The full range for performance channels: static banners for Meta Feed, Stories, Reels covers; video creatives 9:16 for Reels, TikTok, Shorts (6, 15, 30 seconds); 16:9 horizontal video for YouTube; GDN banners (all standard sizes); carousels; collections; UGC-styled videos; static and animated versions of the same creative for testing. If you need a systematic brand, see branding in Cherkasy.

First we formulate hypotheses: "for whom", "which objection we remove", "what offer". For each hypothesis I prepare 2-4 creative variants with different hooks, visuals and CTAs. We launch them in parallel with equal budgets and look at CTR, CPM, ThruPlay, CPC and CPA after 3-7 days (depending on traffic volume). Winners are scaled, losers are either turned off or reworked. After 3-4 cycles we have a library of working creatives.

For a new campaign I start with 8-12 creatives (3 hypotheses x 3-4 variants). That's enough to see patterns after the first week — which format, which hook, which promise works. Then week by week I produce 5-7 new creatives based on winners and new hypotheses. Systematic production is the main advantage: one creative per month gives no data for optimization.

Yes. Simple video (graphic animation, transitions, motion typography) I make in After Effects myself. For product or UGC shoots I organize the shoot — either in my Kyiv studio or with a local Cherkasy operator. Script, storyboard, editing and color grading are mine. For shoots with talent (actors, models) I work with a verified casting agency. Usually it's 7-14 days from brief to finished video.

Yes. Classic ads with a logo in the top corner don't work in TikTok and Reels. The algorithm punishes the "ad-like" look: lowers reach, users skip faster. So I build creatives in a native style: 9:16 vertical, hook in the first 1-2 seconds, dynamic cuts, subtitles (most viewers watch without sound), CTA in-frame and in the caption. For TikTok — more trends and tracking, for Reels — a balance of trend and brand.

Yes. I prepare GDN banners in all standard sizes (300x250, 336x280, 728x90, 160x600, 320x50, 320x100, 970x250 and others), responsive display ads (images plus headlines), YouTube TrueView (6, 15, 30-second videos), discovery ads. For search campaigns I separately prepare graphic extensions. Files are delivered in a format optimized for Google requirements (banner weight, HTML5 if needed).

I can, but results will be weaker. Without a unified visual system every creative is perceived in isolation and the brand doesn't accumulate in audience memory. If you don't have a brandbook, the minimum needed is an approved palette, typography and logo. That's enough for the first 1-2 campaigns. For long-term work I recommend full branding in Cherkasy — it's cheaper than reinventing a style every time.

I work with two models: per package (for example 10 static plus 4 video for one campaign) and on a retainer (5-7 creatives per week at a fixed monthly fee — for brands that systematically run ads). The retainer is cheaper per unit and provides a fast reaction to cabinet data. Exact pricing follows a product review and scope discussion. The price includes 1 round of revisions per creative.

Yes, regional retail is a separate specialty. I prepare a systematic creative stream for chains with 5-15 stores in Cherkasy and the region: weekly promotions, seasonal campaigns (Easter, back-to-school, Black Friday, New Year), new product launches, customer content. Everything in the same style as POS materials and signage. For chains in Sosnivskyi and Prydniprovskyi districts I focus on local flavor — people value recognizing "their own".

Yes. UGC (user-generated content) is a native format that delivers higher CTR and lower CPM because Meta and TikTok algorithms love it. Scripts are written for a "real person": the hero tells a story, shows the product in their hands, shares emotion. We shoot on a phone (1080p camera), without professional lighting, with natural sound — so it looks authentic. This works especially well for DTC brands, food, cosmetics, local services.

Yes. DTC (direct-to-consumer) brands are one of my favorite categories. Often these are young brands with production in Cherkasy and Nova Poshta delivery across Ukraine. For them the speed of creative production (trends live for weeks) and data work (CPA is the main metric) are critical. I work in weekly sprints: Monday — hypothesis plan, Thursday — creative delivery, next Monday — results analysis and new hypotheses.

Yes. Beyond digital creatives I prepare a visual package for trade shows (booths, roll-ups, leaflets, on-stand video screens), B2B presentations, corporate events in Cherkasy (Shevchenko Drama Theater, mall conference zones). All in one system — so after an event a person sees your Instagram ad and recognizes the brand from the first frame. For print, see print design in Cherkasy.