I am Oleksandr Filiuk — I create logos and identity for Cherkasy businesses: from agro producers and family businesses to IT teams of Cherkasy IT Cluster. 15+ years, 130+ projects, no templates or generators.
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Receive your finished logo in all required formats
I create different types of logos — from minimalist wordmarks to animated
A logo based on brand name with unique typography — minimalist and recognizable style.
A graphic mark or icon that visually conveys the brand essence without text.
Combination of text and symbol — a universal format that works in any context.
A logo in the form of a crest, seal or badge — ideal for premium and classic brands.
A logo system with variations for different media: full, shortened, icon, favicon.
A logo with animation for use in videos, presentations and websites.
Logo usage guideline — colors, fonts, sizes, clear space rules and prohibited variations. Complete brand guide.
Full identity set based on the logo — business cards, letterheads, envelopes, email signatures, social templates.
I thoroughly study your business, audience, competitors, and market. We complete a brief and form a clear technical specification.
I develop 3-5 unique logo concepts. Each has its own rationale and strategic value.
I refine the chosen concept to perfection: polishing forms, proportions, colors, and typography.
I test the logo across different media, sizes, and backgrounds. I ensure flawless performance.
I prepare all necessary file formats and a guideline with logo usage rules.
Choose the optimal package for your project
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
Answers to the most popular questions
Logo — from $800, basic identity (logo + colours + typography + business card) — from $1500, full brand book — from $3000. The price depends on research depth, number of touchpoints and concept complexity. I do not use generators or templates. Every logo is unique, with rationale. Details on the service page.
Logo — 2-3 weeks, basic identity — 3-4 weeks, full brand book — 5-7 weeks. Stages: brief and research (3-5 days), moodboard and sketches (3-5 days), 2-3 concepts (5-7 days), final logo and files (3-5 days). If you also need a website, that adds 3-8 weeks depending on complexity.
I always show 2-3 concepts, each with rationale: why this mark, font, colours, how it works in the competitive Cherkasy market. I do not believe in the 30-options-pick-one format. That is a sign the designer did not understand the task. Every concept of mine is a thought-through decision, not a guessing game.
A basic brand book (10-15 pages) is included in identity packages from $1500. It covers logo, colours, typography, basic usage rules. Extended brand book (20-40 pages) — separate option from $3000, with templates for social media, presentations, documents, ad materials. I match the format to your business.
After final payment you get: SVG (web vector), PDF (print vector), PNG with transparent background (multiple sizes), AI/Figma (editable source). Separate versions for light and dark backgrounds, monochrome, minimum sizes. Everything is packaged in a structure any designer or print house in Cherkasy can work with easily.
Yes, rebranding is a frequent task. I start with an audit of the current identity, business goals and reasons for change. Then strategy: full redesign or evolution. Often rebranding goes with site redesign and communication refresh. In Cherkasy this is relevant for businesses scaling or entering new markets. We can combine with web design.
Registration is handled by a patent attorney, I do not do this myself but recommend trusted lawyers in Cherkasy and Kyiv. Already at the sketch stage I check patent databases to make sure the logo is unique. This is critical — otherwise in a year the mark may turn out to be taken and the branding investment is lost.
I do not sell ready logos from a marketplace. Every logo of mine is individual, for a specific business. Ready logos from online marketplaces are a lottery: the same mark may be bought by your competitor in Kropyvnytskyi or Poltava. If the budget is very tight — let's discuss a slim version of an individual logo.
Yes, among clients are agro producers and processing plants of Cherkasy region. I understand the specifics: long sales cycle, B2B audience, need for trust. Logos for agro are restrained, reliable, without trendy experiments that quickly lose relevance. Many of my clients are family businesses with 2-3 generations.
Yes, my 130+ projects include identity for Cherkasy businesses: retail, agro, IT teams from Cherkasy IT Cluster, production, family businesses. I will show specific cases on a call — some under NDA. If you plan a mobile app, see app design in Cherkasy, we can merge identity with UI.
Yes, I meet clients in Cherkasy: near Soborna Square, in coworking spaces on Shevchenka Boulevard or Khreshchatyk, at your office. Many owners prefer online via Google Meet — it is faster and does not depend on traffic or weather. The brief can also be done hybrid: one offline and two online stages.
Local context is not necessarily a Dnipro river in the logo. It is understanding the audience: conservative clients from districts, trendy youth in Sosnivka, B2B agro partners. I analyse competitors in Cherkasy region, look at how the market looks, and offer a solution that stands out but does not feel foreign. Sometimes a local reference fits, sometimes not.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Approach | Brand strategy + identity | Just a picture |
| Concepts | 2-3 concepts with rationale | 10+ options, no logic |
| Guidelines | Brand Book 20-40 pages | 1-page PDF |
| Files | SVG, PDF, PNG, AI + variations | PNG only |
| Support | Help with rollout | Delivered and done |
| Local context | I understand Cherkasy business | Template solution |
I am Oleksandr Filiuk, a designer with 15+ years of experience and a portfolio of 130+ projects. I create logos and identity for Cherkasy businesses — agro producers, family businesses from the districts, IT teams from Cherkasy IT Cluster, regional retailers. For me a logo is not a picture but a strategic tool that connects business and audience for years ahead.
Cherkasy is a special environment. Industrial giants like Azot, Bogdan Motors, sugar plants coexist with the strong agro sector of Cherkasy region, traditional family business and a young IT industry. Each niche needs its approach: for agro — solidity and trust, for IT — speed and modernity, for DTC e-commerce — emotion and distinctiveness.
Standalone mark, wordmark or combination logo. Includes brief, competitor research, moodboard, sketches, 2-3 concepts with rationale, final logo in all formats. Budget — from $800, timeline — 2-3 weeks.
Logo + colour palette + typography + basic touchpoints (business card, email signature, social avatar). Suitable for new businesses and startups testing the market. Budget — from $1500, timeline — 3-4 weeks.
Extended documentation of 20-40 pages: logo usage rules, typographic system, colour palettes, photo style, illustrations, presentation templates, social media, ad materials. Budget — from $3000, timeline — 5-7 weeks.
We fill out a brief together — about business, audience, competitors, values, analogues you like or dislike. I analyse 5-10 competitors in Cherkasy region and neighbouring areas. Result — positioning that drives the visuals.
I build a moodboard — visual references matching the positioning. I do 15-30 sketches in pencil or Figma — this is the idea search stage, not the final form.
I pick the strongest directions and bring them to concept level: mark, font, colours, rationale. I present online or in person. We discuss and select one concept for refinement.
I refine the chosen concept, draw variations (horizontal, vertical, monochrome) and prepare files. Hand over brand book and source files in Figma or Adobe Illustrator.
I work in Figma and Adobe Illustrator. Sketches often start on paper — it is faster and brings unexpected ideas. Brand book is built in Figma with interactive preview. Colours are picked considering print (Pantone, CMYK) and web (HEX, RGB). I test the logo for readability at minimum size — on a card, social icon, billboard.
Leave a request or write in Telegram. The first call is free, 30 minutes about business and the task. I will give an honest estimate — full rebranding or evolution. If you also need a site or an app — we combine identity with product design in one project. Meetings online or in Cherkasy: near Soborna Square, on Shevchenka Boulevard, at your office.