Ad Creatives in Chernihiv — Reels and Meta Ads
I produce ad creatives for Chernihiv retail and services: static banners, Reels, Shorts, TikTok formats. A/B-test ready, Meta Ads compliant. 15+ years, 130+ projects.
15+Years of experience
1000+Creatives designed
100+Happy clients
100+Satisfied clients worldwide
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Free consultation
We'll discuss ad goals and formats
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Receive ready creatives to launch your ads
Types of Ad Creatives
I create ad materials for all digital channels and platforms
🖼️
Google Ads banners
Static and animated banners for Google Display Network in all standard sizes.
📱
Facebook/Instagram creatives
Ad images and videos for feed, stories and reels in Meta Ads formats.
📸
Stories & Reels
Vertical 9:16 creatives for Instagram/Facebook/TikTok stories and short-form video.
🎠
Carousel ads
Slide series for carousel ads on Instagram and Facebook with unified visual story.
▶️
YouTube thumbnails & covers
Attractive video thumbnails and channel covers that increase CTR and brand recognition.
📧
Email banners
Graphics for email campaigns: headers, promo banners, buttons and illustrations.
Work Process
1
Brief & Strategy
I clarify campaign goals, target audience, placement platforms, and key messages.
2
Concept
I develop 2-3 visual creative concepts with different communication approaches.
3
Design & Adaptation
I create final creatives and adapt them to all required sizes and platform formats.
4
A/B Variants
I prepare variations for A/B testing: different headlines, colors, CTAs for result optimization.
5
Delivery & Optimization
I deliver ready files and adjust creatives based on initial campaign results if needed.
Pricing
Choose the optimal package for your project
Single
Ad Creative
1 creative
$20What's included:
- Design of 1 ad creative
- Any format and size
- Google Ads, Facebook, Instagram, TikTok
- Static or animated (GIF)
- Adaptation to additional size+$5
- Source file PSD/Figma
Fast & affordable
Basic
Banner Set
5 sizes for one platform
$80$120What's included:
- 5 banner sizes
- Static format (JPG/PNG)
- 1 visual concept
- 1 revision round
- Download-ready files
Ready in 1-2 days
Standard
SMM Package
10 posts + 5 stories
$150$200What's included:
- 10 feed posts
- 5 stories/reels templates
- Unified visual style
- Figma templates
- 2 revision rounds
- Adapted for Instagram + Facebook
Ready in 3-5 days
Business
Ad Campaign
Complete creative set
$300$400What's included:
- Google Ads banners (8 sizes)
- Facebook/Instagram creatives
- Stories and Reels templates
- Carousel ads
- YouTube thumbnails
- Email banner
- 3 revision rounds
Ready in 5-7 days
Frequently Asked Questions
Answers to the most popular questions
For a proper A/B test the minimum is 4-6 variants of the same offer. This lets the Meta Ads algorithm pick the best combination in 5-7 days and reduce CPC by 1.5-2x compared to a single creative. I always deliver a pack: different hooks (question, objection, social proof), different colors (contrast vs soft), different copy. Every 2-3 weeks we change one variable — that keeps the campaign alive.
Technically all three are 9:16 vertical video, but the nuances differ. Instagram Reels — up to 90 seconds, top and bottom safe zones for UI; Shorts — up to 60 seconds, the top line is dead due to channel name; TikTok — up to 3 minutes but the audience loves fast cuts. Hooks differ too: TikTok loves provocation, Reels — aesthetics, Shorts — informativeness. I prepare each format separately, not «one cut for three players».
Yes, I prepare a full pack for Google Display Network: all required sizes (300x250, 728x90, 160x600, 320x50, 300x600, 970x250 and others), respecting safe zones and text limits. Files in HTML5 (Google Web Designer) or static JPG/PNG. If you launch via Google Ads responsive display, I additionally prepare a pack with 5 square and 5 horizontal images + 5 headlines and 5 descriptions.
UGC (user-generated content) is content that looks like it was shot by a user on a phone: «selfie camera», no professional lighting, with «live» intonation. Meta and TikTok algorithms strongly favor this format because it holds attention like organic content, not «spam». UGC creatives now convert 2-3x better than classic «studio» banners. I do UGC styling even for premium brands — it's about language and editing, not about being cheap.
Yes, copy is an inseparable part of the creative. Hook in the first 1.5 seconds, objection-handling in the middle, CTA at the end. I work with proven frameworks (PAS, AIDA, BAB) but adapt them to the Ukrainian context and regional audience. If you have a copywriter, I work with their text; if not, I can write it myself or bring in a trusted partner.
Meta no longer formally blocks creatives with more text, but CTR drops if text takes more than 20% of the area. I keep text within 20-25% and propose two versions: «text-heavy» (for cold audiences who need explanation) and «visual» (for retargeting, where a reminder is enough). This saves CPM and balances clarity with the algorithm.
It depends on scope: a pack of 6 statics for one campaign is one level, a full pack of 4 Reels + 6 statics + 3 Stories versions is several times higher. I always start with a consultation where we map channels (Meta, TikTok, Google), number of offers and update frequency. Then a fixed price. A monthly subscription with regular updates is cheaper than one-off orders.
I prepare a structured archive: separate folders for Meta, TikTok, Google. In each folder — final files (JPG, PNG, MP4) at exact platform sizes, a file with UTMs and recommended ad-account copy, plus a Figma template your SMM can use to derive new creatives. If needed, I run a 30-minute session with your media buyer for a hands-on handover.
For regional retail the main task is converting «local awareness» into traffic to a specific store. I make creatives tied to location (storefront photo, landmarks — «next to Heroes Alley», «inside Hollywood mall»), seasonal offer packs (back-to-school, Black Friday, pre-New Year sales) and regular product Reels. I deliver a 30-day grid so your SMM doesn't have to invent content daily. If full rebranding is needed, we align with the branding package.
Yes, this is my key category in Chernihiv. Beauty and medical have special rules: before/after, client reviews, licenses, no aggressive promises (or Meta blocks). Cafes and restaurants — food photography, place-feeling, SMM grid with regular «Tuesday novelty». Services — UGC styling, reviews, cases. I produce all these formats with Meta and Google policies in mind, to avoid blocks. Print support (menus, price tags) — in the print design section.
I focus on creative — it's my strong side. Strategy, content plan, long-form copywriting and media buying are adjacent disciplines where I collaborate with trusted partners in Kyiv and Chernihiv. If you need turnkey, I bring in the team, stay as creative art director and own quality. If you already have SMM, I simply close the creative slot.
Standard timeline — 5-10 working days from brief to launch-ready pack. The first 1-2 days are creative strategy, concepts, alignment. 3-5 days — production (static and video). 1-2 days — final edits and platform tech prep. If urgent, I can do a «fast pack» (3-4 creatives) in 2-3 days but without A/B expansion. Request via the form on the service page.
Why choose me?
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| A/B-test readiness | Pack of 4-6 variants per offer | One banner per campaign |
| Platform tech compliance | Safe zones, text limits, formats | One format — client crops it |
| UGC styling | «Organic» creative for Reels/TikTok | Rigid «banner» look |
| Regional audience work | I understand Chernihiv specifics | Templates from Kyiv cases |
| File handover | Figma templates + editable sources | Final JPG/MP4 only |
Ad Creatives in Chernihiv — Reels, Meta Ads & TikTok
Ad creatives in Chernihiv: a different game from Kyiv
Regional advertising in Chernihiv and the region has its own dynamics. Budgets are smaller, the audience tighter, competition not as aggressive — but viewer attention is shorter because next to your ad appears content from «friends of friends». The creative has to hook in the first 1-1.5 seconds, otherwise fingers scroll on. I've worked with ad creatives for 15+ years, delivered 130+ projects, and I know how to build creative for Chernihiv's specifics, «Hollywood» mall, Magistratska street stores and Heroes Alley services.
What's in the creatives pack
The standard pack is not «one banner» but an A/B-test-ready set. Typically: 4-6 static variants for Meta Ads, 2-4 Reels in vertical 9:16, 1-2 Stories sequences, a separate TikTok pack with its own edit, and on demand — a Google Display pack with all required sizes. Every format follows exact platform specs, with safe zones and text limits respected.
UGC styling: why it's the 2024-2026 format
UGC (user-generated content) is a style where the creative looks like it was shot by a user on a phone: selfie camera, no professional lighting, «live» intonation. Meta and TikTok algorithms strongly favor this format because it holds attention like organic. UGC creative conversion is now 2-3x higher than classic «studio» banners. I do UGC styling even for premium products — it's about language, editing and honesty, not about cheap visuals.
A/B tests and CPC optimization
The most expensive mistake in regional marketing is launching a single version and waiting for «magic». Meta and TikTok algorithms only optimize when they have choice. I prepare A/B-test packs: 4-6 variants with different hooks, colors, copy. In 5-7 days we see which variant has the lowest CPC and scale the winner. Every 2-3 weeks we change one variable (e.g., copy) to keep the campaign alive — basic discipline for sustainable performance.
Creatives for regional retail and services
Stores in «Hollywood» mall, cafes on Magistratska, beauty services on Heroes Alley, medical centers in Desnyansky district — this is my key audience in Chernihiv. Each category has its rules: beauty and medical — no aggressive promises (Meta blocks), cafes — food photography and place-feel, retail — seasonal offers. I prepare creatives tied to location so the viewer instantly thinks «this is near me», not «more Kyiv advertising».
How to order creatives in Chernihiv
Start with a free 30-minute Zoom call. I fix channels (Meta, TikTok, Google), offer count, update cadence and quote a fixed price. I can work alongside your media buyer, hand files over directly, and run a 30-minute session on UTMs and recommended copy. Request via the form on the service page.