Email marketing in Cherkasy — emails that drive sales, not the spam folder
I am Oleksandr Filiuk and I set up email marketing so your list becomes an asset, not a dead pile. I work with Cherkasy e-commerce, B2B services and agricultural brands from the region — from the first subscriber to automated funnels.
42%Average email Open Rate
300%Repeat sales growth
25+Email projects completed
100+Satisfied clients worldwide
Leave a request
Fill out the form or message me — tell me about your subscriber base and goals
Free audit
I'll analyze your current email system, database, and competitors — showing growth opportunities
Automated sales
Your email system works 24/7 — automatically retaining clients and generating repeat sales
Types of Email Campaigns
I create email campaigns for every stage of the sales funnel
👋
Welcome series
Automatic email series for new subscribers: brand introduction, offer and conversion.
🎁
Promotional campaigns
Seasonal and promotional email campaigns to drive sales and attract customers.
⚡
Trigger chains
Automated emails based on user actions: abandoned cart, product view, birthday.
🔄
Reactivation campaigns
Returning inactive subscribers through personalized emails with special offers.
📰
Newsletter & digest
Regular informational emails with company news, blog posts and useful content.
🧪
A/B testing
Testing subject lines, content, send time and CTAs to maximize conversion.
Work Process
01
Current system audit
I analyze your email database, current campaigns, deliverability, Open Rate, and conversions — finding issues and growth points
02
Email marketing strategy
I develop a strategy: email types, frequency, audience segments, automated chains, and KPIs
03
Platform setup
I set up or migrate to the optimal platform (Mailchimp, Klaviyo, SendPulse), connect domain and configure SPF/DKIM/DMARC
04
Template design
I create responsive HTML templates for each email type in your brand's signature style
05
Automation
I set up trigger chains: welcome series, abandoned cart, reactivation, birthday, post-purchase
06
Launch & testing
I launch first campaigns, run A/B tests on subject lines, content, and send times
07
Optimization & scaling
I analyze results, optimize chains, expand segmentation, and increase revenue from the email channel
Pricing
Choose the optimal package for your project
Starter
SEO Basic
For small businesses and startups
$500/mo$700/moWhat's included:
- Website and competitor audit
- Keyword research (up to 200 queries)
- On-page optimization (up to 10 pages)
- Technical SEO audit
- Meta tag optimization
- Google Search Console setup
- Google Analytics 4 setup
- Page speed optimization
- Basic link building (5 links/mo)
- XML sitemap
- Robots.txt optimization
- Critical error fixes
- Monthly report with recommendations
- Position monitoring
- Content consultations
First results in 2-3 months
Business
Marketing Complex
SEO + Google Ads
$1200/mo$1500/moWhat's included:
- Everything from SEO Basic
- Extended keyword research (up to 500 queries)
- On-page optimization (up to 30 pages)
- Google Ads setup (search campaigns)
- Performance Max campaigns
- Remarketing
- Website conversion optimization
- A/B testing of landing pages
- Extended link building (15 links/mo)
- Monthly content plan
- 4 SEO articles written per month
- Goals and conversion setup
- Google Merchant optimization (for e-commerce)
- Report with analytics and ROI
- Weekly video calls
- Bid and budget optimization
- Schema.org markup
- User behavior analysis
Traffic from month one
Professional
Digital Strategy
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
- Everything from Marketing Complex
- Unlimited keyword research
- SMM strategy (Instagram + Facebook)
- Social media content plan
- Design of 12 posts/mo
- Targeted social media ads
- Email marketing (up to 4 newsletters/mo)
- 8 SEO articles written per month
- Video content (scripts + editing)
- Link building (30 links/mo)
- Monthly competitor analysis
- Looker Studio dashboard
- CRO (conversion rate optimization)
- Heatmap analysis
- Sales funnel analysis
- Weekly reports
- Monthly strategic sessions
- Website usability audit
- PR and guest publications
- Reputation management (basic)
Comprehensive business growth
Premium
Growth Partner
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
- Everything from Digital Strategy
- Dedicated marketing strategist
- Unlimited channels
- SMM on all platforms (Instagram, Facebook, LinkedIn, TikTok)
- Google Ads with unlimited campaigns
- Bing Ads
- Email marketing (unlimited sends)
- Marketing automation
- CRM integration
- 16+ SEO articles written per month
- Design of 20+ posts/mo
- Video marketing
- Influencer marketing
- Link building (50+ links/mo)
- PR campaigns
- Reputation management (full)
- Daily campaign monitoring
- Funnel analysis and optimization
- Competitor intelligence
- Quarterly strategic planning
- Weekly strategic calls
- Priority support 24/7
- Marketing personalization
- Marketing analytics and BI
- Multi-channel attribution
Maximum growth
Frequently Asked Questions
Answers to the most popular questions
It works, and better than before. Customer acquisition cost in Meta Ads and Google Ads grows every year, while email is the channel where you directly own the contact. Average email marketing ROI in e-commerce is multiples higher than most paid channels. The problem isn't email as a format but how it's done: mass blasts without segmentation, templated emails, poor deliverability. Do it right and it's one of the most profitable channels in your mix.
Basic setup (ESP choice, domain technical configuration, SPF/DKIM/DMARC, sign-up form, first welcome chain) — 2-4 weeks. Full system with all automations, segmentation and content plan — 6-10 weeks. After that the system runs in the background and only needs regular campaigns and optimization. It's a long-tail investment that pays off for years.
Depends on tasks. Mailchimp — strong analytics, nice UI, but expensive and weak integrations with Ukrainian CRMs. SendPulse — optimal for the Ukrainian market: email + SMS + Viber + WhatsApp in one, integrations with Bitrix24, KeyCRM, ESPocrm. GetResponse — strong automation, good for content funnels. Brevo — good price-quality for scaling. At project start I pick the tool for the specific case, not "because it's popular".
Several mechanics work together: lead magnet (useful material in exchange for email — guide, checklist, discount), smart pop-ups with proper timing (not aggressive), checkout form, dedicated landing page for sign-ups, gated content (article or case study behind email). Separately — passing data from paid channels and offline points. If you have a physical store at Liubava or Dnipro Plaza mall — checkout contact collection should also be in the system.
It's a multi-layer task. Technical: proper SPF, DKIM, DMARC records, domain warm-up for new senders, reputation monitoring. Content: clean list (no bought contacts), segmentation, relevant content, honest subjects without CAPS and "!!!". Behavioural: cutting inactive subscribers, timely reactivations, no aggressive frequency. Together that gives 95%+ deliverability. Without at least one layer problems start.
Depends on business type and content. For e-commerce, 1-2 emails per week with a relevant offer or content is comfortable. For B2B — 2-4 emails per month with expert content. For media projects — daily or every other day if the audience subscribed for updates. The point isn't frequency but value of each email. If you have nothing to say this week, better skip than send empty.
For any e-commerce — mandatory. Abandoned cart (cart-abandonment reminder) is one of the most profitable email chains. Standard schema: email 1 in 1-2 hours (reminder), email 2 in 24 hours (social proof), email 3 in 48-72 hours (limited offer). Set up once, then runs automatically and brings sales that would otherwise be lost.
Via API or ready-made integrations. For the Ukrainian market I often integrate SendPulse or GetResponse with Bitrix24, KeyCRM, ESPocrm — so the ESP sees client behaviour in CRM (deal statuses, purchase history, tags) and the CRM logs email activity (opens, clicks, conversions). This enables real personalization and automatic transfer of hot leads to sales without manual work.
For B2B from Cherkasy region email is one of the key channels because the sales cycle is long, decisions involve multiple people and email remains the professional communication standard. I build a two-layer system: nurture chains for cold leads (expert content, case studies, guides) and campaigns for active deals (commercial offers, social proof, limited offers). Separately — automation for working with stale leads and win-back. This delivers a steady stream of warmed B2B leads.
Suits perfectly. Regional e-commerce in Cherkasy often suffers from low repeat purchase — a client comes, buys once and leaves. Email is the cheapest way to bring them back: post-purchase chains, product recommendations based on history, seasonal campaigns, loyalty programs. Basic automations pay off in the first or second month after launch because repeat sales in e-commerce cost much less than acquiring a new client.
For agro B2B from Cherkasy region email is a deep nurturing channel for partners and dealers. Segments: farmers, processors, distributors, export partners. Content: price and availability updates, technical guides, season information, case studies, regulatory news. Onboarding chain automation for new partners plus win-back for those who haven't ordered in a while. This works especially well because the B2B audience here barely uses email systematically — therefore good quality gives a visible advantage over competitors.
For IT from Cherkasy IT Cluster working with foreign clients, email is the main channel for warming outbound audiences and nurturing inbound leads. I build systems: cold outreach with personalization and follow-up sequences, content newsletters for inbound leads (expert articles, case studies, news), nurture series for long-cycle B2B deals, win-back for old leads. All connected with the CRM (HubSpot, Pipedrive, Salesforce) and proper tracking to pass hot leads to sales on time.
Why choose me?
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| List management | Cleaning, segmentation, sleeper reactivation | Send to everyone without filtering |
| Automation | Welcome, abandoned cart, reactivation, win-back | Only manual one-off sends |
| Deliverability | Configured SPF, DKIM, DMARC, domain warm-up | No tech setup, emails go to spam |
| Analytics | OR, CTR, Revenue per Email, end-to-end analytics | Open Rate only without sales connection |
| Content | Personal emails, A/B tests on subjects and CTAs | Templated marketing blasts |
Email marketing in Cherkasy — emails that drive sales, not the…
How I build email marketing for Cherkasy businesses
Email marketing starts not with an email but with the list. Before writing the first newsletter I set up systematic subscriber collection on the site: lead magnets, pop-ups with proper logic (not aggressive), checkout forms, CRM integration. If your list has no proper entry point, all later sends will fire at dead contacts.
For Cherkasy businesses this is often the first moment of revelation: "turns out we already have 5,000 contacts we've never used". I revive those lists, clean inactive ones, reactivate sleepers — and within the first month this usually delivers visible sales growth without any new ad budget.
Tools I work with
Mailchimp, SendPulse, GetResponse, Brevo (formerly Sendinblue) — the choice depends on tasks and budget. For the Ukrainian market SendPulse and GetResponse are often optimal: good price-quality ratio, integrations with Bitrix24, KeyCRM, ESPocrm, support for SMS and Viber alongside email. Mailchimp is better for Western markets and complex analytics, Brevo — for projects with a strong automation focus.
Segmentation is the foundation of efficiency
Sending to everyone is a path to spam. I segment the list by behaviour: new subscribers, active buyers, sleepers, those who open but don't buy, those who abandoned the cart. Each segment gets its own communication — relevant, personalized, at the right moment. This isn't magic, it's systematic work with CRM data, GA4 and on-site behaviour.
Automated funnels
Welcome series for new subscribers, abandoned cart for those who left it, post-purchase for repeat sales, reactivation for sleepers, win-back for long-inactive ones — these are basic chains that work in the background 24/7 and generate a steady stream of sales without manual work. I set them up once and refine them based on real data.
Content people open and read
Subject line is 80% of success. Without a hooking, honest subject your email simply won't be opened. Body — short, relevant, with a clear CTA. No fluff, no corporate-speak, no Google templates. Every email is like a personal message from a human to a human, even when it's a B2C send for thousands.
Analytics and optimization
Metrics that really matter: Open Rate, Click Rate (CTR), Conversion Rate, Revenue per Email, unsubscribes, spam complaints, deliverability. I work with GA4 and CRM data to see the full picture — from email open to actual sale. Every campaign is an A/B test: subject, sender, time, creative, CTA. Constant improvement, not "launch and forget".