Full cycle: market and competitor research, owner and team interviews, positioning, naming (if needed), vector logo, visual identity, color palette, typography, document templates, presentations, social media and packaging. Everything is documented in a 60+ page brandbook with usage examples. I also prepare print-ready files (CMYK, Pantone, PDF/X) and web files (RGB, SVG). If you need a website, see web design in Cherkasy.

Standard timeline is 8-12 weeks from kickoff to approved brandbook. Of these: research and strategy 2-3 weeks, naming (if needed) 2 weeks with legal check, logo and base system 3-4 weeks, full brandbook and assets 2-3 weeks. If you also need a logo in Cherkasy or print materials, the timeline doesn't grow — I work in one stream.

Yes, rebranding is a separate track. First I audit the current brand: where it loses meaning, what works, why customers confuse you with competitors. Then we decide together — evolution (keep recognition, refresh the system) or revolution (full replacement). For Cherkasy companies with 10+ year histories I more often recommend evolution, to avoid losing a loyal base. Rebranding includes a migration plan for all assets.

During naming I check options against Ukrpatent and EUIPO databases, plus .com/.ua/.com.ua domains. The client receives a report with 5-7 valid options ready for registration without collision risk. The trademark registration itself is a separate process handled by partner lawyers. I prepare the correct files (vector, color descriptions, Nice classes) so the filing succeeds on the first attempt.

Yes, this is a major part of my Cherkasy client base. I understand the specifics: long sales cycles, B2B communication, the importance of certificates and documentation. For food producers I prepare packaging design that meets DSTU and EU requirements (if there's export). For agricultural companies — corporate identity for machinery, workwear and trade show booths. Print materials are planned together — see print design in Cherkasy.

A brandbook is the user manual for your brand. It contains: logo usage rules (margins, minimum sizes, forbidden variations), brand colors in RGB/CMYK/Pantone, typography hierarchy, photo style, illustrations, templates for documents, presentations, social media, email, signage and vehicles. Without a brandbook, every new contractor does it their own way — and the brand falls apart in a year. With a brandbook, any designer reproduces the system precisely.

Yes, this is a mandatory part of the system. I prepare templates for Instagram (feed, stories, Reels), Facebook, LinkedIn and TikTok — accounting for algorithms and user behavior. The brandbook describes rules for composition, typography, color accents and animation. For ongoing content I separately produce ad creatives in Cherkasy or hand templates over to your SMM specialist.

Budget depends on scope: a basic package (logo + minimal brandbook + 5 assets) is the lower bound; full branding with research, naming, packaging and team training is significantly higher. For small Cherkasy businesses we often start with the basic package and expand as needed. I give an exact figure after the first meeting, when I understand goals and scope. The price includes 6 months of post-launch support.

Yes, second-generation family businesses are a separate category I work with especially carefully. Often the founders' children come with the request: "my father built the business in the 90s, it's time to update the face, but without losing what people love us for." Here it's vital to respect the heritage and open the road to new markets at the same time. I conduct separate interviews with the older and younger generations so the brand unites both visions instead of pitting them against each other.

Yes, for B2B companies working with the industrial cluster around Azot in Cherkasy I prepare a restrained, technical visual identity — without excessive decoration. Key assets: product catalogs, technical specifications, trade show booths (often for Kyiv and European events), corporate workwear, equipment marking. The design holds up under industrial print conditions and looks good on ISO certificates.

Yes, IT startups from the Cherkasy cluster are regular clients. I understand the specifics: fast time-to-market, English-language communication from day one, limited budget at early rounds. I offer a light starter package (logo + base identity + presentation templates for investors and pitch deck) with the option to expand to a full brandbook after Series A. I work in Figma and hand over all source files.

Yes, regional retail is a tricky case because you need to look both locally close (so residents of Sosnivskyi and Prydniprovskyi districts trust you) and professional (to compete with chains in Lyubava or Dnipro Plaza malls). I build a system that works equally well on a shop sign near Sosnivka Park, in an Instagram feed and on flyers for direct mail. All assets — in a single style.