Design, development, marketing and consulting in Cherkasy

Design and development for business in Cherkasy

I am Oleksandr Filyuk, a Senior UI/UX designer with 15+ years of experience and 130+ completed projects. I spend most of my time working with companies in Cherkasy and Cherkasy Oblast — from small family brands on Khreshchatyk Street to manufacturing enterprises and IT teams. Cherkasy is the regional capital on the right bank of the Dnipro, near the Kremenchuk Reservoir, with a population of around 272,000. The city lives in a tight intertwining of agricultural, industrial, educational and digital sectors, and this very mix makes local business unique.

My approach to design and development in Cherkasy is built on simple principles: deep understanding of the client's business, honest deadlines, a transparent process and a focus on business outcome rather than a pretty picture. I do UI/UX design in Figma, build design systems, design websites, mobile apps, B2B portals and SaaS products. The tech stack is flexible: for most projects — Next.js, headless CMS on Directus or WordPress, for specific tasks — custom solutions.

Who my clients are in the city

My clients in Cherkasy are owners of cafes and restaurants on Shevchenko Boulevard, executives of manufacturing companies in the Sosnivskyi district, marketers of regional agricultural holdings, founders of DTC brands and IT startups from Cherkasy IT Cluster. I work with those who understand the value of a thoughtful product and are not looking for cheap and fast at the expense of quality.

Marketing and digital in Cherkasy region

Beyond design and development, I help clients with marketing — mostly SEO, content strategy, local optimization and analytics setup. In Cherkasy, Google local search behaves differently than in Kyiv or Lviv: competition is lower, but content and relevance requirements are serious. It is important for businesses to be found by queries tied to a district like Sosnivskyi or Prydniprovskyi, to specific locations such as Soborna Square or the Dnipro Boulevard.

For local business, I set up Google Business Profile, work with reviews, optimize site structure for regional queries, build a link strategy through regional media and industry resources. For national brands headquartered in Cherkasy, I do in-depth technical SEO, content marketing and paid advertising.

Content marketing for the region

Content is a long game, but it is content that delivers stable organic traffic. I build an editorial plan that combines general industry topics with regional news from Cherkasy region: fairs, festivals, business events, local community initiatives. Such content positions the client as an expert and significantly improves local search visibility.

How I work with agricultural and processing clients

Cherkasy region is a powerful agricultural area. I have extensive experience working with farms, sugar, grain and processing enterprises. For them I create a corporate identity without excessive glamour — simple, clear, without unnecessary metaphors, honestly speaking about product quality. Websites for such companies are often B2B portals with a catalog, personal accounts for wholesale clients, integration with ERP and accounting systems.

I spend a significant part of the project immersing myself in the client's real work: I visit the production site or farm, talk to agronomists, technologists, sales staff. This gives the level of understanding without which design turns into a template. For agricultural business, a templated solution means lost sales.

Processing and manufacturing

For machine building, chemical industry and agricultural processing I focus on technical accuracy of content, clear product specifications, factory photography and honest, non-glossy branding. In such projects the website is a working tool of the sales department, not a showcase.

Cherkasy IT Cluster and regional startups

Cherkasy IT Cluster is an active community of tech companies in the city, including R&D offices, outsourcing teams and product startups. For me, it is a strategically important ecosystem: I regularly cooperate with cluster teams on joint projects and know the local talent market. If a client needs a development, testing or marketing team — I can quickly assemble it locally, without overpaying Kyiv rates.

For startups from Cherkasy, I often take the role not only of designer but also of facilitator: I help formulate the value proposition, conduct customer research, find product-market fit. This is especially relevant at early stages, when it is important not to burn the budget on a design that does not match real user needs.

Why clients from Cherkasy choose me

Over 15+ years of work I have seen very different businesses — from small family cafes in Sosnivka to national brands. This gives me the ability to quickly switch between contexts and not impose a templated solution on the client. In Cherkasy I am chosen primarily for:

a transparent process with fixed price and clear deadlines; deep immersion in the business instead of design for the sake of design; full handover of source files and absence of vendor lock-in; experience with local specifics — from the agricultural features of Cherkasy region to the structure of the city's IT ecosystem; honest communication even in difficult situations. If you are looking for a partner for a project in Cherkasy — write to me via the contact form, and we will discuss your tasks.