Product Strategy in Cherkasy
I'm Oleksandr Filyuk. 15+ years and 130+ product projects. I build strategy for Cherkasy startups, Cherkasy IT Cluster teams and DTC e-commerce brands — from PMF to scaling.
50+product strategies developed
85%of clients achieved product-market fit
130+projects in portfolio
100+Satisfied clients worldwide
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Tell me about your idea or product — I'll assess the potential and suggest next steps
Strategic session
Deep dive into your product, market, and audience — free for new clients
Get a roadmap
Clear product strategy with prioritized features, metrics, and implementation plan
Types of Product Strategy
I help at every stage — from idea validation to product scaling
🔬
Discovery phase
Deep research into market, users and competitors to form a product hypothesis.
🚀
MVP planning
Defining minimum feature set for quick launch and market idea validation.
🗺️
Product roadmap
Strategic product development plan with feature prioritization and milestone definition.
📊
Market research
Analysis of market trends, competitive landscape and opportunities for your product.
💡
Idea validation
Testing product hypothesis through user interviews, prototypes and testing.
🎯
Product-market fit analysis
Assessing product-market fit and defining strategy to achieve PMF.
Work Process
1
Idea & Market Analysis
I research your idea, target audience, competitive landscape, and market potential to form a strategic vision.
2
User Research
I conduct interviews with potential users, create personas and customer journey maps to understand real needs.
3
MVP Definition
I shape the minimum viable product concept: core features, user stories, and success criteria for the first launch.
4
Prototyping & Validation
I create prototypes of key scenarios and test them with real users to validate hypotheses before development.
5
Product Roadmap
I develop a strategic roadmap with development phases, metrics, and feature prioritization based on impact/effort.
6
Launch Support
I help with launch preparation, success metric definition, and iteration strategy based on user feedback.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
A roadmap is a list of what we'll do. Strategy is why this and not something else. I start with strategy: ICP, JTBD, North Star, bet framework, competitive context. The roadmap emerges as a derivative. If you have a roadmap without strategy — it most likely reflects others' expectations, not your conviction.
Classic format — 2 full days plus 1-2 weeks of prep (customer interviews, data audit, competitive analysis) and 1 week of write-up. Total cycle 4-5 weeks. For very small teams I can run a 1-day sprint format, but that's more about clarification than full strategy.
It's the single number reflecting value creation for the customer. Not revenue (a consequence), not active users (a proxy), but the moment of value creation — for streaming it's hours watched, for a marketplace it's repeat successful transactions. I help pick the right North Star — the hardest and most important strategy decision.
Instead of a long feature list I form 5-7 big bets for 12 months. Each bet has: a hypothesis ("we believe X leads to Y"), expected impact (RICE score), leading indicator (how we'll see movement early), success criteria and failure criteria. This forces the team to think in terms of risk and validation, not tasks.
Quarterly — mandatory: bet retro, recalibrated OKRs, new hypotheses. Semi-annually — North Star, ICP and competitive landscape review. Annually — full strategic refresh with a new session. If the market shifts sharply (covid, war, regulation) — an off-cycle review. Strategy is a living document, not a stone tablet.
Then your primary strategic bet is closing PMF in the next 6-12 months. I build strategy around that single goal: ICP validation, JTBD interviews, MVP iterations, early cohort retention metrics. Everything else — channel scaling, retention campaigns, brand — is deferred. Without PMF any scaling strategy is self-deception.
Yes, the financial model is integral to strategy. I work with MRR/ARR, cohort retention, CAC by channel, LTV, contribution margin, payback period. I help link product bets to financial consequences: "if we win bet X, how does LTV/CAC change in 12 months?". Without that strategy becomes a wishlist.
Absolutely. For a 5-person team every hour must be on the right task — strategy answers "what's right now". The format for small teams is simpler: 1 day, 3-4 bets, lightweight roadmap, thin metric layer. But without it scarce resources scatter.
Cherkasy IT Cluster teams often transition from outsource to product. The strategy session here gets an additional focus: building product thinking, hypothesis-driven culture, justifying investment from internal P&L instead of client contracts. I help run this transformation in stages, without chaos for the team.
For DTC e-commerce strategy = assortment + acquisition + retention + brand. I help pick the right assortment categories, build channel mix (organic, performance, marketplace, retail), shape the retention engine (email, SMS, loyalty) and define the brand promise. Especially important for Cherkasy brands scaling from local to national.
Yes, agritech is a major topic. Here strategy must account for seasonality (sowing, harvest), B2B sales cycles (3-12 months), field user specifics (offline-first, mobile-first) and regulation. I build strategy around real behaviour of agronomists and farm owners — not Silicon Valley abstractions.
Depends on scope: a classic 2-day session with full deliverable — fixed price. Sprint format for small teams — lower entry. Extended format with participatory research (10+ customer interviews, 5-7 competitor analysis) — separate budget. Exact pricing after a discovery call.
Why choose me?
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Strategy philosophy | Strategy = living tool for daily decisions | Strategy = one-off 80-page PDF |
| North Star | Clear North Star with leading indicators | Vague "KPIs" disconnected from value |
| Bet framework | 5-7 bets with RICE, leading indicators and failure criteria | Jira feature list without prioritisation |
| Customer research | Interviews + JTBD maps + Mixpanel/FullStory session data | External agency market reports only |
| Implementation | 90-day post-handover support | Hands over the deck and disappears |
| Local focus | I understand Cherkasy IT Cluster, DTC and regional agritech | Generic recommendations with no specifics |
Product Strategy in Cherkasy | Alex Filiuk
Product strategy: why it matters for Cherkasy products
Cherkasy is a regional capital on the right bank of the Dnipro with an active product scene. The Cherkasy IT Cluster unites developer and startup teams, Bohdan Khmelnytsky National University and ChDTU supply fresh talent, and regional DTC brands seek national scaling. Without product strategy teams burn energy on features that don't move the North Star — the most expensive mistake of early products.
I build strategy not as a document but as a daily decision-making tool. My approach has three levels: long-term vision (3-5 years), annual product strategy (12 months), quarterly execution (OKR plus roadmap). Each level connects to the next through metrics and a bet framework.
What a strategy session contains
Day 1: deep ICP and JTBD review. Who is your customer, what do they hire your product to do, what alternatives do they have, what would make them "fire" your product. I use interviews, job stories, surveys and FullStory session analysis. Skip this step and the strategy is doomed.
Day 2: building North Star, AARRR funnel, unit economics, competitive map. We form the bet framework — 5-7 big bets for 12 months, each with expected impact, leading indicator and failure criterion. All ranked via RICE or ICE.
What the client receives
A Notion strategy document with every artefact: ICP, JTBD maps, North Star, quarterly OKRs, 12-month roadmap, metrics and review cadence. Separately — a session video and slides for team and investors. Separately — a leading indicator system in Mixpanel or Amplitude to track bets weekly.
Local context: Cherkasy IT Cluster
Cherkasy IT Cluster teams often have excellent engineering capacity but weak product intuition — a legacy of outsource origins. My strategy work here helps make the transition from "we do what's ordered" to "we choose what to do based on hypotheses and validation". A painful but necessary transformation for teams that want to build their own product, not a service.
Local context: Cherkasy DTC e-commerce
Many Cherkasy region DTC brands started as local shops or family-businesses, moved online and now seek national scaling. Here product strategy = assortment strategy + acquisition strategy + retention strategy + brand strategy. I build it as an integrated system where each element reinforces the others.
Local context: agritech startups
A separate layer is agritech startups growing out of family farms in the Cherkasy region. Here strategy must account for B2B sales cycles, seasonality and regulatory constraints. I help shape product bets around real farmer behaviour, not theoretical Silicon Valley best practices.