could be Austrian tradition, specialty coffee, atmosphere, brunches. The brand is built around that answer: logo, menu, packaging, facade, social. Details matter — the price of a cup depends on how the cup itself looks.
Yes. Tourism is a key sector in Chernivtsi: the UNESCO Residence, Turkish Square, the Opera and Ballet Theatre, Austro-Hungarian Art Nouveau. I build brands for hotels, apartments, guided tour offices, tour operators. It is important to speak to both Ukrainian and Romanian/Moldovan guests at once — bilingualism is built into the system from the start. For ad campaigns see the related service /locations/chernivtsi/ad-creatives.
Write to me via the website form or Telegram. Describe your business in two paragraphs: what you do, for whom, why now. I will reply within a day and propose a 60-90 minute call where we discuss the task in detail. After the call I send a commercial proposal with timeline and cost. A 50% prepayment kicks off the work. I work across all Chernivtsi districts: Shevchenkivskyi, Pershotravnevyi, and the center.
Why choose me?
Comparison with other options
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Branding in Chernivtsi — Oleksandr Filiuk, 15+ years
Branding in Chernivtsi: a context you cannot ignore
Chernivtsi is a city of about 265 thousand, yet with a cultural density that resembles the capitals of much larger countries. Austro-Hungarian heritage, the UNESCO-listed Residence of Bukovynian and Dalmatian Metropolitans (today the Yuriy Fedkovych Chernivtsi National University), Bukovynian Secession facades on Olha Kobylianska Street, Turkish Square, the Opera and Ballet Theatre — none of this is decoration. It is the context in which your brand lives. I am Oleksandr Filiuk, with 15+ years of experience in brand identity and 130+ projects delivered, and in Chernivtsi I always start by acknowledging this context.
A local brand here cannot be generic. Tourism, European-format cafes, Carpathian family wineries, education (the National University, Bukovynian State Medical University), light industry, IT teams from the Chernivtsi IT Cluster — each segment has its own audience and logic. A universal template does not work. What works is research, precise positioning, and design that holds those decisions over time.
What is included in my branding for Chernivtsi business
The standard package covers positioning, naming if needed, the logo in all variations (primary, horizontal, vertical, mark, monochrome, inverse), a typography system, a color palette in HEX, RGB, CMYK, and Pantone, graphic patterns, key media, and a 40-80 page brandbook. I work in Adobe Illustrator (logo and vector), Photoshop (raster mockups), InDesign (print media, brandbook, packaging), and Figma (digital interfaces, presentations). I choose the tool to fit the task, not the other way around.
I deliver all source files: AI, EPS, PDF, PNG, SVG, INDD, and the Figma project. The client becomes the full owner of the design. This is a non-negotiable position — without it the work does not start.
How I work with brands in the historic center
Cafes on Kobylianska, boutiques near the Town Hall, hotels on Soborna, restaurants on Universytetska — these are not the same task even when they look similar from the outside. A cafe next to the National University talks to a student — speed, price, social media rhythm. A cafe in a historic quarter for tourists and locals who value quiet talks about tradition, craft, the link to Bukovynian coffee culture. One logo will not cover both tasks.
I start every project with a detailed brief and a live conversation with the founder. 60-90 minutes of dialogue gives more than 20 pages of forms. Then comes Chernivtsi and Bukovyna market research, competitor analysis, positioning, concept, and full system development. Everything is documented.
Bukovyna family wineries and the export brand
The Carpathian foothills and Bukovyna have a winemaking tradition that is being rediscovered today through small family wineries. I have worked with several such brands and I know the specifics: the product sells not only in Chernivtsi but through specialty stores in Kyiv, Lviv, and on export to Poland and Romania. A brand must carry the story of the place yet read on a shelf next to international wines. Labels are produced in InDesign with proper CMYK, dielines, and preflight for the printer. For a full packaging suite see the related service print-design with the Chernivtsi-specific page at /locations/chernivtsi/print-design.
Branding for Chernivtsi IT and education
The Chernivtsi IT Cluster, product teams, outsourcing studios — branding works differently in this segment. Less about the emotion of place, more about clarity, technology, and international readability. The logo has to live on GitHub, LinkedIn, and in international media. The palette has to handle dark and light themes. Typography must support Cyrillic and Latin equally well. I build these requirements in from day one.
Education brands are their own category. The National University and the Bukovynian State Medical University are large established institutions with their own identity. But around them are education startups, courses, language schools, children's academies — they need a modern brand that respects academic tradition without looking like yet another version of an old logo.
How to order branding in Chernivtsi
Write via the website form or Telegram. I reply within a day. The first step is a 60-90 minute call: you tell me about the business, I ask questions, we see if there is mutual fit. If so, I send a commercial proposal with timeline, stages, and cost. A 50% prepayment starts the work. I work with businesses from all districts — Shevchenkivskyi, Pershotravnevyi, and the center. If your project is connected to advertising, see also /locations/chernivtsi/ad-creatives.