Email Marketing in Chernihiv: Campaigns That Drive Sales

Email Marketing in Chernihiv: the Channel that Pays Back First

Chernihiv is a regional capital on the Desna river with around 285,000 residents and a robust economy that includes wood processing, food industry, textiles, machine building and musical instruments, plus active historical tourism. For all these segments email marketing is the channel that pays back first: contacts are already collected, infrastructure costs cents and personalised communication generates revenue without additional media spend. I am Oleksandr Filiuk, 15+ years working with email systems, 130+ delivered projects, and I know how to set up this channel for Chernihiv businesses so that it delivers 10–25% of e-commerce turnover and dozens of B2B deals per month.

I work with all key platforms: Mailchimp, SendPulse, GetResponse, Brevo. Choosing a tool is a separate strategic task I solve at project start based on base size, product type and budget. Methodology details are on the page /services/email-marketing.

Chernihiv Segments Where Email Is Critical

The first segment is Chernihiv-region manufacturing: wood-processing plants, food factories, textile mills and machine-building sites in Novozavodsky district. For them email is the primary B2B contact channel with dealers, wholesalers and procurement managers. I build segmented sequences with technical data, cases, price lists and trade-show invitations, plus configure transactional emails via Brevo or GetResponse.

The second segment is local retail and HoReCa: stores in the Hollywood mall, coffee shops on Magistratska Street, restaurants on Aleya Heroiv. Here email marketing drives loyalty and repeat purchases. The third segment is tourism around Boldyna Hora, the Chernihiv Detinets and Kotsiubynsky Park: tour operators, guides, hotels. For them email is the main channel for client return and rebooking.

Technical Foundation: Without It Email Does Not Work

Before you write the first email, the infrastructure has to be prepared correctly. I configure SPF, DKIM and DMARC and add them to the domain DNS. I plug in Postmaster Tools for Gmail and monitor reputation through platform tools. For new domains and brands I always run a warm-up: 4–6 weeks of gradual volume ramp with open-rate and complaint controls. Without this even the best content goes to spam and the domain accumulates a bad reputation for months.

Separately I integrate the email platform with the website and the CRM. Purchase data feeds back into segmentation, behavioural events (product view, abandoned cart) feed triggers, and new subscribers from lead forms automatically enter a welcome sequence. This is the foundation without which it is impossible to calculate the real channel ROI.

Automations: What We Launch First

I always start with three flows that cover 70–80% of email revenue in the first year. A welcome sequence of 3–5 emails introduces the new subscriber to the brand, shows top products and makes the first offer — for Chernihiv retail this is often a first-purchase promo code, for B2B — an implementation case or a demo. Abandoned cart for e-commerce — 2–3 emails within 24–72 hours of cart abandonment recovers 8–15% of lost revenue. Reactivation of dormant contacts — 2 emails with a personal offer to those who did not open campaigns for 60–90 days.

Then more advanced chains plug in: post-purchase for review collection and cross-sell, browse abandonment for visitors who looked at a product without adding to cart, customer birthdays and seasonal promos. For B2B clients — a separate nurturing sequence for cold leads and reactivation campaigns for partners who haven't placed orders for a while.

Integration with Other Channels and Reporting

Email rarely works alone. I connect it with SMM (details at /locations/chernihiv/smm), paid traffic, content marketing and CRM. Contacts from Meta Ads and TikTok Ads automatically enter a welcome sequence. Purchases from the online store flow into the CRM and back into list segmentation. Email analytics roll up to a single dashboard alongside media channels, so the business owner can see which channel brought how much and where to increase investment.

Reporting is built weekly: open rate, CTR, email revenue, new subscriber count, unsubscribe rate. Once a month — a strategic session with a review of segments and automations. Once a quarter — a full channel audit with recommendations for the next three months. All data is available to the client in Notion or Google Sheets, with no black boxes or hidden metrics.

How to Start a Partnership

Before kickoff I run a free 30–45 minute online consultation. We examine the current state of the base, the infrastructure (platform, domain, DNS), existing automations and reporting. You receive a short letter with priority steps: technical fixes, first automations to launch and an estimate of the expected ROI. If your Chernihiv project requires comprehensive marketing — starting from SMM at /locations/chernihiv/smm and ending with an email system — we discuss it together and build a logical implementation sequence. The general approach to the email channel is described at /services/email-marketing.