SMM in Cherkasy — social media that bring clients, not just likes
I am Oleksandr Filiuk and I run social media for brands so content builds a community instead of imitating activity. I work with Cherkasy businesses — from cafes on Soborna Square to regional producers and IT teams from Cherkasy IT Cluster.
500%Average engagement growth
30+SMM projects completed
1M+Monthly audience reach
100+Satisfied clients worldwide
Leave a request
Message me or fill out the form — tell me about your brand and social media goals
Free consultation
I'll analyze your accounts and competitors — proposing a development strategy and content plan
Brand growth
Your social media starts working as a full-fledged client acquisition channel
Types of SMM
I promote businesses across all key social media platforms
📸
Instagram marketing
Strategy, content plan, post and story design, audience growth and engagement on Instagram.
👤
Facebook marketing
Business page management, content creation, targeted advertising and community management.
🎵
TikTok marketing
Viral content creation, trends, music, challenge campaigns for young audiences.
💼
LinkedIn marketing
B2B marketing, expert content, networking and lead generation through LinkedIn.
📝
Content marketing
Content strategy development, text, visual and video creation for social media.
🎯
Targeted advertising
Setting up targeted ads on Facebook, Instagram and TikTok with conversion optimization.
Work Process
01
Audit & analysis
I analyze current accounts, competitors, target audience, and trends in your social media niche
02
Strategy & positioning
I define brand positioning, communication tone, visual style, and key messages
03
Content plan
I develop a detailed monthly content plan with pillars, formats, topics, and publishing schedule
04
Content creation
I create visual content, write copy, shoot and edit Reels/TikTok in the brand's signature style
05
Publishing & promotion
I publish content on schedule, launch targeted ads, and monitor each post's effectiveness
06
Community management
I respond to comments and messages, manage reviews, and build dialogue with the audience
07
Analytics & optimization
Monthly report with metrics, content performance analysis, and data-driven strategy adjustments
Pricing
Choose the optimal package for your project
Starter
SEO Basic
For small businesses and startups
$500/mo$700/moWhat's included:
- Website and competitor audit
- Keyword research (up to 200 queries)
- On-page optimization (up to 10 pages)
- Technical SEO audit
- Meta tag optimization
- Google Search Console setup
- Google Analytics 4 setup
- Page speed optimization
- Basic link building (5 links/mo)
- XML sitemap
- Robots.txt optimization
- Critical error fixes
- Monthly report with recommendations
- Position monitoring
- Content consultations
First results in 2-3 months
Business
Marketing Complex
SEO + Google Ads
$1200/mo$1500/moWhat's included:
- Everything from SEO Basic
- Extended keyword research (up to 500 queries)
- On-page optimization (up to 30 pages)
- Google Ads setup (search campaigns)
- Performance Max campaigns
- Remarketing
- Website conversion optimization
- A/B testing of landing pages
- Extended link building (15 links/mo)
- Monthly content plan
- 4 SEO articles written per month
- Goals and conversion setup
- Google Merchant optimization (for e-commerce)
- Report with analytics and ROI
- Weekly video calls
- Bid and budget optimization
- Schema.org markup
- User behavior analysis
Traffic from month one
Professional
Digital Strategy
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
- Everything from Marketing Complex
- Unlimited keyword research
- SMM strategy (Instagram + Facebook)
- Social media content plan
- Design of 12 posts/mo
- Targeted social media ads
- Email marketing (up to 4 newsletters/mo)
- 8 SEO articles written per month
- Video content (scripts + editing)
- Link building (30 links/mo)
- Monthly competitor analysis
- Looker Studio dashboard
- CRO (conversion rate optimization)
- Heatmap analysis
- Sales funnel analysis
- Weekly reports
- Monthly strategic sessions
- Website usability audit
- PR and guest publications
- Reputation management (basic)
Comprehensive business growth
Premium
Growth Partner
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
- Everything from Digital Strategy
- Dedicated marketing strategist
- Unlimited channels
- SMM on all platforms (Instagram, Facebook, LinkedIn, TikTok)
- Google Ads with unlimited campaigns
- Bing Ads
- Email marketing (unlimited sends)
- Marketing automation
- CRM integration
- 16+ SEO articles written per month
- Design of 20+ posts/mo
- Video marketing
- Influencer marketing
- Link building (50+ links/mo)
- PR campaigns
- Reputation management (full)
- Daily campaign monitoring
- Funnel analysis and optimization
- Competitor intelligence
- Quarterly strategic planning
- Weekly strategic calls
- Priority support 24/7
- Marketing personalization
- Marketing analytics and BI
- Multi-channel attribution
Maximum growth
Frequently Asked Questions
Answers to the most popular questions
It depends on scope: one channel or several, how many posts per month, whether targeting is included, whether production is needed. Basic Instagram + Facebook management for a Cherkasy business usually starts from 12-18K UAH per month (without media budget). More complex projects with video content, TikTok, LinkedIn — from 25-40K UAH. I always shape an offer for the specific business, not sell a standard package.
Depends on product and channel. For FMCG via Meta Ads, first sales come in the first week. Building an organic community and expert positioning — that's 3-6 months for visible results. SMM is mostly a long game: ads bring fast sales, community and trust grow gradually but they later hold the brand for years without crazy media budgets.
Not everyone. TikTok works for brands with a visual product and a younger audience (18-35): cafes, fashion, beauty, lifestyle, education. For B2B services, complex industrial products, audiences over 50, TikTok is usually inefficient. I don't launch a channel just "because it's trending" — only if your client really is there. Honest assessment, no upselling.
In modern SMM quantity matters less than quality and consistency. For Instagram the optimum is 3-5 feed posts and 8-15 stories per week. For TikTok — 3-7 short videos. For LinkedIn — 2-3 expert posts. If you don't have resources for daily content, post less often but well, rather than publishing weak material every day — algorithms punish low ER.
I start with an audit of your product, competitors and references you like. I develop a moodboard, choose colour palette, typography, photo style. I create templates for feed posts, stories, Reels covers — so content is recognizable at a glance. Visual consistency is 50% of brand perception on Instagram, you can't do it on the fly or in a random Canva template.
Almost always — yes. Organic reach on Instagram and Facebook keeps falling, and reaching new audiences without paid social is hard. I set up Meta Ads with clear segmentation (lookalike, interests, remarketing), separate creatives per segment, conversion tracking via Pixel and Conversions API. ROAS depends on the niche, but for most Cherkasy projects paid social returns multiples that work for the business.
Actively and quickly. Any comment or Direct message is a potential client. Response within 1-3 hours during business hours, friendly and human tone, no templates. If a comment is negative — I don't delete it, I answer transparently, move to private dialogue. Hundreds of other followers see each such conversation — it's either great advertising or anti-advertising depending on the response.
Yes, and that's how I work. I take on everything: strategy, content plan, copy, design, video editing, publications, paid ads, audience communication, reports. From you I need: a starting brief, access to the product and team for shoots/interviews, prompt approval of key moments. This frees you from routine — you focus on the business, I focus on the channel.
For regional brands SMM is primarily a way to build a local community and recognition within Cherkasy and the region. Local context (mentions of Shevchenka Boulevard, Liubava mall, Sosnivka Park), partnerships with local events, focus on quality client communication — all this creates the feeling of "our own brand". Regional audiences value local and human over abstract glamour, and that's what I build the strategy on.
For central-Cherkasy HoReCa, Instagram is the main channel. Strategy: daily atmospheric stories, Reels with food preparation and guest reactions, regular UGC reposts, geo-targeted Meta Ads within a 1-3 km radius around the location. Separately — collaborations with local Cherkasy micro-influencers, tag-based promotions. The result — recognition and a steady stream of new visits, plus visible growth in repeat orders through community.
It is, but the format differs. For B2B I primarily work with LinkedIn (CEO personal brand + company page), Facebook (expert content, case studies), sometimes YouTube. Content: expert posts, industry breakdowns, cases, interviews. Paid — LinkedIn Ads for precise targeting by job/company, Meta Ads for a broader funnel. The cycle is longer than B2C, but lead quality is significantly higher.
UGC (User-Generated Content) is the most conversion-driving type of content because it's not ad copy but a real client voice. I launch mechanics: discount for tagged reviews, photo contests, referral programs, ambassador programs. For Cherkasy brands this is especially effective — the city is compact, the community tight, each quality UGC potentially reaches the entire local audience. It's social proof and free reach in one.
Why choose me?
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Strategy | Clear strategy before the first post | Content plan without rationale |
| Success metric | Leads, sales, a real community | Likes and follower growth "for the report" |
| Paid social | Meta Ads + TikTok Ads with tracking | "Boost" button without analytics |
| Local context | Content tied to Cherkasy and the region | Generic content with no place |
| UGC and influencers | Local micro-influencers, structured UGC mechanics | Random collaborations with no strategy |
| Reports | ER, reach, Direct leads, conversions | Stats screenshot without conclusions |
SMM in Cherkasy — social media that bring clients, not just…
How I build SMM for a Cherkasy brand
SMM starts not with posts but with strategy. Before writing the first text I figure out: who is your client, how do they make decisions, which social networks really matter to them, what interests them, what irritates them. Without those answers any content plan is random.
Cherkasy businesses often wrongly believe that "we need to be everywhere". Reality is different: it's better to run 1-2 channels well than 5 channels poorly. If your audience is on Instagram — we focus there. If this is the B2B segment from Cherkasy IT Cluster or agriculture — LinkedIn and Facebook will be more productive.
Content strategy that works
I split content into four types: selling (15%), expert (35%), entertainment/lifestyle (30%), engagement/UGC (20%). This isn't dogma but a working proportion that keeps the audience interested and leads them toward sales. All publications follow the same visual style with a recognizable tone of voice for your brand.
Local context is processed separately. If your business is in Cherkasy — mentions of districts (Sosnivskyi, Prydniprovskyi, Mytnytsia), locations (Shevchenka Boulevard, Sosnivka Park, Dnipro Boulevard), partnerships with local events — all this makes content native to the audience, not "off the shelf".
Instagram, Facebook, TikTok, LinkedIn — each platform in its own way
Instagram — the brand's visual story through Reels, stories, feed, guides. Facebook — community, groups, long texts, events. TikTok — native short video content, trends, challenges. LinkedIn — professional positioning, B2B, expert materials. Each platform has its own rules, formats, audience — copying one post across all channels means getting results nowhere.
Paid social — Meta Ads, TikTok Ads, LinkedIn Ads
Organic reach on social weakens every year, and the realistic picture is: without paid targeting it's hard to reach a steady flow of clients. I build campaigns in Meta Ads (Facebook/Instagram), TikTok Ads, and where needed LinkedIn Ads for B2B. Structure mirrors Google Ads: clean segmentation, separate creatives per segment, conversion tracking via Pixel and Conversions API, testing and optimization.
UGC, influencers, community
The strongest content is what clients create themselves. I launch UGC campaigns: promos for reviews, contests with user content, referral programs. I work with local micro-influencers — in Cherkasy these are often bloggers with 5-30K followers who have very engaged audiences and cost much less than capital ones.
Analytics and optimization
Every month — a report with clear KPIs: follower growth (real, not bought), engagement rate, reach, site clicks, conversions from social, Direct messages. Not likes for likes — real SMM contribution to revenue. If a channel isn't working — I say so and rebuild the strategy.