I'm Oleksandr Filyuk. 15+ years and 130+ digital product projects. I run deep UX audits for Cherkasy businesses: from regional retail to IT startups inside the Cherkasy IT Cluster ecosystem.
Fill out a short form or message me — tell me about your product and its challenges
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Full audit with specific recommendations, prioritization, and an implementation roadmap
I conduct comprehensive usability analysis from multiple perspectives
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Choose the optimal package for your project
One-time 2-hour session
$300$400What's included:
Comprehensive analysis in 1 week
$800$1000What's included:
1 month collaboration
$2000$2500What's included:
Answers to the most popular questions
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Methodology | JTBD + AARRR + HEART + RICE — transparent process tailored to your business case | Generic Nielsen heuristics and checklists without business context |
| Research depth | Quantitative data from GA4, Mixpanel, Amplitude + FullStory sessions + interviews | Expert opinion only, no data |
| Deliverable | 60-120 page report + Notion kanban + video commentary + 60-90 day roadmap | 30-slide deck without an action plan |
| Local expertise | I understand Cherkasy specifics: retail, agri, IT cluster, DTC | Generic approach with no market awareness |
| Post-delivery support | 30 days of consultations + fractional UX lead option | Report delivered — communication ends |
| Prioritisation transparency | RICE score for every finding + roadmap from quick wins to strategic bets | Chaotic list without weights or sequencing |
Cherkasy is a regional capital on the right bank of the Dnipro with around 272 thousand residents. It's a mid-sized but dense market: regional retailers from Lyubava and Dnipro Plaza malls, DTC e-commerce brands, second-generation agri family-businesses and product teams from the Cherkasy IT Cluster all compete here. In this environment UX stops being a "pretty interface" and becomes the main retention lever.
A UX audit reveals in 3-4 weeks exactly where you lose traffic, conversions and loyalty. I have worked with teams whose products showed visible improvement in retention metrics after fixing IA and critical flows — without a redesign, simply by paying down UX debt.
I start from the business case: ICP, JTBD, North Star metric and key AARRR stages. Then quantitative research: GA4, Mixpanel or Amplitude, Hotjar heatmaps, FullStory session replays. In parallel I run heuristic evaluation of IA, forms, micro-interactions, accessibility and emotional design. If the client is in Sosnivskyi district or Mytnytsia — I come on-site for a workshop; if outside Cherkasy — I work remotely with the same depth.
The deliverable is a 60-120 page report with video commentary. Each finding has severity, description, evidence (screenshot or session clip), recommendation and rough impact via RICE. Separately — a 60-90 day remediation roadmap split into quick wins, structural fixes and strategic bets. I stay available for 30 days after delivery to clarify items with your team.
Users from Cherkasy and the region have specific behavioural patterns. The high-spending audience is concentrated downtown — Shevchenka Boulevard, Soborna Square, Khreshchatyk. Student audiences from Bohdan Khmelnytsky National University and ChDTU drive early adoption of mobile services. B2B users from Bohdan Motors, processing plants or farms expect functionality over flashiness. I factor all of this into every report.
When your product is live but PMF metrics are sluggish. When conversion rate has dropped MoM for two quarters in a row. When you plan a redesign and want it grounded in data, not taste. When you need an independent expert opinion before a funding round or expansion to new markets. In all these scenarios a UX audit is the cheapest way to understand reality.
15+ years of practice, 130+ projects, expertise in the HEART framework, transparent methodology and a deliverable you can show investors and the board. I don't leave clients with a 200-slide deck — I give them a decision-making instrument.