Conversion Optimization in Cherkasy
I'm Oleksandr Filyuk. 15+ years and 130+ CRO projects for DTC, SaaS and B2B. I help Cherkasy retail and e-commerce brands find the gap between traffic and revenue — and close it with A/B tests.
35%average conversion increase
500+A/B tests conducted
2.5xaverage optimization ROI
100+Satisfied clients worldwide
Leave a request
Tell me about your website, current conversion, and business goals — I'll prepare a preliminary analysis
Free conversion audit
I'll analyze your site and show the main customer drop-off points with growth potential estimate
Conversion growth
We implement changes, test hypotheses, and record measurable growth in your metrics
Types of Conversion Optimization
I increase your website conversion based on data and testing
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A/B testing
Comparative testing of page variants, buttons, texts and forms to determine the best performer.
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Landing page optimization
Improving landing page conversion: headlines, CTAs, structure, social proof.
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Sales funnel optimization
Analysis and elimination of customer drop-off points at every stage from first visit to purchase.
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UX interface optimization
Improving website or app usability based on user behavior data.
📝
Form optimization
Reducing form abandonment rate: simplification, validation, progress bar, autofill.
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User behavior analysis
Heatmaps, session recordings, scroll-maps to understand how users interact with the site.
Work Process
1
Current Conversion Audit
I analyze current conversion metrics, sales funnel, traffic sources, and user behavior to establish a baseline.
2
User Behavior Analysis
I study heatmaps, session recordings, scroll maps, and click analytics to understand real interaction patterns.
3
Hypothesis Formation
Based on data, I create a prioritized list of conversion improvement hypotheses, estimating each one's potential impact.
4
Variant Design
I develop alternative versions of pages and interface elements to test the formed hypotheses.
5
A/B Testing
I run controlled A/B tests with statistically significant samples to verify each hypothesis.
6
Implementation & Iteration
I implement winning variants, analyze results, and launch a new optimization cycle for continuous growth.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
A UX audit is a broad diagnostic of the entire product with recommendations. CRO is a continuous, iterative programme of hypothesis testing and impact measurement. I often start with a UX audit as base diagnostics, then move into the CRO cycle. The audit is a photograph, CRO is a movie.
Depends on the primary metric and MDE. As a benchmark: a test for a 10% conversion lift on a 3% baseline needs about 30-40k visits per variant — so 60-80k per test minimum. If you have less, we focus on the densest traffic segments or do qualitative research instead of statistical testing.
GA4 — the analytics backbone. Hotjar or FullStory — behavioural analytics. Mixpanel or Amplitude — product tracking. VWO, Optimizely or Google Optimize — A/B tests. Notion — hypothesis and results documentation. I don't push an expensive stack — I use whatever the client already has or the cheapest working set.
Minimum 2 weeks, optimally 3-4 weeks to reach 95% confidence. I never stop tests early — that's the rookie's biggest mistake. If after 4 weeks a test still hasn't reached significance, the effect is smaller than MDE — hypothesis didn't win, document and move on.
Reach (how many users a change touches), Impact (how strongly), Confidence (how sure we are), Effort (team time). RICE score = (R x I x C) / E. I use RICE because it's transparent and easy to explain to teams. Alternatively — ICE without Reach for small products.
No, and anyone who does is either a fraud or unprofessional. A/B programme outcomes are a function of hypothesis quality, traffic volume, market and product state. I promise systematic work and transparent metrics. In my practice quarterly goals are set as a range of hypotheses and test count — not as a specific % growth.
Continuously. CRO is not a project, it's a process. Optimally: 1-2 new tests per week, monthly review of running tests, quarterly strategic review of hypotheses and roadmap refresh. Done sporadically, CRO impact gets buried in noise.
Yes, often the first step. I check tracking events, conversions, audiences, custom dimensions, sampling. I frequently find baseline GA4 setup is wrong, which makes CRO work pointless. GA4 setup is a separate phase that pays off many times over.
For Cherkasy DTC e-commerce I focus on: PDP conversion (gallery, descriptions, reviews, social proof), checkout (field count, payment options, local delivery), retention (email programme, repeat purchase rate, AOV expansion). I keep teams in mind — they're small, so I pick the cheapest tools and fastest cycles.
For omnichannel regional retail CRO is broader: online conversion, shop-to-online flow (in-store QR codes, click-and-collect), online-to-shop (online reservations, local delivery from store), loyalty programmes with a single ID. I build CRO as an omni-system, not just web optimisation.
Yes, but the cycle is different. B2B SaaS has a longer funnel: visit → trial → activation → paid → expansion. CRO for B2B works on activation rate, time-to-value, trial-to-paid conversion and expansion revenue. Tests are longer (lower traffic) but MRR/ARR impact is substantial. For Cherkasy IT Cluster teams transitioning to product, it's a must-have.
Yes, I often propose a 90-day pilot: diagnostics plus 5-7 A/B tests on the highest-impact pages. Cheaper than a full retainer and lets you see if methodology and working chemistry fit. After the pilot, if all good, we move to a fractional CRO retainer for 6-12 months.
Why choose me?
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Test approach | Hypothesis + RICE + sample size + 95% confidence — scientific discipline | "Let's change the button colour" without statistics |
| Tooling | VWO, Optimizely, Google Optimize + GA4, Mixpanel, Hotjar, FullStory | Just Google Analytics and gut feeling |
| Hypothesis | 50-80 prioritised hypotheses at kickoff, new ones monthly | 5-10 generic ideas not tied to data |
| Honest expectations | I don't promise specific numbers — I promise discipline | "+200% conversion in a month" — typical clickbait promise |
| Local expertise | I understand Cherkasy DTC, omni-retail and IT cluster | Generic advice with no regional specifics |
| Engagement length | 6-12 months fractional CRO until programme is self-sustaining | One test and goodbye |
Conversion Optimization in Cherkasy | Alex Filiuk
Why CRO is critical for Cherkasy e-commerce
Cherkasy is a regional capital with around 272 thousand residents and a strong entrepreneurial community. Dozens of DTC e-commerce brands that grew from family-businesses or local shops are concentrated here, alongside regional retailers with physical stores in Lyubava and Dnipro Plaza malls. They all face the same task: traffic exists, but conversion is below international benchmarks and CAC grows faster than LTV.
CRO is the fastest way to monetise existing traffic without additional marketing spend. I have worked with teams where a systematic CRO programme produced a visible lift in revenue per visitor and a tangible payback period improvement. It isn't magic — it's disciplined work with hypotheses and A/B tests.
How I build a CRO programme
Stage 1 — diagnostics. I analyse GA4 over 90+ days: funnels, drop-off points, channel performance, cohort behaviour. Hotjar/FullStory for the qualitative picture. Surveys of existing customers to understand JTBD. The deliverable: 50-80 concrete hypotheses with impact assessment.
Stage 2 — prioritisation. Each hypothesis runs through RICE or ICE. I pick the top 15 per quarter and form a test roadmap. Highest-impact, lowest-effort hypotheses go first — quick wins. Structural changes (new IA, new checkout) come later.
Stage 3 — A/B tests. I run them via VWO, Optimizely or Google Optimize. Each test has a clear hypothesis, primary metric, MDE, sample size calculation and duration. Without this, tests are theatre. Minimum duration: 2 weeks and 95% confidence. Then statistical analysis and documentation.
Stage 4 — implementation and scaling. Winning variants ship to production. Losers are documented — that's also knowledge. The cycle repeats quarterly. After 2-3 quarters systemic impact accumulates across the funnel.
What Cherkasy clients receive
A document with 50-80 hypotheses and RICE scores. A quarterly test roadmap. Testing infrastructure (VWO/Optimizely plus GA4/Mixpanel dashboards). Weekly running-tests reports. Quarterly retros with new hypotheses. I stay as a fractional CRO partner for 6-12 months until the programme becomes self-sustaining.
Local context: Cherkasy DTC e-commerce
Cherkasy region DTC brands often have small teams (3-10 people) and limited tech stacks. So I adapt CRO to reality: lightweight tools (free Google Optimize, VWO for growing brands), focus on the highest-impact spots (PDP, checkout, repeat purchase), minimal documentation overhead. Speed beats process perfection.
Local context: regional retail
For Cherkasy regional retail CRO has an omnichannel dimension. I analyse not only online conversion but also shop-to-online and online-to-shop flows. Users who entered a Lyubava store and later bought online behave differently. Loyalty programmes, click-and-collect, local delivery — all elements of CRO for an omni-retailer.
What's not in my CRO scope
I don't change button colours without a hypothesis. I don't run tests without proper sample size. I don't promise specific growth numbers — that's frankly unprofessional. I promise a systematic approach, transparent methodology and disciplined work. The result is a function of hypothesis quality and traffic volume — I only optimise the process.