The full range: product catalogs (24-200+ pages), brochures, leaflets, flyers, posters, banners, trade show booths, roll-ups, presentations, technical specifications, manuals, packaging (boxes, labels, flexible packaging), bags, branded stationery (letterheads, envelopes, business cards), POS materials for retail, annual reports. If it gets printed — I design it. For the brand as a whole, see branding in Cherkasy.

Standard: PDF/X-4 with embedded fonts converted to outlines, CMYK space (ISO Coated v2 or Fogra39 depending on the printer), correct bleeds (3 or 5 mm), overprint on black text, no RGB images and no live fonts. I separately deliver open InDesign or Illustrator files in case of urgent edits. Files come with a short instruction sheet covering all print parameters.

I have physical Pantone Solid Coated, Uncoated and Pastel fan books — I match colors against real swatches, not on screen. If a brand has corporate Pantones, I check their conversion to CMYK (sometimes it's a 10-15% saturation loss — I warn in advance). For packaging or premium products I recommend printing Pantone as a separate ink; for mass print — converting to CMYK. Always coordinated with the printer in advance.

For a 32-48 page catalog the standard timeline is 4-6 weeks. Of these: 1 week — structure, layout grid and concept; 2-3 weeks — content (photos, text, technical data), full layout; 1 week — client revisions; 1 week — prepress and handover to print. If product photography is needed, add 1-2 weeks. Large catalogs (100+ pages) take 8-10 weeks.

Yes, packaging is a separate specialty. I work with boxes (folding cartons, corrugated), labels for bottles and jars, flexible packaging (sachets, doypacks), bags, retail showboxes. I follow DSTU requirements, and for EU export — Regulation 1169/2011 (nutrition info, allergens, EAN barcodes). I test shelf readability from a 2-3 meter distance. This is work in the same style as branding.

I design booths of various formats: from simple roll-ups and pop-ups to large 6x6 or 9x9 m stands for national and European trade shows. Design accounts for sightlines, logo binding height, readability from 5-10 meters. Files are delivered in the format the booth contractor requires — usually large-format PDF or TIFF with an embedded ICC profile. I supervise the print together with the contractor.

Yes, but I recommend agreeing on a basic visual system first — otherwise discrepancies start with every new layout. If you don't have a brandbook, before the first print project I prepare a mini style guide (logo, colors, typography, one asset template) — that's enough for 1-2 print pieces. For large campaigns I recommend full branding in Cherkasy.

Depends on type and complexity: a flyer starts from a base price, a 32-page catalog is in the mid range, packaging requires a separate calculation with technical setup, a trade show booth — per square meter. For ongoing clients there are package terms (for example a monthly retainer for N layouts). Exact pricing follows the brief and reference review. No surprises in the final invoice — everything is fixed in the proposal.

Yes, agricultural catalogs are a separate workshop: seeds, crop protection products, machinery, fertilizers, services. I understand the audience: an agronomist or farm owner reads the catalog in a field, in the sun, sometimes with dirty hands. So: matte lamination (no glare), large body text (10 pt minimum), clear specification tables, high-contrast field photos. For export clients I prepare bilingual UK/EN versions with metric and imperial systems.

Yes, labels are a tricky genre because they have to sell on the shelf and comply with the law at the same time. I design with attention to DSTU 4518:2008 (Ukrainian requirements) and EU Regulation 1169/2011 (for export). I check placement of ingredients, nutrition info, allergens, expiration date, storage conditions, EAN-13 barcode. I work with various materials: pressure-sensitive labels, shrink sleeve, flowpack, in-mold for jars.

Yes, for retailers in Lyubava and Dnipro Plaza malls and standalone stores in Sosnivskyi and Prydniprovskyi districts I prepare a full POS package: price tags, shelf talkers, wobblers, window posters, mailing flyers, reception leaflets, seasonal campaigns (Black Friday, New Year, back-to-school). Everything in a single system — so the store looks coherent rather than a collection of random items.

Yes, in 15 years I've worked with all major Cherkasy printing houses (offset, digital, large format) plus contractors from Kyiv, Dnipro and Lviv. I know who has which presses (Heidelberg, Komori, digital HP Indigo), who has what minimum print run, who is good at packaging and who is best trusted only with flyers. If you don't have a printer, I recommend verified ones for your project. If you do — I tune files to their requirements.