Google Ads in Chernihiv: paid traffic that steadily delivers inquiries from Desnianskyi and Novozavodskyi
I'm Oleksandr Filyuk, 15+ years in paid search, 130+ campaigns set up. I launch Google Ads for Chernihiv retail, manufacturing, and services — without budget waste and with transparent GA4 analytics.
350%Average campaign ROI
-40%Reduction in cost per conversion
40+Ad campaigns launched
100+Satisfied clients worldwide
Leave a request
Fill out the form or message me — we'll discuss your goals and budget
Free audit
I'll analyze the niche, competitors, and current ads — showing where you're losing budget
Flow of leads
I launch optimized campaigns — you get targeted leads from the very first days
Types of Ad Campaigns
I set up all types of Google ad campaigns for maximum conversion
🔍
Search advertising
Text ads in Google search results for target keywords.
🖼️
Display Network (GDN)
Banner ads on thousands of Google partner sites for brand awareness.
🛍️
Shopping campaigns
Product ads with photo, price and product name for online stores.
▶️
YouTube advertising
Video ads on YouTube: In-Stream, Bumper Ads, Discovery for audience reach.
⚡
Performance Max
Google AI campaigns with automatic optimization across all channels simultaneously.
🎯
Remarketing
Returning site visitors who didn't complete purchase through personalized ads.
Work Process
01
Business & goals analysis
I study your business, target audience, competitors, and define KPIs — clearly understanding what "results" means for you
02
Keyword research
I collect semantics, analyze search queries, define negative keywords, and estimate cost per click for each direction
03
Campaign creation
I set up account structure, write high-CTR ads, add extensions, and configure targeting
04
Analytics setup
I connect Google Analytics, set up conversion tracking, goals, and e-commerce for precise ROI measurement
05
Launch & testing
I launch campaigns, run A/B tests on ads, landing pages, and bidding strategies
06
Optimization
Daily monitoring, bid adjustments, excluding ineffective keywords, and scaling what works
07
Reporting & scaling
Weekly reports with key metrics, scaling recommendations, and new hypotheses for testing
Pricing
Choose the optimal package for your project
Starter
SEO Basic
For small businesses and startups
$500/mo$700/moWhat's included:
- Website and competitor audit
- Keyword research (up to 200 queries)
- On-page optimization (up to 10 pages)
- Technical SEO audit
- Meta tag optimization
- Google Search Console setup
- Google Analytics 4 setup
- Page speed optimization
- Basic link building (5 links/mo)
- XML sitemap
- Robots.txt optimization
- Critical error fixes
- Monthly report with recommendations
- Position monitoring
- Content consultations
First results in 2-3 months
Business
Marketing Complex
SEO + Google Ads
$1200/mo$1500/moWhat's included:
- Everything from SEO Basic
- Extended keyword research (up to 500 queries)
- On-page optimization (up to 30 pages)
- Google Ads setup (search campaigns)
- Performance Max campaigns
- Remarketing
- Website conversion optimization
- A/B testing of landing pages
- Extended link building (15 links/mo)
- Monthly content plan
- 4 SEO articles written per month
- Goals and conversion setup
- Google Merchant optimization (for e-commerce)
- Report with analytics and ROI
- Weekly video calls
- Bid and budget optimization
- Schema.org markup
- User behavior analysis
Traffic from month one
Professional
Digital Strategy
SEO + Ads + SMM + Content
$2500/mo$3200/moWhat's included:
- Everything from Marketing Complex
- Unlimited keyword research
- SMM strategy (Instagram + Facebook)
- Social media content plan
- Design of 12 posts/mo
- Targeted social media ads
- Email marketing (up to 4 newsletters/mo)
- 8 SEO articles written per month
- Video content (scripts + editing)
- Link building (30 links/mo)
- Monthly competitor analysis
- Looker Studio dashboard
- CRO (conversion rate optimization)
- Heatmap analysis
- Sales funnel analysis
- Weekly reports
- Monthly strategic sessions
- Website usability audit
- PR and guest publications
- Reputation management (basic)
Comprehensive business growth
Premium
Growth Partner
Full marketing department outsourced
$5000/mo$6500/moWhat's included:
- Everything from Digital Strategy
- Dedicated marketing strategist
- Unlimited channels
- SMM on all platforms (Instagram, Facebook, LinkedIn, TikTok)
- Google Ads with unlimited campaigns
- Bing Ads
- Email marketing (unlimited sends)
- Marketing automation
- CRM integration
- 16+ SEO articles written per month
- Design of 20+ posts/mo
- Video marketing
- Influencer marketing
- Link building (50+ links/mo)
- PR campaigns
- Reputation management (full)
- Daily campaign monitoring
- Funnel analysis and optimization
- Competitor intelligence
- Quarterly strategic planning
- Weekly strategic calls
- Priority support 24/7
- Marketing personalization
- Marketing analytics and BI
- Multi-channel attribution
Maximum growth
Frequently Asked Questions
Answers to the most popular questions
The minimum workable budget for Chernihiv is from 12,000-15,000 UAH per month for media plus management fee. That's enough for a Search campaign with 1-2 niches and basic remarketing. For a full-fledged strategy with Performance Max, YouTube, and remarketing, I recommend 25,000-35,000 UAH on media. Budget depends on niche — for agricultural B2B services, bids are low; for medical or legal services, competition is much higher, and CPC can reach 30-50 UAH. At the audit stage I always show a budget forecast for your goals. The general approach is on the Google Ads services page.
First impressions and clicks are recorded within 1-2 hours of ad approval by Google. First inquiries usually come in within 24-48 hours — provided the landing page is ready: loads fast, has a clear call to action, mobile-adapted. A steady flow of inquiries plateaus in 2-3 weeks once the Smart Bidding algorithm gathers enough data for optimization. Fluctuations in the first month are normal — I actively work on search queries, negative keywords, bids. By the end of the first month you have a clear CPA picture for each direction.
A Search campaign shows text ads in Google search results for specific keywords — you fully control semantics. Performance Max is a hybrid campaign that covers Search, Display, YouTube, Gmail, Discover, and Maps simultaneously. You provide Google with assets (texts, images, videos), set goals and audience signals — the algorithm chooses where and to whom to show ads. PMax is effective for e-commerce with a product feed and for businesses with wide audiences. Search is better for narrow niches with clear commercial queries. I often combine both types in one strategy.
The first 7-14 days are a critical period when the algorithm is learning and mistakes cost most. I put several safeguards in place: strict daily budget limits, a baseline list of negative keywords (200-300 items before launch), geo-targeting only to relevant zones (Chernihiv city, or Chernihiv oblast, or all of Ukraine — depending on the business), exact ad scheduling for B2B services, manual bid management on critical campaigns. I check the search query report daily, add negatives, exclude irrelevant placements, analyze lead quality via CRM integration.
Mandatory. Without correctly configured GA4 and Google Tag Manager, you're essentially launching campaigns blind — you can't see which queries bring real customers, which ads convert better, which device or geo works best. I start with an audit of existing analytics or set everything up from scratch: GA4 with custom events (form, call, chat, add-to-cart, payment), GTM as a tag management layer, conversion import to Google Ads for Smart Bidding, integration with CRM to track lead quality. This is the foundation without which Smart Bidding can't work effectively.
Remarketing is bringing back users who visited the site but didn't leave an inquiry. I build audience segmentation: all visitors (30 days), viewed a specific category, added to cart, didn't complete payment, returning customers. Each segment gets its own creative and offer. For Chernihiv visitors, I often use dynamic remarketing showing the exact product they viewed plus an extra incentive (discount, free delivery in Desnianskyi or Novozavodskyi district). It's one of the cheapest channels by CPA when set up properly.
The management fee depends on the scope of work and media budget. For small accounts with up to 30,000 UAH on media — a flat fee from 12,000 UAH per month. For medium accounts (30,000-100,000 UAH media) — 15-20% of the media budget, but not less than the flat rate. For large accounts — individual quote. The fee includes: daily monitoring, bid optimization, negative keyword work, A/B ad tests, Performance Max creatives, monthly report, Skype meetings as needed. No hidden charges — everything in the contract.
Honestly: no professional specialist guarantees specific ROAS, CPA, or CTR figures in advance — that depends on niche, competition, landing page quality, seasonality, even on the effectiveness of your sales department. I guarantee methodology, transparency, regular work on the agreed plan, and honest reporting. At the audit stage I provide a forecast based on niche benchmarks and competitor analysis — but it's a guideline, not a commitment. In the first month we jointly fix baseline metrics, then work month-over-month on improvement. Real examples I show without NDA — phrases like "several times over", "steady flow", "tangible growth" — that's the format I use, and it reflects reality.
For retail in Chernihiv and the region, Performance Max is one of the most effective campaign types, especially with a product feed in Google Merchant Center. I set geo-targeting to Chernihiv city plus key district centers of Chernihiv oblast (Nizhyn, Pryluky, Bakhmach) with higher bids for Chernihiv itself. Asset groups are segmented by product category — separate group for clothing, appliances, kids' goods. Audience signals — existing customers, users searching for competitor brands, site visitors. Creatives — in Ukrainian, with references to Hollywood mall, city center, local delivery. Budget is rolled out in stages — first I test two groups, then scale the best one.
Yes, but with important nuances. The Chernihiv ag B2B segment — farmers, agro-holdings, suppliers of seeds and equipment — has seasonality and a narrow audience. I use Search campaigns with narrow specialized queries (buy corn seeds Chernihiv region, self-propelled sprayer), plus LinkedIn Ads to reach agronomists and managers of large farms. Performance Max is less effective here — too much budget dilution. Geo-targeting — Chernihiv, Sumy, partially Kyiv oblast. Budget is aligned with seasons — peak before sowing and harvest campaigns. For many such clients, Google Ads delivers a steady B2B inquiry flow outside the tender field.
Chernihiv region is a powerful hub of timber processing, textiles, machine building, and musical instrument production. For exporters, I set up English-language campaigns with geo-targeting to the EU, UK, USA. Semantics — narrow specialized (FSC certified oak boards, industrial textile manufacturer Ukraine, handmade musical instruments factory). Strategy — Search + LinkedIn Ads for B2B traction, plus remarketing via Display and YouTube for those already interested. Separately — site optimization for lead generation (forms, cases, certificates, languages). This is a channel that complements trade show and intermediary sales logic and gives direct access to foreign buyers.
Yes, and almost always with a synergistic effect. Paid search delivers fast results and data on which queries actually convert into inquiries — these insights I pass into the SEO strategy to prioritize semantics. SEO in turn forms organic traffic that gradually lowers overall acquisition cost (CAC). Combined, both channels take significantly more SERP real estate (paid + organic positions), boosting brand awareness. If you're interested in the SEO direction as a complement, I recommend starting with an audit of SEO in Chernihiv — I'll prepare a unified strategy for both channels.
Why choose me?
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Account structure | Segmentation by niche, geo, campaign types | Everything in a single Smart campaign |
| Negative keywords | Deep list, regular search query cleanup | Basic 50-word pack, then forgotten |
| Performance Max | Custom asset groups, feeds, audience signals | Default settings with no optimization |
| Analytics | GA4 + GTM + CRM integration, end-to-end funnel | Google Ads reports without lead quality check |
| Creatives | Unique copy, A/B tests, monthly rotation | One ad template for the whole campaign |
| Reporting | Transparent dashboard with CTR, CPA, ROAS, comments | Excel export with no analysis |
Google Ads Chernihiv — paid search setup and management | Filyuk
Google Ads in Chernihiv: a fast channel to acquire customers
Chernihiv is a regional center on the Desna with a population of about 285,000 and a powerful economic structure: timber processing, food industry, textiles, machine building, the musical instruments factory, the agricultural sector, historical tourism around the Chernihiv Detinets and Boldyna Hora. The city is actively developing Chernihiv IT Cluster, has large retail (including Hollywood mall), and local services near Krasna Square, the Alley of Heroes, and Mahistratska Street. In such a diverse market, Google Ads is a channel that delivers a fast sales start without waiting several months for results, as in the case of SEO.
I'm Oleksandr Filyuk, 15+ years in paid search, 130+ ad accounts configured. During this time I've worked with local Chernihiv businesses, with all-Ukraine brands, and with exporters reaching EU and US markets. Each niche has its specifics, and the individual approach is what separates effective advertising from a wasted budget. Below is how I build campaigns for Chernihiv clients.
Audit and preparation before launching Google Ads
Before launching any campaign, I conduct a full audit. It includes: analysis of the current account state (if any), analysis of the landing page's readiness to receive traffic (speed, mobile, form, call to action), collection of semantics for your business with Chernihiv geo-modifiers, analysis of 5-7 direct competitors via Auction Insights and my own SERP monitoring, forecast of budget and key metrics (CTR, CPC, CPA) based on niche benchmarks.
Separately, I check analytics readiness: GA4 configured, Google Tag Manager working, CRM integration for tracking lead quality. Without this foundation, launching Google Ads becomes wasteful — you see clicks but don't understand which of them actually become sales. I configure or reconfigure this part from scratch so all signals reach Google Ads correctly for Smart Bidding.
Account structure: how I avoid budget waste
Most budget waste starts with the wrong account structure. When all keywords are dumped into a single campaign without segmentation, the algorithm can't allocate bids effectively, and you can't analyze results by direction. I build the structure on the principle: a separate campaign per major niche, a separate ad group per user intent, separate keywords with three match types (phrase, exact, broad with modifiers), separate ad sets for A/B testing.
For Chernihiv businesses I additionally segment by geography — a separate campaign for Chernihiv city, one for the oblast, one for other Ukrainian regions (if the niche scales), and an English-language one for export. This gives clear visibility into where money works better and lets me redistribute budget across campaigns operatively. The result — month over month I get stronger CPA improvements at the same investment level.
Performance Max: how to set it up without wasting budget
Performance Max is the newest and most powerful campaign type in Google Ads, covering Search, Display, YouTube, Gmail, Discover, Maps simultaneously. The algorithm automatically redistributes budget between placements based on goals (conversions, ROAS, lead count). But automation itself becomes the trap — without correct signals, the algorithm can spend budget on irrelevant traffic, and you see beautiful "conversion" numbers that don't actually bring sales.
For Chernihiv clients I configure Performance Max carefully: custom asset groups for different product categories or services, Google Merchant Center feed for e-commerce (Hollywood mall retail, local stores), quality text and visual assets, audience signals (existing customers, custom segments based on search intent), Search Themes for additional semantic control. Separately I enable asset-group level reports via Google Ads scripts, because the standard interface doesn't show the details. This lets me see exactly which assets and audiences bring real customers.
Smart Bidding and manual bid management
Modern Google Ads increasingly leans toward automated bidding strategies (Smart Bidding): Maximize Conversions, Target CPA, Target ROAS. They can indeed deliver better results than manual management — but only when the algorithm has enough data and correct signals. I use Smart Bidding for campaigns with sufficient conversion volume (30+ per month), but newly created campaigns in the first 2-3 weeks I run on manual CPC or Maximize Clicks to accumulate data without distortion.
I separately monitor whether the algorithm starts "unlearning" — for example, optimizing toward low-quality conversions (form-fills without further sale). To prevent this, I use offline conversion import from CRM so Google understands real lead quality, not just form-fill events. This is especially important for the B2B segment of Chernihiv manufacturers and exporters, where the deal cycle is long.
Remarketing and audience retention
Remarketing is the cheapest channel in Google Ads by CPA when set up properly. I build several audience layers: all site visitors (30, 60, 90 days), viewed a specific category or service, added to cart and didn't complete checkout, past customers for cross-sell and up-sell. Each segment gets its own creative and offer. For Chernihiv visitors I often add local context: "Free delivery in Desnianskyi and Novozavodskyi", "Pickup from central Chernihiv".
Separately, I configure dynamic remarketing for e-commerce — a user who viewed a specific vacuum cleaner model sees an ad for that exact model (not a generic banner). This raises CTR and conversion several times over. For B2B I use LinkedIn Ads + Google Ads remarketing in tandem — first we touch the audience via the professional network, then warm them up in Google.
Reporting, analytics, optimization
Each of my clients gets a live dashboard where key metrics are displayed in real time: spend, clicks, CTR, CPC, conversions, CPA, ROAS, impression share, ad quality. Each month I send a detailed report with comments: what was done, which hypotheses worked, which didn't, what we plan for next month. No vague phrasing — just numbers and decisions.
If you're planning a long-term strategy, definitely consider combining with SEO. The paid channel gives fast results, but without an organic foundation, customer acquisition cost will always be higher. More about the organic approach — on the SEO in Chernihiv page. The general approach to paid search is described on the Google Ads services page. Ready to discuss your situation — get in touch and I'll run a free audit of your account or prepare a forecast for a new launch.