Google Ads in Cherkasy — paid traffic without budget waste
I am Oleksandr Filiuk and I set up Google Ads so every hryvnia works for leads, not impressions. I run PPC campaigns for Cherkasy brands — from retail on Dnipro Boulevard to B2B in the region's agricultural and industrial segments.
350%Average campaign ROI
-40%Reduction in cost per conversion
40+Ad campaigns launched
100+Satisfied clients worldwide
Leave a request
Fill out the form or message me — we'll discuss your goals and budget
Free audit
I'll analyze the niche, competitors, and current ads — showing where you're losing budget
Flow of leads
I launch optimized campaigns — you get targeted leads from the very first days
Types of Ad Campaigns
I set up all types of Google ad campaigns for maximum conversion
🔍
Search advertising
Text ads in Google search results for target keywords.
🖼️
Display Network (GDN)
Banner ads on thousands of Google partner sites for brand awareness.
🛍️
Shopping campaigns
Product ads with photo, price and product name for online stores.
▶️
YouTube advertising
Video ads on YouTube: In-Stream, Bumper Ads, Discovery for audience reach.
⚡
Performance Max
Google AI campaigns with automatic optimization across all channels simultaneously.
🎯
Remarketing
Returning site visitors who didn't complete purchase through personalized ads.
Work Process
01
Business & goals analysis
I study your business, target audience, competitors, and define KPIs — clearly understanding what "results" means for you
02
Keyword research
I collect semantics, analyze search queries, define negative keywords, and estimate cost per click for each direction
03
Campaign creation
I set up account structure, write high-CTR ads, add extensions, and configure targeting
04
Analytics setup
I connect Google Analytics, set up conversion tracking, goals, and e-commerce for precise ROI measurement
05
Launch & testing
I launch campaigns, run A/B tests on ads, landing pages, and bidding strategies
06
Optimization
Daily monitoring, bid adjustments, excluding ineffective keywords, and scaling what works
07
Reporting & scaling
Weekly reports with key metrics, scaling recommendations, and new hypotheses for testing
Pricing
Choose the optimal package for your project
Starter
SEO Basic
For small businesses and startups
$500/mo$700/moWhat's included:
- Website and competitor audit
- Keyword research (up to 200 queries)
- On-page optimization (up to 10 pages)
- Technical SEO audit
- Meta tag optimization
- Google Search Console setup
- Google Analytics 4 setup
- Page speed optimization
- Basic link building (5 links/mo)
- XML sitemap
- Robots.txt optimization
- Critical error fixes
- Monthly report with recommendations
- Position monitoring
- Content consultations
First results in 2-3 months
Business
Marketing Complex
SEO + Google Ads
$1200/mo$1500/moWhat's included:
- Everything from SEO Basic
- Extended keyword research (up to 500 queries)
- On-page optimization (up to 30 pages)
- Google Ads setup (search campaigns)
- Performance Max campaigns
- Remarketing
- Website conversion optimization
- A/B testing of landing pages
- Extended link building (15 links/mo)
- Monthly content plan
- 4 SEO articles written per month
- Goals and conversion setup
- Google Merchant optimization (for e-commerce)
- Report with analytics and ROI
- Weekly video calls
- Bid and budget optimization
- Schema.org markup
- User behavior analysis
Traffic from month one
Professional
Digital Strategy
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
- Everything from Marketing Complex
- Unlimited keyword research
- SMM strategy (Instagram + Facebook)
- Social media content plan
- Design of 12 posts/mo
- Targeted social media ads
- Email marketing (up to 4 newsletters/mo)
- 8 SEO articles written per month
- Video content (scripts + editing)
- Link building (30 links/mo)
- Monthly competitor analysis
- Looker Studio dashboard
- CRO (conversion rate optimization)
- Heatmap analysis
- Sales funnel analysis
- Weekly reports
- Monthly strategic sessions
- Website usability audit
- PR and guest publications
- Reputation management (basic)
Comprehensive business growth
Premium
Growth Partner
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
- Everything from Digital Strategy
- Dedicated marketing strategist
- Unlimited channels
- SMM on all platforms (Instagram, Facebook, LinkedIn, TikTok)
- Google Ads with unlimited campaigns
- Bing Ads
- Email marketing (unlimited sends)
- Marketing automation
- CRM integration
- 16+ SEO articles written per month
- Design of 20+ posts/mo
- Video marketing
- Influencer marketing
- Link building (50+ links/mo)
- PR campaigns
- Reputation management (full)
- Daily campaign monitoring
- Funnel analysis and optimization
- Competitor intelligence
- Quarterly strategic planning
- Weekly strategic calls
- Priority support 24/7
- Marketing personalization
- Marketing analytics and BI
- Multi-channel attribution
Maximum growth
Frequently Asked Questions
Answers to the most popular questions
Budget depends on niche, competition and goals, but in Cherkasy you can start with 8-15K UAH per month in media spend, given proper setup. For regional business even a smaller budget often delivers a visible result because bids are lower than in the capital. Large industrial and agricultural players usually start from 30-50K UAH. I always help plan the initial budget based on unit economics, not on guesses.
In most cases — within the first week of launch if everything is set up correctly: semantics, ads, landing pages, conversions. The first month is the "learning" phase for Google's algorithms: data collection, testing, cutting off irrelevant traffic. After that the campaign reaches a steady stream of leads at controlled CPA. Anyone promising "hundreds of leads in 3 days" is either using fraud or lying.
Depends on product and audience. Google Ads catches active demand — a person is searching right now. Meta Ads creates demand — shows the product to those who haven't thought of buying yet. For B2B services, complex products, immediate needs, Google is usually more effective. For FMCG, lifestyle brands, new categories — Meta. I often launch both channels together: Google captures warm audiences, Meta prepares new ones.
Performance Max is Google's automated format running ads simultaneously across Search, Display, YouTube, Gmail, Discover. It works well when an account already has clean conversion signal, thoughtful audience structure and quality assets. For new projects without data it's a fast way to burn budget. I usually start with classic Search campaigns and add PMax once the account has enough conversions for proper learning.
I set up conversion tracking end-to-end: GA4, Tag Manager (GTM), Google Ads conversions, offline conversion imports from CRM. This shows the entire user path — from keyword to deal. Every 7 days I review KPIs: CTR, CPC, CPA, ROAS, conversion rate. Once a month — strategic report with growth recommendations.
Almost always — yes. Remarketing (showing ads to people who already interacted with the site) is one of the cheapest ways to close a sale. I set up segments by behaviour: viewed catalog, added to cart, didn't finish the form. Each segment gets its own creatives and offers. Often remarketing delivers the best ROAS in the whole account — the person already knows the brand, they just need a nudge.
First — diagnostics: where's the failure? Low CTR in ads? High CPC on right keywords? Landing page doesn't convert? Conversions wrongly tracked? I systematically go through the funnel, find the weak point and fix it. If the issue is in the product or positioning I say it directly — no ad will save a bad offer. Honesty over comfortable answers.
You can, with a caveat. If you have time, willingness to learn and a budget for mistakes — it works. But a typical Cherkasy business owner is better off investing those hours in their product and giving PPC to a professional. Saving on an agency usually means losing 30-60% of the budget through wrong settings. I've seen this with dozens of clients who came after their own experiments.
This is a basic geo-targeting setting. In Google Ads you can pick specific cities, districts, radius from a point, postal codes. For a business operating across Cherkasy region I usually combine targeting on the city of Cherkasy + Smila + Uman + Zolotonosha + other district centres + rural areas. Radial targeting around your physical points is tested separately. Budget is distributed according to actual geographic demand.
Yes and they should be. The B2B agro segment actively searches Google: machinery, planting material, fertilizers, processing services. For Cherkasy farmers and processors I build campaigns focused on specialized queries ("buy soy wholesale", "grain dryer services", "buy silo"), seasonality, supply geography. This channel is underrated in our agro sector — therefore competition is low and ROAS is often better than in classic B2C niches.
For retail with physical points (such as in Liubava or Dnipro Plaza malls) Google Ads is a bridge between online search and offline visit. I set up campaigns with geolocation, call tracking, Google Business Profile integration. For e-commerce — separately Shopping and PMax with the product feed. This delivers not only online orders but also real foot traffic to the store.
For B2B services it's an ideal channel. The deal cycle is longer, the cheque higher, but Google catches the exact moment when a potential client is actively searching for a solution. For Cherkasy B2B players (legal, accounting, IT services, industrial service) I set up campaigns focused on specific search intents plus remarketing for nurturing and lead forms directly in ads. A steady flow of qualified leads is a realistic goal in the first months.
Why choose me?
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Budget approach | Unit economics before launching campaigns | Launch and see how it goes |
| Account ownership | Your account, your data, full access | Campaigns on agency-owned account |
| Conversion tracking | End-to-end tracking from click to deal | Only impressions and clicks in the report |
| Data response | Weekly optimization for results | Changes once a quarter |
| Reports | CPA, ROAS, leads, calls — in business language | PDF with impressions and CTR without context |
Google Ads in Cherkasy — paid traffic without budget waste |…
How I run Google Ads for Cherkasy businesses
Google Ads without proper preparation is just spending money. Before launching the first campaign I dive into the product, target audience, client unit economics. I understand how much you can afford per lead, what your client's LTV is, where your break-even point is. Without that data any settings are shooting in the dark.
For Cherkasy businesses this matters especially: regional budgets are usually leaner than capital ones, and every inefficient campaign is not just a loss but a real hit on cash flow. I build PPC so the client sees results from the first week — not empty impressions but actual leads.
Account structure that scales
Smart structure is 50% of Google Ads success. I split campaigns by user intent (commercial, informational, brand), types (Search, Performance Max, Display, YouTube, Shopping), geography (Cherkasy, region, target areas). Each ad group covers a narrow query cluster, every ad has relevant headlines, descriptions and a matching landing page.
Negative keywords are processed separately: I cut informational queries, irrelevant regions, competitor names where they don't fit. This saves 20-40% of the budget right at launch.
Smart Bidding and Performance Max — without illusions
Modern Google auto strategies (Smart Bidding, Performance Max) work, but they need quality signals. Without proper conversion tracking through GA4 and Tag Manager (GTM), without offline conversion imports, without clean audience data, the auto-system will "optimize" you into nowhere. I set up tracking end-to-end: from click to deal in CRM, so Google algorithms learn from real data, not garbage clicks.
Creatives and landing pages
Google Ads is not only bids but communication. I write headlines and descriptions that hook exactly your audience. I work on landing pages: speed, mobile adaptation, clear headline, form above the fold, social proof, transparent CTA. A campaign with the best bids will not save a landing page that doesn't convert — I've seen this on dozens of projects.
Analytics and optimization
Every week I check key metrics: CTR, CPC, CPA, conversions, ROAS. Once a month — deep review: I disable inefficient groups, test new creatives, redistribute budget toward channels with the best return. I work with GA4 + Search Console + Google Ads + CRM, seeing the full funnel — from a keyword to a signed contract.
Transparency and control
All campaigns are in your account, you see every spend and every click. I don't "hold" access, hide data, or keep settings secret. Every month I send a business-language report: how much was spent, how many leads, how much each lead cost, where the growth potential is.