I am Oleksandr Filiuk and I run social media for brands so content builds a community instead of imitating activity. I work with Cherkasy businesses — from cafes on Soborna Square to regional producers and IT teams from Cherkasy IT Cluster.
Message me or fill out the form — tell me about your brand and social media goals
I'll analyze your accounts and competitors — proposing a development strategy and content plan
Your social media starts working as a full-fledged client acquisition channel
I promote businesses across all key social media platforms
Strategy, content plan, post and story design, audience growth and engagement on Instagram.
Business page management, content creation, targeted advertising and community management.
Viral content creation, trends, music, challenge campaigns for young audiences.
B2B marketing, expert content, networking and lead generation through LinkedIn.
Content strategy development, text, visual and video creation for social media.
Setting up targeted ads on Facebook, Instagram and TikTok with conversion optimization.
I analyze current accounts, competitors, target audience, and trends in your social media niche
I define brand positioning, communication tone, visual style, and key messages
I develop a detailed monthly content plan with pillars, formats, topics, and publishing schedule
I create visual content, write copy, shoot and edit Reels/TikTok in the brand's signature style
I publish content on schedule, launch targeted ads, and monitor each post's effectiveness
I respond to comments and messages, manage reviews, and build dialogue with the audience
Monthly report with metrics, content performance analysis, and data-driven strategy adjustments
Choose the optimal package for your project
For small businesses and startups
$500/mo$700/moWhat's included:
SEO + Google Ads
$1200/mo$1500/moWhat's included:
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
Answers to the most popular questions
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Strategy | Clear strategy before the first post | Content plan without rationale |
| Success metric | Leads, sales, a real community | Likes and follower growth "for the report" |
| Paid social | Meta Ads + TikTok Ads with tracking | "Boost" button without analytics |
| Local context | Content tied to Cherkasy and the region | Generic content with no place |
| UGC and influencers | Local micro-influencers, structured UGC mechanics | Random collaborations with no strategy |
| Reports | ER, reach, Direct leads, conversions | Stats screenshot without conclusions |
SMM starts not with posts but with strategy. Before writing the first text I figure out: who is your client, how do they make decisions, which social networks really matter to them, what interests them, what irritates them. Without those answers any content plan is random.
Cherkasy businesses often wrongly believe that "we need to be everywhere". Reality is different: it's better to run 1-2 channels well than 5 channels poorly. If your audience is on Instagram — we focus there. If this is the B2B segment from Cherkasy IT Cluster or agriculture — LinkedIn and Facebook will be more productive.
I split content into four types: selling (15%), expert (35%), entertainment/lifestyle (30%), engagement/UGC (20%). This isn't dogma but a working proportion that keeps the audience interested and leads them toward sales. All publications follow the same visual style with a recognizable tone of voice for your brand.
Local context is processed separately. If your business is in Cherkasy — mentions of districts (Sosnivskyi, Prydniprovskyi, Mytnytsia), locations (Shevchenka Boulevard, Sosnivka Park, Dnipro Boulevard), partnerships with local events — all this makes content native to the audience, not "off the shelf".
Instagram — the brand's visual story through Reels, stories, feed, guides. Facebook — community, groups, long texts, events. TikTok — native short video content, trends, challenges. LinkedIn — professional positioning, B2B, expert materials. Each platform has its own rules, formats, audience — copying one post across all channels means getting results nowhere.
Organic reach on social weakens every year, and the realistic picture is: without paid targeting it's hard to reach a steady flow of clients. I build campaigns in Meta Ads (Facebook/Instagram), TikTok Ads, and where needed LinkedIn Ads for B2B. Structure mirrors Google Ads: clean segmentation, separate creatives per segment, conversion tracking via Pixel and Conversions API, testing and optimization.
The strongest content is what clients create themselves. I launch UGC campaigns: promos for reviews, contests with user content, referral programs. I work with local micro-influencers — in Cherkasy these are often bloggers with 5-30K followers who have very engaged audiences and cost much less than capital ones.
Every month — a report with clear KPIs: follower growth (real, not bought), engagement rate, reach, site clicks, conversions from social, Direct messages. Not likes for likes — real SMM contribution to revenue. If a channel isn't working — I say so and rebuild the strategy.