UX Audit in Cherkasy
I'm Oleksandr Filyuk. 15+ years and 130+ digital product projects. I run deep UX audits for Cherkasy businesses: from regional retail to IT startups inside the Cherkasy IT Cluster ecosystem.
40%average conversion lift after audit
200+interfaces analyzed
15+years of UX experience
100+Satisfied clients worldwide
Leave a request
Fill out a short form or message me — tell me about your product and its challenges
Free consultation
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Get a detailed report
Full audit with specific recommendations, prioritization, and an implementation roadmap
Types of UX Audit
I conduct comprehensive usability analysis from multiple perspectives
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Heuristic Audit
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
📈
Conversion Audit
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
📱
Mobile Version Audit
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
🏆
Competitor Audit
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
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Usability Analysis
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
♿
Accessibility Audit
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
Work Process
1
Data Collection & Briefing
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
2
Heuristic Evaluation
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
3
User Data Analysis
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
4
Competitive Analysis
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
5
Recommendations Development
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
6
Report Presentation
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
A standard UX audit takes 3-4 weeks. Week one — business context immersion, ICP and JTBD, access to GA4, Hotjar, Mixpanel or Amplitude. Week two — quantitative behaviour research. Week three — heuristic evaluation and deep analysis of critical flows. Week four — report production with RICE prioritisation and final presentation. For very large products (50+ key screens) the timeline can extend to 6 weeks.
Minimum package: GA4 access with at least 90 days of history, access to a behaviour analytics tool (Hotjar, FullStory or Mixpanel), ICP segments, key product metrics (MRR, churn, retention, LTV, CAC) and quarterly business goals. If anything is missing I help set it up at kickoff — it's a separate workstream but mandatory for valid conclusions.
Checklists rely on generic Nielsen heuristics and best practices. I start from your business case and your users' JTBD, and only then apply heuristics. Every finding is tied to business impact, not to abstract "this violates best practice". That's why my recommendations focus on ROI rather than cosmetics.
Yes, iOS and Android are a major part of my practice. For mobile audits I additionally analyse gestures, navigation patterns, performance, app store metrics, onboarding flow and push strategy. If you have both web and mobile, I recommend a cross-platform audit — consistency issues are usually the most expensive.
RICE is a prioritisation framework: Reach, Impact, Confidence, Effort. I chose it because it gives transparent numeric ranking for product owners and investors. I also use ICE or MoSCoW when needed, but RICE is my primary tool. The report shows not just "fix this" but a concrete score per finding.
Yes, basic accessibility (WCAG 2.1 AA) is included in the standard package. I check contrasts, semantic HTML, keyboard navigation and screen reader behaviour. If you need a full accessibility audit with ATAG, that's a separate service scoped individually — particularly relevant for govtech and fintech.
A 60-120 page PDF plus video commentary on key findings (2-5 minutes per block). Structure: executive summary, methodology, quantitative insights, heuristic evaluation by section, critical flows, 60-90 day roadmap. Separately — a Notion page with all findings in a kanban format for your team. Everything is ready to show investors or the board.
Yes, under a separate agreement. The base audit delivers the report and roadmap. Implementation I run as a fractional product/UX lead — 1-2 days per week with your team for 60-90 days. This not only fixes problems but also embeds UX culture inside the team.
Yes, it's one of the key categories I cover in the region. Regional retail (grocery chains, fashion, electronics) has specific UX challenges: catalogues with thousands of SKUs, local acquisition channels, omnichannel with physical stores in Lyubava or Dnipro Plaza malls. I build the audit around average order value, repeat purchases and LTV.
For Cherkasy region agriculture (processing, farming) the UX audit has nuances: B2B flows, complex calculator forms, integrations with 1C and logistics, mobile solutions for agronomists in the field. I focus on offline-first behaviour, page weight on weak 4G in remote parts of the region and training materials for staff aged 50+.
Yes, I particularly enjoy working with Cherkasy IT Cluster teams. For early stage I run a lean 2-week audit focused on PMF, activation funnel and core loop. For Series A teams — a full audit with scaling roadmap. I always account for limited resources and show how to get maximum impact with minimum team effort.
Great, that's a typical case for Cherkasy DTC e-commerce — local product, national market. I analyse traffic geography in GA4, conversion by city and repeat customer behaviour. I often see a pattern: traffic from Kyiv, Lviv and Dnipro converts differently than from Cherkasy. This allows geo-segmented UX improvements instead of generic ones.
Why choose me?
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Methodology | JTBD + AARRR + HEART + RICE — transparent process tailored to your business case | Generic Nielsen heuristics and checklists without business context |
| Research depth | Quantitative data from GA4, Mixpanel, Amplitude + FullStory sessions + interviews | Expert opinion only, no data |
| Deliverable | 60-120 page report + Notion kanban + video commentary + 60-90 day roadmap | 30-slide deck without an action plan |
| Local expertise | I understand Cherkasy specifics: retail, agri, IT cluster, DTC | Generic approach with no market awareness |
| Post-delivery support | 30 days of consultations + fractional UX lead option | Report delivered — communication ends |
| Prioritisation transparency | RICE score for every finding + roadmap from quick wins to strategic bets | Chaotic list without weights or sequencing |
UX Audit in Cherkasy | Alex Filiuk
Why UX audit is critical for Cherkasy businesses
Cherkasy is a regional capital on the right bank of the Dnipro with around 272 thousand residents. It's a mid-sized but dense market: regional retailers from Lyubava and Dnipro Plaza malls, DTC e-commerce brands, second-generation agri family-businesses and product teams from the Cherkasy IT Cluster all compete here. In this environment UX stops being a "pretty interface" and becomes the main retention lever.
A UX audit reveals in 3-4 weeks exactly where you lose traffic, conversions and loyalty. I have worked with teams whose products showed visible improvement in retention metrics after fixing IA and critical flows — without a redesign, simply by paying down UX debt.
How I run UX audits for Cherkasy products
I start from the business case: ICP, JTBD, North Star metric and key AARRR stages. Then quantitative research: GA4, Mixpanel or Amplitude, Hotjar heatmaps, FullStory session replays. In parallel I run heuristic evaluation of IA, forms, micro-interactions, accessibility and emotional design. If the client is in Sosnivskyi district or Mytnytsia — I come on-site for a workshop; if outside Cherkasy — I work remotely with the same depth.
What Cherkasy clients receive
The deliverable is a 60-120 page report with video commentary. Each finding has severity, description, evidence (screenshot or session clip), recommendation and rough impact via RICE. Separately — a 60-90 day remediation roadmap split into quick wins, structural fixes and strategic bets. I stay available for 30 days after delivery to clarify items with your team.
Local context: behaviour of Cherkasy users
Users from Cherkasy and the region have specific behavioural patterns. The high-spending audience is concentrated downtown — Shevchenka Boulevard, Soborna Square, Khreshchatyk. Student audiences from Bohdan Khmelnytsky National University and ChDTU drive early adoption of mobile services. B2B users from Bohdan Motors, processing plants or farms expect functionality over flashiness. I factor all of this into every report.
When UX audit delivers maximum value
When your product is live but PMF metrics are sluggish. When conversion rate has dropped MoM for two quarters in a row. When you plan a redesign and want it grounded in data, not taste. When you need an independent expert opinion before a funding round or expansion to new markets. In all these scenarios a UX audit is the cheapest way to understand reality.
Why teams choose me
15+ years of practice, 130+ projects, expertise in the HEART framework, transparent methodology and a deliverable you can show investors and the board. I don't leave clients with a 200-slide deck — I give them a decision-making instrument.